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Design Trends 2015

Design is always changing and evolving. 2014 was no different as we saw a continuation of some positive trends such as larger photography and better typography, and a hint at some of the future trends to come in 2015. Pure flat design became a little more practical with more of a shift to semi-flat elements. Google ran with semi-flat and branded is as their own Material design. A few more interesting design trends started to rear their head, and so we give you our predictions...

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NOTICE OF AIMIA AGM

The AIMIA AGM will take place on Thursday 12th March, 2015

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Soap – Linked by Isobar eyes product creation

Soap – Linked by Isobar, the newest digital agency in the Dentsu Aegis holding group, has set its eyes firmly on creating products because the global network Dentsu is the perfect platform to take creating innovative products to the next level.

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Telstra opens the doors to new Customer Insight Centre

Telstra enterprise and business customers now have access to a world-leading technology precinct, purpose-built to foster innovation and partnerships, with the opening of Telstra’s Customer Insights Centre (CIC) in Sydney.

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Why digital marketing guru Catherine Heath rarely talks about technology

One of the key draw cards at AIMIA’s V21 conference in 2014 was Catherine Heath, the Head of Strategy & Planning, US West Coast, for the digital agency Huge. Among digital agencies Huge, a member of the Interpublic Group of Companies, is one of the standouts on the world stage.

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Amblique joins forces with eCargo to provide global end-to-end eCommerce solutions

eCargo Holdings Limited (ASX:ECG) (“eCargo”) is acquiring Sydney based Amblique, a leading Australian eCommerce consultancy. The transaction will combine Amblique’s local team and Demandware expertise with eCargo’s eCommerce solution and global supply chain capabilities.

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How Two Bulls and Sesame Street are using augmented reality for total immersion and ‘wow’ moments

The Two Bulls approach to multiscreen play and augmented reality – V21 2014

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Facebook revenue tops estimates on back of mobile advertising

Facebook has reported quarterly revenue that topped analysts' estimates, fueled by the mobile-advertising business that the company is now expanding beyond its main social network.

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Data is the New Soil

Are you comfortable with how much data companies hold about you and what they are doing with it? If your answer is “no” you may want to consider how the conversation about and approach to consumer data is developing in your company. Then ask yourself “would I want to be our customer”.

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Are you employing contractors or employees?

You might think you are engaging a contractor, but you might actually have an employee on your books – at least in the eyes of the Australian Taxation Office (or even Fair Work Australia).

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AIMIA SA will host its annual Digital Makeover at the NET-WORK-PLAY conference end Feb

The Digital Industry Association of Australia (AIMIA) is pleased to collaborate with the NET-WORK-PLAY conference and see the digital media industry working in teams with documentary and film makers, battle it out over 3 days to give a Digital Makeover to the best documentary ever made!

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Chasing the Millennials

Young, connected and eager to share, the Millennial demographic has become a key target for advertisers, who are keen to involve them in digital campaigns that blur the line between real-life and marketing. However, as Antony Funnell discovers, Millennials also face issues of privacy and consent particularly when it comes to social media.

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Darren Matthews - Promotion!

Darren Matthews has been promoted to Director of Sales, APAC, for all business brands at CBS Interactive.

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Nikki Ludowyke - Promotion at CBS Interactive!

After spending several years in the US, Nikki Ludowyke has returned to Sydney and has been promoted to Director of Sales, APAC, for all consumer brands at CBS Interactive.

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Digital Agency Adrenalin Media are dancing for UNICEF Australia this Christmas.

All money raised will be donated to UNICEF Australia to provide humanitarian assistance to children and mothers in developing countries.

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The EY Digital Australia: State of the Nation 2014 report released!

EY’s Digital Australia: State of the Nation 2014 report, launched today, is the definitive source for the latest trends in Digital in Australia. The report delivers insights built on a survey of 1500 Australians; interviews with 167 Opinion Leaders, in-depth interviews with senior digital strategy leaders and learnings from our EY State of the Nation Aggregate Report.

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Telstra on digital dollars – 80% goes via programmatic

Telstra has grown its investment in programmatic by 56% and the amount of digital spend going through its programmatic client trading desk is now at 80%.

Presenting this morning at AIMIA's next Generation of Intelligent Marketing event, Telstra's GM of digital marketing, Harry Lowes, spoke on how programmatic buying has revolutionised its digital marketing ecosystem.

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AIMIA Appoints Rob Wong Chief Executive Officer

AIMIA today announced the appointment of Rob Wong as Chief Executive Officer. As CEO, he will be dedicated to the continued development of AIMIA as Australia’s peak digital industry association at both a national and state level. Rob was most recently founder and CEO of digital media business iNC Network, which was fully acquired by APN News Media in October 2013.

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Take Back Your Community: How to build an Engaged Online Audience

Over the last decade, publishers and brands have successfully built engaged communities on social networks. But due to changing algorithms, organic reach has plummeted on these networks driving companies to think about socialising their owned digital properties, apps, and events. This allows them to create a similar experience for their audiences without giving up control of their community.

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Learn how to build a great agency at SAGE

SAGE - Secrets of Agency Excellence - returns to Sydney and Melbourne featuring Australia’s most respected and entrepreneurial agency bosses.

Presented by Mumbrella’s The Source, the full-day masterclass will also feature the industry's leading consultants who'll provide advice on key areas of focus for agency businesses.

Also hear from a panel of CMOs for a client’s view on agency partnerships.

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