Sydney, March 21st 2012 – Hostworks will be joining Google, Wilson Fletcher, Datalicious, Aimia and Pitney Bowes Software in an AIMIA panel presentation tomorrow with the aim of deciphering “what exactly is ‘Big Data’ and how can I make it work for me?”
More than ever before the online and digital media industry has greater access to intimate knowledge about their customers. The panel will look at the issues surrounding Big Data and how organisations can harness the multiple data streams available to them.
Hostworks’ General Manager of Technology, Strategy and Innovation, Adrian Britton, is the Hostworks subject matter expert regarding Big Data and will be presenting how to best use Big Data to unlock audience intelligence. Recently Hostworks launched its own analytics product, a powerful real time audience measurement tool that is allowing its customers the opportunity to identify who is engaging with their content, where they engaged with it and the devices they were using.
In 2012 data collection and analysis will provide huge opportunities for all types of businesses from retailers and telcos to financial services. Fundamentally data is everywhere, however the value of data really only arises when it is leveraged to gain a deeper knowledge of customer usage of your website or content.
‘Data literacy’ is vital for driving smarter advertising and marketing strategies in challenging economic times. The most successful online advertisers in 2012 will obtain real time actionable insights in order to refine creative to optimise results. This event will focus largely on how, in particular, media and entertainment companies, online advertisers and digital agencies can utilise both real time and historic user behaviour data to drive client benefits.
This forum will also answer the key questions around big data and how to take advantage of this information to improve customer offerings and increase revenue. Key learning’s will include:
Other speakers include:
“Understanding how big data can create value” - Christian Bartens, Managing Director, Datalicious
“Understanding the reflective web”- Jess Ross, Managing Director, Australia, Wilson Fletcher
“The end of Chaos Theory” - Brendan 'Bob' Foster, Product Specialist, Google
“Social Media and Response Analytics” - Joe Minervini, Product Manager, Enterprise Solutions, APAC, Pitney Bowes Software
“Big Data At Work – Connecting Product, Price & Promotions For Leading Retailers” Richard Peake, Managing Director - Australia/Vice-President - Asia, Aimia
As a market leader in solutions for the online and digital media industry in Australia, Hostworks specialises in the provision of mission critical, high transaction websites, video streaming, complex web hosting and demand management. The company services all the major online and digital media market leaders in Australia including ninemsn, Network Ten, ABC, Prime, Ticketek, Carsales, Seek, realestate.com.au and AHL.
Hostworks employs 100 people across Australia and operates multiple data centres with two core facilities housed in New South Wales and South Australia. Focused on delivering to the rapidly changing demands of the media sector, Hostworks invests heavily in new technology and services such as content distribution, cloud-computing, application performance monitoring and automation.
Hostworks is committed to delivering a highly flexible service with a low tolerance for downtime. The Hostworks infrastructure is tightly engineered and proven to handle record peak loads and maximum security, using global best practice standards.
Founded in 1992, AIMIA is the peak industry body for Digital Content, Services & Applications in Australia. AIMIA is devoted to the commercial development of the industry as a whole and to the commercial development of the distinct AIMIA members and AIMIA member groups. See www.aimia.com.au
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