Group Buying is an exciting new channel for both businesses selling products and services, and consumers buying at a significant discount.
The Merchant's Guide to Group Buying, released by AIMIA and ADMA, focuses on giving advice as to how businesses can benefit from using the group buying channel and how they can avoid potential pitfalls.
The guide has been written to help businesses:
The release of the Merchant's Guide follows on from the release of the Group Buying Code of Conduct, by AIMIA and ADMA, in November 2011.
Use the button below to download a copy of the guide.