Have you signed up to our Speakers Bureau yet? We are always on the lookout for industry speakers, and this is an excellent way to showcase AIMIA members who wish to raise their profile within the Digital Industry by speaking at events.
If you are an AIMIA Member and want to sign up please email firstname.lastname@example.org
Alex Littlejohn heads up APAC operations for Adconion Media Group, the world’s largest independent content distribution and monetisation platform, and oversees the structure, strategy and operation of Adconion Media Group’s four distinct business divisions, comprising Adconion Direct, Joost, RedLever and Adconion Platform Services.
In Australia, Adconion Media Group’s network currently reaches ¬60 percent of the national online population on a daily basis. Alex’s leadership and vision have steered outstanding results for the company since he launched the local operation nearly four years ago.
Promoted from his role as UK Commercial Director for Adconion in order to open the Australian market, Alex’s early tenure has been strong. He has overseen substantial year-on-year revenue growth and nurtured Adconion Media Group’s presence across Sydney and Melbourne to now employ 80 full time staff. The company is recognised as one of Australia’s fastest growing digital businesses and in 2009 analysts Frost and Sullivan pronounced Adconion Media Group as the Australian “Ad Network of the Year’.
Alex is a member of the IAB Australia Board and was a founding board member of IASH in the UK and Australia.
He has experience in senior management positions across Europe, the United Kingdom and Australia in sales, media and ad operations. Alex was the European Sales Lead at AdLINK in the UK then became the European Director of Business Development at DrivePM/Atlas where he was further promoted to Director of Operations during the acquisition by aQuantive.
Andrew Apostola is one of Australia's leading cross media producers and entrepreneurs. He is the co-founder of Portable Content, a digital studio that creates and transforms real world concepts into innovative cross platform projects and businesses.
In 2006 he created and launched portablefilmfestival.com, a user generated video site that distributes video to users through portable video platforms including iPods, mobile phones and laptops. Since then, the Portable Film Festival has evolved to become an international innovator in online film with its contributors spanning over 30 different countries and boasting several Oscar nominees. In 2007 he developed the Portable Screen Academy, an incubator and training academy for emerging interactive producers that now has major presence in Singapore, New Zealand and Australia.
Anthony brings over 15 years experience in integrated marketing and advertising, having worked with some of Australia’s top agencies including Leo Burnett, George Patterson Bates, Wunderman and JWT.
He has developed and implemented successful marketing campaigns for recognised brands including Ford, National Australia Bank, Nestle, Sensis, Village Roadshow and Lenovo.
At Next Digital, Anthony is charged with working with our team and clients to develop integrated marketing programs and identify opportunities to maximise the digital marketing channel.
The future of digital marketing
Anton is a Director of Front Foot Media Solutions. He has been in the the mobile industry since 2001 and has created, managed and marketed some of the most successful mobile content in Australia.
Whilst at Front Foot, Anton has delivered quality digital solutions for companies such as Electronic Arts (EA), Sky Channel (Tabcorp), Telstra, and VHA.
In previous roles, Anton has managed the launch of the world's first live mobile Cricket TV channel, Australia's first 3G Sport and live scores site, plus many other mobile products and services.
Front Foot leverages its world-class proprietary technologies - Synapse and ATRIUM - to deliver quality solutions to complex requirements, specialising in mobility. They are winners of both the 2010 and 2009 AIMIA Awards for Best Mobile Product, and are featured in the Australian Technology Showcase.
Antony McGregor Dey, a recognised leader in the Australian mobile industry was recently appointed to the Victorian working committee for MEGA (Mobile Enterprise Growth Alliance), is on the advisory board for the State government's Mobility Victoria industry cluster, and heads up Mobile Monday Melbourne. He has over 10 years experience in the Australian mobile industry; including work with Hutchinson, Optus, RSL COM, and Vodafone. He was the chief technical officer of a mobile software development firm specialising in mobile streaming solutions, and the director of a UK based direct marketing and Promotions Company.
QMCODES is a mobile marketing company specialising in QR codes and related services for print media publishers, backed by leading technology entrepreneurs. QMCODES is pioneering new ways for brands to connect with their audience on the most personal of channels - the mobile phone. 2D Barcodes have the power to turn print into direct response, revolutionising the way advertisers think about integrated campaigns, and converged media. In 2008, QMCODES received funding from Film Victoria to assist the development of its mobile content enabling platform.
Billy Tucker has over 15 years’ experience in Consumer Electronics and the Online industry, including leading the establishment of an online business for the Comm Bank in the UK, running Xbox operations and support in Europe, running ninemsn's Partnerships business, heading up Microsoft's Search business in Asia Pacific and leading Microsoft's consumer & on-line strategy for Australia.
Billy lead the creation of Cudo and is now the CEO. Cudo is a venture from Australia’s biggest IT and media companies – Microsoft, PBL Media and ninemsn. At the helm of Cudo, Billy is working to change the way Australians shop online by harnessing collective buying power and passing on the benefits of bulk buying to the consumer.
Brad Howarth is a journalist, author and public speaker on the topics of innovation and entrepreneurship, technology, marketing and the environment. He has contributed to many leading magazines, newspapers and websites in Australia over the past 15 years. Brad is formerly a senior writer with the business magazine Business Review Weekly, where he held the positions of both Information Technology Editor and Marketing Editor.
Brad became a freelance writer in 2004 and has since covered a wide range of topics, including technology, marketing, entrepreneurship, entertainment, and foreign affairs. Amongst the various publications he has contributed are The Australian Financial Review, The Sydney Morning Herald, B&T/Digital Media, Rolling Stone Australia, and Men’s Style Australia. He has also been a contributor to the US-based publications BusinessWeek and Red Herring and the UK newspaper The Guardian. Brad has interviewed many of the world’s leading thinkers in marketing, technology, and entrepreneurship.
Brad is the author of the book Innovation and Emerging Markets – Where the Next Bulls Will Run, which is a study on the issues confronting emerging Australian technology companies as they strive to commercialise their innovations.
As the Managing Director of the Australian office of global PR consultancy Burson-Marsteller, Brian West has almost 30 years of international experience in corporate and public affairs and issues/crisis management.
Brian has worked in a number of high-profile companies including a decade in-house for Comalco Aluminium Limited and CRA Limited (now Rio Tinto), before becoming a consultant for over 18 years for small, medium and large companies. During this time Brian ran the Australian and Asia Pacific operations for a global consultancy for more than 14 years.
Brian has also spent time at the Australian Rugby Union (ARU) as General Manager – Public Affairs and Communication and has significant experience in investor relations for listed companies. To add to this Brian has supported a number of takeover offers and defensive plays for investment bankers and individual companies; worked for finance and wealth management companies; and undertaken consumer education campaigns for the Commonwealth and State Governments.
In the area of issues and crisis management, Brian has managed the communication and relations programs with governments, media, unions, customers, employees and local communities during some of Australia’s highest profile incidents. He also project managed one of the largest company mergers in the history of the Africas, Middle East and Asia.
Bridget Candy is a communication marketing professional with more than ten years experience across a broad range of leading consumer focused clients.
Bridget is Director of the Brands team at Sydney office of global PR consultancy Burson-Marsteller. Her wide ranging experience means she is an expert when it comes to brand awareness, experiential marketing, corporate communications strategy and counsel, crisis management, media relations, sponsorship leveraging and event management. Bridget has extensive knowledge in document/collateral production including the design, writing and delivery.
Bridget has also worked as the PR Manager at Pernod Ricard NZ. While there she worked with the marketing team to develop strategic brand plans for 14 core brands and was also involved in the successful launch of four new brands to market, one of which rocketed to the top five of its segment within six months.
Before that Bridget worked for Oxygen Business Solutions, an Australasian SAP consulting firm, where her focus was developing and delivering the company's major marketing and communications plan and developing strategic partnerships. Previous to this position she was based in London where she worked for global PR firm Financial Dynamics for a number of years, specialising in M & A communications and stakeholder messaging.
In his role Carl is responsible for developing and managing News Digital Media's relationships with the key telecommunications carriers. Carl works closely with the carriers to maximise the distribution of News Digital Media's brands and content. He is also responsible for identifying and developing commercial opportunities with various handset manufacturers including Blackberry, Motorola and Nokia.
Since starting at News Digital Media in 2007, he has launched news.com.au as the primary news provider on the Optus Zoo mobile portal; launched an on-device deal with Motorola; brokered partnership agreements with Telstra and 3 to carry News Digital Media mobile sites, negotiated a deal that saw News Digital Media become a key content partner for the Optus iPhone launch and more recently launched the news.com.au app on Nokia's Ovi Store, which was the first news app to be release by Nokia in Australia.
Prior to joining News Digital Media, Carl held the role of Commercial Manager for Legion Interactive, Australia's leading mobile entertainment and marketing services provider, where he was responsible for the development of mobile content services and mobile marketing solutions for brands such as ACP, Foxtel, Harper Collins, NRL and Roadshow Films.
Carl is an active member of the AIMIA Mobile Industry Group.
Claudia Sagripanti was most recently Director of Mobile Communications for media agency investment network GroupM responsible for developing mobile solutions for brands. She is now focusing on the mobile retail/payments sector as principal of digital consulting and training business, VentureOne.
Claudia has been involved in the mobile industry since 2002, as co-founder of the Mobile Marketing and Advertising Awards. Since then Claudia focused on providing strategic advice, product development and business development assistance to media companies – specifically in mobile advertising and marketing, mobile content and related services, as principal of her own business, VentureOne.
Claudia has led a number of mobile industry activities, as founding chair of AIMIA’s Mobile Industry Group. In particular she co-ordinated the development of cross carrier and publisher mobile advertising guidelines. She has presented and chaired various conferences and graduate train ing programs on mobile marketing and advertising. Claudia is also a regular contributor to various marketing and digital media publications, and is regularly asked to comment on mobile issues.
Dale McCarthy has worked at the forefront of the digital media industry since 1996, including 12 years with Fairfax Media, where she is currently Director of Strategy & Corporate Development in the Marketplaces division that has over 480 staff and includes the digital transaction businesses RSVP, Stayz, Tenderlink, InvestSMART and the classified businesses Domain, Drive, APM and MyCareer.
In this role Dale helps set the strategic agenda for the division, overseeing operational and corporate strategy as well as M&A. Dale has been involved in numerous digital joint ventures, mergers and acquisitions for Fairfax including The Weather Company, TheVine, OMG, FindaBabySitter, Tenderlink and Occupancy. She is Chairman of the board of OMG and is actively involved in integrating new acquisitions into the company.
Her previous roles with Fairfax Media have included Chief Marketing Officer of Fairfax Digital and General Manager of RSVP.com.au.
Dale developed Australia’s first University accredited course on Internet Advertising with UTS in the late 90’s, was awarded Internet Pioneer of the Year at the Yahoo Internet Awards in 2000, was named in the Top 10 Most Influential People in eMarketing by B&T and was recently selected to be on the Prime Minister’s ICT Industry Taskforce to develop a vision for the ICT economy to 2020.
Damian Smith joined TEN in July 2006 as General Manager, Digital Media. From 1998 until 2004, he held various roles with NASDAQ-listed search engine, LookSmart, including CEO in 2004.
Danny has a background spanning a range of industries. He studied law and then moved into property development before he embarked on a career in media and communications, which led to the creation of YoMo Australasia.
Danny brings a blend of skills, experience, contacts and knowledge from his time in magazine publishing and property development. He is responsible for setting and delivering the overall strategic direction and vision of YoMo.
Danny has developed many large-scale properties which include, South Wharf Function Centres on the Yarra River Melbourne, 181-187 Collins Street, Regent Place (55 apartments), Moorabbin Airport, 325 Collins Street, The Mark (88 apartments), 225 Elizabeth Street, The Nova (180 apartments), 620 Collins Street, Liberty Tower (220 apartments) and the Torquay Surf Centre, Shopping centre.
The experience to deal with property managers and owners has enabled Danny to secure the appropriate agreements with locations for the rollout of networks. Management of staff, marketing, content aggregation and business development are all the characteristics Danny brings to YoMo.
Darko Tausan is the owner of Commercial Translation Centre, based in Australia and with offices in Ireland and the UK. After graduating from RMIT (Interpreting /Translation), whilst working and studying Psychology (BBSC, LaTrobe University), Darko Tausan started Commercial Translation Centre in 1987, with a focus on translation for commerce and business.
Responding to rapid increases in global volume demands in the translation industry, he started Pacific Rim Translations in 1997, opening global translation offices in Malaysia, Japan, Thailand and Shenzhen. Product and Sales Documentation in 12 languages was published for print and internet at rates of up to 4 million words per language per year.
As a leader with over 2 decades of experience in senior management roles in the translation and localisation industry, Darko Tausan has been in the forefront of Computer Aided Translation (CAT) technologies in the Pacific Rim Countries.
Darren has over 15 years experience in global FMCG marketing and the digital arena.
Brand management roles in both Australia and Europe highlighted the opportunity for brand engagement in the digital arena and mobile.
Establishing Creative Licence Digital in 2007, the focus has remained on bringing brand and mobile together, successfully working with blue chip brands like Mars, Roche, Westpac, and Hilton.
As a result, Creative Licence has enjoyed enormous consumer and B2B success, including one consumer application going #1 in 13 markets on the iTunes App Store and many other success stories involving FMCG field force tools, trade engagement programs and stunning consumer applications.
This mobile expertise, blended with consumer insight also led to the development and release of QuickerFeet, a leading edge location based services app for Australian retail.
In May 2007 David launched Mark. This new agency combines the digital, direct and data marketing disciplines of M&C Saatchi. Conscious that marketing is now more a science than ever before, Mark is committed to developing infectious, indelible ideas that mark minds to elicit measurable behaviour.
Prior to the launch of Mark, David was busy not only overseeing the growth of M&C Saatchi Digital in Sydney, but also establishing and managing the digital teams in Melbourne, Singapore, Hong Kong, Kuala Lumpur, Los Angeles and New York.
David has a BA/BCOM from Deakin University with majors in Marketing, eCommerce, Public Relations and Sociology.
He has successfully led a Digital Agency of the Year team and been recognised by his peers, winning Victorian Young Direct Marketer of the Year in 2004 and in 2007 was the second youngest person included in the top 40 most influential people in the Australian Digital industry.
When Deniz started out in digital communications, modems were the size of small cars and everyone “online” knew each other by first name. After 16 years of senior posts in some of the biggest international and local interactive agencies and running some of the largest digital accounts in Australia, the only thing that has not changed is his passion for this medium.
Deniz feels equally at home with a leftfield consumer campaign as he does with the most sophisticated end-to-end business solution, and is fluent in the languages of business, marketing, creative, technology and account services. Deniz’s unparalleled digital strategy expertise joined with his strong involvement with all areas of business allows him to cover accounts from all angles and deliver best of breed innovative digital communications strategies to his clients across the web, mobile and social media channels.
Deniz has joined Webling Interactive as a founding partner in 2004, and small digital agency that started in a lounge room is now one of the top specialist players in digital space in Australia, with a focus on exceptional brand experiences via online, mobile and social media.
A shortlist of clients Deniz has worked with include: Microsoft, MasterCard, Coles, HSBC, CCA, Wizard Home Loans, Optus, ABN Amro Rothschild, ING Insurances, CommSec, Ferrero, Fuji Xerox, Telstra, Toyota, Sydney Opera House, Movie Network, Arnott’s, KIA, DHL, Channel 7 and many more.
Ed Lenta the Regional Sales Manager, responsible for providing strategic sales direction and establishing VMware’s market leadership in virtualization technologies across Australia/New Zealand. In this role, he oversees all aspects of the company’s customer facing activities and is responsible for both market development and ensuring the continued uptake of virtualization within VMware’s large customer base.
Ed was responsible for starting the VMware business in ANZ, and has been closely involved in the adoption of virtualization in many of Australia’s leading banking, legal, retail, manufacturing and government customers. He is also a frequent speaker at IT events across ANZ as an evangelist of virtualization technologies.
Prior to joining VMware Ed worked with a leading ANZ systems integrator, Gen-I / Telecom NZ, and
before that worked in his own IT business development company.
Ed is a graduate of the University of Durban, South Africa with a Bachelor of Commerce.
Lenta is married with three children. He is a keen runner who participates in marathons. He also swims, bikes and enjoys an occasional surf.
Fergus Stoddart is a founder and the Commercial Director of Edge, Australia largest independent content marketing and publishing agency. Edge works with brands to develop and run content marketing initiatives both on- and off-line. Fergus has helped leading brands like Woolworths, Volkswagen, BMW, P&O Cruises and AUSTAR, amongst others, build loyalty and increase sales through becoming publishers in their own right. Fergus is the co-author of ADMA''''s Content Marketing white paper and has spoken at several events including Publishers Australia''''s Monthly Forums, ADMA''''s Relationship Marketing Council and the Real Estate Wealth Summit.
Fred Schebesta is Director of innovative online direct marketing company, Freestyle Media. Fred works with Australia’s leading brands offering insight and expertise into the world of online direct marketing. He is recognised industry-wide for his skills in combining proven and traditional approaches with new thinking and ideas.
Fred was acknowledged as one of Australia’s leading entrepreneurial minds under the age of 30 when he was listed in the 2008 Australian Anthill’s 30under30. He was awarded ADMA’s 2006 Young Australian Direct Marketer of the Year for his pioneering work combining the traditional direct marketing with online marketing techniques. He brings expert case studies and online marketing tips to all of his presentations.
Grant has a diverse background in the military, engineering and programming. As one of the founders of Straker, Grants wide ranging experiences and skills places him in an ideal position to drive the growth of Straker as it continues to grow its Global presence.
Grant has experienced first hand the challenges and huge growth opportunities of leading the expansion of the company online and offline into Europe, Nth America and Asia. Through working with clients such as Tourism NZ, the European Commission, Vanguard, Tourism QLD over the last 10 years he has a lot of experience in the needs of clients to use multiple languages, and rich media to manage websites across geographies to achieve the best results in new markets.
Previously Martin was General Manager of APN Online Australia.
He has broad experience within the media and digital publishing industries. His key skills lie in developing and managing highly trafficked, user focused commercial web sites.
Prior to joining APN, Hugh was editor of NEWS.com.au with News Digital Media. He previously spent five years in senior roles at Fairfax, including editor of The Age Online, deputy editor of sections at The Age and online editor at Fairfax Business Media.
He received a Walkley Award in 2004 in the All Media category, and is a winner of two Melbourne Press Club Awards.
Hugh is an adjunct professor in the Faculty of Humanities and Social Sciences at UTS. He is chair of the PANPA Digital Advisory Committee, a member of the international committee of the Online News Association.
Her expertise is in digital publishing, but more specifically in building active digital communities, which maximise the capabilities of web 2.0 technology.
beautydirectory, launched in 1999, was a world-first online media resource, providing constantly updated information for beauty journalists in Australia and New Zealand. Its cutting-edge premise and information-delivery systems were recognised on the international digital stage when the site was awarded an Honoree commendation in the Webby Awards in 2007.
beautyheaven, a consumer version of beautydirectory, was launched as a non-commercial test site in 2005 and was relaunched as a commercial vehicle in 2007. It is now the most highly visited independent beauty-specific website in Australia and has a highly active community who visit daily to chat in forums or comment on fresh, daily content.
Via beautyheaven and beautydirectory, Jackie has become a highly visible innovator in the Australian beauty industry, with the establishment of beautydirectory's Star Awards, 5 years ago, which celebrate beauty journalism and PR; the introduction of regular seminars for the beauty industry on online developments relevant to its future business; and acting as a consultant to the industry on issues specific to growth in the digital domain.
She was recently invited to become a member of Australia's 'Online Divas' and was also proposed as one of the country's 50 most influential women in the digital media industry. As MD of Directories Group, she leads and mentors a team of 14 talented women, all committed to supplying the best that the web has to offer to the beauty industry.
Outside of the office, Jackie is a mother of four, a very part-time aspiring actress and can't live without Iyengar Yoga.
Topics include but are not limited:
- Tips to build a successful online community
- Women at work - the benefits of being a flexible employer
- How marketers can benefit from digital media
Jennifer Reddington is a Consumer Insights professional with eight years’ experience in user and market research and expertise in both online and traditional media.
She has extensive expertise designing research and analyses that illuminates the “why” underlying a diversity of business issues and translating the results into actionable insights.
Jennifer has worked in online for a number of years, and comes to UsabilityOne from Yahoo!, where she held the position of Consumer Insights Manager.
In her role as Founder and Managing Director of CarbonBlack Jodi is responsible for the ongoing corporate and strategic development of the company. During her tenure the company has successfully secured the necessary agreements within industry for launch, established alliance partnerships, completed technology implementations and marked milestones associated with dealers and registered tyre purchasers.
Jodi has an extensive background in strategic business development, marketing and online business.
Previous roles include consulting positions with McKinsey & Company, Capital Market Risk Advisors, UNUM Life Insurance Company and Aetna Life & Casualty. Current entrepreneurial roles are held with USAGateway as an international business advisor and Co-Founder and acting COO of Adage, Australia's leading careers centre and job board for mature age professionals. Jodi is also advisor to New York based myBlueZebra, an innovative provider of Voice over Internet Protocol (VoIP) to consumers and global directories companies.
John Butterworth joined AIMIA as Chief Executive Officer in July 2004 and has worked extensively in digital content and marketing since 1996.
For a number of years John was the General Manager of online media at OzEmail Ltd and then held the roles of Managing Director, Asia-Pacific at Sabela Media, and General Manager of Decide Interactive.
John has also consulted to Vodafone Australia on wireless content and was a consultant to the CEO and executive directors of mobile marketing company, 5th Finger. Prior to joining AIMIA he held an extended consultancy with HWW Limited, acting as manager of mobile content and services.
Josh Frith is Managing Director of The Dubs, a digital engagement agency.
They create environments that inspire audiences to interact with brands by connecting them with the brand’s story and each other.
Josh is an expert in digital strategy, next generation web, video marketing and advertising. He has been instrumental in generating audiences and improved engagements for brands like ING Direct, AMP Capital, Bayer & John Lewis and media groups such as FremantleMedia, ITV and the BBC.
After beginning his career as a journalist for News Ltd, Josh Frith co-founded digital agency The Dubs (originally named @www) in 1996 to focus on marketing brands through the online offerings.
He has also worked with leading UK TV broadcasters and television production companies such as ITV, BBC, Endemol and FremantleMedia helping them to create online content brands that are highly trafficked and commercialised.
A regular and experienced speaker, Josh shares with participants the techniques he has used to create innovative, successful campaigns for his clients.
After moving to Soap Creative from Satchi & Saatchi at the beginning of 2008, Josh is now the Digital Producer across key Unilever brands - Lynx, Rexona and Streets and conducts digital strategy and production for Ubisoft games both locally and in Europe.
Jye Smith is the Digital Strategist for Weber Shandwick and is responsible for creating and leading digital communication strategies across Australia. Previously to this he was the Head of Social Media for Switched On Media.
For the past few months since leaving MassMedia Studios, Kain has been working as an Interface Designer and Marketing Director for an online application for professional photographers (currently in stealth), is consulting as a Creative Director and Digital Strategist for a range of advertising and start-up business whilst developing a web 2.0 based online business - Everybody Internet.
Over the past 15 years Kain has created interactive solutions for clients included: Audi Australia, Fairfax Digital, Virgin Blue, Hoyts, Department of Defence, Telstra, Optus, Yahoo7, Oakley, Vue Cinemas, Foxtel, Val Morgan, Arts NSW, AIMIA, Goldman Sachs JBWere, MCn, Commonwealth Bank, Westpac, The Powerhouse Museum, Sydney Festival, Southern Star Endemol (Big Brother, The Secret Life of Us and Deal or No Deal), Channel 4, FilmFour, BBC, Sony Music, Lego, The College of Fine Arts and the Australian Film Television and Radio School, Bomb Productions, Cobalt Media, Pixel Mill Films and a range of design and media agencies in a freelance capacity.
Karim Temsamani manages Google's domestic business and strategic partnerships in Australia and New Zealand.
Karim joined Google from Fairfax Media, where he was most recently Group Director, Fairfax General Magazines (responsible for growing the profile and advertising revenue of Fairfax's suite of inserted magazines) and Commercial Director for Newspapers (responsible for agency and group sales, trade marketing and business development).
Prior to this he was the publisher and Vice President of Who Weekly at Time Inc South Pacific from 1999 to 2002. He has previously served in a variety of senior capacities with Hachette, including the positions of regional business publisher in Hong Kong (1995-96), associate publisher for Korea in Seoul (1996-97), and managing director for Hachette in Sydney (1997-99).
Kate is a technologist, marketer and educator who specializes in the integration of online and offline business strategies.
She has first-hand experience in the role of social computing technologies at enterprise level; the challenges, risks and power these technologies have in assisting with internal and external communication.
Kate develops strategic digital marketing strategy and tactics that drive profitability, and trains business teams in the use of web technology including social computing, social media, and social networking.
Katie is a digital evangelist and creative strategic thinker specialising in defining the role for brands in the digital channel and designing integrated marketing communication plans.
For the last twelve years she's worked both on the creative strategy and immersive integrated communications for some of the world's leading brands including Coke, Commonwealth Bank, Telstra, McDonalds, Kellogg's, Pepsi, GSK, and YUM!.
She's a graduate of the University of Adelaide, majoring in Media and Cultural Theory, her blog “Get Shouty” recognized in Ad Age's “Power 150” and she has published and presented her thinking over the world. In a previous life, she has five years experience in the media as a publicist, broadcaster, script writer, and producer. In addition to being able to speak about herself in the third person she's steered a couple of recording artists and record labels to fame and glory
A big believer in contributing to the knowledge base she's a founding member of Interesting South and the convener of the Sydney chapter of Planning For Good.
At Creata, Katie was the Global Creative Strategist, responsible for the digital definition of the Happy Meal brand globally and the construction of fantastic user experiences on a site created to engage children and their parents in 14 languages.
Katie created and managed the digital department at bellamyhayden, Australia's most awarded communications strategy agency, and was responsible for the digital engagement and media strategy across their portfolio of clients.
Katie is currently the Strategy Director for the White Agency.
Ken has a background in mechanical engineering and computer science. He has worked extensively in railways, in the mining industry and conducted research in teleoperation and mobile computing. He is currently developing web services including VotApedia and developing interfaces for teleoperating mining equipment. Ultimately mining may be controlled from virtual worlds like Second Life.
Kirsty is Director, Strategy and Operations of the Transactions Divisions at Fairfax Digital. In this role, she is responsible for overseeing the strategic direction of the RSVP, Stayz, InvestSmart, and Australian Property Monitors businesses as well as their day-to-day operations.
While at Fairfax Digital, Kirsty has also held the position of General Manager of Stayz.com.au - the number one website for holiday rentals in Australia. Prior to this, she was Marketing Director - Media for Fairfax Digital where she developed and executed the consumer and trade marketing strategy across 12 of the company’s news, finance and entertainment brands.
Kirsty has worked in the digital media industry for 10 years. She has an MBA from the Australian Graduate School of Management and holds a Bachelor of Business in Communications from the Queensland University of Technology.
Krister designs games, mixed realities and interactive spaces for the Powerhouse Museum in Sydney. Examples include the popular MBF Magic Garden. He has prototyped over 170 interactive experiences and objects since having graduated as an industrial designer from the University of Technology, Sydney in 2000. Krister is currently performing R&D in how games can empower fans to control pyrotechnics at concerts to strengthen their culture.
Matthew Hall is an experienced copyright and intellectual property lawyer, with a practice with particular emphasis on digital content and content licensing issues. He holds a Bachelor of Arts and a Bachelor of Laws (with honours) from the University of Queensland and a Master of Laws from the University of Melbourne. He is a part time lecturer in the LLM program at the University of Queensland, lecturing in commercialisation of intellectual property.
Over the last 18 years, Matthew has provided advice to a number of traditional and digital publishers, producers and creators on copyright, content licensing, content classification, moral rights and commercialisation issues, including funding, development, copyright licensing, chain of title and appropriate licensing terms and conditions for broadcasting, web streaming, Internet, multimedia, music, games and film content. With the passage of the parody and satire amendments, Matthew has advised a number of users, creators and publishers on the new defences.
Michael Stoddart is Evangelist for Adobe’s Creative Solutions. His role requires him to be the front man for Adobe’s enormously popular Creative Suite 5 across Asia Pacific, where Michael’s knowledge and animated presenting style have built a significant following among the creative and business community.
Initially trained as a designer, Michael was a publishing consultant before joining Adobe and uses this previous expertise to a great extent in his current role.
The positions he has held over the last ten years at Adobe have been marketing and sales management focused, placing him at the cutting edge of customer interaction. This provides Michael with a deep understanding of the challenges and requirements of Adobe’s customers, and an ability to solve for their needs.
Michael has been heavily involved in helping regional publishing customers transition to the Adobe Creative Suite as these products have developed and evolved. He is now working with Adobe's media partners to help them to take advantage of exciting new media design, workflow and output opportunities presented to them through the features of the latest Creative Suite.
Michael has a firm opinion that we are at the beginning of a major change cycle in media production and consumption, one that will reinforce the value of a company brand. The near future will re-value traditional skills of typography, color, layout and design while adding new media requirements of interactivity, information architecture and interface experience. Having the opportunity to work with Adobe’s broad range of customers, from individual designers through to large organizations, Michael is in a position to be able to help them realize their creative visions.
Nathan joined KPMG in 2007 and heads up the commercial due diligence practice in Sydney. Nathan has over 14 years experience in market assessment and corporate strategy in the UK, US and Australia and offers market assessment and strategy experience that extends across most industry sectors .
Prior to joining KPMG in June 2007, Nathan was Head of Strategy and Convergence for Orange UK plc, a leading UK mobile and broadband operator. He was responsible for the integration programme between Orange Mobile and Wanadoo, Europe’s largest broadband ISP and portal. Under the Orange brand, the combined business was one of the first converged broadband, fixed and mobile businesses in the UK consumer market
Originally from a strategic consulting background Nathan has extensive experience in an advisory and commercial due diligence capacity. Previous assignments include new market entry strategy, market appraisal and business due diligence across a range of sectors.
Since Nick ran his first webcast in 2000, he has managed several hundred webcast productions for most of the top corporates in Australia. Nick was an Account Director for a leading healthcare advertising agency in London for 5 years, winning two Gold Medals at the Pharmaceutical Marketing Awards for Direct Mail campaigns.
Nick joined Viocorp in 2005 and is dedicated to the principle of "stress free" Internet broadcasting. He firmly believes that the company's "Viostream" platform will, at last, make it viable for clients to publish their own digital media easily. With both the drive and experience required to truly illustrate the latent benefits in rich media, Nick has a real understanding of the key factors surrounding Internet Broadcasting. Nick can dispel most myths surrounding the implementation of digital media publishing within an organization or beyond.
Paul Burnett is an Evangelist for Adobe’s Developer Solutions and
Platforms, working across Asia Pacific. His role sees him travelling
extensively to work with the ever-
growing community of application developers across countries including India, China, Thailand and Australia.
“Seeing what talented people are able to create with Adobe’s platforms and solutions constantly amazes me,” says Paul. “I’m continuously inspired by the people I meet and talk with in this
role. With the explosion in mobile internet access and the growth in rich internet applications and digital content, we’re entering a renaissance era, and it’s going to be especially interesting to see how Asia Pacific businesses, developers and content creators respond to this opportunity.”
Before joining Adobe, Paul worked in the web, multimedia and video industries for more than 18 years running his own company, MAD (Multimedia Art Design). He is a multiple award winner in his field, including five Macromedia/Adobe Site of the Day awards. Paul also worked for several years at Macromedia as Senior Evangelist for Asia Pacific, presenting product launches, seminars and master classes throughout Asia, Australia and New Zealand.
Paul is responsible for the Digital, Application, and Infrastructure teams at Australian Rugby Union (ARU). He joined ARU in August 2008, after holding a similar role at Football Federation Australia for four years. Prior to moving into sport, Paul spent over 15 years working in the mid-market CRM and ERP space, working for various organisations including; Ernst & Young, HiSoft, and Eclipse Computing.
During his career, he has worked in multiple areas of the IT business, across sales & marketing, management, architecture, development, systems engineering, and project management.
Paul's current focus is using technology to drive innovation in sport, particularly in extending the event experience to the digital realm for fans, and changing the way sport communicates with its community based participants.
Peter Birch leads 4th Screen Advertising, the mobile advertising arm of Mobile Embrace Ltd.
4th Screen Advertising is one of the fastest growing premium mobile advertising networks in Australia, delivering targeted advertising solutions that run on the biggest and best mobile applications and mobile websites here in Australia and around the world.
Prior to joining Mobile Embrace Peter held a number of senior management roles within the digital arena including Head of Digital Sales at the MCN (Multi Channel Network), Head of Digital at Network Ten and 15 years at ITV, the largest commercial television network in Europe, where he was Head of Interactive, running their Mobile, Interactive TV and Enhanced TV sales arms.
At the forefront of mobile marketing and advertising in Australia, Peter has a unique blend of experience spanning TV, Online, Mobile and Interactive sales.
Peter has held a variety of management, product management and sales roles in online and print media over the last 20 years.
Peter is the CEO of Corvus, a boutique consultancy helping businesses increase profits, customer acquisition & conversion rates and lift business operations efficiency.
Previously as CEO and co-founder of Life Events Media (publishers of the Quotify.com.au information and referral network) Peter was responsible for company's product, sales, and marketing strategy and execution. Launched in
2006 Quotify directly connects consumers searching for quality trade professionals with companies searching for consumers. The consumer proposition is based on choice and is enhanced with a closed loop rating system
Prior to founding Life Events in 2006 he held numerous positions with Yahoo! Australia & NZ. As Head of Search Peter was responsible for the local development, monetisation, distribution and marketing of Yahoo! Search and the Yahoo! Local Search.
Prior to joining Yahoo! in 1999, Peter worked with a variety of Australian print publishers in roles as Publisher and Sales Manager.
Peter Davies heads up the Australian operations of Adconion Media Group, managing the company’s two Digital Distribution Platforms (DDPs): Adconion Direct and Joost. He oversees a team of over 70 full time employees based in Sydney and Melbourne.
Davies has established a reputation as one of the smartest guys in the digital industry. Starting his career in sales for traditional print publishing firms, Peter was quick to cotton on to the potential value involved in connecting print assets with emerging online initiatives.
Throughout his career with Pacific Publications and 9msn, Peter has connected advertisers with content concepts that would provide innovative and unique response mechanisms. Amongst the many benchmark integrated properties he has launched, Peter is particularly proud of those developed for St George, Proctor & Gamble and Dolly Club.
The digital industry has changed greatly since Peter first entered the market. What was once considered a ‘nice to have’ adjunct is now core to any good marketing strategy. Concepts that were considered highly radical such as behavioural targeting or real-time optimisation have become mainstream language and the continued convergence of services, technology, people and process is creating a whole new breed of integrated organisation, of which Adconion is a leading example.
Yet some things remain absolutely fundamental and do not change. For Peter this includes a strong emphasis on the importance of service, even at a time when certain aspects of the supply side business are headed toward a commodity trading model.
According to Peter, the Adconion DDP teams for both Adconion Direct and Joost, exceed all expectations when invited to the table with the agency, the brand/advertiser, publishers, tech and content teams. In his experience, working this way always produces results that exceed expectations.
“It is only with superior client service levels that you secure a seat at that table and I’m immensely proud of how integral the Adconion teams have become with many of our clients. We add value at every step of the relationship and we never take a transactional view. The instant we do that, we’re obsolete.”
Peter Lewis has worked at Senior Executive and Board levels in Australia, Asia and the United States and is highly regarded as a Manager, Non-Executive Director and Corporate Advisor to technology companies to create shareholder value and accelerate company growth.
Peter is General Manager Business Development of Hydrix - a global provider of custom electronics and software design services; a member of the Advisory Board of Mitchell Lake - a provider of Advisory services to businesses looking to lead or leverage convergent media, marketing and technologies; a Director of Flinders Pacific a strategic technology business development advisory group; and a Director of the Churchill Club - a vibrant community of technologists, entrepreneurs & innovators, who share ideas, wisdom and experiences.
Previously Chief Strategy & Technology Officer for BlueAnt Wireless a $50m Australian Bluetooth developer; Corporate General Manager of Business Development for CSIRO; Senior Trade Commissioner/Consul-General for Austrade in Silicon Valley during the dot com boom years; and a Director of AVCAL the Australian Venture Capital Association, Peter brings wide experience and networks in global business development, investment raising and corporate growth strategies.
Recognised for his communication, management and presentation abilities, Peter is highly regarded as a senior executive who can help companies and teams achieve outstanding results
Peter McAlpine is Senior Director, Education, for Adobe Asia Pacific, leading Adobe’s strategic contribution to educational institutions and government ministries across thirteen countries as diverse as China, India, Australia and Korea. Peter began his working life as a secondary school teacher and still maintains the passion for education instilled in him from those early days.
“As an educator, I am very excited by the leadership role many countries across Asia Pacific are playing in unlocking the potential of students through the Digital Education Revolution. Adobe has been a leader in this domain through our work with the departments of education, secondary and tertiary institutions. It is really exciting to see students using our software to revolutionize the way they communicate and present their ideas.”
Peter has an extensive career spanning 18 years in the IT industry and brings a wealth of knowledge to Adobe. He was previously Managing Director of Borland ANZ and later the Borland South Asia region. Peter joined Borland from PeopleSoft where he held the position of Southern Region CRM Manager. Prior to PeopleSoft, he spent three years at PictureTel as Sales Director and later Managing Director Australasia and before this he held the positions of Southern Region Director and National Sales Director for Novell Australia over a four year period.
Peter Noble is CEO of Citrus, a digital agency which provides a full suite of interactive services including digital strategy, creative web design and development, user experience, branded eCommerce, relationship marketing, and analytics and optimisation.
Peter has 18 years experience in sales and marketing, and over the last 10
years has developed specific expertise in the digital marketing arena including email communications, branded eCommerce, website analytics and site optimisation.
Peter's expertise in developing digital marketing strategies has resulted in numerous industry accolades including an AIMIA Award for Best Online Retail for Sportsgirl, an ADMA award for STA Travel, and a Global Internet Advertising Campaign Award for Tourism Queensland.
Prior to Citrus, Peter headed up the Trade Services division of Dun & Bradstreet (D&B), managing the Australian/NZ sales team. He was also involved in the development of D&B's online products in the early days of the internet.
Peter has a Bachelor of Business (Marketing) from Monash University. He is a member of ADMA and the ADMA Digital Council, Australian Marketing Institute (AMI) and the Entrepreneurs Organisation (EO).
Peter Sjoquist has worked in television, film and the live event industry for 40 years starting at Channel 7, Granada TV, ITC Entertainment, General Cinema Corporation and the Nine Network.
Peter was involved in the Voyage of the Damned, The Boys from Brazil, The Eagle has Landed, Capricorn One, the Royal Charity Concert for the Queen, opening of the Sydney Entertainment Centre, Narara Festival, Crocodile Dundee, opening of the Bicentenary and Ferngully – the Last Rainforest. He acted as Co-Producer for the entertainment at several high-profile sporting events, and as Producer for television specials for John Farnham, Boy George, Cliff Richard, Mick Jagger and Bob Dylan.
He was Co-Executive Producer for the movie The Phantom and was responsible for producing the television coverage of the Opening and Closing Ceremonies for the Sydney 2000 Olympic Games.
Since 1988, Peter has been Executive Producer of Rock Eisteddfod Challenge®, in 1998 he and his wife initiated its rural sister event, Croc Festival® and in 2004, J Rock™ was launched for primary schools. These events have stretched to New Zealand, UK, Germany, UAE, Japan and South Africa with 100,000 students on stage each year.
Peter is also Executive Producer of the Webby and W3 Award winning www.skillsone.com.au, a multi-media digital platform produced by The Australian Channel to elevate the status of trades, promote excellence in RTO’s and excellence in trades teaching.
In 2008, Peter launched Teachers TV Australia to promote good teaching practise in Australia.
In 2001, Peter was awarded the Social Entrepreneur of the Year award by the NSW Benevolent Society, and in 2003, the Centenary Medal for his work with Indigenous education, youth affairs and Croc Festival®. Peter became a Member of the Order of Australia in 2004 for service to the visual and performing arts to youth through Rock Eisteddfod Challenge®, Croc Festival® and the community.
Rick has over 15 years of experience in digital creative, specializing in exceptional brand experiences for the web, mobile and social media.
As Creative Director of Webling interactive, Rick has helped deliver a diverse portfolio of mobile, viral and social media strategies and executions for brands such as Coles, Channel 7, ING, Commsec, Palmolive, Random House, CCA, Movie Network and Ferrero Australia including the Tic Tac Shake & Share App; a mobile-driven viral campaign with over 1.6 million downloads worldwide and growing.
Rick's primary aim is to find relevant and effective ways to engage, surprise and delight consumers and fully exploit digital’s ever growing potential to build and grow successful brands.
Richard Slatter is General Manager of wotnews.com.au, one of Australia's most poplular online news monitors and search engines.
Operating for a little over 12 months Wotnews monitors, indexes, organises and analyses news from thousands of mainstream publishers as well as blogs, company newsletters and government and industry news sites and feeds.
This huge coverage of Australian news combined with personalisation and analysis features makes Wotnews a great tool for share traders, PR and sales professionals - in fact anyone serious about staying on top of the news.
Richard has some 14 years experience working across web, IT and advertising starting out as a designer for a small games developer in Vancouver in 1995 and more recently working for Deloitte's wholly owned web development and e-marketing agency, Eclipse, as a senior manager.
Ricky Sutton is Head of Video at Fairfax Digital, where he and his 22-strong team provide news, sport, entertainment and business video to more than six million Australians.
Ricky has been a senior journalist for more than 20 years during which time he has run the news desk of the world’s best-selling paper, launched and run several of Australia and the UK’s largest and most profitable websites and worked as an advisor to multiple media CEOs.
His businesses combined have more than 11 million readers and generate more than $20 million-a-year from advertising, subscription and transactions.
After founding Wiliam in 1997, Robert Beerworth has converted what began as a personal passion for creative web design into one of Australia's most prominent and successful web design and development companies.
With Wiliam surviving the internet downturn of 2001, Robert is unquestionably one of the most knowledgeable and inspiring personalities in the Australian web industry. Robert has not only formed long standing relationships with Wiliam’s major clients but has also been an ideal leader for a growing team of talented individuals.
Also for a full list of speaking topics visit http://www.robertbeerworth.com/speaking-events
Roger Bolton is a visual effects veteran with ten years experience in post production and whose list of feature film credits include "Lord of the Rings", "Kingdom of Heaven" and "Charlie and the Chocolate Factory". Roger has worked as a visual effects supervisor, senior flame operator and lead compositor in Australia, Singapore, New Zealand, India, the Netherlands and the United Kingdom. A complete VFX Bio and showreels can be viewed at my VFX Website http://www.rogerboltonvfx.com
In 2006 Roger joined the UK's multi-award winning "Inside-Us-All / Pixel Addicts" team, voted world's best VJ's twice in a row by DJ Magazine UK and worked with them for three years on immersive visual installations across the UK and Europe before returning to Australia in 2008. In 2005 Roger founded CoreMelt LLP in the UK to commercialize some tools that he had created for live visuals motion graphics, after two years this became a full time endeavor and Roger founded CoreMelt Pty Ltd as an Australian company in Dec 2008. CoreMelt Pty Ltd now has four full time Directors / Contractors and operates as a virtual company with software development in both Australia and Germany.
CoreMelt Pty Ltd has a studio in Sydney, Australia and sells their products worldwide through the internet and resellers in the US, UK, Taiwan and Japan, exports currently comprise 97% of our total sales. Roger has also just recently diversified back into content creation and production and opened CoreMelt Studios Pty Ltd as the in-house post production and immersive visual installation sister company of CoreMelt Pty Ltd.
bwired helps clients make rapid, substantial improvements to the performance of their organisations through transformational website strategy, technology and design. Sam established bwired in 2000, with the goal of becoming a leading provider of web based solutions.
Under Sam’s leadership, bwired has become the trusted web partner of government, major businesses, significant franchise brands and tourism icons. bwired has successfully launched hundreds of websites, assisting in building clients brands online. Some big names include Nintendo, Frontier Touring, Corporate Express and Midas.
His passion for technology and entrepreneurial personality have paved the way for bwired’s success in online solutions. Sam has been responsible for the development and vision of the revolutionary website management platform coreDNA. Through coreDNA bwired has been able to provide enhanced user experiences and scalable solutions.
Considered a thought leader in the digital realm, he is regularly called upon to present at industry forums and events, and as an active member of a number of industry associations is always up to date with the latest trends online.
Beginning his career in corporate Australia, Sam spent 11 years with ANZ in a number of technology roles in Australia and overseas. He was involved in numerous strategic initiatives as an executive of the bank. He holds an MBA from Melbourne Business School, having previously completed a Bachelor of Science (majoring in Computer Science and Applied Mathematics).
Sam Smith heads up the Australian operations of RedLever, a wholly owned division of Adconion Media Group. Red Lever is a global production studio which oversees the design and implementation of content funding, development and distribution strategies for brands and their agencies.
A passionate advocate for brand engagement, Sam’s interest in creating unique branded content started when he was Business Development Manager for the Buchanan Group, where he was instrumental in the now globally recognised “Brand Power” platform.
Prior to joining RedLever and the Adconion Media Group Executive team, Sam was the Commercial Director for content solutions business TCO, where he capitalised on his years of experience with Yahoo!7. As the Sales Strategy Director for Yahoo!7, Sam drove the commercialisation of content, trade marketing, creative services and sales strategy. His unique combination of the Seven Media Group’s assets saw Sam engineer a groundbreaking go-to-market media package for the 2008 Olympics.
Sam’s understanding of how to combine and leverage the best practices of broadcast and digital networks is further rounded out by his time spent leading the sales team for ninemsn. As the National Sales Manager, Sam was instrumental in devising and delivering content rich campaigns that spanned audiences online, on-air and print.
Throughout his career Sam has continued to test his theory of ‘magnetic content’ with online broadcast. During his tenure at RedLever, this has been further refined and proven, working with brands such as Sprite, Johnson & Johnson, Landrover and Tourism Australia. Where the invasive interruption based models are waning with consumers, the strategies developed by RedLever continue to engage consumers in ever increasing numbers.
Visit www.adconion.com/au or http://www.redlever.com.au/
Scot Ennis is one of the Co founders and directors of Switched on Media, Australia’s leading search and social media agency. He has delivered improved business results via Search and Social Media for the ABC, Flight centre, Cochlear, Virgin Music, Canon, Paypal, NRMA and a plethora of other businesses across a 10 year career. Prior to Switched on Media, Scot spent 5 years in brand marketing at P&G and 2 years as the Senior Marketing Manager for eBay.
Scott-Bradley Pearce is the Director and owner of One In Ten Productions, a Sydney based digital media consulting business specialising in digital video and IPTV. Scott has been working in the digital industry since the launch of both the IBM PC and Apple Macintosh. He was there before the digital big bang, before the beginning of time as we know it: before Netscape.
Scott has the unique role of being involved in high level strategic planning whilst still remaining hands on with the implementation of deployments. Today he works with client’s business strategy teams to extend brands, with a specific focus on the development of effective video strategies that reflect the best practice for IP video.
Scott advises some of the larger new media and IT&T brands on mobile strategy including Seven Network, Y!7, Warner Music, and Austereo. Scott has a passion for technology and has led many high profile new product launches in Australia for companies such as News Digital Media and Singtel Optus. Scott holds a Bachelor of Applied Science (Computing Science) as well as an MBA (International Business) and is recognized as a Certified Practicing Marketer by the Australian Marketing Institute.
As CEO of BlueArc, Scott combines strategic business and financial acumen with a passion for digital technology.
Scott fosters a culture of creativity and collaboration at BlueArc to inspire innovative digital solutions for BlueArc clients across a range of industries including Retail, Construction, Media, FMCG, Not-for-Profit and Tourism.
Passionate about using technology to deliver real business value to clients, Scott provides thought leadership in the areas of digital strategy, web content management, ecommerce and online marketing.
With over 20 years experience in digital communications and the technology industry, Scott has contributed to the success of multinational companies, including Microsoft. As Director of Microsoft OEM Business, America’s (North & South) and South Pacific Regions, Scott implemented innovative business development programs which ensured the consistent and long-term growth of the business in more than 20 countries.
Prior to Microsoft, Scott worked for Lotus Development, UK Regional Headquarters, in a variety of senior management roles across sales and marketing.
Scott is a former NSW Board member of the Australian Interactive Media Industry Association (AIMIA) as well as the past Vice Chairman on its Industry Development task force.
Stanislav Bondjakov is ConsumerVisions’ principal research consultant. Stanislav has over 10 years of experience in the market research and digital media industry, having consulted to the Australian Government, Victorian Government, Local Government, Melbourne Convention & Visitors Bureau, Kraft Foods, Visa International, Metlink, Medibank Private, and many other organisations.
ConsumerVisions is a digital media research agency, offering full-service market research services, including qualitative and quantitative. More specifically, key focus of ConsumerVisions is in helping organisations take their digital offering to the next level.
Through careful evaluation of organisations’ target markets’ needs and expectations and the business goals and requirements, ConsumerVisions provides strategic recommendations for launching a website, a mobile application, or a piece of software. This is aided by the provision of Information Architecture maps and mock-up designs to assist in findings presentation and understanding.
ConsumerVisions’ senior consultants add a personal touch to each project, by working closely with our clients to develop the study, and implement the findings, consulting on an on-going basis, and ensuring that the client benefits fully from the research.
• Customer experience journey research (touch-points);
• User needs analysis;
• Information Architecture and interactive design development;
• Usability testing; and
• Quantitative website measurement (through user ratings of KPIs).
For further information, please contact Stanislav on 0425 744 796, or email: Stanislav@consumervisions.com.au
Stephen is an experienced General Manager and Marketer and has been part of the Next Digital team since 2003. Stephen plays a leading, senior management role working across all of Next Digital's business units and has been responsible for much of the business development that has grown and expanded the Sydney team over the last two years.
As General Manager for NSW and ACT Stephen also plays a central role in the strategic direction of Next Digital's larger client projects; most notably these include: Qantas, Teachers Credit Union, News Digital Media, Fairfax Digital, Telstra, Cancer Australia, Hunter Water, Fat Prophets, Commander Communications and Computershare.
Stephen O'Farrell was appointed Managing Director of Sputnik Agency in June 2008.
Sputnik is one of Australia's fastest growing and award winning interactive agencies. Established in Melbourne in 1998, the agency has since expanded to Adelaide and Sydney and today employs a team of over 80 staff. Clients include Google, Sanitarium, RACV, Tabcorp and GMHBA, plus several national and state government bodies to name a few.
Prior to his role at Sputnik, Stephen was co-Managing Director of The Furnace Melbourne, one of Australia's leading full services creative agencies with clients such as Cadbury Schweppes, Levi's, The Australian Grand Prix, Pacific Brands and Fairfax Digital.
Stephen started his career as a graduate trainee at DDB Melbourne and was soon transferred to the company's headquarters in the United States. With DDB and Euro RSCG New York, Stephen helped generate over $60 million in new business revenue and managed a range of local and international technology oriented businesses, including Philips Consumer Electronics, Lockheed Martin and Intel.
Stephen's areas of interest centre around digital communications and strategic marketing, particularly the role of social media and online video. His industry specialities include: FMCG (inc. alcoholic beverage); apparel; financial services; automotive; retail; government and not-for-profit. Having taken Sputnik from 35-to-80 people in just over 18-months, Stephen is also fascinated by management theory and organisational dynamics as they relate to the leadership of rapidly growing organisations.
Stephen is a sought after public speaker having presented at a range of conferences including:
- e-pharma, 2010 (the largest pharmaceutical digital marketing conference in the United States): “Social Media Therapy - a review of social media best practice in managing disease states”.
- Social Media Summit, 2009: “Social Media & Online Engagement; lessons learned from the most successful marketing campaign in history”.
- Going for Growth Summit, 2009: “Leveraging technology for top & bottom-line growth”.
- The Future of Online Video Conference, 2009: guest panellist.
- Monash University MBA Program, 2007 (Guest Lecturer): “Keeping sane amongst the Mad Men: a how-to guide on making it past 30 in advertising”.
- Levi's Regional Marketing Summit, 2006: “The Future of Advertising”.
For more information on Sputnik or to contact Stephen:
116-122 Chapel Street
Windsor VIC 3181
(03) 9692 6333
Steve Baty, UX Strategist, has over 13 years’ experience in the design and delivery of e-business products and services. Steve is a well-known practitioner in the area of experience strategy and architecture, with extensive skills in research, analysis and strategy.
Steve is a regular contributor to UXMatters.com; serves as an editor and contributor to interaction design magazine Johnny Holland (johnnyholland.org), and is the founder of UX Book Club - a world-wide initiative bringing together user experience practitioners in 43 locations to read, connect and discuss books on user experience design.
Steve has, over the past five years, led user experience teams to develop online strategies and experience architectures for clients across a broad spread of industries including: tourism, travel, transport, consumer electronics, manufacturing, government, and the arts. His latest project - for the NSW Department of Education & Training - involved the research, analysis, and strategy for the staff intranet, supporting the day-to-day activities of 120,00+ people.
Steve holds post-graduate degrees in electronic commerce (M.Ec) and business administration (MBA) from the Macquarie Graduate School of Management; and a bachelor’s degree in Mathematics (Applied Physical Mathematics & Applied Statistics) from UTS.
With his research and confidential consulting, Steven serves eBusiness & Channel Strategy Professionals. He is an authority on Australian online retail, including the behavior of Australian consumers, the sector's pattern of growth, Australian online retail technology adoption, and local retail practices across the entire customer life cycle, including marketing, merchandizing, and customer experience. A consistent theme of his recent research is the need to bury the funnel as a model of how marketing and commerce function, replacing it with a holistic understanding of the customer life cycle. From his base in Australia, Steven observes Asia Pacific trends, with a focus on China. His global research has addressed issues that range from content moderation to green marketing to global marketing management.
Before joining Forrester, Steven spent almost five years with the global, full-service public relations agency, Hill & Knowlton. There he launched and managed the company's digital PR offering in Australia. Prior to this, Steven's roles included editor of Australian Macworld and eBusiness editor of Marketing magazine.
Steven received an M.B.A. from the University of Technology Sydney, a graduate certificate in professional writing and editing from the Royal Melbourne Institute of Technology, and a B.A. with honors in economic history and industrial relations from the University of Melbourne.
Stuart has played an active role in the Telecommunications and Managed Services industry in Australia for over 15 years, working in various sales and sales management roles to provide managed IT&T solutions to business. Stuart previously held roles at Telstra and Dimension Data.
Tania Lang is the principal of Peak Usability as well as a member of the Usability Professionals' Association, Web Industry Professionals Association and the Queensland State Representative for CHISIG in Australia. She is considered one of the leaders in her field and is passionate about usability. She has organised numerous local usability and HCI events to increase awareness and adoption of good usability and user centred design practices.
Tania has been working in the online space as a usability practitioner and consultant for a number of high profile clients for over 10 years. In that time she has worked on online projects for Telstra, Commonwealth Bank, Westpac, Suncorp, Flight Centre, iiNet, RACQ and numerous Commonwealth, state and local government agencies.
Tania also has extensive experience conducting intranet usability reviews for Queensland Government including Queensland Department of Emergency Services, Treasury and Queensland Department of Housing.
She has a Masters of Business by Research which involved researching how travel consumers use the Internet. She also has a Graduate Certificate in Human Factors, a Graduate Diploma in Arts (including Marketing) and a Bachelor of Science.
Tim has worked in digital design and advertising for more than 13 years. His work has taken him to five different countries and resulted in some of the usual awards and jury participations. He has led AWARDCRAFT as well as taught interactive design at BillyBlue and UTS.
An award winning creative director with over twelve years experience in interactive advertising and online design, with an emphasis on 360° integration. Tim is the Digital Creative Director for Euro RSCG Australia.
Tim is the founding Director of Melbourne based 2 Sticks Digital Marketing.
Originally out of the wine industry, Tim moved into internet marketing in 1999. His online involvement since then includes both B2B and B2C orientated projects. In 2006 he was invited onto the speaking circuit for The Executive Connection (TEC), an international CEO coaching organisation. He continues to present to TEC groups across Australia and New Zealand on the topic of 'Digital Marketing'. In 2007 Tim formed 2 Sticks Digital Marketing to service a growing cross-industry demand for measurable online lead generation and Web 2.0 business level implementation. He holds a Masters in Business from Melbourne University and is a qualified Google AdWords Professional.
Tim O’Neill is the joint Managing Director of Reactive, a global digital agency that specialises in creating effective online strategy and solutions. Established in 1997 and employing over 75 staff, Reactive is solidly growing independent company.
Owned and operated by its original founders, Tim O’Neill is one of two joint managing directors who both remain actively involved in the day to day running of this highly awarded digital agency.
Tim’s fourteen years at the helm of Reactive have made him an expert in digital design and strategy as well as retail eCommerce, mobile and social media. His role also includes account direction and business development.
His career started in the technology industry at Sausage Software, back in the pioneering days of the company. The experience gained at Sausage has been invaluable in leading Reactive.
Tim’s passion for the internet encompasses both visual and technical spheres, with a commitment to providing robust solutions that meet business objectives, which also look great. Tim has vast experience with a range of clients, and has worked closely with clients such as British Airways, Tesco, STA Travel, Melbourne Airport and the Victorian Government.
Tim established Reactive’s London office in 2005, and returned to Australia after three years of success in the UK. Tim is currently on the Victorian Committee of AIMIA.
Tim is a polished and experienced public speaker. His previous speaking engagements include:
1. AIMIA V21 Conference – Inspiring trends in online retail – April 2011
2. ad:tech 2011 - What Is The Impact Of Social Content On e-Commerce? – March 2011
3.AIMIA Future of Digital - Can Australian brands use new technology to combat the rising tide of global online retailers entering the Aussie market? – October, 2010
4. Ad:tech 2010 - What Is The Impact Of Social Content On e-Commerce – March 2010
5 Advertising, Marketing & Media Summit – June 2010
6.Sales & Marketing in Travel Asia Pacific, Sydney – November, 2009
7.Web 2.0 for the travel and tourism industry – TTRA (Travel & Tourism Research Assoc) Europe Conference, Nice - 2007
8.Web 2.0 (and Web 3.0) for the travel and tourism industry - World Youth & Student Travel Conference, Istanbul – October 2007.
More information can be found at: www.reactive.com
Todd Lynton is Managing Director of Cisco Consumer Products in Australia and New Zealand. In his role Todd oversees the sales and marketing functions as well as business unit operations of the Cisco consumer products which include Flip video and Linksys.
Todd has more than 19 years experience in the consumer sector, having spent 12 years in management roles at Polaroid and Olympus Australia, and most recently as director of a premium lights company, Special Lights, where he was responsible for operations and a growth strategy for the wholesale and retail divisions.
He has a commerce degree in marketing and finance from the University of NSW.
Tom is a direct and digital expert with over 15 years experience. He specialises in digital marketing, direct marketing, and business development. His experience spans over 50 industries, both from the client-side and agency-side.
As Head of Marketing & Business Development at First Rate, a leading search & performance marketing company in Australia, Tom offers strategic and tactical insights into how businesses can successfully market themselves online, by sharing his expert advice and techniques which have proven to drive significant online growth for clients of First Rate.
Tom has been engaged in the direct marketing and digital marketing industry since 1994. He started his career as a copywriter for a mail order business in New York, during which he was immersed in the principles of direct response marketing, for both offline and online audiences.
After six years in New Zealand specialising in direct marketing and digital marketing, Tom moved to Sydney in 2004 to take up the position of Sales and Marketing Director of PermissionCorp – Australia’s largest permission marketing publisher. There Tom headed marketing for both member and corporate acquisition, using direct and digital as the primary means of acquisition.
Since moving into his current role in 2007, Tom has established First Rate as one of Australia’s most dominant search & performance marketing agencies by market share. Today First Rate is a recognised leader in developing strategies and tactics to help brands dominate the search engines and grow their online market share.
In his presentations Tom uses his 15 years’ experience to present step by step advice on how to use digital marketing to grow online traffic, leads, and sales, and build brand awareness. This knowledge has been used to help dozens of Australia’s blue chip brands increase their online leadership.
Tony joined Adobe in November 2010 as the Director of Enterprise Sales for Australia and New Zealand (ANZ). The Enterprise Sales team covers a solutions portfolio including Creative Suite, Acrobat, LiveCycle, Day and Omniture.
He has been working with his team to successfully drive and implement a number of significant solutions in the ANZ region incorporating Adobe solutions for digital publishing, customer experience management and enterprise licensing.
Tony says: “I love the fact that Adobe is able to help its customer’s think about and create the next generation of digital experiences. We are enabling our enterprise customers to streamline the way they currently do business and create differentiated and engaging digital experience for their customers.”
He was drawn to Adobe because it has an innovative culture that strives for excellence and works closely to understand and assist its customers.
Prior to Adobe, Tony held a number of leadership roles at Microsoft Australia over an eight year period culminating in the position of Group Manager – Corporate Accounts. With a focus on sales teams, Tony was previously responsible for the enterprise partner business, the partner sales team and the developer tools business during his time with Microsoft.
Previous companies he has worked for include BEA Systems, GE Information Services and Federal Express.
Tony has over 20 years leadership and sales experience and has a BBus in Accounting and Finance from the University of Technology in Sydney.
Tristan oversees KIT's regional sales, business development and partnerships operations, providing strategic, technology and content services for video commercialistation solutions. Tristan is a founding employee of the company (nee ROO Media) and has provided end-to-end IP video solutions for many of Australian and US media, publishing and production companies for launch and commercialization of their video platforms.
With extensive experience in creating, deploying, measuring and monetising IP video services, consumer engagement strategy for video destinations, digital video asset management , licensing & content syndication he has delivered solutions for News Digital Media, Sensis, Spotzer, SBS, XYZ Networks, Network Ten, ABC, TABCORP, ESPN STAR, Verizon, AP, Reuters, Gillette, Sony and many others.
Tristan has been working in online in Australia and the US for over ten years. Prior to KIT, Tristan has held business development and sales positions with Fairfax (F2) and Monster.com and Propaganda.
Business Development Manager, Mobile Embrace - Working with Australia’s largest brands over the last 5 years in public relations, advertising and promotions. Well known in social media and new media circles.
As well as being Public Affairs Director at the Sydney office of global PR consultancy Burson-Marsteller, Zoe Hibbert also manages its media training practice.
For the past 20 years, Zoe has delivered strategic advice to organisations, helping them to manage their interactions with stakeholders, whether through traditional media, or via conversations through the growing social media network.
Zoe’s wealth of consultancy experience spans clients such as Thales, AMP, Allianz, Accenture and Vanguard. She has also worked in-house in the chemical industry and provided strategic counsel and public affairs training for the Australian Defence Force and the Australian Tax Office.
Zoe has also lectured on public relations and organisational communication, and led the media training practice for Charles Sturt University’s School of Communications.