Have you signed up to our Speakers Bureau yet? We are always on the lookout for industry speakers, and this is an excellent way to showcase AIMIA members who wish to raise their profile within the Digital Industry by speaking at events.
If you are an AIMIA Member and want to sign up please email email@example.com
Adam Ferrier is a Consumer Psychologist and Planning Partner of Naked Communications. He graduated university with degrees in Commerce and Psychology and by a strange twist of fate began his career as a Forensic Psychologist. Adam worked in a maximum security prison and private practice, assessing levels of dangerousness of inmates. He then made the natural move to marketing consultancy, working for Added Value. Here Adam switched his interest from understanding criminal behaviour to consumer behaviour. He completed his Clinical Psychology Thesis in 'Identifying the underlying constructs of cool people', and for a short while was a global cool hunter.
Continuing the slide from the moral high-ground Adam joined Saatchi & Saatchi as a Strategic Planner. Here he worked with clients such as General Mills and Lion Nathan, and also invented a bestselling psychological board game - called The Analyst.
In 2004 Adam moved to become a founding partner of Naked Communications in Australia. Naked works with clients such as Bigpond, Unilever, George Western Foods, Coke Cola and Mattel. In the last 4 years Naked has turned the communications world on its head and has won a collection of industry awards and client accolades. Naked was 2007Adnews Agency of the Year.
Adam is a regular media commentator and conference speaker.
Darren has over 15 years experience in global FMCG marketing and the digital arena.
Brand management roles in both Australia and Europe highlighted the opportunity for brand engagement in the digital arena and mobile.
Establishing Creative Licence Digital in 2007, the focus has remained on bringing brand and mobile together, successfully working with blue chip brands like Mars, Roche, Westpac, and Hilton.
As a result, Creative Licence has enjoyed enormous consumer and B2B success, including one consumer application going #1 in 13 markets on the iTunes App Store and many other success stories involving FMCG field force tools, trade engagement programs and stunning consumer applications.
This mobile expertise, blended with consumer insight also led to the development and release of QuickerFeet, a leading edge location based services app for Australian retail.
Fergus Stoddart is a founder and the Commercial Director of Edge, Australia largest independent content marketing and publishing agency. Edge works with brands to develop and run content marketing initiatives both on- and off-line. Fergus has helped leading brands like Woolworths, Volkswagen, BMW, P&O Cruises and AUSTAR, amongst others, build loyalty and increase sales through becoming publishers in their own right. Fergus is the co-author of ADMA''''s Content Marketing white paper and has spoken at several events including Publishers Australia''''s Monthly Forums, ADMA''''s Relationship Marketing Council and the Real Estate Wealth Summit.
Fiona has been with AUSTAR since 2004. She manages the team responsible for the user interaction design for all of AUSTAR's subscription TV services including MyStar, channel enhancements, and core applications (such as the Electronic Programme Guide). Fiona is also responsible for AUSTAR's Box Office, Main Event, Adults Only and Games services.
Fiona has over 10 years' experience in interactive TV, and previously worked in the UK at BSkyB's first interactive venture, Open…. Prior to her role at BSkyB, Fiona worked for the Australian Association of National Advertisers in media research. Fiona holds an Honours degree in Film and Media, majoring in subscription TV, and is currently studying for her MBA at the Australian Graduate School of Management.
Foad Fadaghi is Telsyte’s Research Director and Principal Analyst for Mobility and Media.
Foad has over a decade experience in ICT research and consulting having previously held senior positions with Frost & Sullivan and Jupiter Research. Foad has also spent time as a senior journalist and commentator with BRW magazine where he reported on the convergence of the telecoms and media sectors.
Over the years, Foad has authored ground breaking reports forecasting the growth of the digital media industry in Australia. His insights and forecasts are in high demand, often appearing in leading business publications. Foad has spoken at Adtech, CeBit, ADMA, IMAT, AIMIA events, and Search Engine Room. In 2003, Foad successfully produced the globally recognised Search Engine Strategies event in Australia.
Freddie Jansen van Nieuwenhuizen is Director, Consumer Apps and Services in Telstra Product Management and joined Telstra in 2003. Freddie heads up the product development of a range of innovative consumer applications and on-device experiences such as Mobile FOXTEL, Whereis Everyone, Whereis Navigator, BigPond Callertones, BigPond Download Manager, PocketNews to name a few.
Before joining Telstra in 2003, Freddie was Director and Systems Engineer for InfoSpace (Seattle based) and responsible for the deployment of content portals for mobile operators. Prior to joining the wireless world, Freddie spent time in Canada with Crosskeys, a Newbridge (now Alcatel) affiliate, developing software and user interfaces for a range of Network Service Level and Performance Management Systems.
Freddie is originally from in South-Africa and holds a Bachelor in Engineering (Electronic & Electric).
Fred Schebesta is Director of innovative online direct marketing company, Freestyle Media. Fred works with Australia’s leading brands offering insight and expertise into the world of online direct marketing. He is recognised industry-wide for his skills in combining proven and traditional approaches with new thinking and ideas.
Fred was acknowledged as one of Australia’s leading entrepreneurial minds under the age of 30 when he was listed in the 2008 Australian Anthill’s 30under30. He was awarded ADMA’s 2006 Young Australian Direct Marketer of the Year for his pioneering work combining the traditional direct marketing with online marketing techniques. He brings expert case studies and online marketing tips to all of his presentations.
Geof joined Alcatel in 1994, bringing with him over two decades of telecommunications experience. He has held a number of senior positions across APAC marketing and business development, supporting IP based broadband transformation and application advancements across the region.
Geof is well known as one of Alcatel-Lucent’s “futurists”, an expert and regular commentator on the high speed broadband enabled services, applications and new business models emerging globally.
He is a member of the Australian Senior Leadership Team. His current responsibilities include leading its engagements into the Retail Service Provider market – an emerging eco-system growing out of the country’s Digital Economy and national broadband network developments. Geof regularly engages with and consults to various government agencies and other industry sectors in areas including broadband (fixed and mobile), convergence, the media, telecommunications regulation and policy.
Geof is also a board member of a theatrical production company based in Hobart, Tasmania, and holds a Bachelor of Electrical Engineering from University of Technology Sydney.
Prior to joining Alcatel-Lucent Geof has held a number of engineering, design and product management roles across electronics, telecommunications and software development, and has also held the position of Risk Manager for a major defense project.
A prolific blogger, Ian Farmer's energy and passion are evident in his ability to interpret future trends in digital and develop innovative marketing campaigns around them. As the Digital Strategist at leading Digital Agency Webling Interactive, Ian constantly has his eye on the latest trends and his ear on client needs. Prior to joining Webling, Ian founded Frontiering - a boutique marketing consultancy practice focused on new and emerging marketing strategies. An extended career with the Mars Group saw Ian in a number of roles across IT, marketing and business development. Ian’s work has taken him across the Asia Pacific region, where he has studied cultural interactions and social behaviour. Ian is the co-founder and director of online gourmet food website Gourmet Shopper.com.au.
Previous speaking experience:
- Social Media and the conversational web (Melb, Bris, Syd) 2008
- Knowledge Management Australia 2008 - Melbourne July 2008.
- Topic: Personalised Knowledge Discovery
- User-centric Web 2.0 conference - Sydney June 2008
- Topic: Building Successful Online Communities
- Ad-Tech Shanghai 2006
- Digital Marketing Summit - Sydney 2005
- MASTERFOODS Case Study
Jennifer Reddington is a Consumer Insights professional with eight years’ experience in user and market research and expertise in both online and traditional media.
She has extensive expertise designing research and analyses that illuminates the “why” underlying a diversity of business issues and translating the results into actionable insights.
Jennifer has worked in online for a number of years, and comes to UsabilityOne from Yahoo!, where she held the position of Consumer Insights Manager.
Jennifer Wilson is a Director of The Project Factory (a multiplatform media company), teaches Multiplatform Content for the Australian Film, Television and Radio School and Transmedia for MetroScreen; lectures in mobile and convergent media for the University of Western Sydney and has taught on the Asia Australia Media Emerging Leadership program (AAMELP). She is member of the Screen Producers Association of Australia and has authored two white papers for the film industry aimed at helping screen content producers understand how and why to get more engaged in the digital space and looking at copyright and piracy issues. In 2008, Jennifer co-authored “The writer’s guide to making a digital living” for the Australia Council for the Arts.
Jennifer is fascinated by the intersection of creative concepts, their technical implementation and the commercial reality that underpins this in the digital space. More than cross-platform – the intelligent exploration of how to generate engagement on the third and fourth screens (computer and mobile) through social, play, story, sharing and interactivity. She is passionate about mobile as the ubiquitous screen; the rise of semantic understanding; the permanent change the social media has made to our sense of connection; and the need to find engagement at the heart of every interaction.
Jennifer sits in on the board of AIMIA and chairs AIMIA’s Mobile Industry Group.
Josh Frith is Managing Director of The Dubs, a digital engagement agency.
They create environments that inspire audiences to interact with brands by connecting them with the brand’s story and each other.
Josh is an expert in digital strategy, next generation web, video marketing and advertising. He has been instrumental in generating audiences and improved engagements for brands like ING Direct, AMP Capital, Bayer & John Lewis and media groups such as FremantleMedia, ITV and the BBC.
After beginning his career as a journalist for News Ltd, Josh Frith co-founded digital agency The Dubs (originally named @www) in 1996 to focus on marketing brands through the online offerings.
He has also worked with leading UK TV broadcasters and television production companies such as ITV, BBC, Endemol and FremantleMedia helping them to create online content brands that are highly trafficked and commercialised.
A regular and experienced speaker, Josh shares with participants the techniques he has used to create innovative, successful campaigns for his clients.
Katie is a digital evangelist and creative strategic thinker specialising in defining the role for brands in the digital channel and designing integrated marketing communication plans.
For the last twelve years she's worked both on the creative strategy and immersive integrated communications for some of the world's leading brands including Coke, Commonwealth Bank, Telstra, McDonalds, Kellogg's, Pepsi, GSK, and YUM!.
She's a graduate of the University of Adelaide, majoring in Media and Cultural Theory, her blog “Get Shouty” recognized in Ad Age's “Power 150” and she has published and presented her thinking over the world. In a previous life, she has five years experience in the media as a publicist, broadcaster, script writer, and producer. In addition to being able to speak about herself in the third person she's steered a couple of recording artists and record labels to fame and glory
A big believer in contributing to the knowledge base she's a founding member of Interesting South and the convener of the Sydney chapter of Planning For Good.
At Creata, Katie was the Global Creative Strategist, responsible for the digital definition of the Happy Meal brand globally and the construction of fantastic user experiences on a site created to engage children and their parents in 14 languages.
Katie created and managed the digital department at bellamyhayden, Australia's most awarded communications strategy agency, and was responsible for the digital engagement and media strategy across their portfolio of clients.
Katie is currently the Strategy Director for the White Agency.
Kerry's enthusiasm for new technologies led to her digital role in 1994 when Ogilvy founded their New Media department. With over 15 years experience in the digital realm she has had the pleasure of working with some of the world's leading blue chip brands with experience across all digital platforms. Well-respected in the industry, Kerry is the Chairperson for the Media Federation of Australia's Digital Committee.
Krister designs games, mixed realities and interactive spaces for the Powerhouse Museum in Sydney. Examples include the popular MBF Magic Garden. He has prototyped over 170 interactive experiences and objects since having graduated as an industrial designer from the University of Technology, Sydney in 2000. Krister is currently performing R&D in how games can empower fans to control pyrotechnics at concerts to strengthen their culture.
Mark has 15 years of experience in the media, communications, technology and entertainment sectors. His clients are involved in the financing, creation and commercialisation of intellectual property. They include international and local media and technology companies together with film, television and music industry participants.
Michael Shafran joined Lonely Planet as Mobile Product Manager in December 2008, where he has been responsible for the deployment and commercialisation of the travel company's mobile products, including the Lonely Planet m-site (m.lonelyplanet.com) and its Mobile Phrasebooks and City Guides.
Prior to joining Lonely Planet, he worked for Sydney-based mobile marketing agency Communicator, and earlier launched yourRestaurants and yourBars for mobile and online for HWW, now part of the mobile offering for NineMSN. He's lived both sides of the digital divide, having also served as a noted food and travel journalist for such magazine titles as Delicious, Vogue Entertaining + Travel and GQ Australia, and still keeps his fork and knife warm as a reviewer for The Age Good Food Guide.
As Head of Performance Advertising, APAC, for AdMob, one of the world’s largest and fastest growing mobile advertising networks, Mike is responsible for strategies that drive strong returns on investment for premium advertisers in various mobile content fields. He also handles business development in the region, identifying and executing on monetization opportunities among mobile publishers.
Prior to joining AdMob, Mike was Senior Technical Manager for Asia Pacific at Netbiscuits, one of the world’s leading B2B web software platforms for the creation of mobile portals. In this role he led the portal conceptualization phase and managed the development life cycle for premium media companies and agencies
Paul was appointed Chief Executive of the Interactive Advertising Bureau Australia in July 2008 and has been involved in the media industry over the past 16 years. Having held numerous sales and management positions in radio and television at Austereo, DMG Radio and WIN Television, Paul has spent the majority of this time in the online advertising industry, most recently as National Sales Director of NEWS Digital Media.
Before becoming NDM’s sales director, Paul was head of integration, and has also held sales and management roles at Ninemsn, including representing ninemsn on PBL One, PBL's first foray into integration 10 years ago.
Paul speaks publicly and often on a wide variety of interactive advertising topics including global and local online advertising trends, forecasts, media integration, measurement, research and cases studies, and consumer behaviour. He also writes regular columns for AdNews and Marketing Magazine and is frequently quoted in national and international media on topical online advertising industry issues.
Stephen O'Farrell was appointed Managing Director of Sputnik Agency in June 2008.
Sputnik is one of Australia's fastest growing and award winning interactive agencies. Established in Melbourne in 1998, the agency has since expanded to Adelaide and Sydney and today employs a team of over 80 staff. Clients include Google, Sanitarium, RACV, Tabcorp and GMHBA, plus several national and state government bodies to name a few.
Prior to his role at Sputnik, Stephen was co-Managing Director of The Furnace Melbourne, one of Australia's leading full services creative agencies with clients such as Cadbury Schweppes, Levi's, The Australian Grand Prix, Pacific Brands and Fairfax Digital.
Stephen started his career as a graduate trainee at DDB Melbourne and was soon transferred to the company's headquarters in the United States. With DDB and Euro RSCG New York, Stephen helped generate over $60 million in new business revenue and managed a range of local and international technology oriented businesses, including Philips Consumer Electronics, Lockheed Martin and Intel.
Stephen's areas of interest centre around digital communications and strategic marketing, particularly the role of social media and online video. His industry specialities include: FMCG (inc. alcoholic beverage); apparel; financial services; automotive; retail; government and not-for-profit. Having taken Sputnik from 35-to-80 people in just over 18-months, Stephen is also fascinated by management theory and organisational dynamics as they relate to the leadership of rapidly growing organisations.
Stephen is a sought after public speaker having presented at a range of conferences including:
- e-pharma, 2010 (the largest pharmaceutical digital marketing conference in the United States): “Social Media Therapy - a review of social media best practice in managing disease states”.
- Social Media Summit, 2009: “Social Media & Online Engagement; lessons learned from the most successful marketing campaign in history”.
- Going for Growth Summit, 2009: “Leveraging technology for top & bottom-line growth”.
- The Future of Online Video Conference, 2009: guest panellist.
- Monash University MBA Program, 2007 (Guest Lecturer): “Keeping sane amongst the Mad Men: a how-to guide on making it past 30 in advertising”.
- Levi's Regional Marketing Summit, 2006: “The Future of Advertising”.
For more information on Sputnik or to contact Stephen:
116-122 Chapel Street
Windsor VIC 3181
(03) 9692 6333