Have you signed up to our Speakers Bureau yet? We are always on the lookout for industry speakers, and this is an excellent way to showcase AIMIA members who wish to raise their profile within the Digital Industry by speaking at events.
If you are an AIMIA Member and want to sign up please email firstname.lastname@example.org
Alex spent ten years working client side in both retail and FMCG before joining the digital revolution. Consumer marketing and category management with Sainsbury's Supermarkets (UK) and Nestle Australia distilled in him a strong focus on the end user experience. Since joining TigerSpike, his energies have been channeled into implementing innovative digital initiatives designed to augment the end to end delivery process; concept to point-of-purchase. This high level of consumer insight and focus has been introduced to all TigerSpike's blue chip clients across all major industry sectors.
Alex now spends a significant proportion of his time working on enhancing TigerSpike's UK and US presence as they take their award winning Service Delivery Platform to new markets.
Alex Littlejohn heads up APAC operations for Adconion Media Group, the world’s largest independent content distribution and monetisation platform, and oversees the structure, strategy and operation of Adconion Media Group’s four distinct business divisions, comprising Adconion Direct, Joost, RedLever and Adconion Platform Services.
In Australia, Adconion Media Group’s network currently reaches ¬60 percent of the national online population on a daily basis. Alex’s leadership and vision have steered outstanding results for the company since he launched the local operation nearly four years ago.
Promoted from his role as UK Commercial Director for Adconion in order to open the Australian market, Alex’s early tenure has been strong. He has overseen substantial year-on-year revenue growth and nurtured Adconion Media Group’s presence across Sydney and Melbourne to now employ 80 full time staff. The company is recognised as one of Australia’s fastest growing digital businesses and in 2009 analysts Frost and Sullivan pronounced Adconion Media Group as the Australian “Ad Network of the Year’.
Alex is a member of the IAB Australia Board and was a founding board member of IASH in the UK and Australia.
He has experience in senior management positions across Europe, the United Kingdom and Australia in sales, media and ad operations. Alex was the European Sales Lead at AdLINK in the UK then became the European Director of Business Development at DrivePM/Atlas where he was further promoted to Director of Operations during the acquisition by aQuantive.
Andrew Apostola is one of Australia's leading cross media producers and entrepreneurs. He is the co-founder of Portable Content, a digital studio that creates and transforms real world concepts into innovative cross platform projects and businesses.
In 2006 he created and launched portablefilmfestival.com, a user generated video site that distributes video to users through portable video platforms including iPods, mobile phones and laptops. Since then, the Portable Film Festival has evolved to become an international innovator in online film with its contributors spanning over 30 different countries and boasting several Oscar nominees. In 2007 he developed the Portable Screen Academy, an incubator and training academy for emerging interactive producers that now has major presence in Singapore, New Zealand and Australia.
Cameron is a leader and innovator in the Digital and Mobile space working on cutting edge projects both in Australia and overseas. I have worked for over 20 years in ICT and helped pioneer the Internet in Australia via Pegasus Networks in the early 90’s and Mobile data in the late 90’s. In 1996 Cameron opened the first Internet Café in Australia.
More recently operating and helping various companies in designing, building and marketing various Mobile marketing, content, applications and platforms both here in Australia and globally. Cameron has also designed, built and launched some very successful cross-platform Mobile applications and platforms for the Retail, Finance, Fashion, Publishing & Entertainment industries.
Tapit is pioneering the mobile technology, Near Field Communications (NFC) , for use in marketing. Tapit is the easiest way to get content onto your mobile phone - just a simple tap. Increase brand awareness and brand engagement with NFC Marketing, allowing you to download video, music, applications, files, "like" on Facebook, "follow" on Twitter - all with just a simple tap of an NFC enabled phone.
Tapit is headquartered in Australia but is the NFC Marketing provider of brands across the Asia Pacific region.
David oversees all revenue and customer operations, as well as marketing and partnerships for pureprofile. Since joining in 2005, he has held several positions with the company. Most recently, as Commercial Director he led pureprofile’s global direct sales operations. He also developed and manages the company’s operations in Sydney, London, Mumbai, and San Francisco and is responsible for creating and expanding strategic partnerships in those regions for the benefit of pureprofile's growing number of users and clients.
David’s main areas of focus have been IT, marketing and finance. Prior to joining pureprofile, he was a consultant for the Australian recruitment firm, Time Recruitment and a property researcher for Benchmark Real Estate in Canada.
David holds an MBA from the Sydney Business School and a Honours degree in Biology from the University of Western Ontario, both of which were awarded with distinction.
A new resident of San Francisco and despite living in Sydney for the past eight years, David has very much retained his Canadian accent and sense of humour, eh.
Denis’ expertise – building digital businesses. You won’t find a more dynamic speaker in the digital space. Denis has underpinned his 10 year digital career with an extensive corporate background working with a number of multinational organisations such as Kodak, Diners Club, Bell South and US Office Products.
A part time lecturing role turned into a full time position as Program Director of the Master of Multimedia degree at Monash University in 2000. He went onto manage 2 further master’s degrees. He’s been hooked on digital ever since. Denis is now the Director of 2 digital businesses; NEWMEDIA People, a specialist recruitment practice and sponsor-ed, Australia’s largest developer of school websites, with a twist.
Denis continues his association with Monash lecturing Master’s students in units such as Multimedia & Society, Multimedia Product Development, Professional Practice for Design and Design Studio. He is a Champion of the Digital Ministry, blogs at thedigitalden.com.au and has been recently appointed to the AIMIA’s Education Committee.
In her current role as Director of Complete the Picture Consulting, Marisa provides applied business research, strategy and analysis to businesses in the mobile, other digital, new technology and services industries. Marisa has been involved in designing, implementing and managing research projects that provide real insights for clients in these industries for almost 20 years.
She has been the author and co-manager of the AIMIA Australian Mobile Phone Lifestyle Index Survey (AMPLI), since it was first established 7 years ago. She also instigated Australia’s involvement in worldwide initiatives like the Worldwide Mobile Data Survey.
Her practical experience is complemented by a Doctorate in the area of forecasting demand for break through products and a Masters Degree by research in the area of branding. She is also a visiting research fellow at the University of Adelaide.
Marisa enjoys sharing with others the insights and case studies that are the result of her work (and life!) experiences. She has presented at local and international industry and academic conferences and workshops, and been published in a range of different journals.
Freddie Jansen van Nieuwenhuizen is Director, Consumer Apps and Services in Telstra Product Management and joined Telstra in 2003. Freddie heads up the product development of a range of innovative consumer applications and on-device experiences such as Mobile FOXTEL, Whereis Everyone, Whereis Navigator, BigPond Callertones, BigPond Download Manager, PocketNews to name a few.
Before joining Telstra in 2003, Freddie was Director and Systems Engineer for InfoSpace (Seattle based) and responsible for the deployment of content portals for mobile operators. Prior to joining the wireless world, Freddie spent time in Canada with Crosskeys, a Newbridge (now Alcatel) affiliate, developing software and user interfaces for a range of Network Service Level and Performance Management Systems.
Freddie is originally from in South-Africa and holds a Bachelor in Engineering (Electronic & Electric).
In January 2008, Greg completed the successful merger of his company iFocus with Bullseye Digital to become the Managing Director of Bullseye.
Greg founded iFocus in 2000 and built the online consulting and solutions business into one of the most respected boutique firms in the country, steering it into the ranks of BRW's Fast 100 for two consecutive years (2004, 2005). Greg has also been the recipient of many industry awards for projects delivered.
For over 13 years Greg is a pioneer in the digital space and continues to advise the boards and senior management teams of major corporate organisations and government bodies on their use of the Internet, particularly in the areas of digital strategy, business enablement, governance, convergence and online customer engagement.
Greg is regularly invited to speak at conferences and industry forums to share his insights on the future of business, the web and the impact of digital technologies. Greg is an insightful and engaging speaker who likes to provoke his audience by challenging current paradigms whilst keeping grounded on what real changes can be achieved right now.
Greg is a director of the Bullseye Group and e-learning training company, iCourses.
- Citizen 2.0 - Customers, employees and leadership in a flat world
- eLearning - where does eLearning fit within the eBusiness equation
- Working with Government
- CRM - Value is the key driver
- Spam - the legislation, the issues, the remedies
- From reality to vision and back - Strategies, rhetoric and directions for the knowledge journey.
Guy is the Founder and Director of The Project Factory, a cross-platform digital entertainment company, and National President for AIMIA.
Guy has been working in digital media since the late 80’s which means he could build a Commodore 64 game if you wanted. He has worked for the BBC, FOXTEL, BigPond, The Guardian, Channel Nine and ACP Magazines, FoxKids, Penguin Books.
He has spoken at, and chaired, conferences in the US, Australia, UK and Europe. His experience covers cross-platform film and television production, multiplayer online games, virtual worlds, mobile and social media.
Guy has been on the judging panel of BAFTA's interactive awards in the UK, the Webby’s in the US, and the World Summit Awards.
Previously Martin was General Manager of APN Online Australia.
He has broad experience within the media and digital publishing industries. His key skills lie in developing and managing highly trafficked, user focused commercial web sites.
Prior to joining APN, Hugh was editor of NEWS.com.au with News Digital Media. He previously spent five years in senior roles at Fairfax, including editor of The Age Online, deputy editor of sections at The Age and online editor at Fairfax Business Media.
He received a Walkley Award in 2004 in the All Media category, and is a winner of two Melbourne Press Club Awards.
Hugh is an adjunct professor in the Faculty of Humanities and Social Sciences at UTS. He is chair of the PANPA Digital Advisory Committee, a member of the international committee of the Online News Association.
Her expertise is in digital publishing, but more specifically in building active digital communities, which maximise the capabilities of web 2.0 technology.
beautydirectory, launched in 1999, was a world-first online media resource, providing constantly updated information for beauty journalists in Australia and New Zealand. Its cutting-edge premise and information-delivery systems were recognised on the international digital stage when the site was awarded an Honoree commendation in the Webby Awards in 2007.
beautyheaven, a consumer version of beautydirectory, was launched as a non-commercial test site in 2005 and was relaunched as a commercial vehicle in 2007. It is now the most highly visited independent beauty-specific website in Australia and has a highly active community who visit daily to chat in forums or comment on fresh, daily content.
Via beautyheaven and beautydirectory, Jackie has become a highly visible innovator in the Australian beauty industry, with the establishment of beautydirectory's Star Awards, 5 years ago, which celebrate beauty journalism and PR; the introduction of regular seminars for the beauty industry on online developments relevant to its future business; and acting as a consultant to the industry on issues specific to growth in the digital domain.
She was recently invited to become a member of Australia's 'Online Divas' and was also proposed as one of the country's 50 most influential women in the digital media industry. As MD of Directories Group, she leads and mentors a team of 14 talented women, all committed to supplying the best that the web has to offer to the beauty industry.
Outside of the office, Jackie is a mother of four, a very part-time aspiring actress and can't live without Iyengar Yoga.
Topics include but are not limited:
- Tips to build a successful online community
- Women at work - the benefits of being a flexible employer
- How marketers can benefit from digital media
Jason co-founded Bullseye Digital in 2000, and has developed the company into one of Australia's largest digital services agencies. His career spans over 15 years, and includes experience in the multimedia and interactive industries in Australia and the UK at Zivo, Compuserve and AOL.
Jason is also a certified Google Advertising Professional specialising in all forms of digital marketing and website design, and was one of the first graduates in Australia with credentials in multimedia design.
With a diverse background in online marketing, design and multimedia, Jason is now 'go to' man for clients such as Blackmores, ANZ, Roche, Coca-Cola, Masterfoods and the NSW Government when they want to develop cutting-edge digital marketing campaigns and strategies.
Jason is now regarded as a leading authority on how brands and businesses can communicate effectively online. He is often called upon by the media to make predictions and add his comments on the subject, and he is a regular keynote speaker at conferences and events.
- Marketing to Kids Online
- Online Marketing Effectiveness
- Digital Marketing and Developing its Role in Developing Ongoing Conversations with the Customer
- Public Sector Digital Marketing: now and in the Future
- Social Media Marketing
- Social Media Monitoring
- Behavioural Technologies and Targeting
- Bachelor of Arts (Hon) University of Western Sydney
Jennifer Wilson is a Director of The Project Factory (a multiplatform media company), teaches Multiplatform Content for the Australian Film, Television and Radio School and Transmedia for MetroScreen; lectures in mobile and convergent media for the University of Western Sydney and has taught on the Asia Australia Media Emerging Leadership program (AAMELP). She is member of the Screen Producers Association of Australia and has authored two white papers for the film industry aimed at helping screen content producers understand how and why to get more engaged in the digital space and looking at copyright and piracy issues. In 2008, Jennifer co-authored “The writer’s guide to making a digital living” for the Australia Council for the Arts.
Jennifer is fascinated by the intersection of creative concepts, their technical implementation and the commercial reality that underpins this in the digital space. More than cross-platform – the intelligent exploration of how to generate engagement on the third and fourth screens (computer and mobile) through social, play, story, sharing and interactivity. She is passionate about mobile as the ubiquitous screen; the rise of semantic understanding; the permanent change the social media has made to our sense of connection; and the need to find engagement at the heart of every interaction.
Jennifer sits in on the board of AIMIA and chairs AIMIA’s Mobile Industry Group.
Jim has built on an auspicious career in international management, consulting and the media to now drive the team of the biggest privately owned digital services agency in Australia, Bullseye.
His 25 years of experience is reflected in a body of work that has taken him from developing and implementing strategy with major corporations and government in particular in media, telecommunications and IT sectors around the world. His career spans from leading studies that assisted government policy in the early 90s on the impact of the internet on Australia's future, through to developing SaaS products used in 18 countries around the world. In the corporate advisory arena, Jim was the lead advisor on a large number of major mergers, acquisitions, IPOs and mobile license allocations during telecoms deregulation. He is an experienced public company director.
It is Jim's media experiences however, that has provided him with varied and colorful memories. His incarnations as a talkback host on Sydney's 2UE, a syndicated financial specialist to over 250 radio stations across the country and television presenter with the ABC are backed by numerous articles, keynote addresses and publications that make Jim a highly regarded business forecaster and visionary.
- How to Develop Your Digital Roadmap
- The Firm of the Future
- Management Science in a Digital World
- Change the People or Change the People?
- Competitive and Sustainable Organisations
After moving to Soap Creative from Satchi & Saatchi at the beginning of 2008, Josh is now the Digital Producer across key Unilever brands - Lynx, Rexona and Streets and conducts digital strategy and production for Ubisoft games both locally and in Europe.
Krister designs games, mixed realities and interactive spaces for the Powerhouse Museum in Sydney. Examples include the popular MBF Magic Garden. He has prototyped over 170 interactive experiences and objects since having graduated as an industrial designer from the University of Technology, Sydney in 2000. Krister is currently performing R&D in how games can empower fans to control pyrotechnics at concerts to strengthen their culture.
Malcolm has been a consultant, advisor and investor in telecommunications and media for over 15 years during which time he has worked with operators, regulators, governments, investors and users in Australasia, Asia and North America. He specialises in business strategies in telecommunications and media, performance improvement and the impact of digital technology/media on businesses of all types. Malcolm was KPMG’s joint lead partner on the Implementation Study for the Australian Government’s $43bn National Broadband Network. Other clients have included the ABC, Optus, Foxtel, Telstra, Two Way, Multimedia Victoria, Virgin Mobile, Bell Canada, Multimedia Development Authority of Singapore, Oztam and Radio New Zealand.
Malcolm is a regular writer and speaker and in public forums on topics such as broadband, digital content and interactive TV and has a regular column in Digital Media magazine.
Malcolm is currently a Director of Sydney Philharmonia Choir and was previously on the Board of an ASX-listed media company. He has also appeared in more than 25 theatrical productions from Shakespeare to musicals.
Mark is an executive member of the Bullseye team playing a key role in the strategic and operational direction of the business. He has had extensive business and online experience working with many large organisations as a Consulting Director. His depth and breadth of business experience centres on online strategy, user and business principal consulting/research, project management and web/multimedia delivery.
Mark is an Executive member (Treasurer) of Software Queensland, which represents software businesses in QLD.
Mark is also a skilled facilitator (focus groups and training) and presenter.
Michael is Head of Online for Telstra's Small and Medium Business group and oversees strategy, development, and management of the Telstra Business Web Portal, Mobile Portal and related online services. Michael began his career in finance with the Investment Banking firm Lehman Brothers in Boston Massachusetts and spent the next 10 years in the finance industry.
He left Wall Street to become Executive Vice President of Marketing and New Business Development for the startup syndicated research and consulting firm World Research Advisory. A successful relationship with America Online eventually led to joining the company in 1999 as Executive Director of the AOL Devices group. At AOL he developed initial business strategy and subsequent partnerships for the “AOL Anywhere” program.
Among other initiatives, he was responsible for bringing the AOL experience to wireless devices including the AOL Communicator built by Research In Motion.
In 2002, after leaving AOL, following the acquisition of Time Warner inc., he joined Research In Motion (maker of Blackberry wireless devices) which brought him to Sydney as Director of Emerging Markets.
In 2004 he began the process of becoming a permanent Australian resident and by 2005 was granted a permanent visa allowing me to live and work in Australia. As Executive Vice President of the startup mobile marketing company bCODE I oversaw the development and launch of the bCODE mobile ticketing solution before joining Telstra in October 2006.
Senior online and business strategy and business development executive with a successful background in product and service development. Experience with executing joint ventures, mergers and acquisitions and strategic alliances for both established as well as startup companies.
Strong practical experience with:
- Internet/Online Services
- Wireless Technologies
- Network Management
- Product and Personnel Development
- Sales and Sales Management
- Business Strategy
Mike is a founding partner and Creative Director of Sydney's gen-Y specialist digital agency, Pusher. Creatively trained in design, film and television, and having account managed automotive and national security accounts for BBDO in earlier years, he now combines this arsenal with front-line digital marketing experience for Pusher's gen-Y focused clients.
When not deciphering code from Japanese websites, downloading apps or competing in reality game-shows, Mike tries his best to avoid the web by hitting the surf at Palmy or blue skies in a Cessna.
An Internet pioneer and entrepreneur now responsible for Telstra's digital classifieds businesses including Trading Post, Car Show Room, Auto Trader and Boat Trader. Accountable for all aspects of the businesses including overall revenue and cost budgets, strategy and for managing Sales, Product, Marketing, Technology, Customer Service, UI and corporate teams and functions.
Specialises in delivering a simpler, faster customer experience across the buyer experience cycle, focused, easy-to-use products aligned to brand value proposition and organisational culture that accelerates change and innovation to improve revenue growth and cost reduction.
Recognised by the mobile industry as a pioneer and leader in the field with many years commercial experience delivering innovative solutions with hundreds of content and media partners locally and globally and delivering consistent audience and revenue growth. His direct leadership responsibilities at Telstra have included content business strategy and planning, commercial negotiation, team building and leadership, and revenue and cost accountability, major product launches and operational programming & scheduling. His recent past includes responsibility for audience, usage, programming and commercialisation of the BigPond mobile portal and has lead Telstra's mobile content businesses for its Next G, 3G and i-mode platforms and launched literally hundreds of mobile sites and services using a variety of commercial models and production and technology approaches.
Prior to Telstra Michael's accomplishments included launching and leading as Director and CEO two internet startups in the mid and late nineties and in between helping Fairfax to establish its digital classifieds businesses for both B2C and B2B.
Michael Shafran joined Lonely Planet as Mobile Product Manager in December 2008, where he has been responsible for the deployment and commercialisation of the travel company's mobile products, including the Lonely Planet m-site (m.lonelyplanet.com) and its Mobile Phrasebooks and City Guides.
Prior to joining Lonely Planet, he worked for Sydney-based mobile marketing agency Communicator, and earlier launched yourRestaurants and yourBars for mobile and online for HWW, now part of the mobile offering for NineMSN. He's lived both sides of the digital divide, having also served as a noted food and travel journalist for such magazine titles as Delicious, Vogue Entertaining + Travel and GQ Australia, and still keeps his fork and knife warm as a reviewer for The Age Good Food Guide.
Nathan joined KPMG in 2007 and heads up the commercial due diligence practice in Sydney. Nathan has over 14 years experience in market assessment and corporate strategy in the UK, US and Australia and offers market assessment and strategy experience that extends across most industry sectors .
Prior to joining KPMG in June 2007, Nathan was Head of Strategy and Convergence for Orange UK plc, a leading UK mobile and broadband operator. He was responsible for the integration programme between Orange Mobile and Wanadoo, Europe’s largest broadband ISP and portal. Under the Orange brand, the combined business was one of the first converged broadband, fixed and mobile businesses in the UK consumer market
Originally from a strategic consulting background Nathan has extensive experience in an advisory and commercial due diligence capacity. Previous assignments include new market entry strategy, market appraisal and business due diligence across a range of sectors.
Since Nick ran his first webcast in 2000, he has managed several hundred webcast productions for most of the top corporates in Australia. Nick was an Account Director for a leading healthcare advertising agency in London for 5 years, winning two Gold Medals at the Pharmaceutical Marketing Awards for Direct Mail campaigns.
Nick joined Viocorp in 2005 and is dedicated to the principle of "stress free" Internet broadcasting. He firmly believes that the company's "Viostream" platform will, at last, make it viable for clients to publish their own digital media easily. With both the drive and experience required to truly illustrate the latent benefits in rich media, Nick has a real understanding of the key factors surrounding Internet Broadcasting. Nick can dispel most myths surrounding the implementation of digital media publishing within an organization or beyond.
After completing a Bachelor of Graphic Design with a major in Advertising, Nick spent 11 years working in some of Melbourne’s most prominent advertising agencies, including J. Walter Thompson, Grey and Young & Rubicam. In 1999, he left mainstream advertising and co-founded Sputnik Agency, one of Australia’s first online agencies. Although digital advertising was in its infancy, Nick was excited about its potential and seemingly endless possibilities. His passion for advertising, design and the digital realm continues today and he has spoken at a number of digital conferences and regularly comments on the industry to the trade press.
Over his career, Nick has worked with a wide range of national and international clients. Just some of the names include Nintendo, Miele, Converse, Cadbury Schweppes, SEEK and Hewlett Packard. He can be credited for a swag of awards, among them Gold and Silver Folios, an AWARD Pencil and an impressive collection of MADCs, and has been called upon to judge many industry awards.
Nick’s claim to fame is that he can sing the theme song to the TV show ‘Flipper’ in Dutch.
COO, Head of Community Development and Co-Founder of 3eep Pty Ltd
Nick is responsible for managing all business operations, which encompasses building relationships with business partners and customers as well as working with the sales and marketing teams to build awareness of social media issues and trends. Nick’s focus on driving core usage and positive outcomes for specific communities is fundamental to 3eep and any business going forward.
Nick brings over 16 years of web strategy and commercial experience from both large multinational IT and web companies, including Microsoft, Fujitsu, OpenText, Gartner and HotHouse Interactive, and local start ups, including Peakhour and Smooth Mobility.
TigerSpike is a digital services company specialising in mobile and personal social media. We focus on delivering innovative and cutting edge digital solutions, from mobile applications, to bespoke software development. Our global experience combined with our commitment to technical excellence ensures our clients are at the leading edge of new media.
TigerSpike was founded in Sydney in 2003 and opened its first overseas office in London on 2006. After an Austrade mission to the US in February 2008, TigerSpike opened an office in New York in March of that year.
Pedro has over 13 years experience in servicing and providing Information Technology solutions into the SME sector. He has made a significant mark in the desktop/server applications area, delivering Information Technology solutions locally, regionally and globally. Pedro actively pursues a career focus in the IT / SME market sector, and has accumulated a formidable expertise in the management of software development, network administration, website development, online marketing, and business management projects. In that time he has been involved in the development of over 15 different software titles used by over 40,000 SMEs throughout Australia. Pedro has combined this with personal experience in the management of a highly successful inner city retail sector business, and is acutely aware of the financial, change management and people management aspects of a successful growing business.
- Social Networking for SMBs
- Selecting your Web Hosting Provider
- Power Supply and Surge Protection
- Maximise your IT Budget
- Managed IT Services
- Cloud Computing
- A Disaster Recovery Plan
- The Right Web Solution
- Wireless Networking
Peter Davies heads up the Australian operations of Adconion Media Group, managing the company’s two Digital Distribution Platforms (DDPs): Adconion Direct and Joost. He oversees a team of over 70 full time employees based in Sydney and Melbourne.
Davies has established a reputation as one of the smartest guys in the digital industry. Starting his career in sales for traditional print publishing firms, Peter was quick to cotton on to the potential value involved in connecting print assets with emerging online initiatives.
Throughout his career with Pacific Publications and 9msn, Peter has connected advertisers with content concepts that would provide innovative and unique response mechanisms. Amongst the many benchmark integrated properties he has launched, Peter is particularly proud of those developed for St George, Proctor & Gamble and Dolly Club.
The digital industry has changed greatly since Peter first entered the market. What was once considered a ‘nice to have’ adjunct is now core to any good marketing strategy. Concepts that were considered highly radical such as behavioural targeting or real-time optimisation have become mainstream language and the continued convergence of services, technology, people and process is creating a whole new breed of integrated organisation, of which Adconion is a leading example.
Yet some things remain absolutely fundamental and do not change. For Peter this includes a strong emphasis on the importance of service, even at a time when certain aspects of the supply side business are headed toward a commodity trading model.
According to Peter, the Adconion DDP teams for both Adconion Direct and Joost, exceed all expectations when invited to the table with the agency, the brand/advertiser, publishers, tech and content teams. In his experience, working this way always produces results that exceed expectations.
“It is only with superior client service levels that you secure a seat at that table and I’m immensely proud of how integral the Adconion teams have become with many of our clients. We add value at every step of the relationship and we never take a transactional view. The instant we do that, we’re obsolete.”
Rachel is among the most prominent of Australian experts on online and mobile media. Her professional background encompasses film, television and new media production, IT and telecommunications.
For the past decade Rachel has been working with enterprise clients implementing streaming and downloadable media solutions, for major clients such as BigPond and News Limited.
Through her consulting business Handshake Media Rachel has worked on large projects reviewing digital content usage in government, as well as government broadband policy, and government funding policies for film, television and new media.
Rachel has also been a member of the Industry Leaders Group for the Digital Content Industry Action Agenda, and a member of the Working Party on Innovation in the Film and Television Industry, which established FIBRE, a pioneering broadband service for the film and television industry. She is a judge of the International Emmy Awards and the Digital Emmy Awards, and has also chaired the judging of the AIMIA Awards. In 2008 she was a delegate to the Australia2020 Summit.
Ravi Prasad is a digital strategist and has developed and executed advertising campaigns with no media spend at all - these campaigns have delivered more targeted traffic than an equivalent value CPC media buy. The only media was free and purely through viral and social media channels.
Ravi has held senior positions at agencies including FCB, Leo Burnett, John Singleton Advertising, The Clemenger Group and Wunderman Cato Johnston. He has worked for some of the world's and Australia's most powerful and successful brands including Sony, Dell, Intel, Gatorade, Mercedes Benz, Tourism Australia, IBM, Acer Computer, HSBC and Nike. As Head of Copy and Content for Euro RSCG Digital, Ravi helped take many of these brands on-line, producing powerful and effective digital campaigns that fundamentally changed the way they communicated to the world. His work has been recognized internationally and has won many major national and international advertising awards.
In addition to his work for agencies, Ravi has also held the positions of Lecturer in Advertising Design and Lecturer in Advertising Studies. He's also worked directly with corporate clients in digital strategy, communications strategy, Web 2.0 Architecture and was the recipient of the Elizabeth Hastings Memorial Award at the 2004 UTS Human Rights Awards.
His areas of expertise include: the future of digital advertising, the future of social media and viral advertising and social media optimization (SMO).
Robbie Hills is recognized as one of the region’s most authoritative search marketing experts.
He was most recently managing director of WPP owned 24/7 Real Media in Australia, the regions largest search marketing company, and has recently been appointed CEO of WPP’s Group M Search business across the Asia Pacific region.
His impressive 15-year career in online sales and marketing has included a number of milestones, including the Australian launch of Sensis MediaSmart’s web search solutions across its portfolio of online products, including Sensis and Telstra BigPond.
After founding Wiliam in 1997, Robert Beerworth has converted what began as a personal passion for creative web design into one of Australia's most prominent and successful web design and development companies.
With Wiliam surviving the internet downturn of 2001, Robert is unquestionably one of the most knowledgeable and inspiring personalities in the Australian web industry. Robert has not only formed long standing relationships with Wiliam’s major clients but has also been an ideal leader for a growing team of talented individuals.
Also for a full list of speaking topics visit http://www.robertbeerworth.com/speaking-events
Ross Dawson is Chairman of Future Exploration Network, a global strategy and events company focusing on the future of business, technology and media. Current projects include an array of strategy projects for leading media companies in Australia and the US, the annual events organised by Future Exploration Network including Future of Media Summit, Web 2.0 in Australia, Enterprise 2.0 Executive Forum and Social Network Strategy. Ross's 2002 book Living Networks, which anticipated the social networking revolution, has recently been reissued in its Anniversary Edition, while his blog Trends in the Living Networks was recently ranked in the top 40 business blogs globally. Ross is primarily based in Sydney and also works out of his subsidiary office in San Francisco.
Sam Smith heads up the Australian operations of RedLever, a wholly owned division of Adconion Media Group. Red Lever is a global production studio which oversees the design and implementation of content funding, development and distribution strategies for brands and their agencies.
A passionate advocate for brand engagement, Sam’s interest in creating unique branded content started when he was Business Development Manager for the Buchanan Group, where he was instrumental in the now globally recognised “Brand Power” platform.
Prior to joining RedLever and the Adconion Media Group Executive team, Sam was the Commercial Director for content solutions business TCO, where he capitalised on his years of experience with Yahoo!7. As the Sales Strategy Director for Yahoo!7, Sam drove the commercialisation of content, trade marketing, creative services and sales strategy. His unique combination of the Seven Media Group’s assets saw Sam engineer a groundbreaking go-to-market media package for the 2008 Olympics.
Sam’s understanding of how to combine and leverage the best practices of broadcast and digital networks is further rounded out by his time spent leading the sales team for ninemsn. As the National Sales Manager, Sam was instrumental in devising and delivering content rich campaigns that spanned audiences online, on-air and print.
Throughout his career Sam has continued to test his theory of ‘magnetic content’ with online broadcast. During his tenure at RedLever, this has been further refined and proven, working with brands such as Sprite, Johnson & Johnson, Landrover and Tourism Australia. Where the invasive interruption based models are waning with consumers, the strategies developed by RedLever continue to engage consumers in ever increasing numbers.
Visit www.adconion.com/au or http://www.redlever.com.au/
Simon is co-founder and Managing Director of Portable, a digital studio with offices in Melbourne and New York. Portable has grown to be internationally recognised as one of the most innovative companies in its field, creating products such as the Portable Film Festival, the world's leading online film festival, and Portable Shops, an online e-commerce service for fashion designers. Clients include Adobe, Getty Images, Red Cross and the AFL Players Association.
Simon is the National President of the Australian Interactive Media Industry Association, the country's digital peak body. He is also a judge and Australian Ambassador for the US based Webby Awards, the Oscars for online. Simon sits on the board of Design Victoria, the Victorian Government initiative to promote design in industry. He has been recognised as one of Australia's leading entrepreneurs under the age of 30 by Anthill Magazine.
With more than 15 years experience in Australia and the US, Simon advises clients such as Qantas, News Corp, Vodafone, BMW and Telstra with regards to effective permission-based communications, maximising ROI from email, and incorporating email, mobile and cross channel marketing into their marketing mix. He is also passionate about providing assistance to the next generation of Australian marketers.
Simon has spoken and lectured on email marketing around the world, at events such as Ad:Tech, ADMA Forum, DMA /EEC(USA), and as part of educational programmes such as AFA & ADMA. He also writes about effective email marketing for retailers in publications such as Marketing Magazine. Simon is a member of the DMA's Digital Council, the US DMA Email Council, and the exclusive US-based Inbox Insiders Group.
Stephen O'Farrell was appointed Managing Director of Sputnik Agency in June 2008.
Sputnik is one of Australia's fastest growing and award winning interactive agencies. Established in Melbourne in 1998, the agency has since expanded to Adelaide and Sydney and today employs a team of over 80 staff. Clients include Google, Sanitarium, RACV, Tabcorp and GMHBA, plus several national and state government bodies to name a few.
Prior to his role at Sputnik, Stephen was co-Managing Director of The Furnace Melbourne, one of Australia's leading full services creative agencies with clients such as Cadbury Schweppes, Levi's, The Australian Grand Prix, Pacific Brands and Fairfax Digital.
Stephen started his career as a graduate trainee at DDB Melbourne and was soon transferred to the company's headquarters in the United States. With DDB and Euro RSCG New York, Stephen helped generate over $60 million in new business revenue and managed a range of local and international technology oriented businesses, including Philips Consumer Electronics, Lockheed Martin and Intel.
Stephen's areas of interest centre around digital communications and strategic marketing, particularly the role of social media and online video. His industry specialities include: FMCG (inc. alcoholic beverage); apparel; financial services; automotive; retail; government and not-for-profit. Having taken Sputnik from 35-to-80 people in just over 18-months, Stephen is also fascinated by management theory and organisational dynamics as they relate to the leadership of rapidly growing organisations.
Stephen is a sought after public speaker having presented at a range of conferences including:
- e-pharma, 2010 (the largest pharmaceutical digital marketing conference in the United States): “Social Media Therapy - a review of social media best practice in managing disease states”.
- Social Media Summit, 2009: “Social Media & Online Engagement; lessons learned from the most successful marketing campaign in history”.
- Going for Growth Summit, 2009: “Leveraging technology for top & bottom-line growth”.
- The Future of Online Video Conference, 2009: guest panellist.
- Monash University MBA Program, 2007 (Guest Lecturer): “Keeping sane amongst the Mad Men: a how-to guide on making it past 30 in advertising”.
- Levi's Regional Marketing Summit, 2006: “The Future of Advertising”.
For more information on Sputnik or to contact Stephen:
116-122 Chapel Street
Windsor VIC 3181
(03) 9692 6333
Tania Lang is the principal of Peak Usability as well as a member of the Usability Professionals' Association, Web Industry Professionals Association and the Queensland State Representative for CHISIG in Australia. She is considered one of the leaders in her field and is passionate about usability. She has organised numerous local usability and HCI events to increase awareness and adoption of good usability and user centred design practices.
Tania has been working in the online space as a usability practitioner and consultant for a number of high profile clients for over 10 years. In that time she has worked on online projects for Telstra, Commonwealth Bank, Westpac, Suncorp, Flight Centre, iiNet, RACQ and numerous Commonwealth, state and local government agencies.
Tania also has extensive experience conducting intranet usability reviews for Queensland Government including Queensland Department of Emergency Services, Treasury and Queensland Department of Housing.
She has a Masters of Business by Research which involved researching how travel consumers use the Internet. She also has a Graduate Certificate in Human Factors, a Graduate Diploma in Arts (including Marketing) and a Bachelor of Science.
Todd Lynton is Managing Director of Cisco Consumer Products in Australia and New Zealand. In his role Todd oversees the sales and marketing functions as well as business unit operations of the Cisco consumer products which include Flip video and Linksys.
Todd has more than 19 years experience in the consumer sector, having spent 12 years in management roles at Polaroid and Olympus Australia, and most recently as director of a premium lights company, Special Lights, where he was responsible for operations and a growth strategy for the wholesale and retail divisions.
He has a commerce degree in marketing and finance from the University of NSW.