Have you signed up to our Speakers Bureau yet? We are always on the lookout for industry speakers, and this is an excellent way to showcase AIMIA members who wish to raise their profile within the Digital Industry by speaking at events.
If you are an AIMIA Member and want to sign up please email firstname.lastname@example.org
Adam Ferrier is a Consumer Psychologist and Planning Partner of Naked Communications. He graduated university with degrees in Commerce and Psychology and by a strange twist of fate began his career as a Forensic Psychologist. Adam worked in a maximum security prison and private practice, assessing levels of dangerousness of inmates. He then made the natural move to marketing consultancy, working for Added Value. Here Adam switched his interest from understanding criminal behaviour to consumer behaviour. He completed his Clinical Psychology Thesis in 'Identifying the underlying constructs of cool people', and for a short while was a global cool hunter.
Continuing the slide from the moral high-ground Adam joined Saatchi & Saatchi as a Strategic Planner. Here he worked with clients such as General Mills and Lion Nathan, and also invented a bestselling psychological board game - called The Analyst.
In 2004 Adam moved to become a founding partner of Naked Communications in Australia. Naked works with clients such as Bigpond, Unilever, George Western Foods, Coke Cola and Mattel. In the last 4 years Naked has turned the communications world on its head and has won a collection of industry awards and client accolades. Naked was 2007Adnews Agency of the Year.
Adam is a regular media commentator and conference speaker.
With over a decade of industry experience under his belt Adam joined MassMedia as Executive Producer in 2005, transferring to the UK team as Head of Solutions in 2007. 2009 Saw Adam return to the Sydney office as General Manager, and 2010 heading the agency as Managing Director.
During Adam’s career he has produced web, desktop, and hybrid multimedia applications and developed e-learning materials for a variety of clients ranging from government organisations, multinationals, universities and charities.
Using his commercial design and project management skills Adam has been involved in the production of over fifty online systems providing solutions for medium to large businesses and government agencies.
While lecturing in Design and Multimedia disciplines at the University of Newcastle, Adam pioneered the online teaching environment and was an advisor for many other courses including the Bachelors of Multimedia and Information Technology.
During his role as Executive Producer at MassMedia Adam managed teams with specialities in digital advertising, web development and e-learning. This strong skills mix serviced a broad client base including The Department of Defence, The Commonwealth Bank, Unilever Australasia, The Learning Federation, Audi Australia, Department of Infrastructure, Planning and Natural Resources BASIX project, and the Powerhouse Museum.
As Head of Solutions in the UK Adam was responsible for managing client relationships and overseeing the production for the UK operation. Working with teams in multiple time zones on projects spanning multiple continents the UK has a strategic marketing focus and services key clients such as Unilever UK (across all 44 brands) and Europe, Cadbury worldwide and Vue Cinemas.
Adam has scored several popular and irritating ringtones and has released and performed hardcore electronica internationally via Bloody Fist records. He holds a Bachelor of Design from the University of Newcastle and a Masters in Design, Human Computer Interaction.
I'm an online product guy with a background in communications, product management, editorial and creative marketing.
In 1995 I established Doing Words as a consultancy, and over the years it has quietly gone about its business as I've co-founded startups and worked for larger companies such as Microsoft, Yahoo! and News Digital Media.
My work includes product strategy, community-building, marketing communications, content licensing, and the leadership of product, creative and technical teams. My clients are typically startups and the investors who back them. My LinkedIn profile is at http://linkedin.com/in/alanjones.
In the past I've presented at AIMIA and SlatteryIT events on topics including mobile content, content distribution and licensing, social media, marketing communications and copywriting. I also served a year on the AIMIA federal executive a few years ago.
Alex Littlejohn heads up APAC operations for Adconion Media Group, the world’s largest independent content distribution and monetisation platform, and oversees the structure, strategy and operation of Adconion Media Group’s four distinct business divisions, comprising Adconion Direct, Joost, RedLever and Adconion Platform Services.
In Australia, Adconion Media Group’s network currently reaches ¬60 percent of the national online population on a daily basis. Alex’s leadership and vision have steered outstanding results for the company since he launched the local operation nearly four years ago.
Promoted from his role as UK Commercial Director for Adconion in order to open the Australian market, Alex’s early tenure has been strong. He has overseen substantial year-on-year revenue growth and nurtured Adconion Media Group’s presence across Sydney and Melbourne to now employ 80 full time staff. The company is recognised as one of Australia’s fastest growing digital businesses and in 2009 analysts Frost and Sullivan pronounced Adconion Media Group as the Australian “Ad Network of the Year’.
Alex is a member of the IAB Australia Board and was a founding board member of IASH in the UK and Australia.
He has experience in senior management positions across Europe, the United Kingdom and Australia in sales, media and ad operations. Alex was the European Sales Lead at AdLINK in the UK then became the European Director of Business Development at DrivePM/Atlas where he was further promoted to Director of Operations during the acquisition by aQuantive.
Andrew Apostola is one of Australia's leading cross media producers and entrepreneurs. He is the co-founder of Portable Content, a digital studio that creates and transforms real world concepts into innovative cross platform projects and businesses.
In 2006 he created and launched portablefilmfestival.com, a user generated video site that distributes video to users through portable video platforms including iPods, mobile phones and laptops. Since then, the Portable Film Festival has evolved to become an international innovator in online film with its contributors spanning over 30 different countries and boasting several Oscar nominees. In 2007 he developed the Portable Screen Academy, an incubator and training academy for emerging interactive producers that now has major presence in Singapore, New Zealand and Australia.
Andy Jamieson, Partner and Innovation Director, leads search strategies in the channels of search engine optimisation (SEO), pay per click (PPC) marketing and the combined technical scope of social media marketing (SMM) and Facebook advertising.
Andy spent six years at eBay and Fairfax Digital, leading search and online creative campaigns, global affiliate marketing channels and new distribution deals. He built the search strategies of household brands such as eBay.com.au, MyCareer.com.au, Domain.com.au and Drive.com.au. Today he is a guest lecturer at UTS Ad School and speaks at industry events such as Search Engine Room, Search School, CeBIT.
Anton is a Director of Front Foot Media Solutions. He has been in the the mobile industry since 2001 and has created, managed and marketed some of the most successful mobile content in Australia.
Whilst at Front Foot, Anton has delivered quality digital solutions for companies such as Electronic Arts (EA), Sky Channel (Tabcorp), Telstra, and VHA.
In previous roles, Anton has managed the launch of the world's first live mobile Cricket TV channel, Australia's first 3G Sport and live scores site, plus many other mobile products and services.
Front Foot leverages its world-class proprietary technologies - Synapse and ATRIUM - to deliver quality solutions to complex requirements, specialising in mobility. They are winners of both the 2010 and 2009 AIMIA Awards for Best Mobile Product, and are featured in the Australian Technology Showcase.
Antony McGregor Dey, a recognised leader in the Australian mobile industry was recently appointed to the Victorian working committee for MEGA (Mobile Enterprise Growth Alliance), is on the advisory board for the State government's Mobility Victoria industry cluster, and heads up Mobile Monday Melbourne. He has over 10 years experience in the Australian mobile industry; including work with Hutchinson, Optus, RSL COM, and Vodafone. He was the chief technical officer of a mobile software development firm specialising in mobile streaming solutions, and the director of a UK based direct marketing and Promotions Company.
QMCODES is a mobile marketing company specialising in QR codes and related services for print media publishers, backed by leading technology entrepreneurs. QMCODES is pioneering new ways for brands to connect with their audience on the most personal of channels - the mobile phone. 2D Barcodes have the power to turn print into direct response, revolutionising the way advertisers think about integrated campaigns, and converged media. In 2008, QMCODES received funding from Film Victoria to assist the development of its mobile content enabling platform.
Ben Bale currently works as an SEO Strategist for MediaCom Sydney. His varied digital background runs across search engine optimisation (SEO), pay per click (SEM/PPC) as well as online PR, content production and social media.
Starting out in London, Ben has worked on a number of brands including Dell, EA Games, Universal Music, Deutsche Bank, VW & IKEA. With projects ranging from large scale content partnerships & social media optimisation to reputation management and technical SEO, he continues to provide clients with exciting future proofed strategies in the ever changing SEO world.
Ben has previously spoken at events in London regarding the future of search and social media and the humanisation of search.
Ben Reichel is the Chief Executive Officer and Managing Director of Two Way Limited, a public company listed on the Australian Securities Exchange (ASX:TTV).
Two Way creates advanced interactive media and gambling applications. These include TAB ACTIVE, the TV wagering service created by Two Way for its partners, Tabcorp and TattsBet. TAB ACTIVE is an enterprise-grade information and betting service for TAB account holders, running on the FOXTEL and Optus TV platforms in NSW, Victoria and Queensland, with further expansion around Australia in progress. It is the most advanced interactive TV application ever deployed in this country.
Two Way has exclusive relationships with Tabcorp, Betfair and Sportingbet to operate interactive TV wagering services. Two Way has built multiple interactive TV games and other applications since 2000, and has won two ASTRA Awards for its work. The company also operates the Way2Bet online and mobile wagering portal.
Ben's background is in media and wagering, having worked in senior executive positions at Tab Limited and Publishing and Broadcasting Limited.
Billy Tucker has over 15 years’ experience in Consumer Electronics and the Online industry, including leading the establishment of an online business for the Comm Bank in the UK, running Xbox operations and support in Europe, running ninemsn's Partnerships business, heading up Microsoft's Search business in Asia Pacific and leading Microsoft's consumer & on-line strategy for Australia.
Billy lead the creation of Cudo and is now the CEO. Cudo is a venture from Australia’s biggest IT and media companies – Microsoft, PBL Media and ninemsn. At the helm of Cudo, Billy is working to change the way Australians shop online by harnessing collective buying power and passing on the benefits of bulk buying to the consumer.
Brad Howarth is a journalist, author and public speaker on the topics of innovation and entrepreneurship, technology, marketing and the environment. He has contributed to many leading magazines, newspapers and websites in Australia over the past 15 years. Brad is formerly a senior writer with the business magazine Business Review Weekly, where he held the positions of both Information Technology Editor and Marketing Editor.
Brad became a freelance writer in 2004 and has since covered a wide range of topics, including technology, marketing, entrepreneurship, entertainment, and foreign affairs. Amongst the various publications he has contributed are The Australian Financial Review, The Sydney Morning Herald, B&T/Digital Media, Rolling Stone Australia, and Men’s Style Australia. He has also been a contributor to the US-based publications BusinessWeek and Red Herring and the UK newspaper The Guardian. Brad has interviewed many of the world’s leading thinkers in marketing, technology, and entrepreneurship.
Brad is the author of the book Innovation and Emerging Markets – Where the Next Bulls Will Run, which is a study on the issues confronting emerging Australian technology companies as they strive to commercialise their innovations.
As the Managing Director of the Australian office of global PR consultancy Burson-Marsteller, Brian West has almost 30 years of international experience in corporate and public affairs and issues/crisis management.
Brian has worked in a number of high-profile companies including a decade in-house for Comalco Aluminium Limited and CRA Limited (now Rio Tinto), before becoming a consultant for over 18 years for small, medium and large companies. During this time Brian ran the Australian and Asia Pacific operations for a global consultancy for more than 14 years.
Brian has also spent time at the Australian Rugby Union (ARU) as General Manager – Public Affairs and Communication and has significant experience in investor relations for listed companies. To add to this Brian has supported a number of takeover offers and defensive plays for investment bankers and individual companies; worked for finance and wealth management companies; and undertaken consumer education campaigns for the Commonwealth and State Governments.
In the area of issues and crisis management, Brian has managed the communication and relations programs with governments, media, unions, customers, employees and local communities during some of Australia’s highest profile incidents. He also project managed one of the largest company mergers in the history of the Africas, Middle East and Asia.
Bridget Candy is a communication marketing professional with more than ten years experience across a broad range of leading consumer focused clients.
Bridget is Director of the Brands team at Sydney office of global PR consultancy Burson-Marsteller. Her wide ranging experience means she is an expert when it comes to brand awareness, experiential marketing, corporate communications strategy and counsel, crisis management, media relations, sponsorship leveraging and event management. Bridget has extensive knowledge in document/collateral production including the design, writing and delivery.
Bridget has also worked as the PR Manager at Pernod Ricard NZ. While there she worked with the marketing team to develop strategic brand plans for 14 core brands and was also involved in the successful launch of four new brands to market, one of which rocketed to the top five of its segment within six months.
Before that Bridget worked for Oxygen Business Solutions, an Australasian SAP consulting firm, where her focus was developing and delivering the company's major marketing and communications plan and developing strategic partnerships. Previous to this position she was based in London where she worked for global PR firm Financial Dynamics for a number of years, specialising in M & A communications and stakeholder messaging.
Bronwen Lipscombe is Account Director of Macquarie Hosting (a division of Macquarie Telecom) where she leads the engagement and strategy for some of the business’ largest hosting clients, including PBL Media, Westpac, News Limited, Fairfax and NRMA.
Bronwen has spent the majority of her career in the IT industry in both a client service and sales capacity, including a total of 5 years in the hosting industry specifically (1 year at Macquarie and 4 years at Hostworks). Prior to Macquarie she worked in the enterprise sector of information security, for Trend Micro, where her clients included the country’s largest banks and corporations.
The digital media industry is close to her heart. With many current and former digital clients - both publishers and online companies – she is constantly immersed via her clients’ businesses in the rapidly evolving world of interactive media. Before working in the hosting industry, Bronwen worked for two of the country’s largest publishers – News Digital and Fairfax Digital (or News Interactive and f2, as they were known then). As National Alliance Manager at Fairfax she was a pioneer of the content integration concept, including driving the partnership strategy for the masthead travel sites that enabled the creation of integrated booking engines and long-term advertising revenue.
Bronwen has a Bachelor of Business degree with a major in Marketing and a sub-major in Accounting from the University of Technology, Sydney. She continually develops her skills through corporate sales and service training programs on a regular basis, and she is an avid reader of business and IT press.
Right before coming to work at Arnold Furnace Cairo was in the Masai Mara, the deserts of Rajasthan and the jungles of Malaysia helping WWF set up their online systems. Before Australia Cairo was client-side, as the Online Services Manager for New Zealand’s biggest company, Fonterra. She finally found her calling at Arnold Furnace, starting at the agency as a Senior Producer and heading up the Digi Department in just over 1 year. What a legend!
As well as leading the Digital team and acting as Mother Hen to an excitable brood of producers, designers and developers, Cairo has become a crucial member of the Agency Management team. A top focus for her is to create a fun, flexible environment for her team to feel positive about, and grow in. With twenty years experience under her belt and the huge impact she’s made here, she’s basically never allowed to leave.
Calum joined Adobe in December 2008 as the Group Marketing Manager for Australia and New Zealand. He is responsible for the team running all marketing activities in the region, including the regular customer and partner eSeminars, face-to-face industry events, PR, marketing communications, marketing activity with channel partners and all online and media involvement.
During his time at Adobe this team has been the driver for the successful launches of Adobe Creative Suite 5.0, Acrobat X, Photoshop Elements 9, the role out of the Adobe Digital Publishing Suite and most recently Creative Suite 5.5.
In working with the creative community over these last few years, Calum has seen a number of trends emerge such as how the role of the designer is changing from a single media focus to multi-media across multiple platforms including mobile, online, print, video. As a result, this requires designers to not only create engaging content, but now also to deliver to these platforms, measure and optimise, and monetise.
Prior to Adobe, Calum was Asia Pacific Partner Marketing Manager with VMware for two years. He was responsible for the strategy and co-ordination of partner marketing activities across APJ to recruit and train channel partners, joint marketing to generate revenue, and channel marketing programs to grow the partner business.
Before that Calum was the Business Group Manager for the Mobility division at Microsoft Australia. He worked at Microsoft for over 12 years in various roles including Marketing Manager for IT Infrastructure and the Windows Server Product Manager at Microsoft Australia, having moved to Australia in early 2001.
Calum has been involved in the computer industry for over 24 years and has a BSc in Mechanical Engineering from the University of Cape Town.
Cameron is a leader and innovator in the Digital and Mobile space working on cutting edge projects both in Australia and overseas. I have worked for over 20 years in ICT and helped pioneer the Internet in Australia via Pegasus Networks in the early 90’s and Mobile data in the late 90’s. In 1996 Cameron opened the first Internet Café in Australia.
More recently operating and helping various companies in designing, building and marketing various Mobile marketing, content, applications and platforms both here in Australia and globally. Cameron has also designed, built and launched some very successful cross-platform Mobile applications and platforms for the Retail, Finance, Fashion, Publishing & Entertainment industries.
chrisMsimon, (AKA Chris Simon) of Bracket Boys and chrisMsimon YouTube channel is often asked about his 18 illustrious digital years, including multimedia work that inspired The Rolling Stones and Gorillaz; and foundation work for The Telstra mobile media hub, WotNext and launch of their ADSL Broadband. Chris also has a full page editorial in the Ad News 75th Anniversary Book published in 2003 on Great Moments in Australian Advertising. He is a 4G Samsung Smart Phone user and collaborates daily on new content worldwide.
Claudia Sagripanti was most recently Director of Mobile Communications for media agency investment network GroupM responsible for developing mobile solutions for brands. She is now focusing on the mobile retail/payments sector as principal of digital consulting and training business, VentureOne.
Claudia has been involved in the mobile industry since 2002, as co-founder of the Mobile Marketing and Advertising Awards. Since then Claudia focused on providing strategic advice, product development and business development assistance to media companies – specifically in mobile advertising and marketing, mobile content and related services, as principal of her own business, VentureOne.
Claudia has led a number of mobile industry activities, as founding chair of AIMIA’s Mobile Industry Group. In particular she co-ordinated the development of cross carrier and publisher mobile advertising guidelines. She has presented and chaired various conferences and graduate train ing programs on mobile marketing and advertising. Claudia is also a regular contributor to various marketing and digital media publications, and is regularly asked to comment on mobile issues.
Damian has over 15 years experience in the communications and marketing field in both Europe and Asia, most recently as Regional Director of Digital and CRM with Arc Worldwide, based in Singapore. He joined MassMedia Studios in 2007 as Managing Director for Traction.
Prior to this he was working as Managing Director (Singapore) and Regional CRM Director (APAC) with Profero, and spent five and a half years with Wunderman in SE Asia as Client Services Director and Strategy Director for SE Asia in the Philippines and Singapore.
This experience has given him a wide-ranging experience in all aspects of digital and direct communications at both national and international levels across multiple channel and communication fields; both B2B and B2C.
He has worked on campaign planning as well as direct and digital strategic development for numerous clients, including multinationals such as Microsoft, Diageo and Canon. A key focus has been on the automotive and the communications field as well as consumer accounts such as McDonalds, SKII, Citibank and Hewlett-Packard.
Danny has a background spanning a range of industries. He studied law and then moved into property development before he embarked on a career in media and communications, which led to the creation of YoMo Australasia.
Danny brings a blend of skills, experience, contacts and knowledge from his time in magazine publishing and property development. He is responsible for setting and delivering the overall strategic direction and vision of YoMo.
Danny has developed many large-scale properties which include, South Wharf Function Centres on the Yarra River Melbourne, 181-187 Collins Street, Regent Place (55 apartments), Moorabbin Airport, 325 Collins Street, The Mark (88 apartments), 225 Elizabeth Street, The Nova (180 apartments), 620 Collins Street, Liberty Tower (220 apartments) and the Torquay Surf Centre, Shopping centre.
The experience to deal with property managers and owners has enabled Danny to secure the appropriate agreements with locations for the rollout of networks. Management of staff, marketing, content aggregation and business development are all the characteristics Danny brings to YoMo.
Leading the Australian digital team at the Sydney office of global PR consultancy Burson-Marsteller, Daniel Young is a specialist technology communications consultant. Daniel also leads the company’s Technology practice, delivering digital and communications advice and solutions to clients in a wide range of industries including consumer electronics, enterprise IT, healthcare and FMCG.
An active blogger, Dan keeps up to date with emerging social media trends, practices and tools. He helps clients in Australia understand the implications of these developments and works with them to develop strategies that engage target audiences via a broad array of digital, search and social media channels.
Dan’s experience spans corporate, consumer and B2B communications working for blue-chip companies with a primary focus on the technology sector. He holds a degree in Politics from the University of Liverpool.
As Chief Client Officer for Millward Brown in Australia, Daren Poole leads the Company’s new business development and has national responsibility for Millward Brown client solutions including its online research service, Dynamic Logic, and media evaluation agency, Millward Brown Precis.
Daren brings 14 years of international experience to the role, having worked with Millward Brown in Australia, the UK, Europe and Asia. Prior to being appointed as Chief Client Officer, Daren was Managing Director of Millward Brown’s Sydney operations.
Joining Millward UK in 1996, Daren worked on a number of large accounts across European markets before moving to the Company’s Shanghai operations in 2000. From 2001 to 2005, Daren was based in Singapore and Thailand, servicing clients across South East Asian markets and establishing Millward Brown’s presence in Thailand.
- Measuring brand equity and consumer trust
- Maximising advertising ROI.
David oversees all revenue and customer operations, as well as marketing and partnerships for pureprofile. Since joining in 2005, he has held several positions with the company. Most recently, as Commercial Director he led pureprofile’s global direct sales operations. He also developed and manages the company’s operations in Sydney, London, Mumbai, and San Francisco and is responsible for creating and expanding strategic partnerships in those regions for the benefit of pureprofile's growing number of users and clients.
David’s main areas of focus have been IT, marketing and finance. Prior to joining pureprofile, he was a consultant for the Australian recruitment firm, Time Recruitment and a property researcher for Benchmark Real Estate in Canada.
David holds an MBA from the Sydney Business School and a Honours degree in Biology from the University of Western Ontario, both of which were awarded with distinction.
A new resident of San Francisco and despite living in Sydney for the past eight years, David has very much retained his Canadian accent and sense of humour, eh.
David Higgins is the editor of News Digital Media's news.com.au website and a former editor of Fairfax's SMH.com.au site. David began his career with News Limited as a reporter for The Australian before moving to The Sydney Morning Herald in 1997. In 2007 he returned to News Ltd as editor of news.com.au, which has a monthly audience of more than 3.7 million Australians.
A Walkley Award finalist in 1997 and 2007, David has covered a variety of rounds, including technology, business and general news. He is a former Herald deputy chief of staff and was the founding editor of the paper's BIZ.com and Radar sections.
David holds an MBA from the University of Technology, Sydney and is a member of the PANPA Digital Advisory Committee and the Advisory Board of the Australian Centre for Independent Journalism. He is a frequent speaker at media industry events.
mediainquiries (at) newsdigitalmedia.com.au
David McGowan’s role as Business Director at Nomad draws on extensive mobile industry experience with brands like Diageo, Nestle and Unilever, as well as previous roles with mobile leaders Communicator Interactive, Oxygen Interactive and telco Hutchison 3.
As a mobile solutions specialist David works to create strategic, design-led, mobile marketing solutions, relevant to the consumer and brand. This approach has acquired multiple marketing accolades including IEAA Grand Prix, Cannes Silver Lions, Australian Media Federation and Mobile Marketing Association awards.
Previous to the mobile marketing industry, David has worked in National Marketing roles with Microsoft Xbox and Atari developing comprehensive and integrated campaigns across retail, traditional and digital media.
Denis’ expertise – building digital businesses. You won’t find a more dynamic speaker in the digital space. Denis has underpinned his 10 year digital career with an extensive corporate background working with a number of multinational organisations such as Kodak, Diners Club, Bell South and US Office Products.
A part time lecturing role turned into a full time position as Program Director of the Master of Multimedia degree at Monash University in 2000. He went onto manage 2 further master’s degrees. He’s been hooked on digital ever since. Denis is now the Director of 2 digital businesses; NEWMEDIA People, a specialist recruitment practice and sponsor-ed, Australia’s largest developer of school websites, with a twist.
Denis continues his association with Monash lecturing Master’s students in units such as Multimedia & Society, Multimedia Product Development, Professional Practice for Design and Design Studio. He is a Champion of the Digital Ministry, blogs at thedigitalden.com.au and has been recently appointed to the AIMIA’s Education Committee.
In her current role as Director of Complete the Picture Consulting, Marisa provides applied business research, strategy and analysis to businesses in the mobile, other digital, new technology and services industries. Marisa has been involved in designing, implementing and managing research projects that provide real insights for clients in these industries for almost 20 years.
She has been the author and co-manager of the AIMIA Australian Mobile Phone Lifestyle Index Survey (AMPLI), since it was first established 7 years ago. She also instigated Australia’s involvement in worldwide initiatives like the Worldwide Mobile Data Survey.
Her practical experience is complemented by a Doctorate in the area of forecasting demand for break through products and a Masters Degree by research in the area of branding. She is also a visiting research fellow at the University of Adelaide.
Marisa enjoys sharing with others the insights and case studies that are the result of her work (and life!) experiences. She has presented at local and international industry and academic conferences and workshops, and been published in a range of different journals.
Sean is a Research Fellow at the Australian Centre for Retail Studies within the Department of Marketing, Monash University. He has extensive commercial experience in retail, consumer and business based market research. Through his experience with TNS (New Zealand) and Chant Link & Associates (Melbourne) he has conducted a wide variety of research in industries such as retail, finance, government and pharmaceuticals. His current research projects include: the study of how on-line search impacts off-line shopping, assessing the contribution of retail in-store experience, self-service technology, social media, and cultural icons as brands. He has presented research in Australia and internationally, is published in Advances for Consumer Research and the International Journal of Market Research and is a regular commentator in media and the retail trade press.
Freddie Jansen van Nieuwenhuizen is Director, Consumer Apps and Services in Telstra Product Management and joined Telstra in 2003. Freddie heads up the product development of a range of innovative consumer applications and on-device experiences such as Mobile FOXTEL, Whereis Everyone, Whereis Navigator, BigPond Callertones, BigPond Download Manager, PocketNews to name a few.
Before joining Telstra in 2003, Freddie was Director and Systems Engineer for InfoSpace (Seattle based) and responsible for the deployment of content portals for mobile operators. Prior to joining the wireless world, Freddie spent time in Canada with Crosskeys, a Newbridge (now Alcatel) affiliate, developing software and user interfaces for a range of Network Service Level and Performance Management Systems.
Freddie is originally from in South-Africa and holds a Bachelor in Engineering (Electronic & Electric).
Gabby Shaw is Research & Strategic Lead in ABC Innovation. She has worked in media related research for 12 years. Prior to joining the ABC Gabby worked as Research Manager for a global research company specialising in media analysis and has also worked as a writer, TV production manager and a private investigator.
Gabby leads research and strategy for the ABC's Innovation division, which is all about extending the ABC's reach using new technologies and platforms. Gabby's focus is on understanding the shifts taking place around new technology and media consumption to ensure the ABC continues to develop content and services that are relevant to today's audiences. Gabby works across audience and industry research and analysis, policy and funding, and scoping and management of new technology projects.
Grant has a diverse background in the military, engineering and programming. As one of the founders of Straker, Grants wide ranging experiences and skills places him in an ideal position to drive the growth of Straker as it continues to grow its Global presence.
Grant has experienced first hand the challenges and huge growth opportunities of leading the expansion of the company online and offline into Europe, Nth America and Asia. Through working with clients such as Tourism NZ, the European Commission, Vanguard, Tourism QLD over the last 10 years he has a lot of experience in the needs of clients to use multiple languages, and rich media to manage websites across geographies to achieve the best results in new markets.
In January 2008, Greg completed the successful merger of his company iFocus with Bullseye Digital to become the Managing Director of Bullseye.
Greg founded iFocus in 2000 and built the online consulting and solutions business into one of the most respected boutique firms in the country, steering it into the ranks of BRW's Fast 100 for two consecutive years (2004, 2005). Greg has also been the recipient of many industry awards for projects delivered.
For over 13 years Greg is a pioneer in the digital space and continues to advise the boards and senior management teams of major corporate organisations and government bodies on their use of the Internet, particularly in the areas of digital strategy, business enablement, governance, convergence and online customer engagement.
Greg is regularly invited to speak at conferences and industry forums to share his insights on the future of business, the web and the impact of digital technologies. Greg is an insightful and engaging speaker who likes to provoke his audience by challenging current paradigms whilst keeping grounded on what real changes can be achieved right now.
Greg is a director of the Bullseye Group and e-learning training company, iCourses.
- Citizen 2.0 - Customers, employees and leadership in a flat world
- eLearning - where does eLearning fit within the eBusiness equation
- Working with Government
- CRM - Value is the key driver
- Spam - the legislation, the issues, the remedies
- From reality to vision and back - Strategies, rhetoric and directions for the knowledge journey.
Guy is the Founder and Director of The Project Factory, a cross-platform digital entertainment company, and National President for AIMIA.
Guy has been working in digital media since the late 80’s which means he could build a Commodore 64 game if you wanted. He has worked for the BBC, FOXTEL, BigPond, The Guardian, Channel Nine and ACP Magazines, FoxKids, Penguin Books.
He has spoken at, and chaired, conferences in the US, Australia, UK and Europe. His experience covers cross-platform film and television production, multiplayer online games, virtual worlds, mobile and social media.
Guy has been on the judging panel of BAFTA's interactive awards in the UK, the Webby’s in the US, and the World Summit Awards.
Previously Martin was General Manager of APN Online Australia.
He has broad experience within the media and digital publishing industries. His key skills lie in developing and managing highly trafficked, user focused commercial web sites.
Prior to joining APN, Hugh was editor of NEWS.com.au with News Digital Media. He previously spent five years in senior roles at Fairfax, including editor of The Age Online, deputy editor of sections at The Age and online editor at Fairfax Business Media.
He received a Walkley Award in 2004 in the All Media category, and is a winner of two Melbourne Press Club Awards.
Hugh is an adjunct professor in the Faculty of Humanities and Social Sciences at UTS. He is chair of the PANPA Digital Advisory Committee, a member of the international committee of the Online News Association.
Her expertise is in digital publishing, but more specifically in building active digital communities, which maximise the capabilities of web 2.0 technology.
beautydirectory, launched in 1999, was a world-first online media resource, providing constantly updated information for beauty journalists in Australia and New Zealand. Its cutting-edge premise and information-delivery systems were recognised on the international digital stage when the site was awarded an Honoree commendation in the Webby Awards in 2007.
beautyheaven, a consumer version of beautydirectory, was launched as a non-commercial test site in 2005 and was relaunched as a commercial vehicle in 2007. It is now the most highly visited independent beauty-specific website in Australia and has a highly active community who visit daily to chat in forums or comment on fresh, daily content.
Via beautyheaven and beautydirectory, Jackie has become a highly visible innovator in the Australian beauty industry, with the establishment of beautydirectory's Star Awards, 5 years ago, which celebrate beauty journalism and PR; the introduction of regular seminars for the beauty industry on online developments relevant to its future business; and acting as a consultant to the industry on issues specific to growth in the digital domain.
She was recently invited to become a member of Australia's 'Online Divas' and was also proposed as one of the country's 50 most influential women in the digital media industry. As MD of Directories Group, she leads and mentors a team of 14 talented women, all committed to supplying the best that the web has to offer to the beauty industry.
Outside of the office, Jackie is a mother of four, a very part-time aspiring actress and can't live without Iyengar Yoga.
Topics include but are not limited:
- Tips to build a successful online community
- Women at work - the benefits of being a flexible employer
- How marketers can benefit from digital media
James is a passionate 'user experience' advocate and helps businesses to improve the way that customers experience their brand through technology user interfaces. His interest lies in making technology more usable and is an active social marketer, professional speaker and writes his own blog (www.UsableWorld.com.au) on the subject.
His user experience consultancy, ObjectiveDigital.com provides cutting edge User Centred Design, Usability Testing and Eye Tracking services.
James holds an MSc in Organisational Psychology from Macquarie University, and is an honorary associate, guest lecturer and masters supervisor for the University of NSW and Macquarie University. In addition, he is a member of AIMIA's Customer Experience industry group.
James Cleary is CTO and an executive director of Amethon, an Australian mobile analytics provider. James co-founded the business in 2000, taking the business from start-up, through several rounds of investment, to an emerging global leader in mobile content tracking and analytics solutions. Amethon has mobile analytics customers in Australia, North America, Europe and India.
Within mobile web analytics, he works with content publishers and operators to grow mobile data and content revenue through real-time intelligence of subscriber interaction with the mobile internet. Recently this has involved analysis of off-deck traffic, handset applications, streaming media, data consumption and mobile advertising campaigns.
Jason co-founded Bullseye Digital in 2000, and has developed the company into one of Australia's largest digital services agencies. His career spans over 15 years, and includes experience in the multimedia and interactive industries in Australia and the UK at Zivo, Compuserve and AOL.
Jason is also a certified Google Advertising Professional specialising in all forms of digital marketing and website design, and was one of the first graduates in Australia with credentials in multimedia design.
With a diverse background in online marketing, design and multimedia, Jason is now 'go to' man for clients such as Blackmores, ANZ, Roche, Coca-Cola, Masterfoods and the NSW Government when they want to develop cutting-edge digital marketing campaigns and strategies.
Jason is now regarded as a leading authority on how brands and businesses can communicate effectively online. He is often called upon by the media to make predictions and add his comments on the subject, and he is a regular keynote speaker at conferences and events.
- Marketing to Kids Online
- Online Marketing Effectiveness
- Digital Marketing and Developing its Role in Developing Ongoing Conversations with the Customer
- Public Sector Digital Marketing: now and in the Future
- Social Media Marketing
- Social Media Monitoring
- Behavioural Technologies and Targeting
- Bachelor of Arts (Hon) University of Western Sydney
Jennifer Reddington is a Consumer Insights professional with eight years’ experience in user and market research and expertise in both online and traditional media.
She has extensive expertise designing research and analyses that illuminates the “why” underlying a diversity of business issues and translating the results into actionable insights.
Jennifer has worked in online for a number of years, and comes to UsabilityOne from Yahoo!, where she held the position of Consumer Insights Manager.
Jennifer Wilson is a Director of The Project Factory (a multiplatform media company), teaches Multiplatform Content for the Australian Film, Television and Radio School and Transmedia for MetroScreen; lectures in mobile and convergent media for the University of Western Sydney and has taught on the Asia Australia Media Emerging Leadership program (AAMELP). She is member of the Screen Producers Association of Australia and has authored two white papers for the film industry aimed at helping screen content producers understand how and why to get more engaged in the digital space and looking at copyright and piracy issues. In 2008, Jennifer co-authored “The writer’s guide to making a digital living” for the Australia Council for the Arts.
Jennifer is fascinated by the intersection of creative concepts, their technical implementation and the commercial reality that underpins this in the digital space. More than cross-platform – the intelligent exploration of how to generate engagement on the third and fourth screens (computer and mobile) through social, play, story, sharing and interactivity. She is passionate about mobile as the ubiquitous screen; the rise of semantic understanding; the permanent change the social media has made to our sense of connection; and the need to find engagement at the heart of every interaction.
Jennifer sits in on the board of AIMIA and chairs AIMIA’s Mobile Industry Group.
Jesse is a digital advertising specialist with nine years media, marketing and advertising experience across multi-platforms including online, mobile, digital and TV. He manages and develops exclusive premium online publisher relationships with major online brands.
Jesse exclusively represents major brands in the online travel, business and finance and consumer sectors delivering them digital advertising strategies and integrated online campaigns and rich media advertising solutions including: LonelyPlanet.com, expedia.com.au, hotels.com, lastminute.com.au, travel.com.au, hotcopper.com.au and shopping.com.
Previous speaking experience:
• IASH conference
• Wotif media summit
• Lonely Planet annual conference
• Fairfax / Mission Australia media partners
Jim has built on an auspicious career in international management, consulting and the media to now drive the team of the biggest privately owned digital services agency in Australia, Bullseye.
His 25 years of experience is reflected in a body of work that has taken him from developing and implementing strategy with major corporations and government in particular in media, telecommunications and IT sectors around the world. His career spans from leading studies that assisted government policy in the early 90s on the impact of the internet on Australia's future, through to developing SaaS products used in 18 countries around the world. In the corporate advisory arena, Jim was the lead advisor on a large number of major mergers, acquisitions, IPOs and mobile license allocations during telecoms deregulation. He is an experienced public company director.
It is Jim's media experiences however, that has provided him with varied and colorful memories. His incarnations as a talkback host on Sydney's 2UE, a syndicated financial specialist to over 250 radio stations across the country and television presenter with the ABC are backed by numerous articles, keynote addresses and publications that make Jim a highly regarded business forecaster and visionary.
- How to Develop Your Digital Roadmap
- The Firm of the Future
- Management Science in a Digital World
- Change the People or Change the People?
- Competitive and Sustainable Organisations
In her role as Founder and Managing Director of CarbonBlack Jodi is responsible for the ongoing corporate and strategic development of the company. During her tenure the company has successfully secured the necessary agreements within industry for launch, established alliance partnerships, completed technology implementations and marked milestones associated with dealers and registered tyre purchasers.
Jodi has an extensive background in strategic business development, marketing and online business.
Previous roles include consulting positions with McKinsey & Company, Capital Market Risk Advisors, UNUM Life Insurance Company and Aetna Life & Casualty. Current entrepreneurial roles are held with USAGateway as an international business advisor and Co-Founder and acting COO of Adage, Australia's leading careers centre and job board for mature age professionals. Jodi is also advisor to New York based myBlueZebra, an innovative provider of Voice over Internet Protocol (VoIP) to consumers and global directories companies.
John Allan is the chief executive officer for truelocal.com.au - News Digital Media's online business directory. John was appointed to the role in January 2008 to oversee the expanding operations of truelocal.com.au.
He was previously general manager of Media Integration for News Limited Community Newspapers. Prior to joining News, John was the group publishing director at The Federal Publishing Company (FPC) where he led the editorial, marketing and sales units of FPC newspapers across NSW. From 2002 to 2005, he was managing director of Viamedia overseeing the
magazines, promotions and books unit throughout Australia. Prior to Viamedia, John led sales for Fairfax.
John Galloway is Vodafone's Head Of National Sales For Mobile Advertising. John has held this position for the past twelve months. During this time the Vodafone mobile advertising team has run over 104 mobile marketing campaigns which include some of Australian best known brands including: Coca-Cola, Pepsi, 20th century fox, Paramount pictures, Foxtel, Holden, HSBC etc .
Last year the Vodafone mobile advertising team was awarded the prestigious Frost & Sullivan's best practice award for market leadership in mobile advertising. Additionally Vodafone was quoted as taking 40% share of the Australian mobile advertising market.
Prior to joining Vodafone John was the managing partner of MediaMe a specialist mobile marketing company. John has an extensive media background and has held senior digital positions at News Corp and Fairfax.
Jon has 14 years experience working in the mobile arena. He is an expert in the business and technical issues of developing and managing innovative mobile products and services.
Before joining MIA this involved developing and managing content services at Telstra in Australia.
Prior to joining Telstra, Jon worked as Commercial Manager, Strategic Partnerships at T-Mobile (UK); where he managed third party application providers, content and messaging inter-connect. This included developing the commercial model for and setting up the first Premium SMS services on the T-Mobile network.
Before T-Mobile, he worked at Schlumberger Sema and was the co founder of a start up specialising in mobile content delivery software.
After moving to Soap Creative from Satchi & Saatchi at the beginning of 2008, Josh is now the Digital Producer across key Unilever brands - Lynx, Rexona and Streets and conducts digital strategy and production for Ubisoft games both locally and in Europe.
For the past few months since leaving MassMedia Studios, Kain has been working as an Interface Designer and Marketing Director for an online application for professional photographers (currently in stealth), is consulting as a Creative Director and Digital Strategist for a range of advertising and start-up business whilst developing a web 2.0 based online business - Everybody Internet.
Over the past 15 years Kain has created interactive solutions for clients included: Audi Australia, Fairfax Digital, Virgin Blue, Hoyts, Department of Defence, Telstra, Optus, Yahoo7, Oakley, Vue Cinemas, Foxtel, Val Morgan, Arts NSW, AIMIA, Goldman Sachs JBWere, MCn, Commonwealth Bank, Westpac, The Powerhouse Museum, Sydney Festival, Southern Star Endemol (Big Brother, The Secret Life of Us and Deal or No Deal), Channel 4, FilmFour, BBC, Sony Music, Lego, The College of Fine Arts and the Australian Film Television and Radio School, Bomb Productions, Cobalt Media, Pixel Mill Films and a range of design and media agencies in a freelance capacity.
Karim Temsamani manages Google's domestic business and strategic partnerships in Australia and New Zealand.
Karim joined Google from Fairfax Media, where he was most recently Group Director, Fairfax General Magazines (responsible for growing the profile and advertising revenue of Fairfax's suite of inserted magazines) and Commercial Director for Newspapers (responsible for agency and group sales, trade marketing and business development).
Prior to this he was the publisher and Vice President of Who Weekly at Time Inc South Pacific from 1999 to 2002. He has previously served in a variety of senior capacities with Hachette, including the positions of regional business publisher in Hong Kong (1995-96), associate publisher for Korea in Seoul (1996-97), and managing director for Hachette in Sydney (1997-99).
Ken has a background in mechanical engineering and computer science. He has worked extensively in railways, in the mining industry and conducted research in teleoperation and mobile computing. He is currently developing web services including VotApedia and developing interfaces for teleoperating mining equipment. Ultimately mining may be controlled from virtual worlds like Second Life.
Krister designs games, mixed realities and interactive spaces for the Powerhouse Museum in Sydney. Examples include the popular MBF Magic Garden. He has prototyped over 170 interactive experiences and objects since having graduated as an industrial designer from the University of Technology, Sydney in 2000. Krister is currently performing R&D in how games can empower fans to control pyrotechnics at concerts to strengthen their culture.
Mandeep joined Johnson & Johnson through the MBA recruiting programme in Oct 2004 as Regional Professional Marketing Manager with the responsibility of establishing the professional marketing function in Asia Pacific.
In Sep 2006, Mandeep moved to Sydney to head marketing for JJVC Australia and New Zealand. In June 2008, one of his marketing campaigns, “The Acuvue® Wink” won the James. E. Burke award, the highest recognition for marketing excellence in J&J. This campaign was also a finalist at the Cannes Lions 2008 & The DMA International ECHO awards.
Mark has 15 years of experience in the media, communications, technology and entertainment sectors. His clients are involved in the financing, creation and commercialisation of intellectual property. They include international and local media and technology companies together with film, television and music industry participants.
Mark Henning has been influential in the evolution of digital marketing in Australia, having participated in the industry for over 15 years.
Since joining Millward Brown in January 2009 as Director of Digital Solutions, Mark has successfully established the Dynamic Logic brand in Australia. Brands, publishers, advertising networks and agencies now engage Dynamic Logic to undertake digital brand effectiveness research across a wide range of categories.
Previously, Mark was Managing Director, APAC, at Facilitate Digital, a leading independent provider of digital marketing. Prior to this, he was General Manager at One Digital, Australia’s largest full service digital agency and part of the Aegis owned Isobar digital network.
Mark was instrumental in the launch of the Nielsen NetRatings measurement service in 1999 and throughout his time at Nielsen NetRatings worked with major clients including nineMSN, Yahoo, Fairfax Digital, News Interactive, Sensis and Google. In 2005, as Managing Director Australia of Nielsen NetRatings, he successfully managed the integration of the Nielsen NetRatings and RedSheriff product range.
Mark graduated from the University of Technology, Sydney with a Bachelor of Business majoring in marketing.
- Digital marketing effectiveness
- The impact of online marketing on a brand
- Advertising and social media
Mark is an executive member of the Bullseye team playing a key role in the strategic and operational direction of the business. He has had extensive business and online experience working with many large organisations as a Consulting Director. His depth and breadth of business experience centres on online strategy, user and business principal consulting/research, project management and web/multimedia delivery.
Mark is an Executive member (Treasurer) of Software Queensland, which represents software businesses in QLD.
Mark is also a skilled facilitator (focus groups and training) and presenter.
Matthew Hall is an experienced copyright and intellectual property lawyer, with a practice with particular emphasis on digital content and content licensing issues. He holds a Bachelor of Arts and a Bachelor of Laws (with honours) from the University of Queensland and a Master of Laws from the University of Melbourne. He is a part time lecturer in the LLM program at the University of Queensland, lecturing in commercialisation of intellectual property.
Over the last 18 years, Matthew has provided advice to a number of traditional and digital publishers, producers and creators on copyright, content licensing, content classification, moral rights and commercialisation issues, including funding, development, copyright licensing, chain of title and appropriate licensing terms and conditions for broadcasting, web streaming, Internet, multimedia, music, games and film content. With the passage of the parody and satire amendments, Matthew has advised a number of users, creators and publishers on the new defences.
Melanie heads up Nielsenâs customised research of cross-platform media consumption.
Melanie started her research career in London during the days of the dot com boom in the late â90s, with an online computer games service and âe-tailerâ. She has specialised in conducting research to understand and measure online consumer behaviour since 1999, and joined Nielsenâs online division in Sydney at the beginning of 2003.
Melanie authors numerous studies and reports which focus on digital and cross-platform behaviour including Nielsenâs Australian Connected Consumers Report, Southeast Asian Digital Consumer Report and The Australian Automotive Report. She also launched Nielsenâs inaugural Australian Social Media Study in 2006 and Business Social Media Index in 2010.
Melanie is a regular speaker at industry and client events and gets out and about on a national roadshow during March and April each year, following the annual publication of The Australian Connected Consumer Report.
Michael is Head of Online for Telstra's Small and Medium Business group and oversees strategy, development, and management of the Telstra Business Web Portal, Mobile Portal and related online services. Michael began his career in finance with the Investment Banking firm Lehman Brothers in Boston Massachusetts and spent the next 10 years in the finance industry.
He left Wall Street to become Executive Vice President of Marketing and New Business Development for the startup syndicated research and consulting firm World Research Advisory. A successful relationship with America Online eventually led to joining the company in 1999 as Executive Director of the AOL Devices group. At AOL he developed initial business strategy and subsequent partnerships for the “AOL Anywhere” program.
Among other initiatives, he was responsible for bringing the AOL experience to wireless devices including the AOL Communicator built by Research In Motion.
In 2002, after leaving AOL, following the acquisition of Time Warner inc., he joined Research In Motion (maker of Blackberry wireless devices) which brought him to Sydney as Director of Emerging Markets.
In 2004 he began the process of becoming a permanent Australian resident and by 2005 was granted a permanent visa allowing me to live and work in Australia. As Executive Vice President of the startup mobile marketing company bCODE I oversaw the development and launch of the bCODE mobile ticketing solution before joining Telstra in October 2006.
Senior online and business strategy and business development executive with a successful background in product and service development. Experience with executing joint ventures, mergers and acquisitions and strategic alliances for both established as well as startup companies.
Strong practical experience with:
- Internet/Online Services
- Wireless Technologies
- Network Management
- Product and Personnel Development
- Sales and Sales Management
- Business Strategy
Michael Henderson is the Chief Executive Officer at DEC Communications (DEC) - a full service public relations consultancy specialising in corporate, digital and consumer communications. Michael is also Practice Director of the Agency’s Digital Media, Telecommunications and Technology division.
Michael is a highly accomplished executive with extensive management and strategic communications experience across a range of industries including technology, digital media, entertainment, telecommunications, consumer, FMCG, Banking & finance, professional services, automotive, healthcare, education, and not-for-profit.
He provides senior public relations counsel to clients in the areas of corporate affairs, issues management, stakeholder communications, media and analyst relations. Michael drives DEC’s social media and digital communications services, which assist clients to manage their online reputations and engage audiences across multiple digital channels.
His client experience includes some of Australia’s foremost brands – Electronic Arts, Darrell Lea, Macquarie Group, Pacific Brands, Pedigree, MARS, Kellogg’s, George Weston Foods, Google, YouTube, Intel, BlackBerry, NRMA/RACV and Lexmark. Michael has developed and managed strategies that span multiple markets including Australia, New Zealand, Asia, the UK and North America.
Michael is highly passionate about furthering the development of the PR and digital media industries in Australia. He is a long-term member and has held several representative roles for the Public Relations Institute of Australia, and is a judge for the annual AIMIA Awards – which showcase digital media innovation in Australia.
Michael Kordahi is a Developer Evangelist for Microsoft Australia. He has a strong background in web development and now focuses on working with passionate early adopters of Microsoft’s emerging web technologies.
If you stare deep into his eyes for long enough, you’ll likely see the lovingly warm glow of the Silverlight logo embedded deep in his pupil. He also spends his days in the land of Windows Live, WPF, ASP.NET and Vista Media Centre development.
He also blogs regularly over on delicategeniusblog.com and spends his non waking hours dreaming of taking photos and slaying the bad guys over on Xbox Live.
An Internet pioneer and entrepreneur now responsible for Telstra's digital classifieds businesses including Trading Post, Car Show Room, Auto Trader and Boat Trader. Accountable for all aspects of the businesses including overall revenue and cost budgets, strategy and for managing Sales, Product, Marketing, Technology, Customer Service, UI and corporate teams and functions.
Specialises in delivering a simpler, faster customer experience across the buyer experience cycle, focused, easy-to-use products aligned to brand value proposition and organisational culture that accelerates change and innovation to improve revenue growth and cost reduction.
Recognised by the mobile industry as a pioneer and leader in the field with many years commercial experience delivering innovative solutions with hundreds of content and media partners locally and globally and delivering consistent audience and revenue growth. His direct leadership responsibilities at Telstra have included content business strategy and planning, commercial negotiation, team building and leadership, and revenue and cost accountability, major product launches and operational programming & scheduling. His recent past includes responsibility for audience, usage, programming and commercialisation of the BigPond mobile portal and has lead Telstra's mobile content businesses for its Next G, 3G and i-mode platforms and launched literally hundreds of mobile sites and services using a variety of commercial models and production and technology approaches.
Prior to Telstra Michael's accomplishments included launching and leading as Director and CEO two internet startups in the mid and late nineties and in between helping Fairfax to establish its digital classifieds businesses for both B2C and B2B.
Michael Shafran joined Lonely Planet as Mobile Product Manager in December 2008, where he has been responsible for the deployment and commercialisation of the travel company's mobile products, including the Lonely Planet m-site (m.lonelyplanet.com) and its Mobile Phrasebooks and City Guides.
Prior to joining Lonely Planet, he worked for Sydney-based mobile marketing agency Communicator, and earlier launched yourRestaurants and yourBars for mobile and online for HWW, now part of the mobile offering for NineMSN. He's lived both sides of the digital divide, having also served as a noted food and travel journalist for such magazine titles as Delicious, Vogue Entertaining + Travel and GQ Australia, and still keeps his fork and knife warm as a reviewer for The Age Good Food Guide.
Michael Stoddart is Evangelist for Adobe’s Creative Solutions. His role requires him to be the front man for Adobe’s enormously popular Creative Suite 5 across Asia Pacific, where Michael’s knowledge and animated presenting style have built a significant following among the creative and business community.
Initially trained as a designer, Michael was a publishing consultant before joining Adobe and uses this previous expertise to a great extent in his current role.
The positions he has held over the last ten years at Adobe have been marketing and sales management focused, placing him at the cutting edge of customer interaction. This provides Michael with a deep understanding of the challenges and requirements of Adobe’s customers, and an ability to solve for their needs.
Michael has been heavily involved in helping regional publishing customers transition to the Adobe Creative Suite as these products have developed and evolved. He is now working with Adobe's media partners to help them to take advantage of exciting new media design, workflow and output opportunities presented to them through the features of the latest Creative Suite.
Michael has a firm opinion that we are at the beginning of a major change cycle in media production and consumption, one that will reinforce the value of a company brand. The near future will re-value traditional skills of typography, color, layout and design while adding new media requirements of interactivity, information architecture and interface experience. Having the opportunity to work with Adobe’s broad range of customers, from individual designers through to large organizations, Michael is in a position to be able to help them realize their creative visions.
Michela Ledwidge is an award-winning artist, entrepreneur and technologist who has worked at the cutting edge of media production since creating NSW's first website in 1993. In the UK she led technical development of the BBC's first online community system in 1998. She won Brilliant Digital Entertainment's Interactive Screenwriting Competition in 1997 (ten weeks in the headbin). She won the 2001 SIGGRAPH Web3D Art Prize (Horses for Courses) and in 2004 won a UK Invention award for 'remixable films' with which she founded the virtual studio MOD Films. In 2007 she was an architect on the BAFTA winning BBC iPlayer service. In 2008 she introduced Australia's first digital download service for feature film screeners and review copies (The Jammed). Michela received the inaugural 2009 Sydney Film Festival Peter Rasmussen Innovation Award for her body of work. In 2009 she designed and produced several mobile apps, produced the interactive side of dirtgirlworld (2010 AFI for Best Children’s Animated TV Series), and created the Remixable Media post-graduate unit of study for the University of Sydney. In 2010 Michela co-founded MOD Productions, a hybrid production studio in Sydney, creating multi-platform experiences for the Sydney Opera House (Detours and Destinations) and the UNSW iCinema Centre (ACO Virtual Orchestra).
As Head of Performance Advertising, APAC, for AdMob, one of the world’s largest and fastest growing mobile advertising networks, Mike is responsible for strategies that drive strong returns on investment for premium advertisers in various mobile content fields. He also handles business development in the region, identifying and executing on monetization opportunities among mobile publishers.
Prior to joining AdMob, Mike was Senior Technical Manager for Asia Pacific at Netbiscuits, one of the world’s leading B2B web software platforms for the creation of mobile portals. In this role he led the portal conceptualization phase and managed the development life cycle for premium media companies and agencies
Neil Ackland, MD of SoundAlliance, is a pioneer of niche social media, understanding how to communicate and engage with a target audience, and blending this with commercial savvy to convince leading brands to engage with their audience.
Neil joined Sound Alliance during its start-up phase in 2000, when it was running a single site, inthemix. Combining his love of music, the internet and the sales and marketing skills he picked up after years in the events business, Neil soon developed the commercial arm of Sound Alliance and expanded the company’s properties to include FasterLouder (2004) aimed at rock music fans, and later SameSame (2006), an online destination aimed at the Gay and Lesbian community.
Under Neil’s leadership, Sound Alliance, which started out as a great way to enjoy new music, get tickets to gigs and meet new and interesting people; has grown to be Australia’s largest independent online publisher. He has been a key creative force in driving the expanded SoundAlliance portfolio and continuously seeks new opportunities for Sound Alliance either in online properties or building on the successful model they have created.
Neil is the National Manager of Digital Access â the specialist accessibility consulting division of Vision Australia. Over the past 12 years he has worked with a large number of government departments and commercial organisations in both Europe and Australia promoting accessibility. Prior to joining Vision Australia Neil worked in usability and accessibility in the UK for six years and was a partner in a London based UX consultancy. During this time Neil worked on a number of successful research projects including the Disability Rights Commissionâs first Formal Investigation into website accessibility, which involved evaluating 1,000 websites, and testing 100 sites with a panel of 50 disabled users. The findings set the agenda for the future of website development in the UK. Since then Neil has been involved in a number of high profile research projects including the 2010 Australian Government study into the Accessibility of the Portable Document Format for people with a disability; the findings of which had a direct impact on subsequent government legislation.
Since Nick ran his first webcast in 2000, he has managed several hundred webcast productions for most of the top corporates in Australia. Nick was an Account Director for a leading healthcare advertising agency in London for 5 years, winning two Gold Medals at the Pharmaceutical Marketing Awards for Direct Mail campaigns.
Nick joined Viocorp in 2005 and is dedicated to the principle of "stress free" Internet broadcasting. He firmly believes that the company's "Viostream" platform will, at last, make it viable for clients to publish their own digital media easily. With both the drive and experience required to truly illustrate the latent benefits in rich media, Nick has a real understanding of the key factors surrounding Internet Broadcasting. Nick can dispel most myths surrounding the implementation of digital media publishing within an organization or beyond.
A Professional Geek for Microsoft, Nick has over 21 years of IT industry experience in a variety of sales, technical, management, semi-marketing and strategic roles. Excellent presenter, prolific communicator and closet workaholic.
Online since 1987, working with the Internet more years than there have been browsers, I have a strong belief that the current revolution of connection, collaboration and communication is going to have dramatic and unforseen effects on the human condition.
After a 6 month sojourn from the industry, I've seen the world from a different perspective: and have joined Microsoft as I think the software company has the best chance of being at the cornerstone of the forthcoming revolution of technology.
Known as a dynamic presenter of technology to all sized audiences, I love to inspire people by showing them "shiny new things" that will change their life, organsiation, community and business.
My "life ethos" is to be a catalyst in melding technology with people and organisations. A strategic integrationist; a communicative technologist; a modern day renaissance man with an eye to the future of all things digital.
Paul Burnett is an Evangelist for Adobe’s Developer Solutions and
Platforms, working across Asia Pacific. His role sees him travelling
extensively to work with the ever-
growing community of application developers across countries including India, China, Thailand and Australia.
“Seeing what talented people are able to create with Adobe’s platforms and solutions constantly amazes me,” says Paul. “I’m continuously inspired by the people I meet and talk with in this
role. With the explosion in mobile internet access and the growth in rich internet applications and digital content, we’re entering a renaissance era, and it’s going to be especially interesting to see how Asia Pacific businesses, developers and content creators respond to this opportunity.”
Before joining Adobe, Paul worked in the web, multimedia and video industries for more than 18 years running his own company, MAD (Multimedia Art Design). He is a multiple award winner in his field, including five Macromedia/Adobe Site of the Day awards. Paul also worked for several years at Macromedia as Senior Evangelist for Asia Pacific, presenting product launches, seminars and master classes throughout Asia, Australia and New Zealand.
Paul is responsible for the Digital, Application, and Infrastructure teams at Australian Rugby Union (ARU). He joined ARU in August 2008, after holding a similar role at Football Federation Australia for four years. Prior to moving into sport, Paul spent over 15 years working in the mid-market CRM and ERP space, working for various organisations including; Ernst & Young, HiSoft, and Eclipse Computing.
During his career, he has worked in multiple areas of the IT business, across sales & marketing, management, architecture, development, systems engineering, and project management.
Paul's current focus is using technology to drive innovation in sport, particularly in extending the event experience to the digital realm for fans, and changing the way sport communicates with its community based participants.
Paul has an extensive Television, Radio, Online and Creative career
He spent 6 years at the BBC in London in a number of roles, from World Service Radio audio production, Network and Studio Directing, Promo Creation and Live Children's Television Production. He worked on the full range of BBC Television services including some of the pioneer work with BBC World service Television
In 1995 Paul came to Australia and joined the Seven Network as a senior Network Promo Producer. Here he launched a large number of key programmes and produced award winning Network sales reels.
In 1999 Paul joined Fairfax working across f2 and then Fairfax Digital in various roles with the leading news sites smh.com.au and the age.com.au, including Marketing, Multimedia and video production. By the time he left as Director, Fairfax Digital Productions he was leading all the video production and commercial operations for the Fairfax portfolio of services across news and classifieds. During his time he pioneered new approaches in online journalism including multiskilled video journalists who shoot, edit and present. Some highlights included the first online coverage of the Olympic Games and Commonwealth Games.
He moved to FOXTEL in 2006 as the General Manager, Interactive TV services - He and his team have led a resurgence and growth in Interactive television with a focus on making iTV simpler and cheaper to create for channels. The portfolio of services include the international award winning Sky News Active, Weather Active, Sports Active, Fox Sports News Active, Air Active, tabactive, recommendation tool iSuggest, Interactive advertising and channel interactive services. His team work closely with channel partners to continue to create entertaining Red Button services, including a move into social media with the Chat application with Australia’s Next Top Model.
Pedro has over 13 years experience in servicing and providing Information Technology solutions into the SME sector. He has made a significant mark in the desktop/server applications area, delivering Information Technology solutions locally, regionally and globally. Pedro actively pursues a career focus in the IT / SME market sector, and has accumulated a formidable expertise in the management of software development, network administration, website development, online marketing, and business management projects. In that time he has been involved in the development of over 15 different software titles used by over 40,000 SMEs throughout Australia. Pedro has combined this with personal experience in the management of a highly successful inner city retail sector business, and is acutely aware of the financial, change management and people management aspects of a successful growing business.
- Social Networking for SMBs
- Selecting your Web Hosting Provider
- Power Supply and Surge Protection
- Maximise your IT Budget
- Managed IT Services
- Cloud Computing
- A Disaster Recovery Plan
- The Right Web Solution
- Wireless Networking
Peter Birch leads 4th Screen Advertising, the mobile advertising arm of Mobile Embrace Ltd.
4th Screen Advertising is one of the fastest growing premium mobile advertising networks in Australia, delivering targeted advertising solutions that run on the biggest and best mobile applications and mobile websites here in Australia and around the world.
Prior to joining Mobile Embrace Peter held a number of senior management roles within the digital arena including Head of Digital Sales at the MCN (Multi Channel Network), Head of Digital at Network Ten and 15 years at ITV, the largest commercial television network in Europe, where he was Head of Interactive, running their Mobile, Interactive TV and Enhanced TV sales arms.
At the forefront of mobile marketing and advertising in Australia, Peter has a unique blend of experience spanning TV, Online, Mobile and Interactive sales.
Peter has held a variety of management, product management and sales roles in online and print media over the last 20 years.
Peter is the CEO of Corvus, a boutique consultancy helping businesses increase profits, customer acquisition & conversion rates and lift business operations efficiency.
Previously as CEO and co-founder of Life Events Media (publishers of the Quotify.com.au information and referral network) Peter was responsible for company's product, sales, and marketing strategy and execution. Launched in
2006 Quotify directly connects consumers searching for quality trade professionals with companies searching for consumers. The consumer proposition is based on choice and is enhanced with a closed loop rating system
Prior to founding Life Events in 2006 he held numerous positions with Yahoo! Australia & NZ. As Head of Search Peter was responsible for the local development, monetisation, distribution and marketing of Yahoo! Search and the Yahoo! Local Search.
Prior to joining Yahoo! in 1999, Peter worked with a variety of Australian print publishers in roles as Publisher and Sales Manager.
Peter Davies heads up the Australian operations of Adconion Media Group, managing the company’s two Digital Distribution Platforms (DDPs): Adconion Direct and Joost. He oversees a team of over 70 full time employees based in Sydney and Melbourne.
Davies has established a reputation as one of the smartest guys in the digital industry. Starting his career in sales for traditional print publishing firms, Peter was quick to cotton on to the potential value involved in connecting print assets with emerging online initiatives.
Throughout his career with Pacific Publications and 9msn, Peter has connected advertisers with content concepts that would provide innovative and unique response mechanisms. Amongst the many benchmark integrated properties he has launched, Peter is particularly proud of those developed for St George, Proctor & Gamble and Dolly Club.
The digital industry has changed greatly since Peter first entered the market. What was once considered a ‘nice to have’ adjunct is now core to any good marketing strategy. Concepts that were considered highly radical such as behavioural targeting or real-time optimisation have become mainstream language and the continued convergence of services, technology, people and process is creating a whole new breed of integrated organisation, of which Adconion is a leading example.
Yet some things remain absolutely fundamental and do not change. For Peter this includes a strong emphasis on the importance of service, even at a time when certain aspects of the supply side business are headed toward a commodity trading model.
According to Peter, the Adconion DDP teams for both Adconion Direct and Joost, exceed all expectations when invited to the table with the agency, the brand/advertiser, publishers, tech and content teams. In his experience, working this way always produces results that exceed expectations.
“It is only with superior client service levels that you secure a seat at that table and I’m immensely proud of how integral the Adconion teams have become with many of our clients. We add value at every step of the relationship and we never take a transactional view. The instant we do that, we’re obsolete.”
Peter McAlpine is Senior Director, Education, for Adobe Asia Pacific, leading Adobe’s strategic contribution to educational institutions and government ministries across thirteen countries as diverse as China, India, Australia and Korea. Peter began his working life as a secondary school teacher and still maintains the passion for education instilled in him from those early days.
“As an educator, I am very excited by the leadership role many countries across Asia Pacific are playing in unlocking the potential of students through the Digital Education Revolution. Adobe has been a leader in this domain through our work with the departments of education, secondary and tertiary institutions. It is really exciting to see students using our software to revolutionize the way they communicate and present their ideas.”
Peter has an extensive career spanning 18 years in the IT industry and brings a wealth of knowledge to Adobe. He was previously Managing Director of Borland ANZ and later the Borland South Asia region. Peter joined Borland from PeopleSoft where he held the position of Southern Region CRM Manager. Prior to PeopleSoft, he spent three years at PictureTel as Sales Director and later Managing Director Australasia and before this he held the positions of Southern Region Director and National Sales Director for Novell Australia over a four year period.
Rachel is among the most prominent of Australian experts on online and mobile media. Her professional background encompasses film, television and new media production, IT and telecommunications.
For the past decade Rachel has been working with enterprise clients implementing streaming and downloadable media solutions, for major clients such as BigPond and News Limited.
Through her consulting business Handshake Media Rachel has worked on large projects reviewing digital content usage in government, as well as government broadband policy, and government funding policies for film, television and new media.
Rachel has also been a member of the Industry Leaders Group for the Digital Content Industry Action Agenda, and a member of the Working Party on Innovation in the Film and Television Industry, which established FIBRE, a pioneering broadband service for the film and television industry. She is a judge of the International Emmy Awards and the Digital Emmy Awards, and has also chaired the judging of the AIMIA Awards. In 2008 she was a delegate to the Australia2020 Summit.
Ravi Prasad is a digital strategist and has developed and executed advertising campaigns with no media spend at all - these campaigns have delivered more targeted traffic than an equivalent value CPC media buy. The only media was free and purely through viral and social media channels.
Ravi has held senior positions at agencies including FCB, Leo Burnett, John Singleton Advertising, The Clemenger Group and Wunderman Cato Johnston. He has worked for some of the world's and Australia's most powerful and successful brands including Sony, Dell, Intel, Gatorade, Mercedes Benz, Tourism Australia, IBM, Acer Computer, HSBC and Nike. As Head of Copy and Content for Euro RSCG Digital, Ravi helped take many of these brands on-line, producing powerful and effective digital campaigns that fundamentally changed the way they communicated to the world. His work has been recognized internationally and has won many major national and international advertising awards.
In addition to his work for agencies, Ravi has also held the positions of Lecturer in Advertising Design and Lecturer in Advertising Studies. He's also worked directly with corporate clients in digital strategy, communications strategy, Web 2.0 Architecture and was the recipient of the Elizabeth Hastings Memorial Award at the 2004 UTS Human Rights Awards.
His areas of expertise include: the future of digital advertising, the future of social media and viral advertising and social media optimization (SMO).
Richard Slatter is General Manager of wotnews.com.au, one of Australia's most poplular online news monitors and search engines.
Operating for a little over 12 months Wotnews monitors, indexes, organises and analyses news from thousands of mainstream publishers as well as blogs, company newsletters and government and industry news sites and feeds.
This huge coverage of Australian news combined with personalisation and analysis features makes Wotnews a great tool for share traders, PR and sales professionals - in fact anyone serious about staying on top of the news.
Richard has some 14 years experience working across web, IT and advertising starting out as a designer for a small games developer in Vancouver in 1995 and more recently working for Deloitte's wholly owned web development and e-marketing agency, Eclipse, as a senior manager.
Spencer has been an Executive Director and the Chief Executive Officer of Daemon Group since 2003. Prior to founding Daemon Group, he was Senior Vice President, Global Marketing and Interactive with TMP Worldwide and before that, Global Head of Marketing for Michael Page International
To read some of Richard’s insights into the online environment visit:
About TWO Social
TWO Social is a social media business which works with companies and organisations to better understand the social web, plan how they can best engage with the medium and how to track the real rewards and ROI from this.
Riges Younan is founder and CEO of 2Vouch, a social recruiting company. He is a career recruiter with over 12 years of experience in executive search and recruiting; and has been responsible for 5 successful start-ups in Australia, London and New York.
Riges is an expert in employee referral programs and has a passion for using technology to efficiently drive talent sourcing.
Robbie Hills is recognized as one of the region’s most authoritative search marketing experts.
He was most recently managing director of WPP owned 24/7 Real Media in Australia, the regions largest search marketing company, and has recently been appointed CEO of WPP’s Group M Search business across the Asia Pacific region.
His impressive 15-year career in online sales and marketing has included a number of milestones, including the Australian launch of Sensis MediaSmart’s web search solutions across its portfolio of online products, including Sensis and Telstra BigPond.
Roger Bolton is a visual effects veteran with ten years experience in post production and whose list of feature film credits include "Lord of the Rings", "Kingdom of Heaven" and "Charlie and the Chocolate Factory". Roger has worked as a visual effects supervisor, senior flame operator and lead compositor in Australia, Singapore, New Zealand, India, the Netherlands and the United Kingdom. A complete VFX Bio and showreels can be viewed at my VFX Website http://www.rogerboltonvfx.com
In 2006 Roger joined the UK's multi-award winning "Inside-Us-All / Pixel Addicts" team, voted world's best VJ's twice in a row by DJ Magazine UK and worked with them for three years on immersive visual installations across the UK and Europe before returning to Australia in 2008. In 2005 Roger founded CoreMelt LLP in the UK to commercialize some tools that he had created for live visuals motion graphics, after two years this became a full time endeavor and Roger founded CoreMelt Pty Ltd as an Australian company in Dec 2008. CoreMelt Pty Ltd now has four full time Directors / Contractors and operates as a virtual company with software development in both Australia and Germany.
CoreMelt Pty Ltd has a studio in Sydney, Australia and sells their products worldwide through the internet and resellers in the US, UK, Taiwan and Japan, exports currently comprise 97% of our total sales. Roger has also just recently diversified back into content creation and production and opened CoreMelt Studios Pty Ltd as the in-house post production and immersive visual installation sister company of CoreMelt Pty Ltd.
“I’ve always been fascinated by the way mobile phones have connected the world. The opportunities are endless for businesses to communicate with and reach the ever growing population of mobile phone, and, in particular, smart-phone users.”
Roger Woodened is a man with a clear vision - to ensure 2ergo becomes THE leading provider of mobile marketing services in Australia.
It is this bold outlook that has propelled him through a successful career of over 10 years spanning various markets including the UK, Europe and the US, and which has led him to his role as General Manager of 2ergo Australia.
With a background in telecoms, IT outsourcing and systems integration, Roger has extensive experience working with major global corporations including BP, Samsung and Tyco International in a variety of sales and management positions. Prior to his appointment at 2ergo, Roger held the role of Business Development Director at international IT services company, Atos Origin. British Telecom (BT), however, is where Roger has spent the majority of his professional life, working his way up through the ranks over 10 years and holding a range of roles from sales to senior management.
Roger holds an MBA from Macquarie Business School in Sydney. In his current role as General Manager of 2ergo Australia, maintaining a dynamic and professional culture, upholding authenticity and integrity, while growing the business and leading it towards securing the market leading position for mobile marketing in Australia all sit at the top of Roger’s priorities.
At the end of a hard day or on the weekends, Roger burns off steam running, hiking, playing squash and football, and socialising with friends. A lover of travel and the outdoors, Roger also has a keen interest in politics, culture and history, the environment and sustainability.
“I believe it’s vital to listen to and understand people and businesses before influencing how they should adopt emerging technologies.”
Ross Dawson is Chairman of Future Exploration Network, a global strategy and events company focusing on the future of business, technology and media. Current projects include an array of strategy projects for leading media companies in Australia and the US, the annual events organised by Future Exploration Network including Future of Media Summit, Web 2.0 in Australia, Enterprise 2.0 Executive Forum and Social Network Strategy. Ross's 2002 book Living Networks, which anticipated the social networking revolution, has recently been reissued in its Anniversary Edition, while his blog Trends in the Living Networks was recently ranked in the top 40 business blogs globally. Ross is primarily based in Sydney and also works out of his subsidiary office in San Francisco.
Ruchir is serial entrepreneur who started Langoor as his third venture in mid 2009. Langoor is a digital agency which specialises in web development and digital strategy. In the digital world, Ruchir has consulted and worked on a few hundred projects including projects for Politicians, ASX listed companies, NGOs and Small Businesses alike. Currently, he is busy growing the business with plans to set up a Research & Development arm of Langoor in India. He is also a committee member for the AIMIA NSW National Executive.
Ruchir is also known for his work on Youth affairs in Australia. He is the Chair of the Australia India Business Council (AIBC) Young Professionals and sits on a few other Boards including the AIBC NSW Management Committee, International Advertising Association's Young Professional Chapter Committee amongst others. Ruchir is a former President of the University of Sydney Union and has served on numerous other Government and Non-Government Committees and Boards. He was also one of nineteen young Australians invited for lunch with Prince William by the Governor General in early 2010.
Sally has been involved in the digital & online industry since the mid-90's. She is co-founder of LaVolta consulting, a specialist recruitment consultancy working in partnership with businesses in the online and convergent media space.
LaVolta has 3 business practices, Creative & Production, Business & Marketing and Senior Executive and is the Australian partner to Aravati Global search network, which affords a global presence across Asia Pacific, Europe and the Americas.
Sally is also an active committee member of AIMIA NSW, co-founder of the networking & knowledge events; The FED with Mike Walsh and The Domain with Brad Howarth. She writes for a number of industry magazines and has been a guest speaker and moderator on a number of occasions. She also co-produces the Inspiration series with Steve Granger on 'how did they get to where they are today'.
Mid 90's, Sally co-founded Mills Harding, the first specialist recruitment consultancy in Australia to focus on the Internet industry.
Sam Smith heads up the Australian operations of RedLever, a wholly owned division of Adconion Media Group. Red Lever is a global production studio which oversees the design and implementation of content funding, development and distribution strategies for brands and their agencies.
A passionate advocate for brand engagement, Sam’s interest in creating unique branded content started when he was Business Development Manager for the Buchanan Group, where he was instrumental in the now globally recognised “Brand Power” platform.
Prior to joining RedLever and the Adconion Media Group Executive team, Sam was the Commercial Director for content solutions business TCO, where he capitalised on his years of experience with Yahoo!7. As the Sales Strategy Director for Yahoo!7, Sam drove the commercialisation of content, trade marketing, creative services and sales strategy. His unique combination of the Seven Media Group’s assets saw Sam engineer a groundbreaking go-to-market media package for the 2008 Olympics.
Sam’s understanding of how to combine and leverage the best practices of broadcast and digital networks is further rounded out by his time spent leading the sales team for ninemsn. As the National Sales Manager, Sam was instrumental in devising and delivering content rich campaigns that spanned audiences online, on-air and print.
Throughout his career Sam has continued to test his theory of ‘magnetic content’ with online broadcast. During his tenure at RedLever, this has been further refined and proven, working with brands such as Sprite, Johnson & Johnson, Landrover and Tourism Australia. Where the invasive interruption based models are waning with consumers, the strategies developed by RedLever continue to engage consumers in ever increasing numbers.
Visit www.adconion.com/au or http://www.redlever.com.au/
Sarah Cornhill leads the Australian healthcare team at global PR consultancy Burson-Marsteller and has extensive experience in a range of healthcare communications specialties, including issues management, media relations, stakeholder collaborations and key opinion leader development.
In Sarah’s 11 years of full-time PR experience, she has also worked in areas including infrastructure, media and travel. Sarah was one of Australia’s most awarded public relations professionals during 2005 to 2007, having led teams that won major awards or commendations, including Asia Pacific PR Week’s Campaign of the Year.
Prior to joining B-M she worked in the healthcare arena in London for almost five years, spending nine months on secondment as a Product Manager in GlaxoSmithKline’s UK vaccines team. There she was responsible for managing two product brands and also led the vaccines team in managing their professional education program and redesigning the team’s key opinion leader program.
Prior to her UK experience, Sarah worked at Porter Novelli in Australia where her clients included the Australian Federal Government’s health department, BreastScreen Australia and the National Asthma Campaign (now National Asthma Council).
Scot Ennis is one of the Co founders and directors of Switched on Media, Australia’s leading search and social media agency. He has delivered improved business results via Search and Social Media for the ABC, Flight centre, Cochlear, Virgin Music, Canon, Paypal, NRMA and a plethora of other businesses across a 10 year career. Prior to Switched on Media, Scot spent 5 years in brand marketing at P&G and 2 years as the Senior Marketing Manager for eBay.
Scott-Bradley Pearce is the Director and owner of One In Ten Productions, a Sydney based digital media consulting business specialising in digital video and IPTV. Scott has been working in the digital industry since the launch of both the IBM PC and Apple Macintosh. He was there before the digital big bang, before the beginning of time as we know it: before Netscape.
Scott has the unique role of being involved in high level strategic planning whilst still remaining hands on with the implementation of deployments. Today he works with client’s business strategy teams to extend brands, with a specific focus on the development of effective video strategies that reflect the best practice for IP video.
Simon is co-founder and Managing Director of Portable, a digital studio with offices in Melbourne and New York. Portable has grown to be internationally recognised as one of the most innovative companies in its field, creating products such as the Portable Film Festival, the world's leading online film festival, and Portable Shops, an online e-commerce service for fashion designers. Clients include Adobe, Getty Images, Red Cross and the AFL Players Association.
Simon is the National President of the Australian Interactive Media Industry Association, the country's digital peak body. He is also a judge and Australian Ambassador for the US based Webby Awards, the Oscars for online. Simon sits on the board of Design Victoria, the Victorian Government initiative to promote design in industry. He has been recognised as one of Australia's leading entrepreneurs under the age of 30 by Anthill Magazine.
With more than 15 years experience in Australia and the US, Simon advises clients such as Qantas, News Corp, Vodafone, BMW and Telstra with regards to effective permission-based communications, maximising ROI from email, and incorporating email, mobile and cross channel marketing into their marketing mix. He is also passionate about providing assistance to the next generation of Australian marketers.
Simon has spoken and lectured on email marketing around the world, at events such as Ad:Tech, ADMA Forum, DMA /EEC(USA), and as part of educational programmes such as AFA & ADMA. He also writes about effective email marketing for retailers in publications such as Marketing Magazine. Simon is a member of the DMA's Digital Council, the US DMA Email Council, and the exclusive US-based Inbox Insiders Group.
Stanislav Bondjakov is ConsumerVisions’ principal research consultant. Stanislav has over 10 years of experience in the market research and digital media industry, having consulted to the Australian Government, Victorian Government, Local Government, Melbourne Convention & Visitors Bureau, Kraft Foods, Visa International, Metlink, Medibank Private, and many other organisations.
ConsumerVisions is a digital media research agency, offering full-service market research services, including qualitative and quantitative. More specifically, key focus of ConsumerVisions is in helping organisations take their digital offering to the next level.
Through careful evaluation of organisations’ target markets’ needs and expectations and the business goals and requirements, ConsumerVisions provides strategic recommendations for launching a website, a mobile application, or a piece of software. This is aided by the provision of Information Architecture maps and mock-up designs to assist in findings presentation and understanding.
ConsumerVisions’ senior consultants add a personal touch to each project, by working closely with our clients to develop the study, and implement the findings, consulting on an on-going basis, and ensuring that the client benefits fully from the research.
• Customer experience journey research (touch-points);
• User needs analysis;
• Information Architecture and interactive design development;
• Usability testing; and
• Quantitative website measurement (through user ratings of KPIs).
For further information, please contact Stanislav on 0425 744 796, or email: Stanislav@consumervisions.com.au
With his research and confidential consulting, Steven serves eBusiness & Channel Strategy Professionals. He is an authority on Australian online retail, including the behavior of Australian consumers, the sector's pattern of growth, Australian online retail technology adoption, and local retail practices across the entire customer life cycle, including marketing, merchandizing, and customer experience. A consistent theme of his recent research is the need to bury the funnel as a model of how marketing and commerce function, replacing it with a holistic understanding of the customer life cycle. From his base in Australia, Steven observes Asia Pacific trends, with a focus on China. His global research has addressed issues that range from content moderation to green marketing to global marketing management.
Before joining Forrester, Steven spent almost five years with the global, full-service public relations agency, Hill & Knowlton. There he launched and managed the company's digital PR offering in Australia. Prior to this, Steven's roles included editor of Australian Macworld and eBusiness editor of Marketing magazine.
Steven received an M.B.A. from the University of Technology Sydney, a graduate certificate in professional writing and editing from the Royal Melbourne Institute of Technology, and a B.A. with honors in economic history and industrial relations from the University of Melbourne.
Stuart has played an active role in the Telecommunications and Managed Services industry in Australia for over 15 years, working in various sales and sales management roles to provide managed IT&T solutions to business. Stuart previously held roles at Telstra and Dimension Data.
Tim has worked in digital design and advertising for more than 13 years. His work has taken him to five different countries and resulted in some of the usual awards and jury participations. He has led AWARDCRAFT as well as taught interactive design at BillyBlue and UTS.
An award winning creative director with over twelve years experience in interactive advertising and online design, with an emphasis on 360° integration. Tim is the Digital Creative Director for Euro RSCG Australia.
Todd Lynton is Managing Director of Cisco Consumer Products in Australia and New Zealand. In his role Todd oversees the sales and marketing functions as well as business unit operations of the Cisco consumer products which include Flip video and Linksys.
Todd has more than 19 years experience in the consumer sector, having spent 12 years in management roles at Polaroid and Olympus Australia, and most recently as director of a premium lights company, Special Lights, where he was responsible for operations and a growth strategy for the wholesale and retail divisions.
He has a commerce degree in marketing and finance from the University of NSW.
Tony joined Adobe in November 2010 as the Director of Enterprise Sales for Australia and New Zealand (ANZ). The Enterprise Sales team covers a solutions portfolio including Creative Suite, Acrobat, LiveCycle, Day and Omniture.
He has been working with his team to successfully drive and implement a number of significant solutions in the ANZ region incorporating Adobe solutions for digital publishing, customer experience management and enterprise licensing.
Tony says: “I love the fact that Adobe is able to help its customer’s think about and create the next generation of digital experiences. We are enabling our enterprise customers to streamline the way they currently do business and create differentiated and engaging digital experience for their customers.”
He was drawn to Adobe because it has an innovative culture that strives for excellence and works closely to understand and assist its customers.
Prior to Adobe, Tony held a number of leadership roles at Microsoft Australia over an eight year period culminating in the position of Group Manager – Corporate Accounts. With a focus on sales teams, Tony was previously responsible for the enterprise partner business, the partner sales team and the developer tools business during his time with Microsoft.
Previous companies he has worked for include BEA Systems, GE Information Services and Federal Express.
Tony has over 20 years leadership and sales experience and has a BBus in Accounting and Finance from the University of Technology in Sydney.
Business Development Manager, Mobile Embrace - Working with Australia’s largest brands over the last 5 years in public relations, advertising and promotions. Well known in social media and new media circles.
Viveka Weiley is an interaction designer and visualisation geek with a background in virtual worlds. He joined the Creativity and Cognition Studios at UTS in September 2006 to begin research into tools for distributed creative collaboration in mixed real/virtual environments.
Viveka has been working in the interactive media industry since 1994, primarily in telepresence and online communities. In 2002 he co-founded Ping, a geospatial virtual reality company. He is past chair of Sydney ACM SIGGRAPH and a member of the formation committee for the upcoming SIGGRAPH Asia conference series.
Viveka sports a Bachelor of Design from UNSW CoFA, and a B.Sci in Information Technology with First Class Honours and the University Medal from UTS. He is inspired by the work of Peter Morville on findability, Don Norman on user experience and Edward Tufte on information design. More recently he has been stealing ideas from Mihaly Csikszentmihalyi, Paul Dourish and Bill Buxton.
Wayn began his career in the field of Bioinformatics before focusing his attention on specializing in Search Engine Optimization and User Interface Design through his own Web Development Consultancy - Lucid Creations. Through Lucid Creations Wayn assisted Mostyle by enhancing the Mobile SEO capabilities throughout the Mostyle Platform. Wayn later joined Mostyle in early 2008 as Online Marketing Manager with the aim of fine-tuning Mostyle's User Experience and also to expand Mostyle's online global presence.
William Mulholland has been working as a legal practitioner for over 8 years during which time he has acted for many SMEs and companies in the media sectors.
Before coming to the law he worked as a professional performer (with numerous stage credits to his name including the original Melbourne cast of “Cats”), political adviser, arts administrator and corporate head hunter.
As a commercial IP/IT lawyer, William uses his legal skills and knowledge to grow both his legal practice and professional speaking business. As a lawyer, he has assisted many clients deal with issues in the interactive media space as well as helping out with many commercial issues that face any business.
He has presented to AIMIA on the Legal Aspects of Online Media in Melbourne in late 2007 and was the MC at a similar forum in Sydney earlier in that year.
As an acclaimed and professional MC & Key Note Seaker, William draws on his eclectic background to inform, entertain and educate.
- IP Theft & Brand Protection … in the Digital Age
- The Brand, the Whole Brand & Nothing but the Brand - Protecting your most important business asset
- Surviving the Perfect Storm - Legal tips for dealing with the Global Financial Crisis
- Inspiring Business using Tips from Shakespeare to the Stage
- Contracts, Copyright & Confidential Information for SMEs
- Leadership Competencies for Modern Day Executives
- Powerful Presentation Skills for Managers & Executives
Willie Pang is the Head of Yahoo! Search Marketing for Australia and New Zealand. He joined Yahoo! Search Marketing in 2006 and was appointed to his current role in November 2007. He is responsible for the company’s operations throughout the region and brings a decade of experience to the role.
Willie has an outstanding record of success with the company and has helped drive the business’ growth and strengthen its network of advertisers in the region. Prior to becoming Head of Yahoo! Search Marketing, Willie was the company’s Sales Director for Australian and New Zealand.
As well as being Public Affairs Director at the Sydney office of global PR consultancy Burson-Marsteller, Zoe Hibbert also manages its media training practice.
For the past 20 years, Zoe has delivered strategic advice to organisations, helping them to manage their interactions with stakeholders, whether through traditional media, or via conversations through the growing social media network.
Zoe’s wealth of consultancy experience spans clients such as Thales, AMP, Allianz, Accenture and Vanguard. She has also worked in-house in the chemical industry and provided strategic counsel and public affairs training for the Australian Defence Force and the Australian Tax Office.
Zoe has also lectured on public relations and organisational communication, and led the media training practice for Charles Sturt University’s School of Communications.