Have you signed up to our Speakers Bureau yet? We are always on the lookout for industry speakers, and this is an excellent way to showcase AIMIA members who wish to raise their profile within the Digital Industry by speaking at events.
If you are an AIMIA Member and want to sign up please email email@example.com
Adam Ferrier is a Consumer Psychologist and Planning Partner of Naked Communications. He graduated university with degrees in Commerce and Psychology and by a strange twist of fate began his career as a Forensic Psychologist. Adam worked in a maximum security prison and private practice, assessing levels of dangerousness of inmates. He then made the natural move to marketing consultancy, working for Added Value. Here Adam switched his interest from understanding criminal behaviour to consumer behaviour. He completed his Clinical Psychology Thesis in 'Identifying the underlying constructs of cool people', and for a short while was a global cool hunter.
Continuing the slide from the moral high-ground Adam joined Saatchi & Saatchi as a Strategic Planner. Here he worked with clients such as General Mills and Lion Nathan, and also invented a bestselling psychological board game - called The Analyst.
In 2004 Adam moved to become a founding partner of Naked Communications in Australia. Naked works with clients such as Bigpond, Unilever, George Western Foods, Coke Cola and Mattel. In the last 4 years Naked has turned the communications world on its head and has won a collection of industry awards and client accolades. Naked was 2007Adnews Agency of the Year.
Adam is a regular media commentator and conference speaker.
With over a decade of industry experience under his belt Adam joined MassMedia as Executive Producer in 2005, transferring to the UK team as Head of Solutions in 2007. 2009 Saw Adam return to the Sydney office as General Manager, and 2010 heading the agency as Managing Director.
During Adam’s career he has produced web, desktop, and hybrid multimedia applications and developed e-learning materials for a variety of clients ranging from government organisations, multinationals, universities and charities.
Using his commercial design and project management skills Adam has been involved in the production of over fifty online systems providing solutions for medium to large businesses and government agencies.
While lecturing in Design and Multimedia disciplines at the University of Newcastle, Adam pioneered the online teaching environment and was an advisor for many other courses including the Bachelors of Multimedia and Information Technology.
During his role as Executive Producer at MassMedia Adam managed teams with specialities in digital advertising, web development and e-learning. This strong skills mix serviced a broad client base including The Department of Defence, The Commonwealth Bank, Unilever Australasia, The Learning Federation, Audi Australia, Department of Infrastructure, Planning and Natural Resources BASIX project, and the Powerhouse Museum.
As Head of Solutions in the UK Adam was responsible for managing client relationships and overseeing the production for the UK operation. Working with teams in multiple time zones on projects spanning multiple continents the UK has a strategic marketing focus and services key clients such as Unilever UK (across all 44 brands) and Europe, Cadbury worldwide and Vue Cinemas.
Adam has scored several popular and irritating ringtones and has released and performed hardcore electronica internationally via Bloody Fist records. He holds a Bachelor of Design from the University of Newcastle and a Masters in Design, Human Computer Interaction.
Alex spent ten years working client side in both retail and FMCG before joining the digital revolution. Consumer marketing and category management with Sainsbury's Supermarkets (UK) and Nestle Australia distilled in him a strong focus on the end user experience. Since joining TigerSpike, his energies have been channeled into implementing innovative digital initiatives designed to augment the end to end delivery process; concept to point-of-purchase. This high level of consumer insight and focus has been introduced to all TigerSpike's blue chip clients across all major industry sectors.
Alex now spends a significant proportion of his time working on enhancing TigerSpike's UK and US presence as they take their award winning Service Delivery Platform to new markets.
Alex Littlejohn heads up APAC operations for Adconion Media Group, the world’s largest independent content distribution and monetisation platform, and oversees the structure, strategy and operation of Adconion Media Group’s four distinct business divisions, comprising Adconion Direct, Joost, RedLever and Adconion Platform Services.
In Australia, Adconion Media Group’s network currently reaches ¬60 percent of the national online population on a daily basis. Alex’s leadership and vision have steered outstanding results for the company since he launched the local operation nearly four years ago.
Promoted from his role as UK Commercial Director for Adconion in order to open the Australian market, Alex’s early tenure has been strong. He has overseen substantial year-on-year revenue growth and nurtured Adconion Media Group’s presence across Sydney and Melbourne to now employ 80 full time staff. The company is recognised as one of Australia’s fastest growing digital businesses and in 2009 analysts Frost and Sullivan pronounced Adconion Media Group as the Australian “Ad Network of the Year’.
Alex is a member of the IAB Australia Board and was a founding board member of IASH in the UK and Australia.
He has experience in senior management positions across Europe, the United Kingdom and Australia in sales, media and ad operations. Alex was the European Sales Lead at AdLINK in the UK then became the European Director of Business Development at DrivePM/Atlas where he was further promoted to Director of Operations during the acquisition by aQuantive.
Andrew Apostola is one of Australia's leading cross media producers and entrepreneurs. He is the co-founder of Portable Content, a digital studio that creates and transforms real world concepts into innovative cross platform projects and businesses.
In 2006 he created and launched portablefilmfestival.com, a user generated video site that distributes video to users through portable video platforms including iPods, mobile phones and laptops. Since then, the Portable Film Festival has evolved to become an international innovator in online film with its contributors spanning over 30 different countries and boasting several Oscar nominees. In 2007 he developed the Portable Screen Academy, an incubator and training academy for emerging interactive producers that now has major presence in Singapore, New Zealand and Australia.
Andrew brings substantial commercial and information technology experience in roles across the banking and finance, telecommunications and automotive industries.
Andrew leads the Digital Solutions service line at Next Digital. He has been immersed in new media, internet technologies and leading online projects for over a decade.
Over this period, Andrew has helped many leading enterprises including Telstra, Ford Motor Company and News Digital Media improve their online capability. Andrew advocates for technology as an enabler of useful user experiences.
Andy Jamieson, Partner and Innovation Director, leads search strategies in the channels of search engine optimisation (SEO), pay per click (PPC) marketing and the combined technical scope of social media marketing (SMM) and Facebook advertising.
Andy spent six years at eBay and Fairfax Digital, leading search and online creative campaigns, global affiliate marketing channels and new distribution deals. He built the search strategies of household brands such as eBay.com.au, MyCareer.com.au, Domain.com.au and Drive.com.au. Today he is a guest lecturer at UTS Ad School and speaks at industry events such as Search Engine Room, Search School, CeBIT.
Anthony brings over 15 years experience in integrated marketing and advertising, having worked with some of Australia’s top agencies including Leo Burnett, George Patterson Bates, Wunderman and JWT.
He has developed and implemented successful marketing campaigns for recognised brands including Ford, National Australia Bank, Nestle, Sensis, Village Roadshow and Lenovo.
At Next Digital, Anthony is charged with working with our team and clients to develop integrated marketing programs and identify opportunities to maximise the digital marketing channel.
The future of digital marketing
Antony McGregor Dey, a recognised leader in the Australian mobile industry was recently appointed to the Victorian working committee for MEGA (Mobile Enterprise Growth Alliance), is on the advisory board for the State government's Mobility Victoria industry cluster, and heads up Mobile Monday Melbourne. He has over 10 years experience in the Australian mobile industry; including work with Hutchinson, Optus, RSL COM, and Vodafone. He was the chief technical officer of a mobile software development firm specialising in mobile streaming solutions, and the director of a UK based direct marketing and Promotions Company.
QMCODES is a mobile marketing company specialising in QR codes and related services for print media publishers, backed by leading technology entrepreneurs. QMCODES is pioneering new ways for brands to connect with their audience on the most personal of channels - the mobile phone. 2D Barcodes have the power to turn print into direct response, revolutionising the way advertisers think about integrated campaigns, and converged media. In 2008, QMCODES received funding from Film Victoria to assist the development of its mobile content enabling platform.
Ben Bale currently works as an SEO Strategist for MediaCom Sydney. His varied digital background runs across search engine optimisation (SEO), pay per click (SEM/PPC) as well as online PR, content production and social media.
Starting out in London, Ben has worked on a number of brands including Dell, EA Games, Universal Music, Deutsche Bank, VW & IKEA. With projects ranging from large scale content partnerships & social media optimisation to reputation management and technical SEO, he continues to provide clients with exciting future proofed strategies in the ever changing SEO world.
Ben has previously spoken at events in London regarding the future of search and social media and the humanisation of search.
FremantleMedia is one of the world's largest international creators and producers of entertainment brands - owned by RTL and forming part of the Bertelsmann Media Group.
As Vice President of Licensing, Ben is responsible for the development and commercialisation of FremantleMedia properties off-screen in areas such as online, interactive television and wireless, as well as more traditional ancillary rights businesses including brand licensing and sponsorship, live entertainment, gaming, brand funded entertainment, consumer products and merchandise.
The FremantleMedia Enterprises portfolio encompasses both wholly owned and managed properties including Australian Idol, Neighbours, The Biggest Loser, Project Runway, Australia's Got Talent, The Price Is Right, MasterChef, The Farmer Wants A Wife, Australia's Next Top Model, Star Trek, CSI, The Godfather, Tintin: The Movie, Gladiator, Forrest Gump, Grease, Footloose, So You Think You Can Dance and Merlin.
Prior to joining FremantleMedia in May 2007, Ben established himself as a leading digital media and content specialist, working with companies including Warner Music Group and Vodafone.
Ben holds a Bachelor of Commerce majoring in Marketing and Business Economics from the University of NSW.
Ben Reichel is the Chief Executive Officer and Managing Director of Two Way Limited, a public company listed on the Australian Securities Exchange (ASX:TTV).
Two Way creates advanced interactive media and gambling applications. These include TAB ACTIVE, the TV wagering service created by Two Way for its partners, Tabcorp and TattsBet. TAB ACTIVE is an enterprise-grade information and betting service for TAB account holders, running on the FOXTEL and Optus TV platforms in NSW, Victoria and Queensland, with further expansion around Australia in progress. It is the most advanced interactive TV application ever deployed in this country.
Two Way has exclusive relationships with Tabcorp, Betfair and Sportingbet to operate interactive TV wagering services. Two Way has built multiple interactive TV games and other applications since 2000, and has won two ASTRA Awards for its work. The company also operates the Way2Bet online and mobile wagering portal.
Ben's background is in media and wagering, having worked in senior executive positions at Tab Limited and Publishing and Broadcasting Limited.
In 2001, armed with a passion for big brands and online marketing, Bernie Johnson recognised the potential for Australian digital marketing to be at the forefront of the world in terms of innovation, technology and customer engagement. He established digital media agency Adrenalin Media in the same year and is currently a Director at the company.
Before this, Bernie held investment banking positions at Credit Suisse and Deutsche Bank in the UK where he managed a number of IT projects across London and New York.
In 2010, under Bernie’s leadership, Adrenalin Media was announced as a finalist in two separate categories in the Australian Digital Industry’s most prestigious awards, the AIMIA Awards. In the previous year, the company was nominated as a finalist in the B&T Awards for “Digital Services Company of the Year”.
Bernie holds a Bachelor of Business (Marketing) from the University of Technology Sydney and is currently completing an MBA through the Australian School of Business (UNSW).
At Ad:Tech Sydney 2010, Bernie chaired the session “Successfully Transferring Offline Retail Experiences & Practices To The Online Environment”.
Bill currently leads a young and talented team of designers, producers and developers at Aqua Media - a creative agency specialising in the areas of online, multimedia, brand and design.
Aqua Media's services cover the complete world of creative communications, from the smallest project to the seemingly impossible – no task is too small or too large.
With over 24 years digital experience, Aqua Media has served the in-house creative and print needs of multi-national corporations and a plethora of smaller, but no less important, Australian and overseas companies.
Aqua Media's goal is to make doing business easy for their partners - by solving their tough problems simply.
For more information please visit http://www.aquamedia.com.au or contact Bill Bovopoulos on (02) 8915 5555.
Brad Howarth is a journalist, author and public speaker on the topics of innovation and entrepreneurship, technology, marketing and the environment. He has contributed to many leading magazines, newspapers and websites in Australia over the past 15 years. Brad is formerly a senior writer with the business magazine Business Review Weekly, where he held the positions of both Information Technology Editor and Marketing Editor.
Brad became a freelance writer in 2004 and has since covered a wide range of topics, including technology, marketing, entrepreneurship, entertainment, and foreign affairs. Amongst the various publications he has contributed are The Australian Financial Review, The Sydney Morning Herald, B&T/Digital Media, Rolling Stone Australia, and Men’s Style Australia. He has also been a contributor to the US-based publications BusinessWeek and Red Herring and the UK newspaper The Guardian. Brad has interviewed many of the world’s leading thinkers in marketing, technology, and entrepreneurship.
Brad is the author of the book Innovation and Emerging Markets – Where the Next Bulls Will Run, which is a study on the issues confronting emerging Australian technology companies as they strive to commercialise their innovations.
Brian Gallagher has over 23 years in the broadcast advertising market, having worked with Nine, Win/NBN, and Ten, and has pioneered brand funded content in Australia with Full Circle Entertainment which launched in January 2005.
Prior to the launch of FCE and his current role as CEO of FCM, he spent 6 years at Network Ten specializing in advertising related content strategy, brand funded programming and integrated sponsorship, developing a reputation for innovation around advertisers’ use of the media using content.
Brian’s direct relationships with the majority of Australia’s territories top program producers encouraged Brian to launch Full Circle Entertainment to stake a claim on the emerging brand funded content market.
As the Managing Director of the Australian office of global PR consultancy Burson-Marsteller, Brian West has almost 30 years of international experience in corporate and public affairs and issues/crisis management.
Brian has worked in a number of high-profile companies including a decade in-house for Comalco Aluminium Limited and CRA Limited (now Rio Tinto), before becoming a consultant for over 18 years for small, medium and large companies. During this time Brian ran the Australian and Asia Pacific operations for a global consultancy for more than 14 years.
Brian has also spent time at the Australian Rugby Union (ARU) as General Manager – Public Affairs and Communication and has significant experience in investor relations for listed companies. To add to this Brian has supported a number of takeover offers and defensive plays for investment bankers and individual companies; worked for finance and wealth management companies; and undertaken consumer education campaigns for the Commonwealth and State Governments.
In the area of issues and crisis management, Brian has managed the communication and relations programs with governments, media, unions, customers, employees and local communities during some of Australia’s highest profile incidents. He also project managed one of the largest company mergers in the history of the Africas, Middle East and Asia.
Bridget Candy is a communication marketing professional with more than ten years experience across a broad range of leading consumer focused clients.
Bridget is Director of the Brands team at Sydney office of global PR consultancy Burson-Marsteller. Her wide ranging experience means she is an expert when it comes to brand awareness, experiential marketing, corporate communications strategy and counsel, crisis management, media relations, sponsorship leveraging and event management. Bridget has extensive knowledge in document/collateral production including the design, writing and delivery.
Bridget has also worked as the PR Manager at Pernod Ricard NZ. While there she worked with the marketing team to develop strategic brand plans for 14 core brands and was also involved in the successful launch of four new brands to market, one of which rocketed to the top five of its segment within six months.
Before that Bridget worked for Oxygen Business Solutions, an Australasian SAP consulting firm, where her focus was developing and delivering the company's major marketing and communications plan and developing strategic partnerships. Previous to this position she was based in London where she worked for global PR firm Financial Dynamics for a number of years, specialising in M & A communications and stakeholder messaging.
Bronwen Lipscombe is Account Director of Macquarie Hosting (a division of Macquarie Telecom) where she leads the engagement and strategy for some of the business’ largest hosting clients, including PBL Media, Westpac, News Limited, Fairfax and NRMA.
Bronwen has spent the majority of her career in the IT industry in both a client service and sales capacity, including a total of 5 years in the hosting industry specifically (1 year at Macquarie and 4 years at Hostworks). Prior to Macquarie she worked in the enterprise sector of information security, for Trend Micro, where her clients included the country’s largest banks and corporations.
The digital media industry is close to her heart. With many current and former digital clients - both publishers and online companies – she is constantly immersed via her clients’ businesses in the rapidly evolving world of interactive media. Before working in the hosting industry, Bronwen worked for two of the country’s largest publishers – News Digital and Fairfax Digital (or News Interactive and f2, as they were known then). As National Alliance Manager at Fairfax she was a pioneer of the content integration concept, including driving the partnership strategy for the masthead travel sites that enabled the creation of integrated booking engines and long-term advertising revenue.
Bronwen has a Bachelor of Business degree with a major in Marketing and a sub-major in Accounting from the University of Technology, Sydney. She continually develops her skills through corporate sales and service training programs on a regular basis, and she is an avid reader of business and IT press.
Right before coming to work at Arnold Furnace Cairo was in the Masai Mara, the deserts of Rajasthan and the jungles of Malaysia helping WWF set up their online systems. Before Australia Cairo was client-side, as the Online Services Manager for New Zealand’s biggest company, Fonterra. She finally found her calling at Arnold Furnace, starting at the agency as a Senior Producer and heading up the Digi Department in just over 1 year. What a legend!
As well as leading the Digital team and acting as Mother Hen to an excitable brood of producers, designers and developers, Cairo has become a crucial member of the Agency Management team. A top focus for her is to create a fun, flexible environment for her team to feel positive about, and grow in. With twenty years experience under her belt and the huge impact she’s made here, she’s basically never allowed to leave.
Calum joined Adobe in December 2008 as the Group Marketing Manager for Australia and New Zealand. He is responsible for the team running all marketing activities in the region, including the regular customer and partner eSeminars, face-to-face industry events, PR, marketing communications, marketing activity with channel partners and all online and media involvement.
During his time at Adobe this team has been the driver for the successful launches of Adobe Creative Suite 5.0, Acrobat X, Photoshop Elements 9, the role out of the Adobe Digital Publishing Suite and most recently Creative Suite 5.5.
In working with the creative community over these last few years, Calum has seen a number of trends emerge such as how the role of the designer is changing from a single media focus to multi-media across multiple platforms including mobile, online, print, video. As a result, this requires designers to not only create engaging content, but now also to deliver to these platforms, measure and optimise, and monetise.
Prior to Adobe, Calum was Asia Pacific Partner Marketing Manager with VMware for two years. He was responsible for the strategy and co-ordination of partner marketing activities across APJ to recruit and train channel partners, joint marketing to generate revenue, and channel marketing programs to grow the partner business.
Before that Calum was the Business Group Manager for the Mobility division at Microsoft Australia. He worked at Microsoft for over 12 years in various roles including Marketing Manager for IT Infrastructure and the Windows Server Product Manager at Microsoft Australia, having moved to Australia in early 2001.
Calum has been involved in the computer industry for over 24 years and has a BSc in Mechanical Engineering from the University of Cape Town.
Cameron is a leader and innovator in the Digital and Mobile space working on cutting edge projects both in Australia and overseas. I have worked for over 20 years in ICT and helped pioneer the Internet in Australia via Pegasus Networks in the early 90’s and Mobile data in the late 90’s. In 1996 Cameron opened the first Internet Café in Australia.
More recently operating and helping various companies in designing, building and marketing various Mobile marketing, content, applications and platforms both here in Australia and globally. Cameron has also designed, built and launched some very successful cross-platform Mobile applications and platforms for the Retail, Finance, Fashion, Publishing & Entertainment industries.
In his role Carl is responsible for developing and managing News Digital Media's relationships with the key telecommunications carriers. Carl works closely with the carriers to maximise the distribution of News Digital Media's brands and content. He is also responsible for identifying and developing commercial opportunities with various handset manufacturers including Blackberry, Motorola and Nokia.
Since starting at News Digital Media in 2007, he has launched news.com.au as the primary news provider on the Optus Zoo mobile portal; launched an on-device deal with Motorola; brokered partnership agreements with Telstra and 3 to carry News Digital Media mobile sites, negotiated a deal that saw News Digital Media become a key content partner for the Optus iPhone launch and more recently launched the news.com.au app on Nokia's Ovi Store, which was the first news app to be release by Nokia in Australia.
Prior to joining News Digital Media, Carl held the role of Commercial Manager for Legion Interactive, Australia's leading mobile entertainment and marketing services provider, where he was responsible for the development of mobile content services and mobile marketing solutions for brands such as ACP, Foxtel, Harper Collins, NRL and Roadshow Films.
Carl is an active member of the AIMIA Mobile Industry Group.
Carolyn boasts an extensive background in digital media in the Australian, UK and US markets. She has vast experience in client development and management joining Eyeblaster from News Digital Media where she was group sales manager. Prior to News Digital Media, Ms. Bollaci was group sales manager for ninemsn. At ninemsn she led a sales team in driving initiatives to achieve national sales goals and build on customer and partner relationships. Ms. Bollaci has also worked as an account manager for Microsoft in her native United States where she managed key advertising accounts on MSN, providing strategic marketing consultation and worked towards identifying additional revenue generating opportunities.
Chris Adams is an internationally recognized media, entertainment and technology executive, keynote speaker, children’s author, lecturer and strategy consultant and ideas guy. Over the course of his 20+ year career, he has worked with, for and led such companies as: Facebook.com, Participant Media, Glam Media, Amazon.com Comcast Cable & Interactive, HBO, Lycos.com and many others.
He has just created a Beachball Media (www.beachballmedia.com), a joint-venture partnership with boutique agency Me+Bond (www.meandbond.com) to build a global, digital practice that leverages best-of-breed partners to create and execute on best-ofbreed ideas. The company has just won a $2.5M global campaign with one of Australia’s leading energy companies, has done all the marketing behind ‘Cowboys & Aliens: The Kids” and is pitching brands across the globe.
Other companies he holds partner, management, Board or GM roles in are: Orbit Media Group, a revenue generation and business accelerator; MyHeartwill.com, a social legacy network; Adams/Kearney, a film, TV and interactive production company; This Magnificent Life, an online luxury magazine, The Global Poverty Project where he sits on their Global Advisory Board.
Recent projects include: “Cowboys & Aliens: The Kids,” an interactive children’s storybook App published by his Orbit Media Group and benefiting Starlight Children’s Foundation. “Sam The Biggest Fire Truck,” an interactive iPad App which Adams wrote for his son and social gaming company, “Pay For Play.”
Born and raised in Pennsylvania, Chris graduated from the University of Denver with a double-major in English Literature and Mass Communications. He received his MFA from USC’s School of Film and TV and his MFA/PhD with honors from USC’s School of Professional Writing, pursuing both degrees concurrently.
Chris lives in Brisbane, Australia with his wife Sharon and their son, Cooper and is an avid surfer, writer and reader.
As Owner and Managing Director of TheFARM. Chris has always had a penchant for saying 'yes'. It is this bold outlook that has propelled him through his early days as a freelance photographer and web developer to achieve a lot in a relatively short time. Maintaining a dynamic, professional and relaxed culture, upholding authenticity and integrity, while growing the business and developing THE best in market solutions for clients all sit at the top of Chris's priorities.
As a founding member of Saatchi & Saatchi's interactive team and with over 10 years flash development experience, Chris is an expert in flash application and interface development. It is Chris's keen interest in and his extensive experience working with emerging technologies that enable him to deliver exceptional and innovative digital applications that integrate and engage across broadcast channels, web, multimedia and mobile technologies.
In his role as MD of TheFARM, Chris's career highs include growing an amazing team, being named among BRW's Fast Starters and working on award winning campaigns for clients including Air New Zealand, Lion Nathan, Virgin Mobile and Mitsubishi Motor's Australia.
You can read Chris's musings at 15MB of Fame here or follow him on Twitter at chrispile.
chrisMsimon, (AKA Chris Simon) of Bracket Boys and chrisMsimon YouTube channel is often asked about his 18 illustrious digital years, including multimedia work that inspired The Rolling Stones and Gorillaz; and foundation work for The Telstra mobile media hub, WotNext and launch of their ADSL Broadband. Chris also has a full page editorial in the Ad News 75th Anniversary Book published in 2003 on Great Moments in Australian Advertising. He is a 4G Samsung Smart Phone user and collaborates daily on new content worldwide.
Claudia Sagripanti was most recently Director of Mobile Communications for media agency investment network GroupM responsible for developing mobile solutions for brands. She is now focusing on the mobile retail/payments sector as principal of digital consulting and training business, VentureOne.
Claudia has been involved in the mobile industry since 2002, as co-founder of the Mobile Marketing and Advertising Awards. Since then Claudia focused on providing strategic advice, product development and business development assistance to media companies – specifically in mobile advertising and marketing, mobile content and related services, as principal of her own business, VentureOne.
Claudia has led a number of mobile industry activities, as founding chair of AIMIA’s Mobile Industry Group. In particular she co-ordinated the development of cross carrier and publisher mobile advertising guidelines. She has presented and chaired various conferences and graduate train ing programs on mobile marketing and advertising. Claudia is also a regular contributor to various marketing and digital media publications, and is regularly asked to comment on mobile issues.
Colin is co-founder and CEO of Australia’s leading Casual Games business. Casual games are the fastest growing sector of the video games industry and the sector will be worth US$2.25 Billion in 2008.
The business was established in 2001 and has offices in London and Sydney.
3RD sense works with agencies and brands to create game based advertising campaigns and their clients include NRMA, Nissan, McDonalds, HP, Nestle, Emirates, Smart Car, Intel, Wrigley’s, National Geographic Channel and more.
Prior to starting 3RD sense, Colin headed up the media sales team for digital TV games channel Playjam in London. At Playjam, Colin was responsible for the world’s first digital TV advergame campaigns. He’s delivered countless advergame campaigns since.
He now manages the team in Australia and is the driving force behind the massive growth of Fizzy.com
Colin has been speaking at conferences and events around the world for years. He is very comfortable in front of an audience and is both informative and entertaining with a raft of case studies to draw from
Craig co-founded the white agency in 2003, quickly establishing it as one of Australia's preeminent interactive agencies. In the six years since launch white has won numerous creative and business accolades built on a foundation of innovation and world class digital work, working with some of Australia's largest and most successful brands.
Craig's experience across publisher and agency-side, and subsequent exposure to a diverse range of organisations' marketing objectives, provides a unique insight into the capabilities of digital in meeting a client's business challenges and ensures digital becomes the gateway between business, marketing, customers and prospects.
Prior to white, Craig's experience has been extensive and he is one of the longest serving internet specialists in Australia. Beginning at Ozemail in 1996, Craig was promoting the positive changes the internet could have for marketers long before companies had even dipped their toes into the water. From Ozemail Craig moved to Yahoo! where he was one of the first in the local team for the global internet success story, leading the sales team with passion and creating successful strategies for marketers.
Damian Smith joined TEN in July 2006 as General Manager, Digital Media. From 1998 until 2004, he held various roles with NASDAQ-listed search engine, LookSmart, including CEO in 2004.
Leading the Australian digital team at the Sydney office of global PR consultancy Burson-Marsteller, Daniel Young is a specialist technology communications consultant. Daniel also leads the company’s Technology practice, delivering digital and communications advice and solutions to clients in a wide range of industries including consumer electronics, enterprise IT, healthcare and FMCG.
An active blogger, Dan keeps up to date with emerging social media trends, practices and tools. He helps clients in Australia understand the implications of these developments and works with them to develop strategies that engage target audiences via a broad array of digital, search and social media channels.
Dan’s experience spans corporate, consumer and B2B communications working for blue-chip companies with a primary focus on the technology sector. He holds a degree in Politics from the University of Liverpool.
Darren has over 15 years experience in global FMCG marketing and the digital arena.
Brand management roles in both Australia and Europe highlighted the opportunity for brand engagement in the digital arena and mobile.
Establishing Creative Licence Digital in 2007, the focus has remained on bringing brand and mobile together, successfully working with blue chip brands like Mars, Roche, Westpac, and Hilton.
As a result, Creative Licence has enjoyed enormous consumer and B2B success, including one consumer application going #1 in 13 markets on the iTunes App Store and many other success stories involving FMCG field force tools, trade engagement programs and stunning consumer applications.
This mobile expertise, blended with consumer insight also led to the development and release of QuickerFeet, a leading edge location based services app for Australian retail.
David oversees all revenue and customer operations, as well as marketing and partnerships for pureprofile. Since joining in 2005, he has held several positions with the company. Most recently, as Commercial Director he led pureprofile’s global direct sales operations. He also developed and manages the company’s operations in Sydney, London, Mumbai, and San Francisco and is responsible for creating and expanding strategic partnerships in those regions for the benefit of pureprofile's growing number of users and clients.
David’s main areas of focus have been IT, marketing and finance. Prior to joining pureprofile, he was a consultant for the Australian recruitment firm, Time Recruitment and a property researcher for Benchmark Real Estate in Canada.
David holds an MBA from the Sydney Business School and a Honours degree in Biology from the University of Western Ontario, both of which were awarded with distinction.
A new resident of San Francisco and despite living in Sydney for the past eight years, David has very much retained his Canadian accent and sense of humour, eh.
David Higgins is the editor of News Digital Media's news.com.au website and a former editor of Fairfax's SMH.com.au site. David began his career with News Limited as a reporter for The Australian before moving to The Sydney Morning Herald in 1997. In 2007 he returned to News Ltd as editor of news.com.au, which has a monthly audience of more than 3.7 million Australians.
A Walkley Award finalist in 1997 and 2007, David has covered a variety of rounds, including technology, business and general news. He is a former Herald deputy chief of staff and was the founding editor of the paper's BIZ.com and Radar sections.
David holds an MBA from the University of Technology, Sydney and is a member of the PANPA Digital Advisory Committee and the Advisory Board of the Australian Centre for Independent Journalism. He is a frequent speaker at media industry events.
mediainquiries (at) newsdigitalmedia.com.au
Denis’ expertise – building digital businesses. You won’t find a more dynamic speaker in the digital space. Denis has underpinned his 10 year digital career with an extensive corporate background working with a number of multinational organisations such as Kodak, Diners Club, Bell South and US Office Products.
A part time lecturing role turned into a full time position as Program Director of the Master of Multimedia degree at Monash University in 2000. He went onto manage 2 further master’s degrees. He’s been hooked on digital ever since. Denis is now the Director of 2 digital businesses; NEWMEDIA People, a specialist recruitment practice and sponsor-ed, Australia’s largest developer of school websites, with a twist.
Denis continues his association with Monash lecturing Master’s students in units such as Multimedia & Society, Multimedia Product Development, Professional Practice for Design and Design Studio. He is a Champion of the Digital Ministry, blogs at thedigitalden.com.au and has been recently appointed to the AIMIA’s Education Committee.
When Deniz started out in digital communications, modems were the size of small cars and everyone “online” knew each other by first name. After 16 years of senior posts in some of the biggest international and local interactive agencies and running some of the largest digital accounts in Australia, the only thing that has not changed is his passion for this medium.
Deniz feels equally at home with a leftfield consumer campaign as he does with the most sophisticated end-to-end business solution, and is fluent in the languages of business, marketing, creative, technology and account services. Deniz’s unparalleled digital strategy expertise joined with his strong involvement with all areas of business allows him to cover accounts from all angles and deliver best of breed innovative digital communications strategies to his clients across the web, mobile and social media channels.
Deniz has joined Webling Interactive as a founding partner in 2004, and small digital agency that started in a lounge room is now one of the top specialist players in digital space in Australia, with a focus on exceptional brand experiences via online, mobile and social media.
A shortlist of clients Deniz has worked with include: Microsoft, MasterCard, Coles, HSBC, CCA, Wizard Home Loans, Optus, ABN Amro Rothschild, ING Insurances, CommSec, Ferrero, Fuji Xerox, Telstra, Toyota, Sydney Opera House, Movie Network, Arnott’s, KIA, DHL, Channel 7 and many more.
In her current role as Director of Complete the Picture Consulting, Marisa provides applied business research, strategy and analysis to businesses in the mobile, other digital, new technology and services industries. Marisa has been involved in designing, implementing and managing research projects that provide real insights for clients in these industries for almost 20 years.
She has been the author and co-manager of the AIMIA Australian Mobile Phone Lifestyle Index Survey (AMPLI), since it was first established 7 years ago. She also instigated Australia’s involvement in worldwide initiatives like the Worldwide Mobile Data Survey.
Her practical experience is complemented by a Doctorate in the area of forecasting demand for break through products and a Masters Degree by research in the area of branding. She is also a visiting research fellow at the University of Adelaide.
Marisa enjoys sharing with others the insights and case studies that are the result of her work (and life!) experiences. She has presented at local and international industry and academic conferences and workshops, and been published in a range of different journals.
Sean is a Research Fellow at the Australian Centre for Retail Studies within the Department of Marketing, Monash University. He has extensive commercial experience in retail, consumer and business based market research. Through his experience with TNS (New Zealand) and Chant Link & Associates (Melbourne) he has conducted a wide variety of research in industries such as retail, finance, government and pharmaceuticals. His current research projects include: the study of how on-line search impacts off-line shopping, assessing the contribution of retail in-store experience, self-service technology, social media, and cultural icons as brands. He has presented research in Australia and internationally, is published in Advances for Consumer Research and the International Journal of Market Research and is a regular commentator in media and the retail trade press.
Ed Lenta the Regional Sales Manager, responsible for providing strategic sales direction and establishing VMware’s market leadership in virtualization technologies across Australia/New Zealand. In this role, he oversees all aspects of the company’s customer facing activities and is responsible for both market development and ensuring the continued uptake of virtualization within VMware’s large customer base.
Ed was responsible for starting the VMware business in ANZ, and has been closely involved in the adoption of virtualization in many of Australia’s leading banking, legal, retail, manufacturing and government customers. He is also a frequent speaker at IT events across ANZ as an evangelist of virtualization technologies.
Prior to joining VMware Ed worked with a leading ANZ systems integrator, Gen-I / Telecom NZ, and
before that worked in his own IT business development company.
Ed is a graduate of the University of Durban, South Africa with a Bachelor of Commerce.
Lenta is married with three children. He is a keen runner who participates in marathons. He also swims, bikes and enjoys an occasional surf.
Fergus Stoddart is a founder and the Commercial Director of Edge, Australia largest independent content marketing and publishing agency. Edge works with brands to develop and run content marketing initiatives both on- and off-line. Fergus has helped leading brands like Woolworths, Volkswagen, BMW, P&O Cruises and AUSTAR, amongst others, build loyalty and increase sales through becoming publishers in their own right. Fergus is the co-author of ADMA''''s Content Marketing white paper and has spoken at several events including Publishers Australia''''s Monthly Forums, ADMA''''s Relationship Marketing Council and the Real Estate Wealth Summit.
Foad Fadaghi is Telsyte’s Research Director and Principal Analyst for Mobility and Media.
Foad has over a decade experience in ICT research and consulting having previously held senior positions with Frost & Sullivan and Jupiter Research. Foad has also spent time as a senior journalist and commentator with BRW magazine where he reported on the convergence of the telecoms and media sectors.
Over the years, Foad has authored ground breaking reports forecasting the growth of the digital media industry in Australia. His insights and forecasts are in high demand, often appearing in leading business publications. Foad has spoken at Adtech, CeBit, ADMA, IMAT, AIMIA events, and Search Engine Room. In 2003, Foad successfully produced the globally recognised Search Engine Strategies event in Australia.
Freddie Jansen van Nieuwenhuizen is Director, Consumer Apps and Services in Telstra Product Management and joined Telstra in 2003. Freddie heads up the product development of a range of innovative consumer applications and on-device experiences such as Mobile FOXTEL, Whereis Everyone, Whereis Navigator, BigPond Callertones, BigPond Download Manager, PocketNews to name a few.
Before joining Telstra in 2003, Freddie was Director and Systems Engineer for InfoSpace (Seattle based) and responsible for the deployment of content portals for mobile operators. Prior to joining the wireless world, Freddie spent time in Canada with Crosskeys, a Newbridge (now Alcatel) affiliate, developing software and user interfaces for a range of Network Service Level and Performance Management Systems.
Freddie is originally from in South-Africa and holds a Bachelor in Engineering (Electronic & Electric).
Fred Schebesta is Director of innovative online direct marketing company, Freestyle Media. Fred works with Australia’s leading brands offering insight and expertise into the world of online direct marketing. He is recognised industry-wide for his skills in combining proven and traditional approaches with new thinking and ideas.
Fred was acknowledged as one of Australia’s leading entrepreneurial minds under the age of 30 when he was listed in the 2008 Australian Anthill’s 30under30. He was awarded ADMA’s 2006 Young Australian Direct Marketer of the Year for his pioneering work combining the traditional direct marketing with online marketing techniques. He brings expert case studies and online marketing tips to all of his presentations.
Geof joined Alcatel in 1994, bringing with him over two decades of telecommunications experience. He has held a number of senior positions across APAC marketing and business development, supporting IP based broadband transformation and application advancements across the region.
Geof is well known as one of Alcatel-Lucent’s “futurists”, an expert and regular commentator on the high speed broadband enabled services, applications and new business models emerging globally.
He is a member of the Australian Senior Leadership Team. His current responsibilities include leading its engagements into the Retail Service Provider market – an emerging eco-system growing out of the country’s Digital Economy and national broadband network developments. Geof regularly engages with and consults to various government agencies and other industry sectors in areas including broadband (fixed and mobile), convergence, the media, telecommunications regulation and policy.
Geof is also a board member of a theatrical production company based in Hobart, Tasmania, and holds a Bachelor of Electrical Engineering from University of Technology Sydney.
Prior to joining Alcatel-Lucent Geof has held a number of engineering, design and product management roles across electronics, telecommunications and software development, and has also held the position of Risk Manager for a major defense project.
Grant has a diverse background in the military, engineering and programming. As one of the founders of Straker, Grants wide ranging experiences and skills places him in an ideal position to drive the growth of Straker as it continues to grow its Global presence.
Grant has experienced first hand the challenges and huge growth opportunities of leading the expansion of the company online and offline into Europe, Nth America and Asia. Through working with clients such as Tourism NZ, the European Commission, Vanguard, Tourism QLD over the last 10 years he has a lot of experience in the needs of clients to use multiple languages, and rich media to manage websites across geographies to achieve the best results in new markets.
In January 2008, Greg completed the successful merger of his company iFocus with Bullseye Digital to become the Managing Director of Bullseye.
Greg founded iFocus in 2000 and built the online consulting and solutions business into one of the most respected boutique firms in the country, steering it into the ranks of BRW's Fast 100 for two consecutive years (2004, 2005). Greg has also been the recipient of many industry awards for projects delivered.
For over 13 years Greg is a pioneer in the digital space and continues to advise the boards and senior management teams of major corporate organisations and government bodies on their use of the Internet, particularly in the areas of digital strategy, business enablement, governance, convergence and online customer engagement.
Greg is regularly invited to speak at conferences and industry forums to share his insights on the future of business, the web and the impact of digital technologies. Greg is an insightful and engaging speaker who likes to provoke his audience by challenging current paradigms whilst keeping grounded on what real changes can be achieved right now.
Greg is a director of the Bullseye Group and e-learning training company, iCourses.
- Citizen 2.0 - Customers, employees and leadership in a flat world
- eLearning - where does eLearning fit within the eBusiness equation
- Working with Government
- CRM - Value is the key driver
- Spam - the legislation, the issues, the remedies
- From reality to vision and back - Strategies, rhetoric and directions for the knowledge journey.
Guy has been working in online marketing, web development and digital strategy for over 10 years. As Production Manager at Gruden he overseas the delivery of all the agency's projects, for a wide range of leading blue chip and household name clients.
Guy is the Founder and Director of The Project Factory, a cross-platform digital entertainment company, and National President for AIMIA.
Guy has been working in digital media since the late 80’s which means he could build a Commodore 64 game if you wanted. He has worked for the BBC, FOXTEL, BigPond, The Guardian, Channel Nine and ACP Magazines, FoxKids, Penguin Books.
He has spoken at, and chaired, conferences in the US, Australia, UK and Europe. His experience covers cross-platform film and television production, multiplayer online games, virtual worlds, mobile and social media.
Guy has been on the judging panel of BAFTA's interactive awards in the UK, the Webby’s in the US, and the World Summit Awards.
Previously Martin was General Manager of APN Online Australia.
He has broad experience within the media and digital publishing industries. His key skills lie in developing and managing highly trafficked, user focused commercial web sites.
Prior to joining APN, Hugh was editor of NEWS.com.au with News Digital Media. He previously spent five years in senior roles at Fairfax, including editor of The Age Online, deputy editor of sections at The Age and online editor at Fairfax Business Media.
He received a Walkley Award in 2004 in the All Media category, and is a winner of two Melbourne Press Club Awards.
Hugh is an adjunct professor in the Faculty of Humanities and Social Sciences at UTS. He is chair of the PANPA Digital Advisory Committee, a member of the international committee of the Online News Association.
A prolific blogger, Ian Farmer's energy and passion are evident in his ability to interpret future trends in digital and develop innovative marketing campaigns around them. As the Digital Strategist at leading Digital Agency Webling Interactive, Ian constantly has his eye on the latest trends and his ear on client needs. Prior to joining Webling, Ian founded Frontiering - a boutique marketing consultancy practice focused on new and emerging marketing strategies. An extended career with the Mars Group saw Ian in a number of roles across IT, marketing and business development. Ian’s work has taken him across the Asia Pacific region, where he has studied cultural interactions and social behaviour. Ian is the co-founder and director of online gourmet food website Gourmet Shopper.com.au.
Previous speaking experience:
- Social Media and the conversational web (Melb, Bris, Syd) 2008
- Knowledge Management Australia 2008 - Melbourne July 2008.
- Topic: Personalised Knowledge Discovery
- User-centric Web 2.0 conference - Sydney June 2008
- Topic: Building Successful Online Communities
- Ad-Tech Shanghai 2006
- Digital Marketing Summit - Sydney 2005
- MASTERFOODS Case Study
Her expertise is in digital publishing, but more specifically in building active digital communities, which maximise the capabilities of web 2.0 technology.
beautydirectory, launched in 1999, was a world-first online media resource, providing constantly updated information for beauty journalists in Australia and New Zealand. Its cutting-edge premise and information-delivery systems were recognised on the international digital stage when the site was awarded an Honoree commendation in the Webby Awards in 2007.
beautyheaven, a consumer version of beautydirectory, was launched as a non-commercial test site in 2005 and was relaunched as a commercial vehicle in 2007. It is now the most highly visited independent beauty-specific website in Australia and has a highly active community who visit daily to chat in forums or comment on fresh, daily content.
Via beautyheaven and beautydirectory, Jackie has become a highly visible innovator in the Australian beauty industry, with the establishment of beautydirectory's Star Awards, 5 years ago, which celebrate beauty journalism and PR; the introduction of regular seminars for the beauty industry on online developments relevant to its future business; and acting as a consultant to the industry on issues specific to growth in the digital domain.
She was recently invited to become a member of Australia's 'Online Divas' and was also proposed as one of the country's 50 most influential women in the digital media industry. As MD of Directories Group, she leads and mentors a team of 14 talented women, all committed to supplying the best that the web has to offer to the beauty industry.
Outside of the office, Jackie is a mother of four, a very part-time aspiring actress and can't live without Iyengar Yoga.
Topics include but are not limited:
- Tips to build a successful online community
- Women at work - the benefits of being a flexible employer
- How marketers can benefit from digital media
James is a passionate 'user experience' advocate and helps businesses to improve the way that customers experience their brand through technology user interfaces. His interest lies in making technology more usable and is an active social marketer, professional speaker and writes his own blog (www.UsableWorld.com.au) on the subject.
His user experience consultancy, ObjectiveDigital.com provides cutting edge User Centred Design, Usability Testing and Eye Tracking services.
James holds an MSc in Organisational Psychology from Macquarie University, and is an honorary associate, guest lecturer and masters supervisor for the University of NSW and Macquarie University. In addition, he is a member of AIMIA's Customer Experience industry group.
James Cleary is CTO and an executive director of Amethon, an Australian mobile analytics provider. James co-founded the business in 2000, taking the business from start-up, through several rounds of investment, to an emerging global leader in mobile content tracking and analytics solutions. Amethon has mobile analytics customers in Australia, North America, Europe and India.
Within mobile web analytics, he works with content publishers and operators to grow mobile data and content revenue through real-time intelligence of subscriber interaction with the mobile internet. Recently this has involved analysis of off-deck traffic, handset applications, streaming media, data consumption and mobile advertising campaigns.
Jamie is the Managing Director and one of the company founders. He brings extensive experience in online advertising and business development from key roles at some of Australia's leading online players.
Jamie spent three years at LookSmart in product development and search analyst roles.
After leaving LookSmart he joined SEEK, where he managed its online marketing activity and key alliance partnerships. Most recently Jamie was at Optimedia where he established the agency's search marketing offering and implemented campaigns for clients such as NAB, Telstra, Sensis, Qantas and the Victoria Government.
Jamie's role at CLD includes sourcing and acquiring new business, in addition to leading the strategic development of the business.
Jason co-founded Bullseye Digital in 2000, and has developed the company into one of Australia's largest digital services agencies. His career spans over 15 years, and includes experience in the multimedia and interactive industries in Australia and the UK at Zivo, Compuserve and AOL.
Jason is also a certified Google Advertising Professional specialising in all forms of digital marketing and website design, and was one of the first graduates in Australia with credentials in multimedia design.
With a diverse background in online marketing, design and multimedia, Jason is now 'go to' man for clients such as Blackmores, ANZ, Roche, Coca-Cola, Masterfoods and the NSW Government when they want to develop cutting-edge digital marketing campaigns and strategies.
Jason is now regarded as a leading authority on how brands and businesses can communicate effectively online. He is often called upon by the media to make predictions and add his comments on the subject, and he is a regular keynote speaker at conferences and events.
- Marketing to Kids Online
- Online Marketing Effectiveness
- Digital Marketing and Developing its Role in Developing Ongoing Conversations with the Customer
- Public Sector Digital Marketing: now and in the Future
- Social Media Marketing
- Social Media Monitoring
- Behavioural Technologies and Targeting
- Bachelor of Arts (Hon) University of Western Sydney
Jennifer Reddington is a Consumer Insights professional with eight years’ experience in user and market research and expertise in both online and traditional media.
She has extensive expertise designing research and analyses that illuminates the “why” underlying a diversity of business issues and translating the results into actionable insights.
Jennifer has worked in online for a number of years, and comes to UsabilityOne from Yahoo!, where she held the position of Consumer Insights Manager.
Jennifer Wilson is a Director of The Project Factory (a multiplatform media company), teaches Multiplatform Content for the Australian Film, Television and Radio School and Transmedia for MetroScreen; lectures in mobile and convergent media for the University of Western Sydney and has taught on the Asia Australia Media Emerging Leadership program (AAMELP). She is member of the Screen Producers Association of Australia and has authored two white papers for the film industry aimed at helping screen content producers understand how and why to get more engaged in the digital space and looking at copyright and piracy issues. In 2008, Jennifer co-authored “The writer’s guide to making a digital living” for the Australia Council for the Arts.
Jennifer is fascinated by the intersection of creative concepts, their technical implementation and the commercial reality that underpins this in the digital space. More than cross-platform – the intelligent exploration of how to generate engagement on the third and fourth screens (computer and mobile) through social, play, story, sharing and interactivity. She is passionate about mobile as the ubiquitous screen; the rise of semantic understanding; the permanent change the social media has made to our sense of connection; and the need to find engagement at the heart of every interaction.
Jennifer sits in on the board of AIMIA and chairs AIMIA’s Mobile Industry Group.
Jesse is a digital advertising specialist with nine years media, marketing and advertising experience across multi-platforms including online, mobile, digital and TV. He manages and develops exclusive premium online publisher relationships with major online brands.
Jesse exclusively represents major brands in the online travel, business and finance and consumer sectors delivering them digital advertising strategies and integrated online campaigns and rich media advertising solutions including: LonelyPlanet.com, expedia.com.au, hotels.com, lastminute.com.au, travel.com.au, hotcopper.com.au and shopping.com.
Previous speaking experience:
• IASH conference
• Wotif media summit
• Lonely Planet annual conference
• Fairfax / Mission Australia media partners
Jim has built on an auspicious career in international management, consulting and the media to now drive the team of the biggest privately owned digital services agency in Australia, Bullseye.
His 25 years of experience is reflected in a body of work that has taken him from developing and implementing strategy with major corporations and government in particular in media, telecommunications and IT sectors around the world. His career spans from leading studies that assisted government policy in the early 90s on the impact of the internet on Australia's future, through to developing SaaS products used in 18 countries around the world. In the corporate advisory arena, Jim was the lead advisor on a large number of major mergers, acquisitions, IPOs and mobile license allocations during telecoms deregulation. He is an experienced public company director.
It is Jim's media experiences however, that has provided him with varied and colorful memories. His incarnations as a talkback host on Sydney's 2UE, a syndicated financial specialist to over 250 radio stations across the country and television presenter with the ABC are backed by numerous articles, keynote addresses and publications that make Jim a highly regarded business forecaster and visionary.
- How to Develop Your Digital Roadmap
- The Firm of the Future
- Management Science in a Digital World
- Change the People or Change the People?
- Competitive and Sustainable Organisations
John Allan is the chief executive officer for truelocal.com.au - News Digital Media's online business directory. John was appointed to the role in January 2008 to oversee the expanding operations of truelocal.com.au.
He was previously general manager of Media Integration for News Limited Community Newspapers. Prior to joining News, John was the group publishing director at The Federal Publishing Company (FPC) where he led the editorial, marketing and sales units of FPC newspapers across NSW. From 2002 to 2005, he was managing director of Viamedia overseeing the
magazines, promotions and books unit throughout Australia. Prior to Viamedia, John led sales for Fairfax.
John Galloway is Vodafone's Head Of National Sales For Mobile Advertising. John has held this position for the past twelve months. During this time the Vodafone mobile advertising team has run over 104 mobile marketing campaigns which include some of Australian best known brands including: Coca-Cola, Pepsi, 20th century fox, Paramount pictures, Foxtel, Holden, HSBC etc .
Last year the Vodafone mobile advertising team was awarded the prestigious Frost & Sullivan's best practice award for market leadership in mobile advertising. Additionally Vodafone was quoted as taking 40% share of the Australian mobile advertising market.
Prior to joining Vodafone John was the managing partner of MediaMe a specialist mobile marketing company. John has an extensive media background and has held senior digital positions at News Corp and Fairfax.
Jon has 14 years experience working in the mobile arena. He is an expert in the business and technical issues of developing and managing innovative mobile products and services.
Before joining MIA this involved developing and managing content services at Telstra in Australia.
Prior to joining Telstra, Jon worked as Commercial Manager, Strategic Partnerships at T-Mobile (UK); where he managed third party application providers, content and messaging inter-connect. This included developing the commercial model for and setting up the first Premium SMS services on the T-Mobile network.
Before T-Mobile, he worked at Schlumberger Sema and was the co founder of a start up specialising in mobile content delivery software.
Jon began work with 5th Finger in March 2004, and joined ninemsn after that company's acquisition in 2005. He has delivered mobile campaigns for over 100 different clients across 20 different market verticals. Through these experiences, he has gained a broad appreciation of the marketing & advertising challenges facing a diverse array of industries, and can effectively apply these learnings to ongoing client success in the evolving mobile landscape.
Josh Frith is Managing Director of The Dubs, a digital engagement agency.
They create environments that inspire audiences to interact with brands by connecting them with the brand’s story and each other.
Josh is an expert in digital strategy, next generation web, video marketing and advertising. He has been instrumental in generating audiences and improved engagements for brands like ING Direct, AMP Capital, Bayer & John Lewis and media groups such as FremantleMedia, ITV and the BBC.
After beginning his career as a journalist for News Ltd, Josh Frith co-founded digital agency The Dubs (originally named @www) in 1996 to focus on marketing brands through the online offerings.
He has also worked with leading UK TV broadcasters and television production companies such as ITV, BBC, Endemol and FremantleMedia helping them to create online content brands that are highly trafficked and commercialised.
A regular and experienced speaker, Josh shares with participants the techniques he has used to create innovative, successful campaigns for his clients.
After moving to Soap Creative from Satchi & Saatchi at the beginning of 2008, Josh is now the Digital Producer across key Unilever brands - Lynx, Rexona and Streets and conducts digital strategy and production for Ubisoft games both locally and in Europe.
Jye Smith is the Digital Strategist for Weber Shandwick and is responsible for creating and leading digital communication strategies across Australia. Previously to this he was the Head of Social Media for Switched On Media.
For the past few months since leaving MassMedia Studios, Kain has been working as an Interface Designer and Marketing Director for an online application for professional photographers (currently in stealth), is consulting as a Creative Director and Digital Strategist for a range of advertising and start-up business whilst developing a web 2.0 based online business - Everybody Internet.
Over the past 15 years Kain has created interactive solutions for clients included: Audi Australia, Fairfax Digital, Virgin Blue, Hoyts, Department of Defence, Telstra, Optus, Yahoo7, Oakley, Vue Cinemas, Foxtel, Val Morgan, Arts NSW, AIMIA, Goldman Sachs JBWere, MCn, Commonwealth Bank, Westpac, The Powerhouse Museum, Sydney Festival, Southern Star Endemol (Big Brother, The Secret Life of Us and Deal or No Deal), Channel 4, FilmFour, BBC, Sony Music, Lego, The College of Fine Arts and the Australian Film Television and Radio School, Bomb Productions, Cobalt Media, Pixel Mill Films and a range of design and media agencies in a freelance capacity.
Karim Temsamani manages Google's domestic business and strategic partnerships in Australia and New Zealand.
Karim joined Google from Fairfax Media, where he was most recently Group Director, Fairfax General Magazines (responsible for growing the profile and advertising revenue of Fairfax's suite of inserted magazines) and Commercial Director for Newspapers (responsible for agency and group sales, trade marketing and business development).
Prior to this he was the publisher and Vice President of Who Weekly at Time Inc South Pacific from 1999 to 2002. He has previously served in a variety of senior capacities with Hachette, including the positions of regional business publisher in Hong Kong (1995-96), associate publisher for Korea in Seoul (1996-97), and managing director for Hachette in Sydney (1997-99).
Kate is a technologist, marketer and educator who specializes in the integration of online and offline business strategies.
She has first-hand experience in the role of social computing technologies at enterprise level; the challenges, risks and power these technologies have in assisting with internal and external communication.
Kate develops strategic digital marketing strategy and tactics that drive profitability, and trains business teams in the use of web technology including social computing, social media, and social networking.
Katie is a digital evangelist and creative strategic thinker specialising in defining the role for brands in the digital channel and designing integrated marketing communication plans.
For the last twelve years she's worked both on the creative strategy and immersive integrated communications for some of the world's leading brands including Coke, Commonwealth Bank, Telstra, McDonalds, Kellogg's, Pepsi, GSK, and YUM!.
She's a graduate of the University of Adelaide, majoring in Media and Cultural Theory, her blog “Get Shouty” recognized in Ad Age's “Power 150” and she has published and presented her thinking over the world. In a previous life, she has five years experience in the media as a publicist, broadcaster, script writer, and producer. In addition to being able to speak about herself in the third person she's steered a couple of recording artists and record labels to fame and glory
A big believer in contributing to the knowledge base she's a founding member of Interesting South and the convener of the Sydney chapter of Planning For Good.
At Creata, Katie was the Global Creative Strategist, responsible for the digital definition of the Happy Meal brand globally and the construction of fantastic user experiences on a site created to engage children and their parents in 14 languages.
Katie created and managed the digital department at bellamyhayden, Australia's most awarded communications strategy agency, and was responsible for the digital engagement and media strategy across their portfolio of clients.
Katie is currently the Strategy Director for the White Agency.
Kerry's enthusiasm for new technologies led to her digital role in 1994 when Ogilvy founded their New Media department. With over 15 years experience in the digital realm she has had the pleasure of working with some of the world's leading blue chip brands with experience across all digital platforms. Well-respected in the industry, Kerry is the Chairperson for the Media Federation of Australia's Digital Committee.
Krister designs games, mixed realities and interactive spaces for the Powerhouse Museum in Sydney. Examples include the popular MBF Magic Garden. He has prototyped over 170 interactive experiences and objects since having graduated as an industrial designer from the University of Technology, Sydney in 2000. Krister is currently performing R&D in how games can empower fans to control pyrotechnics at concerts to strengthen their culture.
Mark has 15 years of experience in the media, communications, technology and entertainment sectors. His clients are involved in the financing, creation and commercialisation of intellectual property. They include international and local media and technology companies together with film, television and music industry participants.
Mark joined the organisation in 2001 and has extensive experience in the conception and implementation of digital solutions.
Prior to joining the Next Digital team Mark gained extensive management experience in the media and printing sector working for PMP Limited for six years. Mark has a strong understanding of digital relationship marketing and has worked with some of Australia's leading companies in developing and executing digital communication programs.
Mark is an executive member of the Bullseye team playing a key role in the strategic and operational direction of the business. He has had extensive business and online experience working with many large organisations as a Consulting Director. His depth and breadth of business experience centres on online strategy, user and business principal consulting/research, project management and web/multimedia delivery.
Mark is an Executive member (Treasurer) of Software Queensland, which represents software businesses in QLD.
Mark is also a skilled facilitator (focus groups and training) and presenter.
Matthew Hall is an experienced copyright and intellectual property lawyer, with a practice with particular emphasis on digital content and content licensing issues. He holds a Bachelor of Arts and a Bachelor of Laws (with honours) from the University of Queensland and a Master of Laws from the University of Melbourne. He is a part time lecturer in the LLM program at the University of Queensland, lecturing in commercialisation of intellectual property.
Over the last 18 years, Matthew has provided advice to a number of traditional and digital publishers, producers and creators on copyright, content licensing, content classification, moral rights and commercialisation issues, including funding, development, copyright licensing, chain of title and appropriate licensing terms and conditions for broadcasting, web streaming, Internet, multimedia, music, games and film content. With the passage of the parody and satire amendments, Matthew has advised a number of users, creators and publishers on the new defences.
Melanie heads up Nielsenâs customised research of cross-platform media consumption.
Melanie started her research career in London during the days of the dot com boom in the late â90s, with an online computer games service and âe-tailerâ. She has specialised in conducting research to understand and measure online consumer behaviour since 1999, and joined Nielsenâs online division in Sydney at the beginning of 2003.
Melanie authors numerous studies and reports which focus on digital and cross-platform behaviour including Nielsenâs Australian Connected Consumers Report, Southeast Asian Digital Consumer Report and The Australian Automotive Report. She also launched Nielsenâs inaugural Australian Social Media Study in 2006 and Business Social Media Index in 2010.
Melanie is a regular speaker at industry and client events and gets out and about on a national roadshow during March and April each year, following the annual publication of The Australian Connected Consumer Report.
Michael is Head of Online for Telstra's Small and Medium Business group and oversees strategy, development, and management of the Telstra Business Web Portal, Mobile Portal and related online services. Michael began his career in finance with the Investment Banking firm Lehman Brothers in Boston Massachusetts and spent the next 10 years in the finance industry.
He left Wall Street to become Executive Vice President of Marketing and New Business Development for the startup syndicated research and consulting firm World Research Advisory. A successful relationship with America Online eventually led to joining the company in 1999 as Executive Director of the AOL Devices group. At AOL he developed initial business strategy and subsequent partnerships for the “AOL Anywhere” program.
Among other initiatives, he was responsible for bringing the AOL experience to wireless devices including the AOL Communicator built by Research In Motion.
In 2002, after leaving AOL, following the acquisition of Time Warner inc., he joined Research In Motion (maker of Blackberry wireless devices) which brought him to Sydney as Director of Emerging Markets.
In 2004 he began the process of becoming a permanent Australian resident and by 2005 was granted a permanent visa allowing me to live and work in Australia. As Executive Vice President of the startup mobile marketing company bCODE I oversaw the development and launch of the bCODE mobile ticketing solution before joining Telstra in October 2006.
Senior online and business strategy and business development executive with a successful background in product and service development. Experience with executing joint ventures, mergers and acquisitions and strategic alliances for both established as well as startup companies.
Strong practical experience with:
- Internet/Online Services
- Wireless Technologies
- Network Management
- Product and Personnel Development
- Sales and Sales Management
- Business Strategy
Mike is a founding partner and Creative Director of Sydney's gen-Y specialist digital agency, Pusher. Creatively trained in design, film and television, and having account managed automotive and national security accounts for BBDO in earlier years, he now combines this arsenal with front-line digital marketing experience for Pusher's gen-Y focused clients.
When not deciphering code from Japanese websites, downloading apps or competing in reality game-shows, Mike tries his best to avoid the web by hitting the surf at Palmy or blue skies in a Cessna.
Michael Henderson is the Chief Executive Officer at DEC Communications (DEC) - a full service public relations consultancy specialising in corporate, digital and consumer communications. Michael is also Practice Director of the Agency’s Digital Media, Telecommunications and Technology division.
Michael is a highly accomplished executive with extensive management and strategic communications experience across a range of industries including technology, digital media, entertainment, telecommunications, consumer, FMCG, Banking & finance, professional services, automotive, healthcare, education, and not-for-profit.
He provides senior public relations counsel to clients in the areas of corporate affairs, issues management, stakeholder communications, media and analyst relations. Michael drives DEC’s social media and digital communications services, which assist clients to manage their online reputations and engage audiences across multiple digital channels.
His client experience includes some of Australia’s foremost brands – Electronic Arts, Darrell Lea, Macquarie Group, Pacific Brands, Pedigree, MARS, Kellogg’s, George Weston Foods, Google, YouTube, Intel, BlackBerry, NRMA/RACV and Lexmark. Michael has developed and managed strategies that span multiple markets including Australia, New Zealand, Asia, the UK and North America.
Michael is highly passionate about furthering the development of the PR and digital media industries in Australia. He is a long-term member and has held several representative roles for the Public Relations Institute of Australia, and is a judge for the annual AIMIA Awards – which showcase digital media innovation in Australia.
An Internet pioneer and entrepreneur now responsible for Telstra's digital classifieds businesses including Trading Post, Car Show Room, Auto Trader and Boat Trader. Accountable for all aspects of the businesses including overall revenue and cost budgets, strategy and for managing Sales, Product, Marketing, Technology, Customer Service, UI and corporate teams and functions.
Specialises in delivering a simpler, faster customer experience across the buyer experience cycle, focused, easy-to-use products aligned to brand value proposition and organisational culture that accelerates change and innovation to improve revenue growth and cost reduction.
Recognised by the mobile industry as a pioneer and leader in the field with many years commercial experience delivering innovative solutions with hundreds of content and media partners locally and globally and delivering consistent audience and revenue growth. His direct leadership responsibilities at Telstra have included content business strategy and planning, commercial negotiation, team building and leadership, and revenue and cost accountability, major product launches and operational programming & scheduling. His recent past includes responsibility for audience, usage, programming and commercialisation of the BigPond mobile portal and has lead Telstra's mobile content businesses for its Next G, 3G and i-mode platforms and launched literally hundreds of mobile sites and services using a variety of commercial models and production and technology approaches.
Prior to Telstra Michael's accomplishments included launching and leading as Director and CEO two internet startups in the mid and late nineties and in between helping Fairfax to establish its digital classifieds businesses for both B2C and B2B.
He completed a Bachelor of Economics & Accounting whilst working in Belgium for AIESEC International as the Director for Asia Pacific. Once back in Australia, he established Trade Asia, consulting to Australian companies exporting to the Asian marketplace. Michael was then offered a Directorship in DUNE Ceramica, an Australian green-field investment by a Spanish-multinational, for which he developed business opportunities domestically and through the Pacific and Asia.
In 1997 Michael founded Net Ventures, Australia's first and longest serving company in the on-line video space in Australia, where he has delivered numerous award-winning online-video enterprise platforms for media companies, universities, museums / galleries and blue-chip companies in the Asia-Pacific and UK.
Michael Shafran joined Lonely Planet as Mobile Product Manager in December 2008, where he has been responsible for the deployment and commercialisation of the travel company's mobile products, including the Lonely Planet m-site (m.lonelyplanet.com) and its Mobile Phrasebooks and City Guides.
Prior to joining Lonely Planet, he worked for Sydney-based mobile marketing agency Communicator, and earlier launched yourRestaurants and yourBars for mobile and online for HWW, now part of the mobile offering for NineMSN. He's lived both sides of the digital divide, having also served as a noted food and travel journalist for such magazine titles as Delicious, Vogue Entertaining + Travel and GQ Australia, and still keeps his fork and knife warm as a reviewer for The Age Good Food Guide.
Michael Stoddart is Evangelist for Adobe’s Creative Solutions. His role requires him to be the front man for Adobe’s enormously popular Creative Suite 5 across Asia Pacific, where Michael’s knowledge and animated presenting style have built a significant following among the creative and business community.
Initially trained as a designer, Michael was a publishing consultant before joining Adobe and uses this previous expertise to a great extent in his current role.
The positions he has held over the last ten years at Adobe have been marketing and sales management focused, placing him at the cutting edge of customer interaction. This provides Michael with a deep understanding of the challenges and requirements of Adobe’s customers, and an ability to solve for their needs.
Michael has been heavily involved in helping regional publishing customers transition to the Adobe Creative Suite as these products have developed and evolved. He is now working with Adobe's media partners to help them to take advantage of exciting new media design, workflow and output opportunities presented to them through the features of the latest Creative Suite.
Michael has a firm opinion that we are at the beginning of a major change cycle in media production and consumption, one that will reinforce the value of a company brand. The near future will re-value traditional skills of typography, color, layout and design while adding new media requirements of interactivity, information architecture and interface experience. Having the opportunity to work with Adobe’s broad range of customers, from individual designers through to large organizations, Michael is in a position to be able to help them realize their creative visions.
Mick has over 11 years online media experience from strategic management, ad serving technologies and media sales disciplines and has enjoyed senior roles at News Interactive (now News Digital Media), Excite Australia and 24/7 Media, and most recently as Operations Director APAC at Eyeblaster. Mick has been a pioneer in the Australian digital media landscape working with key brands and agencies to grow the overall online marketing expenditure.
Mick was the first to bring 3rd party video advertising technology to the Australian and New Zealand markets via Eyeblaster. Mick is a key industry figure in identifying market trends, developing convergent media strategies, ad standards and instrumental in rich media product development. Mick is now driving the expansion for Eyeblaster throughout Asia.
As Head of Performance Advertising, APAC, for AdMob, one of the world’s largest and fastest growing mobile advertising networks, Mike is responsible for strategies that drive strong returns on investment for premium advertisers in various mobile content fields. He also handles business development in the region, identifying and executing on monetization opportunities among mobile publishers.
Prior to joining AdMob, Mike was Senior Technical Manager for Asia Pacific at Netbiscuits, one of the world’s leading B2B web software platforms for the creation of mobile portals. In this role he led the portal conceptualization phase and managed the development life cycle for premium media companies and agencies
Neil Ackland, MD of SoundAlliance, is a pioneer of niche social media, understanding how to communicate and engage with a target audience, and blending this with commercial savvy to convince leading brands to engage with their audience.
Neil joined Sound Alliance during its start-up phase in 2000, when it was running a single site, inthemix. Combining his love of music, the internet and the sales and marketing skills he picked up after years in the events business, Neil soon developed the commercial arm of Sound Alliance and expanded the company’s properties to include FasterLouder (2004) aimed at rock music fans, and later SameSame (2006), an online destination aimed at the Gay and Lesbian community.
Under Neil’s leadership, Sound Alliance, which started out as a great way to enjoy new music, get tickets to gigs and meet new and interesting people; has grown to be Australia’s largest independent online publisher. He has been a key creative force in driving the expanded SoundAlliance portfolio and continuously seeks new opportunities for Sound Alliance either in online properties or building on the successful model they have created.
After completing a Bachelor of Graphic Design with a major in Advertising, Nick spent 11 years working in some of Melbourne’s most prominent advertising agencies, including J. Walter Thompson, Grey and Young & Rubicam. In 1999, he left mainstream advertising and co-founded Sputnik Agency, one of Australia’s first online agencies. Although digital advertising was in its infancy, Nick was excited about its potential and seemingly endless possibilities. His passion for advertising, design and the digital realm continues today and he has spoken at a number of digital conferences and regularly comments on the industry to the trade press.
Over his career, Nick has worked with a wide range of national and international clients. Just some of the names include Nintendo, Miele, Converse, Cadbury Schweppes, SEEK and Hewlett Packard. He can be credited for a swag of awards, among them Gold and Silver Folios, an AWARD Pencil and an impressive collection of MADCs, and has been called upon to judge many industry awards.
Nick’s claim to fame is that he can sing the theme song to the TV show ‘Flipper’ in Dutch.
COO, Head of Community Development and Co-Founder of 3eep Pty Ltd
Nick is responsible for managing all business operations, which encompasses building relationships with business partners and customers as well as working with the sales and marketing teams to build awareness of social media issues and trends. Nick’s focus on driving core usage and positive outcomes for specific communities is fundamental to 3eep and any business going forward.
Nick brings over 16 years of web strategy and commercial experience from both large multinational IT and web companies, including Microsoft, Fujitsu, OpenText, Gartner and HotHouse Interactive, and local start ups, including Peakhour and Smooth Mobility.
TigerSpike is a digital services company specialising in mobile and personal social media. We focus on delivering innovative and cutting edge digital solutions, from mobile applications, to bespoke software development. Our global experience combined with our commitment to technical excellence ensures our clients are at the leading edge of new media.
TigerSpike was founded in Sydney in 2003 and opened its first overseas office in London on 2006. After an Austrade mission to the US in February 2008, TigerSpike opened an office in New York in March of that year.
Oliver draws on a background in psychology, experience in usability and understanding of mobile technology to identify key issues for client business strategy, and customers, and to recommend & design solutions. He has a wide range of experience evaluating and improving the end-to-end customer experience with mobile devices, portals, applications and content. Oliver has consulted to clients such as; Hutchison, Optus, Telstra, ninemsn, ABC, and RPO.
As part of the local mobile industry Oliver is playing a key role in the design and project management of the Australian Mobile Phone Lifestyle Index, which looks at mobile content usage in the local market, a project on behalf of the AIMIA Mobile Content Industry Development Group. He also co-hosts Mobile Monday Sydney, a mobile focused networking night.
In addition, Oliver is a judge, author and speaker on the mobile customer experience.
Paul Burnett is an Evangelist for Adobe’s Developer Solutions and
Platforms, working across Asia Pacific. His role sees him travelling
extensively to work with the ever-
growing community of application developers across countries including India, China, Thailand and Australia.
“Seeing what talented people are able to create with Adobe’s platforms and solutions constantly amazes me,” says Paul. “I’m continuously inspired by the people I meet and talk with in this
role. With the explosion in mobile internet access and the growth in rich internet applications and digital content, we’re entering a renaissance era, and it’s going to be especially interesting to see how Asia Pacific businesses, developers and content creators respond to this opportunity.”
Before joining Adobe, Paul worked in the web, multimedia and video industries for more than 18 years running his own company, MAD (Multimedia Art Design). He is a multiple award winner in his field, including five Macromedia/Adobe Site of the Day awards. Paul also worked for several years at Macromedia as Senior Evangelist for Asia Pacific, presenting product launches, seminars and master classes throughout Asia, Australia and New Zealand.
Paul has an extensive Television, Radio, Online and Creative career
He spent 6 years at the BBC in London in a number of roles, from World Service Radio audio production, Network and Studio Directing, Promo Creation and Live Children's Television Production. He worked on the full range of BBC Television services including some of the pioneer work with BBC World service Television
In 1995 Paul came to Australia and joined the Seven Network as a senior Network Promo Producer. Here he launched a large number of key programmes and produced award winning Network sales reels.
In 1999 Paul joined Fairfax working across f2 and then Fairfax Digital in various roles with the leading news sites smh.com.au and the age.com.au, including Marketing, Multimedia and video production. By the time he left as Director, Fairfax Digital Productions he was leading all the video production and commercial operations for the Fairfax portfolio of services across news and classifieds. During his time he pioneered new approaches in online journalism including multiskilled video journalists who shoot, edit and present. Some highlights included the first online coverage of the Olympic Games and Commonwealth Games.
He moved to FOXTEL in 2006 as the General Manager, Interactive TV services - He and his team have led a resurgence and growth in Interactive television with a focus on making iTV simpler and cheaper to create for channels. The portfolio of services include the international award winning Sky News Active, Weather Active, Sports Active, Fox Sports News Active, Air Active, tabactive, recommendation tool iSuggest, Interactive advertising and channel interactive services. His team work closely with channel partners to continue to create entertaining Red Button services, including a move into social media with the Chat application with Australia’s Next Top Model.
Pedro has over 13 years experience in servicing and providing Information Technology solutions into the SME sector. He has made a significant mark in the desktop/server applications area, delivering Information Technology solutions locally, regionally and globally. Pedro actively pursues a career focus in the IT / SME market sector, and has accumulated a formidable expertise in the management of software development, network administration, website development, online marketing, and business management projects. In that time he has been involved in the development of over 15 different software titles used by over 40,000 SMEs throughout Australia. Pedro has combined this with personal experience in the management of a highly successful inner city retail sector business, and is acutely aware of the financial, change management and people management aspects of a successful growing business.
- Social Networking for SMBs
- Selecting your Web Hosting Provider
- Power Supply and Surge Protection
- Maximise your IT Budget
- Managed IT Services
- Cloud Computing
- A Disaster Recovery Plan
- The Right Web Solution
- Wireless Networking
Peter Birch leads 4th Screen Advertising, the mobile advertising arm of Mobile Embrace Ltd.
4th Screen Advertising is one of the fastest growing premium mobile advertising networks in Australia, delivering targeted advertising solutions that run on the biggest and best mobile applications and mobile websites here in Australia and around the world.
Prior to joining Mobile Embrace Peter held a number of senior management roles within the digital arena including Head of Digital Sales at the MCN (Multi Channel Network), Head of Digital at Network Ten and 15 years at ITV, the largest commercial television network in Europe, where he was Head of Interactive, running their Mobile, Interactive TV and Enhanced TV sales arms.
At the forefront of mobile marketing and advertising in Australia, Peter has a unique blend of experience spanning TV, Online, Mobile and Interactive sales.
Peter Davies heads up the Australian operations of Adconion Media Group, managing the company’s two Digital Distribution Platforms (DDPs): Adconion Direct and Joost. He oversees a team of over 70 full time employees based in Sydney and Melbourne.
Davies has established a reputation as one of the smartest guys in the digital industry. Starting his career in sales for traditional print publishing firms, Peter was quick to cotton on to the potential value involved in connecting print assets with emerging online initiatives.
Throughout his career with Pacific Publications and 9msn, Peter has connected advertisers with content concepts that would provide innovative and unique response mechanisms. Amongst the many benchmark integrated properties he has launched, Peter is particularly proud of those developed for St George, Proctor & Gamble and Dolly Club.
The digital industry has changed greatly since Peter first entered the market. What was once considered a ‘nice to have’ adjunct is now core to any good marketing strategy. Concepts that were considered highly radical such as behavioural targeting or real-time optimisation have become mainstream language and the continued convergence of services, technology, people and process is creating a whole new breed of integrated organisation, of which Adconion is a leading example.
Yet some things remain absolutely fundamental and do not change. For Peter this includes a strong emphasis on the importance of service, even at a time when certain aspects of the supply side business are headed toward a commodity trading model.
According to Peter, the Adconion DDP teams for both Adconion Direct and Joost, exceed all expectations when invited to the table with the agency, the brand/advertiser, publishers, tech and content teams. In his experience, working this way always produces results that exceed expectations.
“It is only with superior client service levels that you secure a seat at that table and I’m immensely proud of how integral the Adconion teams have become with many of our clients. We add value at every step of the relationship and we never take a transactional view. The instant we do that, we’re obsolete.”
Peter McAlpine is Senior Director, Education, for Adobe Asia Pacific, leading Adobe’s strategic contribution to educational institutions and government ministries across thirteen countries as diverse as China, India, Australia and Korea. Peter began his working life as a secondary school teacher and still maintains the passion for education instilled in him from those early days.
“As an educator, I am very excited by the leadership role many countries across Asia Pacific are playing in unlocking the potential of students through the Digital Education Revolution. Adobe has been a leader in this domain through our work with the departments of education, secondary and tertiary institutions. It is really exciting to see students using our software to revolutionize the way they communicate and present their ideas.”
Peter has an extensive career spanning 18 years in the IT industry and brings a wealth of knowledge to Adobe. He was previously Managing Director of Borland ANZ and later the Borland South Asia region. Peter joined Borland from PeopleSoft where he held the position of Southern Region CRM Manager. Prior to PeopleSoft, he spent three years at PictureTel as Sales Director and later Managing Director Australasia and before this he held the positions of Southern Region Director and National Sales Director for Novell Australia over a four year period.
Peter Sjoquist has worked in television, film and the live event industry for 40 years starting at Channel 7, Granada TV, ITC Entertainment, General Cinema Corporation and the Nine Network.
Peter was involved in the Voyage of the Damned, The Boys from Brazil, The Eagle has Landed, Capricorn One, the Royal Charity Concert for the Queen, opening of the Sydney Entertainment Centre, Narara Festival, Crocodile Dundee, opening of the Bicentenary and Ferngully – the Last Rainforest. He acted as Co-Producer for the entertainment at several high-profile sporting events, and as Producer for television specials for John Farnham, Boy George, Cliff Richard, Mick Jagger and Bob Dylan.
He was Co-Executive Producer for the movie The Phantom and was responsible for producing the television coverage of the Opening and Closing Ceremonies for the Sydney 2000 Olympic Games.
Since 1988, Peter has been Executive Producer of Rock Eisteddfod Challenge®, in 1998 he and his wife initiated its rural sister event, Croc Festival® and in 2004, J Rock™ was launched for primary schools. These events have stretched to New Zealand, UK, Germany, UAE, Japan and South Africa with 100,000 students on stage each year.
Peter is also Executive Producer of the Webby and W3 Award winning www.skillsone.com.au, a multi-media digital platform produced by The Australian Channel to elevate the status of trades, promote excellence in RTO’s and excellence in trades teaching.
In 2008, Peter launched Teachers TV Australia to promote good teaching practise in Australia.
In 2001, Peter was awarded the Social Entrepreneur of the Year award by the NSW Benevolent Society, and in 2003, the Centenary Medal for his work with Indigenous education, youth affairs and Croc Festival®. Peter became a Member of the Order of Australia in 2004 for service to the visual and performing arts to youth through Rock Eisteddfod Challenge®, Croc Festival® and the community.
Rhys Hayes is the Founder and Managing Director of breakthrough digital agency, IE. With agency of record clients across the FMCG, retail, government, environmental sustainability and non-profit sectors, the full service digital agency is pioneering a new form of digital planning. IE's highly consultative approach to the digital Account Planning process provides organisations with a clear digital roadmap; linking their core business objectives with online media use and consumer behaviour in the digital age. In addition to Account Planning, IE provides leading usability, creative, production and management services to clients including Hoyts, Movember, Mitre 10, Victorian Government, VECCI, Snooze, Sustainability Victoria, The Good Guys, Sensis, Telstra Media and Mars Australia. Rhys and his team are committed to developing digital agency of record partnerships with clients who embrace the change and opportunity that digital can provide.
Richard Parker is a thinker and strategist who has worked across web design and build, social media, eCRM, online marketing, email marketing, search, customer magazines, sales promotions and DM. He believes in telling stories about brands and using content through multiple channels to drive business objectives. He also believes in making his clients look good, and having a good time.
Parker recently joined strategic content agency Edge as Head of Digital, based in the Sydney office. He works across all Edge clients including Australia Post, NAB, Colliers International, St. George Bank, Carnival Australia and Sportingbet.
Parker relocated to Sydney after a 12-year stint in the UK where he was strategy director and co-owner of integrated marketing agency, Better Things. Before that, he was a brand storyteller at the UKâs leading content agency, Story Worldwide, and at strategic content agency, Seven.
During is career he has worked with a large number of businesses across multiple sectors, including ASOS.com, Coca-Cola, Coutts, Direct Line Insurance, Duchy Originals, EstÃ©e Lauder, Fortnum & Mason, Johnson & Johnson, Karen Millen, Links of London, Medicins Sans Fontieres, Norwich Union, Oasis, Reed Elsevier, The Open University, RAC, Trader Media Group, Vision Express and Waterstones.
Rick has over 15 years of experience in digital creative, specializing in exceptional brand experiences for the web, mobile and social media.
As Creative Director of Webling interactive, Rick has helped deliver a diverse portfolio of mobile, viral and social media strategies and executions for brands such as Coles, Channel 7, ING, Commsec, Palmolive, Random House, CCA, Movie Network and Ferrero Australia including the Tic Tac Shake & Share App; a mobile-driven viral campaign with over 1.6 million downloads worldwide and growing.
Rick's primary aim is to find relevant and effective ways to engage, surprise and delight consumers and fully exploit digital’s ever growing potential to build and grow successful brands.
Richard Slatter is General Manager of wotnews.com.au, one of Australia's most poplular online news monitors and search engines.
Operating for a little over 12 months Wotnews monitors, indexes, organises and analyses news from thousands of mainstream publishers as well as blogs, company newsletters and government and industry news sites and feeds.
This huge coverage of Australian news combined with personalisation and analysis features makes Wotnews a great tool for share traders, PR and sales professionals - in fact anyone serious about staying on top of the news.
Richard has some 14 years experience working across web, IT and advertising starting out as a designer for a small games developer in Vancouver in 1995 and more recently working for Deloitte's wholly owned web development and e-marketing agency, Eclipse, as a senior manager.
Roger Bolton is a visual effects veteran with ten years experience in post production and whose list of feature film credits include "Lord of the Rings", "Kingdom of Heaven" and "Charlie and the Chocolate Factory". Roger has worked as a visual effects supervisor, senior flame operator and lead compositor in Australia, Singapore, New Zealand, India, the Netherlands and the United Kingdom. A complete VFX Bio and showreels can be viewed at my VFX Website http://www.rogerboltonvfx.com
In 2006 Roger joined the UK's multi-award winning "Inside-Us-All / Pixel Addicts" team, voted world's best VJ's twice in a row by DJ Magazine UK and worked with them for three years on immersive visual installations across the UK and Europe before returning to Australia in 2008. In 2005 Roger founded CoreMelt LLP in the UK to commercialize some tools that he had created for live visuals motion graphics, after two years this became a full time endeavor and Roger founded CoreMelt Pty Ltd as an Australian company in Dec 2008. CoreMelt Pty Ltd now has four full time Directors / Contractors and operates as a virtual company with software development in both Australia and Germany.
CoreMelt Pty Ltd has a studio in Sydney, Australia and sells their products worldwide through the internet and resellers in the US, UK, Taiwan and Japan, exports currently comprise 97% of our total sales. Roger has also just recently diversified back into content creation and production and opened CoreMelt Studios Pty Ltd as the in-house post production and immersive visual installation sister company of CoreMelt Pty Ltd.
“I’ve always been fascinated by the way mobile phones have connected the world. The opportunities are endless for businesses to communicate with and reach the ever growing population of mobile phone, and, in particular, smart-phone users.”
Roger Woodened is a man with a clear vision - to ensure 2ergo becomes THE leading provider of mobile marketing services in Australia.
It is this bold outlook that has propelled him through a successful career of over 10 years spanning various markets including the UK, Europe and the US, and which has led him to his role as General Manager of 2ergo Australia.
With a background in telecoms, IT outsourcing and systems integration, Roger has extensive experience working with major global corporations including BP, Samsung and Tyco International in a variety of sales and management positions. Prior to his appointment at 2ergo, Roger held the role of Business Development Director at international IT services company, Atos Origin. British Telecom (BT), however, is where Roger has spent the majority of his professional life, working his way up through the ranks over 10 years and holding a range of roles from sales to senior management.
Roger holds an MBA from Macquarie Business School in Sydney. In his current role as General Manager of 2ergo Australia, maintaining a dynamic and professional culture, upholding authenticity and integrity, while growing the business and leading it towards securing the market leading position for mobile marketing in Australia all sit at the top of Roger’s priorities.
At the end of a hard day or on the weekends, Roger burns off steam running, hiking, playing squash and football, and socialising with friends. A lover of travel and the outdoors, Roger also has a keen interest in politics, culture and history, the environment and sustainability.
“I believe it’s vital to listen to and understand people and businesses before influencing how they should adopt emerging technologies.”
Ross Dawson is Chairman of Future Exploration Network, a global strategy and events company focusing on the future of business, technology and media. Current projects include an array of strategy projects for leading media companies in Australia and the US, the annual events organised by Future Exploration Network including Future of Media Summit, Web 2.0 in Australia, Enterprise 2.0 Executive Forum and Social Network Strategy. Ross's 2002 book Living Networks, which anticipated the social networking revolution, has recently been reissued in its Anniversary Edition, while his blog Trends in the Living Networks was recently ranked in the top 40 business blogs globally. Ross is primarily based in Sydney and also works out of his subsidiary office in San Francisco.
bwired helps clients make rapid, substantial improvements to the performance of their organisations through transformational website strategy, technology and design. Sam established bwired in 2000, with the goal of becoming a leading provider of web based solutions.
Under Sam’s leadership, bwired has become the trusted web partner of government, major businesses, significant franchise brands and tourism icons. bwired has successfully launched hundreds of websites, assisting in building clients brands online. Some big names include Nintendo, Frontier Touring, Corporate Express and Midas.
His passion for technology and entrepreneurial personality have paved the way for bwired’s success in online solutions. Sam has been responsible for the development and vision of the revolutionary website management platform coreDNA. Through coreDNA bwired has been able to provide enhanced user experiences and scalable solutions.
Considered a thought leader in the digital realm, he is regularly called upon to present at industry forums and events, and as an active member of a number of industry associations is always up to date with the latest trends online.
Beginning his career in corporate Australia, Sam spent 11 years with ANZ in a number of technology roles in Australia and overseas. He was involved in numerous strategic initiatives as an executive of the bank. He holds an MBA from Melbourne Business School, having previously completed a Bachelor of Science (majoring in Computer Science and Applied Mathematics).
Sam Smith heads up the Australian operations of RedLever, a wholly owned division of Adconion Media Group. Red Lever is a global production studio which oversees the design and implementation of content funding, development and distribution strategies for brands and their agencies.
A passionate advocate for brand engagement, Sam’s interest in creating unique branded content started when he was Business Development Manager for the Buchanan Group, where he was instrumental in the now globally recognised “Brand Power” platform.
Prior to joining RedLever and the Adconion Media Group Executive team, Sam was the Commercial Director for content solutions business TCO, where he capitalised on his years of experience with Yahoo!7. As the Sales Strategy Director for Yahoo!7, Sam drove the commercialisation of content, trade marketing, creative services and sales strategy. His unique combination of the Seven Media Group’s assets saw Sam engineer a groundbreaking go-to-market media package for the 2008 Olympics.
Sam’s understanding of how to combine and leverage the best practices of broadcast and digital networks is further rounded out by his time spent leading the sales team for ninemsn. As the National Sales Manager, Sam was instrumental in devising and delivering content rich campaigns that spanned audiences online, on-air and print.
Throughout his career Sam has continued to test his theory of ‘magnetic content’ with online broadcast. During his tenure at RedLever, this has been further refined and proven, working with brands such as Sprite, Johnson & Johnson, Landrover and Tourism Australia. Where the invasive interruption based models are waning with consumers, the strategies developed by RedLever continue to engage consumers in ever increasing numbers.
Visit www.adconion.com/au or http://www.redlever.com.au/
Sarah Cornhill leads the Australian healthcare team at global PR consultancy Burson-Marsteller and has extensive experience in a range of healthcare communications specialties, including issues management, media relations, stakeholder collaborations and key opinion leader development.
In Sarah’s 11 years of full-time PR experience, she has also worked in areas including infrastructure, media and travel. Sarah was one of Australia’s most awarded public relations professionals during 2005 to 2007, having led teams that won major awards or commendations, including Asia Pacific PR Week’s Campaign of the Year.
Prior to joining B-M she worked in the healthcare arena in London for almost five years, spending nine months on secondment as a Product Manager in GlaxoSmithKline’s UK vaccines team. There she was responsible for managing two product brands and also led the vaccines team in managing their professional education program and redesigning the team’s key opinion leader program.
Prior to her UK experience, Sarah worked at Porter Novelli in Australia where her clients included the Australian Federal Government’s health department, BreastScreen Australia and the National Asthma Campaign (now National Asthma Council).
Scot Ennis is one of the Co founders and directors of Switched on Media, Australia’s leading search and social media agency. He has delivered improved business results via Search and Social Media for the ABC, Flight centre, Cochlear, Virgin Music, Canon, Paypal, NRMA and a plethora of other businesses across a 10 year career. Prior to Switched on Media, Scot spent 5 years in brand marketing at P&G and 2 years as the Senior Marketing Manager for eBay.
Scott-Bradley Pearce is the Director and owner of One In Ten Productions, a Sydney based digital media consulting business specialising in digital video and IPTV. Scott has been working in the digital industry since the launch of both the IBM PC and Apple Macintosh. He was there before the digital big bang, before the beginning of time as we know it: before Netscape.
Scott has the unique role of being involved in high level strategic planning whilst still remaining hands on with the implementation of deployments. Today he works with client’s business strategy teams to extend brands, with a specific focus on the development of effective video strategies that reflect the best practice for IP video.
Scott advises some of the larger new media and IT&T brands on mobile strategy including Seven Network, Y!7, Warner Music, and Austereo. Scott has a passion for technology and has led many high profile new product launches in Australia for companies such as News Digital Media and Singtel Optus. Scott holds a Bachelor of Applied Science (Computing Science) as well as an MBA (International Business) and is recognized as a Certified Practicing Marketer by the Australian Marketing Institute.
As CEO of BlueArc, Scott combines strategic business and financial acumen with a passion for digital technology.
Scott fosters a culture of creativity and collaboration at BlueArc to inspire innovative digital solutions for BlueArc clients across a range of industries including Retail, Construction, Media, FMCG, Not-for-Profit and Tourism.
Passionate about using technology to deliver real business value to clients, Scott provides thought leadership in the areas of digital strategy, web content management, ecommerce and online marketing.
With over 20 years experience in digital communications and the technology industry, Scott has contributed to the success of multinational companies, including Microsoft. As Director of Microsoft OEM Business, America’s (North & South) and South Pacific Regions, Scott implemented innovative business development programs which ensured the consistent and long-term growth of the business in more than 20 countries.
Prior to Microsoft, Scott worked for Lotus Development, UK Regional Headquarters, in a variety of senior management roles across sales and marketing.
Scott is a former NSW Board member of the Australian Interactive Media Industry Association (AIMIA) as well as the past Vice Chairman on its Industry Development task force.
Simon is co-founder and Managing Director of Portable, a digital studio with offices in Melbourne and New York. Portable has grown to be internationally recognised as one of the most innovative companies in its field, creating products such as the Portable Film Festival, the world's leading online film festival, and Portable Shops, an online e-commerce service for fashion designers. Clients include Adobe, Getty Images, Red Cross and the AFL Players Association.
Simon is the National President of the Australian Interactive Media Industry Association, the country's digital peak body. He is also a judge and Australian Ambassador for the US based Webby Awards, the Oscars for online. Simon sits on the board of Design Victoria, the Victorian Government initiative to promote design in industry. He has been recognised as one of Australia's leading entrepreneurs under the age of 30 by Anthill Magazine.
With more than 15 years experience in Australia and the US, Simon advises clients such as Qantas, News Corp, Vodafone, BMW and Telstra with regards to effective permission-based communications, maximising ROI from email, and incorporating email, mobile and cross channel marketing into their marketing mix. He is also passionate about providing assistance to the next generation of Australian marketers.
Simon has spoken and lectured on email marketing around the world, at events such as Ad:Tech, ADMA Forum, DMA /EEC(USA), and as part of educational programmes such as AFA & ADMA. He also writes about effective email marketing for retailers in publications such as Marketing Magazine. Simon is a member of the DMA's Digital Council, the US DMA Email Council, and the exclusive US-based Inbox Insiders Group.
Stanislav Bondjakov is ConsumerVisions’ principal research consultant. Stanislav has over 10 years of experience in the market research and digital media industry, having consulted to the Australian Government, Victorian Government, Local Government, Melbourne Convention & Visitors Bureau, Kraft Foods, Visa International, Metlink, Medibank Private, and many other organisations.
ConsumerVisions is a digital media research agency, offering full-service market research services, including qualitative and quantitative. More specifically, key focus of ConsumerVisions is in helping organisations take their digital offering to the next level.
Through careful evaluation of organisations’ target markets’ needs and expectations and the business goals and requirements, ConsumerVisions provides strategic recommendations for launching a website, a mobile application, or a piece of software. This is aided by the provision of Information Architecture maps and mock-up designs to assist in findings presentation and understanding.
ConsumerVisions’ senior consultants add a personal touch to each project, by working closely with our clients to develop the study, and implement the findings, consulting on an on-going basis, and ensuring that the client benefits fully from the research.
• Customer experience journey research (touch-points);
• User needs analysis;
• Information Architecture and interactive design development;
• Usability testing; and
• Quantitative website measurement (through user ratings of KPIs).
For further information, please contact Stanislav on 0425 744 796, or email: Stanislav@consumervisions.com.au
Stephen is an experienced General Manager and Marketer and has been part of the Next Digital team since 2003. Stephen plays a leading, senior management role working across all of Next Digital's business units and has been responsible for much of the business development that has grown and expanded the Sydney team over the last two years.
As General Manager for NSW and ACT Stephen also plays a central role in the strategic direction of Next Digital's larger client projects; most notably these include: Qantas, Teachers Credit Union, News Digital Media, Fairfax Digital, Telstra, Cancer Australia, Hunter Water, Fat Prophets, Commander Communications and Computershare.
Stephen O'Farrell was appointed Managing Director of Sputnik Agency in June 2008.
Sputnik is one of Australia's fastest growing and award winning interactive agencies. Established in Melbourne in 1998, the agency has since expanded to Adelaide and Sydney and today employs a team of over 80 staff. Clients include Google, Sanitarium, RACV, Tabcorp and GMHBA, plus several national and state government bodies to name a few.
Prior to his role at Sputnik, Stephen was co-Managing Director of The Furnace Melbourne, one of Australia's leading full services creative agencies with clients such as Cadbury Schweppes, Levi's, The Australian Grand Prix, Pacific Brands and Fairfax Digital.
Stephen started his career as a graduate trainee at DDB Melbourne and was soon transferred to the company's headquarters in the United States. With DDB and Euro RSCG New York, Stephen helped generate over $60 million in new business revenue and managed a range of local and international technology oriented businesses, including Philips Consumer Electronics, Lockheed Martin and Intel.
Stephen's areas of interest centre around digital communications and strategic marketing, particularly the role of social media and online video. His industry specialities include: FMCG (inc. alcoholic beverage); apparel; financial services; automotive; retail; government and not-for-profit. Having taken Sputnik from 35-to-80 people in just over 18-months, Stephen is also fascinated by management theory and organisational dynamics as they relate to the leadership of rapidly growing organisations.
Stephen is a sought after public speaker having presented at a range of conferences including:
- e-pharma, 2010 (the largest pharmaceutical digital marketing conference in the United States): “Social Media Therapy - a review of social media best practice in managing disease states”.
- Social Media Summit, 2009: “Social Media & Online Engagement; lessons learned from the most successful marketing campaign in history”.
- Going for Growth Summit, 2009: “Leveraging technology for top & bottom-line growth”.
- The Future of Online Video Conference, 2009: guest panellist.
- Monash University MBA Program, 2007 (Guest Lecturer): “Keeping sane amongst the Mad Men: a how-to guide on making it past 30 in advertising”.
- Levi's Regional Marketing Summit, 2006: “The Future of Advertising”.
For more information on Sputnik or to contact Stephen:
116-122 Chapel Street
Windsor VIC 3181
(03) 9692 6333
Steve Baty, UX Strategist, has over 13 years’ experience in the design and delivery of e-business products and services. Steve is a well-known practitioner in the area of experience strategy and architecture, with extensive skills in research, analysis and strategy.
Steve is a regular contributor to UXMatters.com; serves as an editor and contributor to interaction design magazine Johnny Holland (johnnyholland.org), and is the founder of UX Book Club - a world-wide initiative bringing together user experience practitioners in 43 locations to read, connect and discuss books on user experience design.
Steve has, over the past five years, led user experience teams to develop online strategies and experience architectures for clients across a broad spread of industries including: tourism, travel, transport, consumer electronics, manufacturing, government, and the arts. His latest project - for the NSW Department of Education & Training - involved the research, analysis, and strategy for the staff intranet, supporting the day-to-day activities of 120,00+ people.
Steve holds post-graduate degrees in electronic commerce (M.Ec) and business administration (MBA) from the Macquarie Graduate School of Management; and a bachelor’s degree in Mathematics (Applied Physical Mathematics & Applied Statistics) from UTS.
With his research and confidential consulting, Steven serves eBusiness & Channel Strategy Professionals. He is an authority on Australian online retail, including the behavior of Australian consumers, the sector's pattern of growth, Australian online retail technology adoption, and local retail practices across the entire customer life cycle, including marketing, merchandizing, and customer experience. A consistent theme of his recent research is the need to bury the funnel as a model of how marketing and commerce function, replacing it with a holistic understanding of the customer life cycle. From his base in Australia, Steven observes Asia Pacific trends, with a focus on China. His global research has addressed issues that range from content moderation to green marketing to global marketing management.
Before joining Forrester, Steven spent almost five years with the global, full-service public relations agency, Hill & Knowlton. There he launched and managed the company's digital PR offering in Australia. Prior to this, Steven's roles included editor of Australian Macworld and eBusiness editor of Marketing magazine.
Steven received an M.B.A. from the University of Technology Sydney, a graduate certificate in professional writing and editing from the Royal Melbourne Institute of Technology, and a B.A. with honors in economic history and industrial relations from the University of Melbourne.
Stuart has played an active role in the Telecommunications and Managed Services industry in Australia for over 15 years, working in various sales and sales management roles to provide managed IT&T solutions to business. Stuart previously held roles at Telstra and Dimension Data.
As director of corporate development, Sue oversees the business development and mobile divisions of News Digital Media. She is responsible for identifying strategic business partnerships, as well as reviewing potential acquisitions and other growth opportunities for the business.
Since 2007, the corporate development group has completed investments in travel comparison site Wego.com, comparison shopping site Getprice.com.au and participant sports site SportingPulse. Sue currently chairs the board of Wego and Getprice. Sue also sits on the board of CareerOne.com.au having worked closely with Monster on the establishment of their Australian joint venture with News Limited.
Under Sue's leadership, the mobile team has assumed a market-leading position in mobile news and information, with standard and iPhone sites for the news.com.au, TrueLocal, The Australian Business, Carsguide and moshtix brands.
Sue joined News Digital Media in May 2007. Previously director of planning for Tribune Publishing in Chicago, she was responsible for the strategic planning process and critical cross-business unit projects for Tribune's newspaper businesses.
Prior to that, Sue was the director of advertising development, leading major initiatives impacting Tribune's newspaper operations. She also served as director of business development for the Chicago Tribune and director of strategy for the Tribune's classifieds business where she played a key role in identifying, negotiating and integrating several key online classified partnerships.
Sue holds a bachelor of Economics from the Wharton School of the University of Pennsylvania and a Masters of Management from Northwestern University.
Tania Lang is the principal of Peak Usability as well as a member of the Usability Professionals' Association, Web Industry Professionals Association and the Queensland State Representative for CHISIG in Australia. She is considered one of the leaders in her field and is passionate about usability. She has organised numerous local usability and HCI events to increase awareness and adoption of good usability and user centred design practices.
Tania has been working in the online space as a usability practitioner and consultant for a number of high profile clients for over 10 years. In that time she has worked on online projects for Telstra, Commonwealth Bank, Westpac, Suncorp, Flight Centre, iiNet, RACQ and numerous Commonwealth, state and local government agencies.
Tania also has extensive experience conducting intranet usability reviews for Queensland Government including Queensland Department of Emergency Services, Treasury and Queensland Department of Housing.
She has a Masters of Business by Research which involved researching how travel consumers use the Internet. She also has a Graduate Certificate in Human Factors, a Graduate Diploma in Arts (including Marketing) and a Bachelor of Science.
Tim has worked in digital design and advertising for more than 13 years. His work has taken him to five different countries and resulted in some of the usual awards and jury participations. He has led AWARDCRAFT as well as taught interactive design at BillyBlue and UTS.
An award winning creative director with over twelve years experience in interactive advertising and online design, with an emphasis on 360° integration. Tim is the Digital Creative Director for Euro RSCG Australia.
Tim is the founding Director of Melbourne based 2 Sticks Digital Marketing.
Originally out of the wine industry, Tim moved into internet marketing in 1999. His online involvement since then includes both B2B and B2C orientated projects. In 2006 he was invited onto the speaking circuit for The Executive Connection (TEC), an international CEO coaching organisation. He continues to present to TEC groups across Australia and New Zealand on the topic of 'Digital Marketing'. In 2007 Tim formed 2 Sticks Digital Marketing to service a growing cross-industry demand for measurable online lead generation and Web 2.0 business level implementation. He holds a Masters in Business from Melbourne University and is a qualified Google AdWords Professional.
Tim O’Neill is the joint Managing Director of Reactive, a global digital agency that specialises in creating effective online strategy and solutions. Established in 1997 and employing over 75 staff, Reactive is solidly growing independent company.
Owned and operated by its original founders, Tim O’Neill is one of two joint managing directors who both remain actively involved in the day to day running of this highly awarded digital agency.
Tim’s fourteen years at the helm of Reactive have made him an expert in digital design and strategy as well as retail eCommerce, mobile and social media. His role also includes account direction and business development.
His career started in the technology industry at Sausage Software, back in the pioneering days of the company. The experience gained at Sausage has been invaluable in leading Reactive.
Tim’s passion for the internet encompasses both visual and technical spheres, with a commitment to providing robust solutions that meet business objectives, which also look great. Tim has vast experience with a range of clients, and has worked closely with clients such as British Airways, Tesco, STA Travel, Melbourne Airport and the Victorian Government.
Tim established Reactive’s London office in 2005, and returned to Australia after three years of success in the UK. Tim is currently on the Victorian Committee of AIMIA.
Tim is a polished and experienced public speaker. His previous speaking engagements include:
1. AIMIA V21 Conference – Inspiring trends in online retail – April 2011
2. ad:tech 2011 - What Is The Impact Of Social Content On e-Commerce? – March 2011
3.AIMIA Future of Digital - Can Australian brands use new technology to combat the rising tide of global online retailers entering the Aussie market? – October, 2010
4. Ad:tech 2010 - What Is The Impact Of Social Content On e-Commerce – March 2010
5 Advertising, Marketing & Media Summit – June 2010
6.Sales & Marketing in Travel Asia Pacific, Sydney – November, 2009
7.Web 2.0 for the travel and tourism industry – TTRA (Travel & Tourism Research Assoc) Europe Conference, Nice - 2007
8.Web 2.0 (and Web 3.0) for the travel and tourism industry - World Youth & Student Travel Conference, Istanbul – October 2007.
More information can be found at: www.reactive.com
Todd Lynton is Managing Director of Cisco Consumer Products in Australia and New Zealand. In his role Todd oversees the sales and marketing functions as well as business unit operations of the Cisco consumer products which include Flip video and Linksys.
Todd has more than 19 years experience in the consumer sector, having spent 12 years in management roles at Polaroid and Olympus Australia, and most recently as director of a premium lights company, Special Lights, where he was responsible for operations and a growth strategy for the wholesale and retail divisions.
He has a commerce degree in marketing and finance from the University of NSW.
Tom is a direct and digital expert with over 15 years experience. He specialises in digital marketing, direct marketing, and business development. His experience spans over 50 industries, both from the client-side and agency-side.
As Head of Marketing & Business Development at First Rate, a leading search & performance marketing company in Australia, Tom offers strategic and tactical insights into how businesses can successfully market themselves online, by sharing his expert advice and techniques which have proven to drive significant online growth for clients of First Rate.
Tom has been engaged in the direct marketing and digital marketing industry since 1994. He started his career as a copywriter for a mail order business in New York, during which he was immersed in the principles of direct response marketing, for both offline and online audiences.
After six years in New Zealand specialising in direct marketing and digital marketing, Tom moved to Sydney in 2004 to take up the position of Sales and Marketing Director of PermissionCorp – Australia’s largest permission marketing publisher. There Tom headed marketing for both member and corporate acquisition, using direct and digital as the primary means of acquisition.
Since moving into his current role in 2007, Tom has established First Rate as one of Australia’s most dominant search & performance marketing agencies by market share. Today First Rate is a recognised leader in developing strategies and tactics to help brands dominate the search engines and grow their online market share.
In his presentations Tom uses his 15 years’ experience to present step by step advice on how to use digital marketing to grow online traffic, leads, and sales, and build brand awareness. This knowledge has been used to help dozens of Australia’s blue chip brands increase their online leadership.
Tony joined Adobe in November 2010 as the Director of Enterprise Sales for Australia and New Zealand (ANZ). The Enterprise Sales team covers a solutions portfolio including Creative Suite, Acrobat, LiveCycle, Day and Omniture.
He has been working with his team to successfully drive and implement a number of significant solutions in the ANZ region incorporating Adobe solutions for digital publishing, customer experience management and enterprise licensing.
Tony says: “I love the fact that Adobe is able to help its customer’s think about and create the next generation of digital experiences. We are enabling our enterprise customers to streamline the way they currently do business and create differentiated and engaging digital experience for their customers.”
He was drawn to Adobe because it has an innovative culture that strives for excellence and works closely to understand and assist its customers.
Prior to Adobe, Tony held a number of leadership roles at Microsoft Australia over an eight year period culminating in the position of Group Manager – Corporate Accounts. With a focus on sales teams, Tony was previously responsible for the enterprise partner business, the partner sales team and the developer tools business during his time with Microsoft.
Previous companies he has worked for include BEA Systems, GE Information Services and Federal Express.
Tony has over 20 years leadership and sales experience and has a BBus in Accounting and Finance from the University of Technology in Sydney.
Business Development Manager, Mobile Embrace - Working with Australia’s largest brands over the last 5 years in public relations, advertising and promotions. Well known in social media and new media circles.
Viveka Weiley is an interaction designer and visualisation geek with a background in virtual worlds. He joined the Creativity and Cognition Studios at UTS in September 2006 to begin research into tools for distributed creative collaboration in mixed real/virtual environments.
Viveka has been working in the interactive media industry since 1994, primarily in telepresence and online communities. In 2002 he co-founded Ping, a geospatial virtual reality company. He is past chair of Sydney ACM SIGGRAPH and a member of the formation committee for the upcoming SIGGRAPH Asia conference series.
Viveka sports a Bachelor of Design from UNSW CoFA, and a B.Sci in Information Technology with First Class Honours and the University Medal from UTS. He is inspired by the work of Peter Morville on findability, Don Norman on user experience and Edward Tufte on information design. More recently he has been stealing ideas from Mihaly Csikszentmihalyi, Paul Dourish and Bill Buxton.
Wayn began his career in the field of Bioinformatics before focusing his attention on specializing in Search Engine Optimization and User Interface Design through his own Web Development Consultancy - Lucid Creations. Through Lucid Creations Wayn assisted Mostyle by enhancing the Mobile SEO capabilities throughout the Mostyle Platform. Wayn later joined Mostyle in early 2008 as Online Marketing Manager with the aim of fine-tuning Mostyle's User Experience and also to expand Mostyle's online global presence.
Wendy Hogan was appointed Vice President & Managing Director of CNET Networks Australia in 2001.
In this position, she is responsible for CNET Networks Australia’s operations and directing the growth of its web site properties Builder AU (www.builderau.com.au), CNET.com.au, GameSpot AU (www.gamespot.com.au), ZDNet Australia (www.zdnet.com.au), Builder AU (www.builderau.com.au), TV.com (www.tv.com) and AppleSource (www.applesource.com.au). Wendy also manages the operations of CNET Direct which offers one-to-one marketing services and CNET Channel, which provides trusted on-demand product information.
Wendy joined CNET Networks Australia in 1999 working in various roles before her current appointment. Under her leadership, Wendy has grown of the company from a team of 5 to 65 full-time staff in 2008. Her strategy and direction has been instrumental in CNET Networks’ successful expansion in Australia. This includes the successful launch of CNET.com.au and GameSpot AU in response to the increasing demand by Australian consumers for localised content. CNET Networks Australia’s properties are the prime source of information and entertainment attracting an audience of over three million Australians per month.
Willie Pang is the Head of Yahoo! Search Marketing for Australia and New Zealand. He joined Yahoo! Search Marketing in 2006 and was appointed to his current role in November 2007. He is responsible for the company’s operations throughout the region and brings a decade of experience to the role.
Willie has an outstanding record of success with the company and has helped drive the business’ growth and strengthen its network of advertisers in the region. Prior to becoming Head of Yahoo! Search Marketing, Willie was the company’s Sales Director for Australian and New Zealand.
As well as being Public Affairs Director at the Sydney office of global PR consultancy Burson-Marsteller, Zoe Hibbert also manages its media training practice.
For the past 20 years, Zoe has delivered strategic advice to organisations, helping them to manage their interactions with stakeholders, whether through traditional media, or via conversations through the growing social media network.
Zoe’s wealth of consultancy experience spans clients such as Thales, AMP, Allianz, Accenture and Vanguard. She has also worked in-house in the chemical industry and provided strategic counsel and public affairs training for the Australian Defence Force and the Australian Tax Office.
Zoe has also lectured on public relations and organisational communication, and led the media training practice for Charles Sturt University’s School of Communications.