Have you signed up to our Speakers Bureau yet? We are always on the lookout for industry speakers, and this is an excellent way to showcase AIMIA members who wish to raise their profile within the Digital Industry by speaking at events.
If you are an AIMIA Member and want to sign up please email email@example.com
Adam Ferrier is a Consumer Psychologist and Planning Partner of Naked Communications. He graduated university with degrees in Commerce and Psychology and by a strange twist of fate began his career as a Forensic Psychologist. Adam worked in a maximum security prison and private practice, assessing levels of dangerousness of inmates. He then made the natural move to marketing consultancy, working for Added Value. Here Adam switched his interest from understanding criminal behaviour to consumer behaviour. He completed his Clinical Psychology Thesis in 'Identifying the underlying constructs of cool people', and for a short while was a global cool hunter.
Continuing the slide from the moral high-ground Adam joined Saatchi & Saatchi as a Strategic Planner. Here he worked with clients such as General Mills and Lion Nathan, and also invented a bestselling psychological board game - called The Analyst.
In 2004 Adam moved to become a founding partner of Naked Communications in Australia. Naked works with clients such as Bigpond, Unilever, George Western Foods, Coke Cola and Mattel. In the last 4 years Naked has turned the communications world on its head and has won a collection of industry awards and client accolades. Naked was 2007Adnews Agency of the Year.
Adam is a regular media commentator and conference speaker.
I'm an online product guy with a background in communications, product management, editorial and creative marketing.
In 1995 I established Doing Words as a consultancy, and over the years it has quietly gone about its business as I've co-founded startups and worked for larger companies such as Microsoft, Yahoo! and News Digital Media.
My work includes product strategy, community-building, marketing communications, content licensing, and the leadership of product, creative and technical teams. My clients are typically startups and the investors who back them. My LinkedIn profile is at http://linkedin.com/in/alanjones.
In the past I've presented at AIMIA and SlatteryIT events on topics including mobile content, content distribution and licensing, social media, marketing communications and copywriting. I also served a year on the AIMIA federal executive a few years ago.
Alex Littlejohn heads up APAC operations for Adconion Media Group, the world’s largest independent content distribution and monetisation platform, and oversees the structure, strategy and operation of Adconion Media Group’s four distinct business divisions, comprising Adconion Direct, Joost, RedLever and Adconion Platform Services.
In Australia, Adconion Media Group’s network currently reaches ¬60 percent of the national online population on a daily basis. Alex’s leadership and vision have steered outstanding results for the company since he launched the local operation nearly four years ago.
Promoted from his role as UK Commercial Director for Adconion in order to open the Australian market, Alex’s early tenure has been strong. He has overseen substantial year-on-year revenue growth and nurtured Adconion Media Group’s presence across Sydney and Melbourne to now employ 80 full time staff. The company is recognised as one of Australia’s fastest growing digital businesses and in 2009 analysts Frost and Sullivan pronounced Adconion Media Group as the Australian “Ad Network of the Year’.
Alex is a member of the IAB Australia Board and was a founding board member of IASH in the UK and Australia.
He has experience in senior management positions across Europe, the United Kingdom and Australia in sales, media and ad operations. Alex was the European Sales Lead at AdLINK in the UK then became the European Director of Business Development at DrivePM/Atlas where he was further promoted to Director of Operations during the acquisition by aQuantive.
Andrew Apostola is one of Australia's leading cross media producers and entrepreneurs. He is the co-founder of Portable Content, a digital studio that creates and transforms real world concepts into innovative cross platform projects and businesses.
In 2006 he created and launched portablefilmfestival.com, a user generated video site that distributes video to users through portable video platforms including iPods, mobile phones and laptops. Since then, the Portable Film Festival has evolved to become an international innovator in online film with its contributors spanning over 30 different countries and boasting several Oscar nominees. In 2007 he developed the Portable Screen Academy, an incubator and training academy for emerging interactive producers that now has major presence in Singapore, New Zealand and Australia.
Andy Jamieson, Partner and Innovation Director, leads search strategies in the channels of search engine optimisation (SEO), pay per click (PPC) marketing and the combined technical scope of social media marketing (SMM) and Facebook advertising.
Andy spent six years at eBay and Fairfax Digital, leading search and online creative campaigns, global affiliate marketing channels and new distribution deals. He built the search strategies of household brands such as eBay.com.au, MyCareer.com.au, Domain.com.au and Drive.com.au. Today he is a guest lecturer at UTS Ad School and speaks at industry events such as Search Engine Room, Search School, CeBIT.
Antony McGregor Dey, a recognised leader in the Australian mobile industry was recently appointed to the Victorian working committee for MEGA (Mobile Enterprise Growth Alliance), is on the advisory board for the State government's Mobility Victoria industry cluster, and heads up Mobile Monday Melbourne. He has over 10 years experience in the Australian mobile industry; including work with Hutchinson, Optus, RSL COM, and Vodafone. He was the chief technical officer of a mobile software development firm specialising in mobile streaming solutions, and the director of a UK based direct marketing and Promotions Company.
QMCODES is a mobile marketing company specialising in QR codes and related services for print media publishers, backed by leading technology entrepreneurs. QMCODES is pioneering new ways for brands to connect with their audience on the most personal of channels - the mobile phone. 2D Barcodes have the power to turn print into direct response, revolutionising the way advertisers think about integrated campaigns, and converged media. In 2008, QMCODES received funding from Film Victoria to assist the development of its mobile content enabling platform.
Ben Bale currently works as an SEO Strategist for MediaCom Sydney. His varied digital background runs across search engine optimisation (SEO), pay per click (SEM/PPC) as well as online PR, content production and social media.
Starting out in London, Ben has worked on a number of brands including Dell, EA Games, Universal Music, Deutsche Bank, VW & IKEA. With projects ranging from large scale content partnerships & social media optimisation to reputation management and technical SEO, he continues to provide clients with exciting future proofed strategies in the ever changing SEO world.
Ben has previously spoken at events in London regarding the future of search and social media and the humanisation of search.
Billy Tucker has over 15 years’ experience in Consumer Electronics and the Online industry, including leading the establishment of an online business for the Comm Bank in the UK, running Xbox operations and support in Europe, running ninemsn's Partnerships business, heading up Microsoft's Search business in Asia Pacific and leading Microsoft's consumer & on-line strategy for Australia.
Billy lead the creation of Cudo and is now the CEO. Cudo is a venture from Australia’s biggest IT and media companies – Microsoft, PBL Media and ninemsn. At the helm of Cudo, Billy is working to change the way Australians shop online by harnessing collective buying power and passing on the benefits of bulk buying to the consumer.
Brad Howarth is a journalist, author and public speaker on the topics of innovation and entrepreneurship, technology, marketing and the environment. He has contributed to many leading magazines, newspapers and websites in Australia over the past 15 years. Brad is formerly a senior writer with the business magazine Business Review Weekly, where he held the positions of both Information Technology Editor and Marketing Editor.
Brad became a freelance writer in 2004 and has since covered a wide range of topics, including technology, marketing, entrepreneurship, entertainment, and foreign affairs. Amongst the various publications he has contributed are The Australian Financial Review, The Sydney Morning Herald, B&T/Digital Media, Rolling Stone Australia, and Men’s Style Australia. He has also been a contributor to the US-based publications BusinessWeek and Red Herring and the UK newspaper The Guardian. Brad has interviewed many of the world’s leading thinkers in marketing, technology, and entrepreneurship.
Brad is the author of the book Innovation and Emerging Markets – Where the Next Bulls Will Run, which is a study on the issues confronting emerging Australian technology companies as they strive to commercialise their innovations.
Brian Gallagher has over 23 years in the broadcast advertising market, having worked with Nine, Win/NBN, and Ten, and has pioneered brand funded content in Australia with Full Circle Entertainment which launched in January 2005.
Prior to the launch of FCE and his current role as CEO of FCM, he spent 6 years at Network Ten specializing in advertising related content strategy, brand funded programming and integrated sponsorship, developing a reputation for innovation around advertisers’ use of the media using content.
Brian’s direct relationships with the majority of Australia’s territories top program producers encouraged Brian to launch Full Circle Entertainment to stake a claim on the emerging brand funded content market.
Bronwen Lipscombe is Account Director of Macquarie Hosting (a division of Macquarie Telecom) where she leads the engagement and strategy for some of the business’ largest hosting clients, including PBL Media, Westpac, News Limited, Fairfax and NRMA.
Bronwen has spent the majority of her career in the IT industry in both a client service and sales capacity, including a total of 5 years in the hosting industry specifically (1 year at Macquarie and 4 years at Hostworks). Prior to Macquarie she worked in the enterprise sector of information security, for Trend Micro, where her clients included the country’s largest banks and corporations.
The digital media industry is close to her heart. With many current and former digital clients - both publishers and online companies – she is constantly immersed via her clients’ businesses in the rapidly evolving world of interactive media. Before working in the hosting industry, Bronwen worked for two of the country’s largest publishers – News Digital and Fairfax Digital (or News Interactive and f2, as they were known then). As National Alliance Manager at Fairfax she was a pioneer of the content integration concept, including driving the partnership strategy for the masthead travel sites that enabled the creation of integrated booking engines and long-term advertising revenue.
Bronwen has a Bachelor of Business degree with a major in Marketing and a sub-major in Accounting from the University of Technology, Sydney. She continually develops her skills through corporate sales and service training programs on a regular basis, and she is an avid reader of business and IT press.
Right before coming to work at Arnold Furnace Cairo was in the Masai Mara, the deserts of Rajasthan and the jungles of Malaysia helping WWF set up their online systems. Before Australia Cairo was client-side, as the Online Services Manager for New Zealand’s biggest company, Fonterra. She finally found her calling at Arnold Furnace, starting at the agency as a Senior Producer and heading up the Digi Department in just over 1 year. What a legend!
As well as leading the Digital team and acting as Mother Hen to an excitable brood of producers, designers and developers, Cairo has become a crucial member of the Agency Management team. A top focus for her is to create a fun, flexible environment for her team to feel positive about, and grow in. With twenty years experience under her belt and the huge impact she’s made here, she’s basically never allowed to leave.
Chris Adams is an internationally recognized media, entertainment and technology executive, keynote speaker, children’s author, lecturer and strategy consultant and ideas guy. Over the course of his 20+ year career, he has worked with, for and led such companies as: Facebook.com, Participant Media, Glam Media, Amazon.com Comcast Cable & Interactive, HBO, Lycos.com and many others.
He has just created a Beachball Media (www.beachballmedia.com), a joint-venture partnership with boutique agency Me+Bond (www.meandbond.com) to build a global, digital practice that leverages best-of-breed partners to create and execute on best-ofbreed ideas. The company has just won a $2.5M global campaign with one of Australia’s leading energy companies, has done all the marketing behind ‘Cowboys & Aliens: The Kids” and is pitching brands across the globe.
Other companies he holds partner, management, Board or GM roles in are: Orbit Media Group, a revenue generation and business accelerator; MyHeartwill.com, a social legacy network; Adams/Kearney, a film, TV and interactive production company; This Magnificent Life, an online luxury magazine, The Global Poverty Project where he sits on their Global Advisory Board.
Recent projects include: “Cowboys & Aliens: The Kids,” an interactive children’s storybook App published by his Orbit Media Group and benefiting Starlight Children’s Foundation. “Sam The Biggest Fire Truck,” an interactive iPad App which Adams wrote for his son and social gaming company, “Pay For Play.”
Born and raised in Pennsylvania, Chris graduated from the University of Denver with a double-major in English Literature and Mass Communications. He received his MFA from USC’s School of Film and TV and his MFA/PhD with honors from USC’s School of Professional Writing, pursuing both degrees concurrently.
Chris lives in Brisbane, Australia with his wife Sharon and their son, Cooper and is an avid surfer, writer and reader.
chrisMsimon, (AKA Chris Simon) of Bracket Boys and chrisMsimon YouTube channel is often asked about his 18 illustrious digital years, including multimedia work that inspired The Rolling Stones and Gorillaz; and foundation work for The Telstra mobile media hub, WotNext and launch of their ADSL Broadband. Chris also has a full page editorial in the Ad News 75th Anniversary Book published in 2003 on Great Moments in Australian Advertising. He is a 4G Samsung Smart Phone user and collaborates daily on new content worldwide.
Craig co-founded the white agency in 2003, quickly establishing it as one of Australia's preeminent interactive agencies. In the six years since launch white has won numerous creative and business accolades built on a foundation of innovation and world class digital work, working with some of Australia's largest and most successful brands.
Craig's experience across publisher and agency-side, and subsequent exposure to a diverse range of organisations' marketing objectives, provides a unique insight into the capabilities of digital in meeting a client's business challenges and ensures digital becomes the gateway between business, marketing, customers and prospects.
Prior to white, Craig's experience has been extensive and he is one of the longest serving internet specialists in Australia. Beginning at Ozemail in 1996, Craig was promoting the positive changes the internet could have for marketers long before companies had even dipped their toes into the water. From Ozemail Craig moved to Yahoo! where he was one of the first in the local team for the global internet success story, leading the sales team with passion and creating successful strategies for marketers.
Damian has over 15 years experience in the communications and marketing field in both Europe and Asia, most recently as Regional Director of Digital and CRM with Arc Worldwide, based in Singapore. He joined MassMedia Studios in 2007 as Managing Director for Traction.
Prior to this he was working as Managing Director (Singapore) and Regional CRM Director (APAC) with Profero, and spent five and a half years with Wunderman in SE Asia as Client Services Director and Strategy Director for SE Asia in the Philippines and Singapore.
This experience has given him a wide-ranging experience in all aspects of digital and direct communications at both national and international levels across multiple channel and communication fields; both B2B and B2C.
He has worked on campaign planning as well as direct and digital strategic development for numerous clients, including multinationals such as Microsoft, Diageo and Canon. A key focus has been on the automotive and the communications field as well as consumer accounts such as McDonalds, SKII, Citibank and Hewlett-Packard.
Darko Tausan is the owner of Commercial Translation Centre, based in Australia and with offices in Ireland and the UK. After graduating from RMIT (Interpreting /Translation), whilst working and studying Psychology (BBSC, LaTrobe University), Darko Tausan started Commercial Translation Centre in 1987, with a focus on translation for commerce and business.
Responding to rapid increases in global volume demands in the translation industry, he started Pacific Rim Translations in 1997, opening global translation offices in Malaysia, Japan, Thailand and Shenzhen. Product and Sales Documentation in 12 languages was published for print and internet at rates of up to 4 million words per language per year.
As a leader with over 2 decades of experience in senior management roles in the translation and localisation industry, Darko Tausan has been in the forefront of Computer Aided Translation (CAT) technologies in the Pacific Rim Countries.
Darren has over 15 years experience in global FMCG marketing and the digital arena.
Brand management roles in both Australia and Europe highlighted the opportunity for brand engagement in the digital arena and mobile.
Establishing Creative Licence Digital in 2007, the focus has remained on bringing brand and mobile together, successfully working with blue chip brands like Mars, Roche, Westpac, and Hilton.
As a result, Creative Licence has enjoyed enormous consumer and B2B success, including one consumer application going #1 in 13 markets on the iTunes App Store and many other success stories involving FMCG field force tools, trade engagement programs and stunning consumer applications.
This mobile expertise, blended with consumer insight also led to the development and release of QuickerFeet, a leading edge location based services app for Australian retail.
David Higgins is the editor of News Digital Media's news.com.au website and a former editor of Fairfax's SMH.com.au site. David began his career with News Limited as a reporter for The Australian before moving to The Sydney Morning Herald in 1997. In 2007 he returned to News Ltd as editor of news.com.au, which has a monthly audience of more than 3.7 million Australians.
A Walkley Award finalist in 1997 and 2007, David has covered a variety of rounds, including technology, business and general news. He is a former Herald deputy chief of staff and was the founding editor of the paper's BIZ.com and Radar sections.
David holds an MBA from the University of Technology, Sydney and is a member of the PANPA Digital Advisory Committee and the Advisory Board of the Australian Centre for Independent Journalism. He is a frequent speaker at media industry events.
mediainquiries (at) newsdigitalmedia.com.au
When Deniz started out in digital communications, modems were the size of small cars and everyone “online” knew each other by first name. After 16 years of senior posts in some of the biggest international and local interactive agencies and running some of the largest digital accounts in Australia, the only thing that has not changed is his passion for this medium.
Deniz feels equally at home with a leftfield consumer campaign as he does with the most sophisticated end-to-end business solution, and is fluent in the languages of business, marketing, creative, technology and account services. Deniz’s unparalleled digital strategy expertise joined with his strong involvement with all areas of business allows him to cover accounts from all angles and deliver best of breed innovative digital communications strategies to his clients across the web, mobile and social media channels.
Deniz has joined Webling Interactive as a founding partner in 2004, and small digital agency that started in a lounge room is now one of the top specialist players in digital space in Australia, with a focus on exceptional brand experiences via online, mobile and social media.
A shortlist of clients Deniz has worked with include: Microsoft, MasterCard, Coles, HSBC, CCA, Wizard Home Loans, Optus, ABN Amro Rothschild, ING Insurances, CommSec, Ferrero, Fuji Xerox, Telstra, Toyota, Sydney Opera House, Movie Network, Arnott’s, KIA, DHL, Channel 7 and many more.
In her current role as Director of Complete the Picture Consulting, Marisa provides applied business research, strategy and analysis to businesses in the mobile, other digital, new technology and services industries. Marisa has been involved in designing, implementing and managing research projects that provide real insights for clients in these industries for almost 20 years.
She has been the author and co-manager of the AIMIA Australian Mobile Phone Lifestyle Index Survey (AMPLI), since it was first established 7 years ago. She also instigated Australia’s involvement in worldwide initiatives like the Worldwide Mobile Data Survey.
Her practical experience is complemented by a Doctorate in the area of forecasting demand for break through products and a Masters Degree by research in the area of branding. She is also a visiting research fellow at the University of Adelaide.
Marisa enjoys sharing with others the insights and case studies that are the result of her work (and life!) experiences. She has presented at local and international industry and academic conferences and workshops, and been published in a range of different journals.
Gabby Shaw is Research & Strategic Lead in ABC Innovation. She has worked in media related research for 12 years. Prior to joining the ABC Gabby worked as Research Manager for a global research company specialising in media analysis and has also worked as a writer, TV production manager and a private investigator.
Gabby leads research and strategy for the ABC's Innovation division, which is all about extending the ABC's reach using new technologies and platforms. Gabby's focus is on understanding the shifts taking place around new technology and media consumption to ensure the ABC continues to develop content and services that are relevant to today's audiences. Gabby works across audience and industry research and analysis, policy and funding, and scoping and management of new technology projects.
Geof joined Alcatel in 1994, bringing with him over two decades of telecommunications experience. He has held a number of senior positions across APAC marketing and business development, supporting IP based broadband transformation and application advancements across the region.
Geof is well known as one of Alcatel-Lucent’s “futurists”, an expert and regular commentator on the high speed broadband enabled services, applications and new business models emerging globally.
He is a member of the Australian Senior Leadership Team. His current responsibilities include leading its engagements into the Retail Service Provider market – an emerging eco-system growing out of the country’s Digital Economy and national broadband network developments. Geof regularly engages with and consults to various government agencies and other industry sectors in areas including broadband (fixed and mobile), convergence, the media, telecommunications regulation and policy.
Geof is also a board member of a theatrical production company based in Hobart, Tasmania, and holds a Bachelor of Electrical Engineering from University of Technology Sydney.
Prior to joining Alcatel-Lucent Geof has held a number of engineering, design and product management roles across electronics, telecommunications and software development, and has also held the position of Risk Manager for a major defense project.
Guy is the Founder and Director of The Project Factory, a cross-platform digital entertainment company, and National President for AIMIA.
Guy has been working in digital media since the late 80’s which means he could build a Commodore 64 game if you wanted. He has worked for the BBC, FOXTEL, BigPond, The Guardian, Channel Nine and ACP Magazines, FoxKids, Penguin Books.
He has spoken at, and chaired, conferences in the US, Australia, UK and Europe. His experience covers cross-platform film and television production, multiplayer online games, virtual worlds, mobile and social media.
Guy has been on the judging panel of BAFTA's interactive awards in the UK, the Webby’s in the US, and the World Summit Awards.
A prolific blogger, Ian Farmer's energy and passion are evident in his ability to interpret future trends in digital and develop innovative marketing campaigns around them. As the Digital Strategist at leading Digital Agency Webling Interactive, Ian constantly has his eye on the latest trends and his ear on client needs. Prior to joining Webling, Ian founded Frontiering - a boutique marketing consultancy practice focused on new and emerging marketing strategies. An extended career with the Mars Group saw Ian in a number of roles across IT, marketing and business development. Ian’s work has taken him across the Asia Pacific region, where he has studied cultural interactions and social behaviour. Ian is the co-founder and director of online gourmet food website Gourmet Shopper.com.au.
Previous speaking experience:
- Social Media and the conversational web (Melb, Bris, Syd) 2008
- Knowledge Management Australia 2008 - Melbourne July 2008.
- Topic: Personalised Knowledge Discovery
- User-centric Web 2.0 conference - Sydney June 2008
- Topic: Building Successful Online Communities
- Ad-Tech Shanghai 2006
- Digital Marketing Summit - Sydney 2005
- MASTERFOODS Case Study
Her expertise is in digital publishing, but more specifically in building active digital communities, which maximise the capabilities of web 2.0 technology.
beautydirectory, launched in 1999, was a world-first online media resource, providing constantly updated information for beauty journalists in Australia and New Zealand. Its cutting-edge premise and information-delivery systems were recognised on the international digital stage when the site was awarded an Honoree commendation in the Webby Awards in 2007.
beautyheaven, a consumer version of beautydirectory, was launched as a non-commercial test site in 2005 and was relaunched as a commercial vehicle in 2007. It is now the most highly visited independent beauty-specific website in Australia and has a highly active community who visit daily to chat in forums or comment on fresh, daily content.
Via beautyheaven and beautydirectory, Jackie has become a highly visible innovator in the Australian beauty industry, with the establishment of beautydirectory's Star Awards, 5 years ago, which celebrate beauty journalism and PR; the introduction of regular seminars for the beauty industry on online developments relevant to its future business; and acting as a consultant to the industry on issues specific to growth in the digital domain.
She was recently invited to become a member of Australia's 'Online Divas' and was also proposed as one of the country's 50 most influential women in the digital media industry. As MD of Directories Group, she leads and mentors a team of 14 talented women, all committed to supplying the best that the web has to offer to the beauty industry.
Outside of the office, Jackie is a mother of four, a very part-time aspiring actress and can't live without Iyengar Yoga.
Topics include but are not limited:
- Tips to build a successful online community
- Women at work - the benefits of being a flexible employer
- How marketers can benefit from digital media
James is a passionate 'user experience' advocate and helps businesses to improve the way that customers experience their brand through technology user interfaces. His interest lies in making technology more usable and is an active social marketer, professional speaker and writes his own blog (www.UsableWorld.com.au) on the subject.
His user experience consultancy, ObjectiveDigital.com provides cutting edge User Centred Design, Usability Testing and Eye Tracking services.
James holds an MSc in Organisational Psychology from Macquarie University, and is an honorary associate, guest lecturer and masters supervisor for the University of NSW and Macquarie University. In addition, he is a member of AIMIA's Customer Experience industry group.
Jamie is the Managing Director and one of the company founders. He brings extensive experience in online advertising and business development from key roles at some of Australia's leading online players.
Jamie spent three years at LookSmart in product development and search analyst roles.
After leaving LookSmart he joined SEEK, where he managed its online marketing activity and key alliance partnerships. Most recently Jamie was at Optimedia where he established the agency's search marketing offering and implemented campaigns for clients such as NAB, Telstra, Sensis, Qantas and the Victoria Government.
Jamie's role at CLD includes sourcing and acquiring new business, in addition to leading the strategic development of the business.
Jennifer Wilson is a Director of The Project Factory (a multiplatform media company), teaches Multiplatform Content for the Australian Film, Television and Radio School and Transmedia for MetroScreen; lectures in mobile and convergent media for the University of Western Sydney and has taught on the Asia Australia Media Emerging Leadership program (AAMELP). She is member of the Screen Producers Association of Australia and has authored two white papers for the film industry aimed at helping screen content producers understand how and why to get more engaged in the digital space and looking at copyright and piracy issues. In 2008, Jennifer co-authored “The writer’s guide to making a digital living” for the Australia Council for the Arts.
Jennifer is fascinated by the intersection of creative concepts, their technical implementation and the commercial reality that underpins this in the digital space. More than cross-platform – the intelligent exploration of how to generate engagement on the third and fourth screens (computer and mobile) through social, play, story, sharing and interactivity. She is passionate about mobile as the ubiquitous screen; the rise of semantic understanding; the permanent change the social media has made to our sense of connection; and the need to find engagement at the heart of every interaction.
Jennifer sits in on the board of AIMIA and chairs AIMIA’s Mobile Industry Group.
In her role as Founder and Managing Director of CarbonBlack Jodi is responsible for the ongoing corporate and strategic development of the company. During her tenure the company has successfully secured the necessary agreements within industry for launch, established alliance partnerships, completed technology implementations and marked milestones associated with dealers and registered tyre purchasers.
Jodi has an extensive background in strategic business development, marketing and online business.
Previous roles include consulting positions with McKinsey & Company, Capital Market Risk Advisors, UNUM Life Insurance Company and Aetna Life & Casualty. Current entrepreneurial roles are held with USAGateway as an international business advisor and Co-Founder and acting COO of Adage, Australia's leading careers centre and job board for mature age professionals. Jodi is also advisor to New York based myBlueZebra, an innovative provider of Voice over Internet Protocol (VoIP) to consumers and global directories companies.
John Allan is the chief executive officer for truelocal.com.au - News Digital Media's online business directory. John was appointed to the role in January 2008 to oversee the expanding operations of truelocal.com.au.
He was previously general manager of Media Integration for News Limited Community Newspapers. Prior to joining News, John was the group publishing director at The Federal Publishing Company (FPC) where he led the editorial, marketing and sales units of FPC newspapers across NSW. From 2002 to 2005, he was managing director of Viamedia overseeing the
magazines, promotions and books unit throughout Australia. Prior to Viamedia, John led sales for Fairfax.
After moving to Soap Creative from Satchi & Saatchi at the beginning of 2008, Josh is now the Digital Producer across key Unilever brands - Lynx, Rexona and Streets and conducts digital strategy and production for Ubisoft games both locally and in Europe.
Jye Smith is the Digital Strategist for Weber Shandwick and is responsible for creating and leading digital communication strategies across Australia. Previously to this he was the Head of Social Media for Switched On Media.
Katie is a digital evangelist and creative strategic thinker specialising in defining the role for brands in the digital channel and designing integrated marketing communication plans.
For the last twelve years she's worked both on the creative strategy and immersive integrated communications for some of the world's leading brands including Coke, Commonwealth Bank, Telstra, McDonalds, Kellogg's, Pepsi, GSK, and YUM!.
She's a graduate of the University of Adelaide, majoring in Media and Cultural Theory, her blog “Get Shouty” recognized in Ad Age's “Power 150” and she has published and presented her thinking over the world. In a previous life, she has five years experience in the media as a publicist, broadcaster, script writer, and producer. In addition to being able to speak about herself in the third person she's steered a couple of recording artists and record labels to fame and glory
A big believer in contributing to the knowledge base she's a founding member of Interesting South and the convener of the Sydney chapter of Planning For Good.
At Creata, Katie was the Global Creative Strategist, responsible for the digital definition of the Happy Meal brand globally and the construction of fantastic user experiences on a site created to engage children and their parents in 14 languages.
Katie created and managed the digital department at bellamyhayden, Australia's most awarded communications strategy agency, and was responsible for the digital engagement and media strategy across their portfolio of clients.
Katie is currently the Strategy Director for the White Agency.
Ken has a background in mechanical engineering and computer science. He has worked extensively in railways, in the mining industry and conducted research in teleoperation and mobile computing. He is currently developing web services including VotApedia and developing interfaces for teleoperating mining equipment. Ultimately mining may be controlled from virtual worlds like Second Life.
Mark has 15 years of experience in the media, communications, technology and entertainment sectors. His clients are involved in the financing, creation and commercialisation of intellectual property. They include international and local media and technology companies together with film, television and music industry participants.
Michael Henderson is the Chief Executive Officer at DEC Communications (DEC) - a full service public relations consultancy specialising in corporate, digital and consumer communications. Michael is also Practice Director of the Agency’s Digital Media, Telecommunications and Technology division.
Michael is a highly accomplished executive with extensive management and strategic communications experience across a range of industries including technology, digital media, entertainment, telecommunications, consumer, FMCG, Banking & finance, professional services, automotive, healthcare, education, and not-for-profit.
He provides senior public relations counsel to clients in the areas of corporate affairs, issues management, stakeholder communications, media and analyst relations. Michael drives DEC’s social media and digital communications services, which assist clients to manage their online reputations and engage audiences across multiple digital channels.
His client experience includes some of Australia’s foremost brands – Electronic Arts, Darrell Lea, Macquarie Group, Pacific Brands, Pedigree, MARS, Kellogg’s, George Weston Foods, Google, YouTube, Intel, BlackBerry, NRMA/RACV and Lexmark. Michael has developed and managed strategies that span multiple markets including Australia, New Zealand, Asia, the UK and North America.
Michael is highly passionate about furthering the development of the PR and digital media industries in Australia. He is a long-term member and has held several representative roles for the Public Relations Institute of Australia, and is a judge for the annual AIMIA Awards – which showcase digital media innovation in Australia.
Michael Kordahi is a Developer Evangelist for Microsoft Australia. He has a strong background in web development and now focuses on working with passionate early adopters of Microsoft’s emerging web technologies.
If you stare deep into his eyes for long enough, you’ll likely see the lovingly warm glow of the Silverlight logo embedded deep in his pupil. He also spends his days in the land of Windows Live, WPF, ASP.NET and Vista Media Centre development.
He also blogs regularly over on delicategeniusblog.com and spends his non waking hours dreaming of taking photos and slaying the bad guys over on Xbox Live.
Neil Ackland, MD of SoundAlliance, is a pioneer of niche social media, understanding how to communicate and engage with a target audience, and blending this with commercial savvy to convince leading brands to engage with their audience.
Neil joined Sound Alliance during its start-up phase in 2000, when it was running a single site, inthemix. Combining his love of music, the internet and the sales and marketing skills he picked up after years in the events business, Neil soon developed the commercial arm of Sound Alliance and expanded the company’s properties to include FasterLouder (2004) aimed at rock music fans, and later SameSame (2006), an online destination aimed at the Gay and Lesbian community.
Under Neil’s leadership, Sound Alliance, which started out as a great way to enjoy new music, get tickets to gigs and meet new and interesting people; has grown to be Australia’s largest independent online publisher. He has been a key creative force in driving the expanded SoundAlliance portfolio and continuously seeks new opportunities for Sound Alliance either in online properties or building on the successful model they have created.
Since Nick ran his first webcast in 2000, he has managed several hundred webcast productions for most of the top corporates in Australia. Nick was an Account Director for a leading healthcare advertising agency in London for 5 years, winning two Gold Medals at the Pharmaceutical Marketing Awards for Direct Mail campaigns.
Nick joined Viocorp in 2005 and is dedicated to the principle of "stress free" Internet broadcasting. He firmly believes that the company's "Viostream" platform will, at last, make it viable for clients to publish their own digital media easily. With both the drive and experience required to truly illustrate the latent benefits in rich media, Nick has a real understanding of the key factors surrounding Internet Broadcasting. Nick can dispel most myths surrounding the implementation of digital media publishing within an organization or beyond.
After completing a Bachelor of Graphic Design with a major in Advertising, Nick spent 11 years working in some of Melbourne’s most prominent advertising agencies, including J. Walter Thompson, Grey and Young & Rubicam. In 1999, he left mainstream advertising and co-founded Sputnik Agency, one of Australia’s first online agencies. Although digital advertising was in its infancy, Nick was excited about its potential and seemingly endless possibilities. His passion for advertising, design and the digital realm continues today and he has spoken at a number of digital conferences and regularly comments on the industry to the trade press.
Over his career, Nick has worked with a wide range of national and international clients. Just some of the names include Nintendo, Miele, Converse, Cadbury Schweppes, SEEK and Hewlett Packard. He can be credited for a swag of awards, among them Gold and Silver Folios, an AWARD Pencil and an impressive collection of MADCs, and has been called upon to judge many industry awards.
Nick’s claim to fame is that he can sing the theme song to the TV show ‘Flipper’ in Dutch.
A Professional Geek for Microsoft, Nick has over 21 years of IT industry experience in a variety of sales, technical, management, semi-marketing and strategic roles. Excellent presenter, prolific communicator and closet workaholic.
Online since 1987, working with the Internet more years than there have been browsers, I have a strong belief that the current revolution of connection, collaboration and communication is going to have dramatic and unforseen effects on the human condition.
After a 6 month sojourn from the industry, I've seen the world from a different perspective: and have joined Microsoft as I think the software company has the best chance of being at the cornerstone of the forthcoming revolution of technology.
Known as a dynamic presenter of technology to all sized audiences, I love to inspire people by showing them "shiny new things" that will change their life, organsiation, community and business.
My "life ethos" is to be a catalyst in melding technology with people and organisations. A strategic integrationist; a communicative technologist; a modern day renaissance man with an eye to the future of all things digital.
Oliver draws on a background in psychology, experience in usability and understanding of mobile technology to identify key issues for client business strategy, and customers, and to recommend & design solutions. He has a wide range of experience evaluating and improving the end-to-end customer experience with mobile devices, portals, applications and content. Oliver has consulted to clients such as; Hutchison, Optus, Telstra, ninemsn, ABC, and RPO.
As part of the local mobile industry Oliver is playing a key role in the design and project management of the Australian Mobile Phone Lifestyle Index, which looks at mobile content usage in the local market, a project on behalf of the AIMIA Mobile Content Industry Development Group. He also co-hosts Mobile Monday Sydney, a mobile focused networking night.
In addition, Oliver is a judge, author and speaker on the mobile customer experience.
Peter Birch leads 4th Screen Advertising, the mobile advertising arm of Mobile Embrace Ltd.
4th Screen Advertising is one of the fastest growing premium mobile advertising networks in Australia, delivering targeted advertising solutions that run on the biggest and best mobile applications and mobile websites here in Australia and around the world.
Prior to joining Mobile Embrace Peter held a number of senior management roles within the digital arena including Head of Digital Sales at the MCN (Multi Channel Network), Head of Digital at Network Ten and 15 years at ITV, the largest commercial television network in Europe, where he was Head of Interactive, running their Mobile, Interactive TV and Enhanced TV sales arms.
At the forefront of mobile marketing and advertising in Australia, Peter has a unique blend of experience spanning TV, Online, Mobile and Interactive sales.
Peter has held a variety of management, product management and sales roles in online and print media over the last 20 years.
Peter is the CEO of Corvus, a boutique consultancy helping businesses increase profits, customer acquisition & conversion rates and lift business operations efficiency.
Previously as CEO and co-founder of Life Events Media (publishers of the Quotify.com.au information and referral network) Peter was responsible for company's product, sales, and marketing strategy and execution. Launched in
2006 Quotify directly connects consumers searching for quality trade professionals with companies searching for consumers. The consumer proposition is based on choice and is enhanced with a closed loop rating system
Prior to founding Life Events in 2006 he held numerous positions with Yahoo! Australia & NZ. As Head of Search Peter was responsible for the local development, monetisation, distribution and marketing of Yahoo! Search and the Yahoo! Local Search.
Prior to joining Yahoo! in 1999, Peter worked with a variety of Australian print publishers in roles as Publisher and Sales Manager.
Peter Davies heads up the Australian operations of Adconion Media Group, managing the company’s two Digital Distribution Platforms (DDPs): Adconion Direct and Joost. He oversees a team of over 70 full time employees based in Sydney and Melbourne.
Davies has established a reputation as one of the smartest guys in the digital industry. Starting his career in sales for traditional print publishing firms, Peter was quick to cotton on to the potential value involved in connecting print assets with emerging online initiatives.
Throughout his career with Pacific Publications and 9msn, Peter has connected advertisers with content concepts that would provide innovative and unique response mechanisms. Amongst the many benchmark integrated properties he has launched, Peter is particularly proud of those developed for St George, Proctor & Gamble and Dolly Club.
The digital industry has changed greatly since Peter first entered the market. What was once considered a ‘nice to have’ adjunct is now core to any good marketing strategy. Concepts that were considered highly radical such as behavioural targeting or real-time optimisation have become mainstream language and the continued convergence of services, technology, people and process is creating a whole new breed of integrated organisation, of which Adconion is a leading example.
Yet some things remain absolutely fundamental and do not change. For Peter this includes a strong emphasis on the importance of service, even at a time when certain aspects of the supply side business are headed toward a commodity trading model.
According to Peter, the Adconion DDP teams for both Adconion Direct and Joost, exceed all expectations when invited to the table with the agency, the brand/advertiser, publishers, tech and content teams. In his experience, working this way always produces results that exceed expectations.
“It is only with superior client service levels that you secure a seat at that table and I’m immensely proud of how integral the Adconion teams have become with many of our clients. We add value at every step of the relationship and we never take a transactional view. The instant we do that, we’re obsolete.”
Peter Noble is CEO of Citrus, a digital agency which provides a full suite of interactive services including digital strategy, creative web design and development, user experience, branded eCommerce, relationship marketing, and analytics and optimisation.
Peter has 18 years experience in sales and marketing, and over the last 10
years has developed specific expertise in the digital marketing arena including email communications, branded eCommerce, website analytics and site optimisation.
Peter's expertise in developing digital marketing strategies has resulted in numerous industry accolades including an AIMIA Award for Best Online Retail for Sportsgirl, an ADMA award for STA Travel, and a Global Internet Advertising Campaign Award for Tourism Queensland.
Prior to Citrus, Peter headed up the Trade Services division of Dun & Bradstreet (D&B), managing the Australian/NZ sales team. He was also involved in the development of D&B's online products in the early days of the internet.
Peter has a Bachelor of Business (Marketing) from Monash University. He is a member of ADMA and the ADMA Digital Council, Australian Marketing Institute (AMI) and the Entrepreneurs Organisation (EO).
Peter Sjoquist has worked in television, film and the live event industry for 40 years starting at Channel 7, Granada TV, ITC Entertainment, General Cinema Corporation and the Nine Network.
Peter was involved in the Voyage of the Damned, The Boys from Brazil, The Eagle has Landed, Capricorn One, the Royal Charity Concert for the Queen, opening of the Sydney Entertainment Centre, Narara Festival, Crocodile Dundee, opening of the Bicentenary and Ferngully – the Last Rainforest. He acted as Co-Producer for the entertainment at several high-profile sporting events, and as Producer for television specials for John Farnham, Boy George, Cliff Richard, Mick Jagger and Bob Dylan.
He was Co-Executive Producer for the movie The Phantom and was responsible for producing the television coverage of the Opening and Closing Ceremonies for the Sydney 2000 Olympic Games.
Since 1988, Peter has been Executive Producer of Rock Eisteddfod Challenge®, in 1998 he and his wife initiated its rural sister event, Croc Festival® and in 2004, J Rock™ was launched for primary schools. These events have stretched to New Zealand, UK, Germany, UAE, Japan and South Africa with 100,000 students on stage each year.
Peter is also Executive Producer of the Webby and W3 Award winning www.skillsone.com.au, a multi-media digital platform produced by The Australian Channel to elevate the status of trades, promote excellence in RTO’s and excellence in trades teaching.
In 2008, Peter launched Teachers TV Australia to promote good teaching practise in Australia.
In 2001, Peter was awarded the Social Entrepreneur of the Year award by the NSW Benevolent Society, and in 2003, the Centenary Medal for his work with Indigenous education, youth affairs and Croc Festival®. Peter became a Member of the Order of Australia in 2004 for service to the visual and performing arts to youth through Rock Eisteddfod Challenge®, Croc Festival® and the community.
Rachel is among the most prominent of Australian experts on online and mobile media. Her professional background encompasses film, television and new media production, IT and telecommunications.
For the past decade Rachel has been working with enterprise clients implementing streaming and downloadable media solutions, for major clients such as BigPond and News Limited.
Through her consulting business Handshake Media Rachel has worked on large projects reviewing digital content usage in government, as well as government broadband policy, and government funding policies for film, television and new media.
Rachel has also been a member of the Industry Leaders Group for the Digital Content Industry Action Agenda, and a member of the Working Party on Innovation in the Film and Television Industry, which established FIBRE, a pioneering broadband service for the film and television industry. She is a judge of the International Emmy Awards and the Digital Emmy Awards, and has also chaired the judging of the AIMIA Awards. In 2008 she was a delegate to the Australia2020 Summit.
Rick has over 15 years of experience in digital creative, specializing in exceptional brand experiences for the web, mobile and social media.
As Creative Director of Webling interactive, Rick has helped deliver a diverse portfolio of mobile, viral and social media strategies and executions for brands such as Coles, Channel 7, ING, Commsec, Palmolive, Random House, CCA, Movie Network and Ferrero Australia including the Tic Tac Shake & Share App; a mobile-driven viral campaign with over 1.6 million downloads worldwide and growing.
Rick's primary aim is to find relevant and effective ways to engage, surprise and delight consumers and fully exploit digital’s ever growing potential to build and grow successful brands.
Spencer has been an Executive Director and the Chief Executive Officer of Daemon Group since 2003. Prior to founding Daemon Group, he was Senior Vice President, Global Marketing and Interactive with TMP Worldwide and before that, Global Head of Marketing for Michael Page International
To read some of Richard’s insights into the online environment visit:
About TWO Social
TWO Social is a social media business which works with companies and organisations to better understand the social web, plan how they can best engage with the medium and how to track the real rewards and ROI from this.
Riges Younan is founder and CEO of 2Vouch, a social recruiting company. He is a career recruiter with over 12 years of experience in executive search and recruiting; and has been responsible for 5 successful start-ups in Australia, London and New York.
Riges is an expert in employee referral programs and has a passion for using technology to efficiently drive talent sourcing.
Roger Bolton is a visual effects veteran with ten years experience in post production and whose list of feature film credits include "Lord of the Rings", "Kingdom of Heaven" and "Charlie and the Chocolate Factory". Roger has worked as a visual effects supervisor, senior flame operator and lead compositor in Australia, Singapore, New Zealand, India, the Netherlands and the United Kingdom. A complete VFX Bio and showreels can be viewed at my VFX Website http://www.rogerboltonvfx.com
In 2006 Roger joined the UK's multi-award winning "Inside-Us-All / Pixel Addicts" team, voted world's best VJ's twice in a row by DJ Magazine UK and worked with them for three years on immersive visual installations across the UK and Europe before returning to Australia in 2008. In 2005 Roger founded CoreMelt LLP in the UK to commercialize some tools that he had created for live visuals motion graphics, after two years this became a full time endeavor and Roger founded CoreMelt Pty Ltd as an Australian company in Dec 2008. CoreMelt Pty Ltd now has four full time Directors / Contractors and operates as a virtual company with software development in both Australia and Germany.
CoreMelt Pty Ltd has a studio in Sydney, Australia and sells their products worldwide through the internet and resellers in the US, UK, Taiwan and Japan, exports currently comprise 97% of our total sales. Roger has also just recently diversified back into content creation and production and opened CoreMelt Studios Pty Ltd as the in-house post production and immersive visual installation sister company of CoreMelt Pty Ltd.
Sam Smith heads up the Australian operations of RedLever, a wholly owned division of Adconion Media Group. Red Lever is a global production studio which oversees the design and implementation of content funding, development and distribution strategies for brands and their agencies.
A passionate advocate for brand engagement, Sam’s interest in creating unique branded content started when he was Business Development Manager for the Buchanan Group, where he was instrumental in the now globally recognised “Brand Power” platform.
Prior to joining RedLever and the Adconion Media Group Executive team, Sam was the Commercial Director for content solutions business TCO, where he capitalised on his years of experience with Yahoo!7. As the Sales Strategy Director for Yahoo!7, Sam drove the commercialisation of content, trade marketing, creative services and sales strategy. His unique combination of the Seven Media Group’s assets saw Sam engineer a groundbreaking go-to-market media package for the 2008 Olympics.
Sam’s understanding of how to combine and leverage the best practices of broadcast and digital networks is further rounded out by his time spent leading the sales team for ninemsn. As the National Sales Manager, Sam was instrumental in devising and delivering content rich campaigns that spanned audiences online, on-air and print.
Throughout his career Sam has continued to test his theory of ‘magnetic content’ with online broadcast. During his tenure at RedLever, this has been further refined and proven, working with brands such as Sprite, Johnson & Johnson, Landrover and Tourism Australia. Where the invasive interruption based models are waning with consumers, the strategies developed by RedLever continue to engage consumers in ever increasing numbers.
Visit www.adconion.com/au or http://www.redlever.com.au/
Scot Ennis is one of the Co founders and directors of Switched on Media, Australia’s leading search and social media agency. He has delivered improved business results via Search and Social Media for the ABC, Flight centre, Cochlear, Virgin Music, Canon, Paypal, NRMA and a plethora of other businesses across a 10 year career. Prior to Switched on Media, Scot spent 5 years in brand marketing at P&G and 2 years as the Senior Marketing Manager for eBay.
As CEO of BlueArc, Scott combines strategic business and financial acumen with a passion for digital technology.
Scott fosters a culture of creativity and collaboration at BlueArc to inspire innovative digital solutions for BlueArc clients across a range of industries including Retail, Construction, Media, FMCG, Not-for-Profit and Tourism.
Passionate about using technology to deliver real business value to clients, Scott provides thought leadership in the areas of digital strategy, web content management, ecommerce and online marketing.
With over 20 years experience in digital communications and the technology industry, Scott has contributed to the success of multinational companies, including Microsoft. As Director of Microsoft OEM Business, America’s (North & South) and South Pacific Regions, Scott implemented innovative business development programs which ensured the consistent and long-term growth of the business in more than 20 countries.
Prior to Microsoft, Scott worked for Lotus Development, UK Regional Headquarters, in a variety of senior management roles across sales and marketing.
Scott is a former NSW Board member of the Australian Interactive Media Industry Association (AIMIA) as well as the past Vice Chairman on its Industry Development task force.
Simon is co-founder and Managing Director of Portable, a digital studio with offices in Melbourne and New York. Portable has grown to be internationally recognised as one of the most innovative companies in its field, creating products such as the Portable Film Festival, the world's leading online film festival, and Portable Shops, an online e-commerce service for fashion designers. Clients include Adobe, Getty Images, Red Cross and the AFL Players Association.
Simon is the National President of the Australian Interactive Media Industry Association, the country's digital peak body. He is also a judge and Australian Ambassador for the US based Webby Awards, the Oscars for online. Simon sits on the board of Design Victoria, the Victorian Government initiative to promote design in industry. He has been recognised as one of Australia's leading entrepreneurs under the age of 30 by Anthill Magazine.
Stanislav Bondjakov is ConsumerVisions’ principal research consultant. Stanislav has over 10 years of experience in the market research and digital media industry, having consulted to the Australian Government, Victorian Government, Local Government, Melbourne Convention & Visitors Bureau, Kraft Foods, Visa International, Metlink, Medibank Private, and many other organisations.
ConsumerVisions is a digital media research agency, offering full-service market research services, including qualitative and quantitative. More specifically, key focus of ConsumerVisions is in helping organisations take their digital offering to the next level.
Through careful evaluation of organisations’ target markets’ needs and expectations and the business goals and requirements, ConsumerVisions provides strategic recommendations for launching a website, a mobile application, or a piece of software. This is aided by the provision of Information Architecture maps and mock-up designs to assist in findings presentation and understanding.
ConsumerVisions’ senior consultants add a personal touch to each project, by working closely with our clients to develop the study, and implement the findings, consulting on an on-going basis, and ensuring that the client benefits fully from the research.
• Customer experience journey research (touch-points);
• User needs analysis;
• Information Architecture and interactive design development;
• Usability testing; and
• Quantitative website measurement (through user ratings of KPIs).
For further information, please contact Stanislav on 0425 744 796, or email: Stanislav@consumervisions.com.au
Stephen O'Farrell was appointed Managing Director of Sputnik Agency in June 2008.
Sputnik is one of Australia's fastest growing and award winning interactive agencies. Established in Melbourne in 1998, the agency has since expanded to Adelaide and Sydney and today employs a team of over 80 staff. Clients include Google, Sanitarium, RACV, Tabcorp and GMHBA, plus several national and state government bodies to name a few.
Prior to his role at Sputnik, Stephen was co-Managing Director of The Furnace Melbourne, one of Australia's leading full services creative agencies with clients such as Cadbury Schweppes, Levi's, The Australian Grand Prix, Pacific Brands and Fairfax Digital.
Stephen started his career as a graduate trainee at DDB Melbourne and was soon transferred to the company's headquarters in the United States. With DDB and Euro RSCG New York, Stephen helped generate over $60 million in new business revenue and managed a range of local and international technology oriented businesses, including Philips Consumer Electronics, Lockheed Martin and Intel.
Stephen's areas of interest centre around digital communications and strategic marketing, particularly the role of social media and online video. His industry specialities include: FMCG (inc. alcoholic beverage); apparel; financial services; automotive; retail; government and not-for-profit. Having taken Sputnik from 35-to-80 people in just over 18-months, Stephen is also fascinated by management theory and organisational dynamics as they relate to the leadership of rapidly growing organisations.
Stephen is a sought after public speaker having presented at a range of conferences including:
- e-pharma, 2010 (the largest pharmaceutical digital marketing conference in the United States): “Social Media Therapy - a review of social media best practice in managing disease states”.
- Social Media Summit, 2009: “Social Media & Online Engagement; lessons learned from the most successful marketing campaign in history”.
- Going for Growth Summit, 2009: “Leveraging technology for top & bottom-line growth”.
- The Future of Online Video Conference, 2009: guest panellist.
- Monash University MBA Program, 2007 (Guest Lecturer): “Keeping sane amongst the Mad Men: a how-to guide on making it past 30 in advertising”.
- Levi's Regional Marketing Summit, 2006: “The Future of Advertising”.
For more information on Sputnik or to contact Stephen:
116-122 Chapel Street
Windsor VIC 3181
(03) 9692 6333
With his research and confidential consulting, Steven serves eBusiness & Channel Strategy Professionals. He is an authority on Australian online retail, including the behavior of Australian consumers, the sector's pattern of growth, Australian online retail technology adoption, and local retail practices across the entire customer life cycle, including marketing, merchandizing, and customer experience. A consistent theme of his recent research is the need to bury the funnel as a model of how marketing and commerce function, replacing it with a holistic understanding of the customer life cycle. From his base in Australia, Steven observes Asia Pacific trends, with a focus on China. His global research has addressed issues that range from content moderation to green marketing to global marketing management.
Before joining Forrester, Steven spent almost five years with the global, full-service public relations agency, Hill & Knowlton. There he launched and managed the company's digital PR offering in Australia. Prior to this, Steven's roles included editor of Australian Macworld and eBusiness editor of Marketing magazine.
Steven received an M.B.A. from the University of Technology Sydney, a graduate certificate in professional writing and editing from the Royal Melbourne Institute of Technology, and a B.A. with honors in economic history and industrial relations from the University of Melbourne.
Stuart has played an active role in the Telecommunications and Managed Services industry in Australia for over 15 years, working in various sales and sales management roles to provide managed IT&T solutions to business. Stuart previously held roles at Telstra and Dimension Data.
An award winning creative director with over twelve years experience in interactive advertising and online design, with an emphasis on 360° integration. Tim is the Digital Creative Director for Euro RSCG Australia.
Tim is the founding Director of Melbourne based 2 Sticks Digital Marketing.
Originally out of the wine industry, Tim moved into internet marketing in 1999. His online involvement since then includes both B2B and B2C orientated projects. In 2006 he was invited onto the speaking circuit for The Executive Connection (TEC), an international CEO coaching organisation. He continues to present to TEC groups across Australia and New Zealand on the topic of 'Digital Marketing'. In 2007 Tim formed 2 Sticks Digital Marketing to service a growing cross-industry demand for measurable online lead generation and Web 2.0 business level implementation. He holds a Masters in Business from Melbourne University and is a qualified Google AdWords Professional.
Tim O’Neill is the joint Managing Director of Reactive, a global digital agency that specialises in creating effective online strategy and solutions. Established in 1997 and employing over 75 staff, Reactive is solidly growing independent company.
Owned and operated by its original founders, Tim O’Neill is one of two joint managing directors who both remain actively involved in the day to day running of this highly awarded digital agency.
Tim’s fourteen years at the helm of Reactive have made him an expert in digital design and strategy as well as retail eCommerce, mobile and social media. His role also includes account direction and business development.
His career started in the technology industry at Sausage Software, back in the pioneering days of the company. The experience gained at Sausage has been invaluable in leading Reactive.
Tim’s passion for the internet encompasses both visual and technical spheres, with a commitment to providing robust solutions that meet business objectives, which also look great. Tim has vast experience with a range of clients, and has worked closely with clients such as British Airways, Tesco, STA Travel, Melbourne Airport and the Victorian Government.
Tim established Reactive’s London office in 2005, and returned to Australia after three years of success in the UK. Tim is currently on the Victorian Committee of AIMIA.
Tim is a polished and experienced public speaker. His previous speaking engagements include:
1. AIMIA V21 Conference – Inspiring trends in online retail – April 2011
2. ad:tech 2011 - What Is The Impact Of Social Content On e-Commerce? – March 2011
3.AIMIA Future of Digital - Can Australian brands use new technology to combat the rising tide of global online retailers entering the Aussie market? – October, 2010
4. Ad:tech 2010 - What Is The Impact Of Social Content On e-Commerce – March 2010
5 Advertising, Marketing & Media Summit – June 2010
6.Sales & Marketing in Travel Asia Pacific, Sydney – November, 2009
7.Web 2.0 for the travel and tourism industry – TTRA (Travel & Tourism Research Assoc) Europe Conference, Nice - 2007
8.Web 2.0 (and Web 3.0) for the travel and tourism industry - World Youth & Student Travel Conference, Istanbul – October 2007.
More information can be found at: www.reactive.com
Todd Lynton is Managing Director of Cisco Consumer Products in Australia and New Zealand. In his role Todd oversees the sales and marketing functions as well as business unit operations of the Cisco consumer products which include Flip video and Linksys.
Todd has more than 19 years experience in the consumer sector, having spent 12 years in management roles at Polaroid and Olympus Australia, and most recently as director of a premium lights company, Special Lights, where he was responsible for operations and a growth strategy for the wholesale and retail divisions.
He has a commerce degree in marketing and finance from the University of NSW.
Business Development Manager, Mobile Embrace - Working with Australia’s largest brands over the last 5 years in public relations, advertising and promotions. Well known in social media and new media circles.
Viveka Weiley is an interaction designer and visualisation geek with a background in virtual worlds. He joined the Creativity and Cognition Studios at UTS in September 2006 to begin research into tools for distributed creative collaboration in mixed real/virtual environments.
Viveka has been working in the interactive media industry since 1994, primarily in telepresence and online communities. In 2002 he co-founded Ping, a geospatial virtual reality company. He is past chair of Sydney ACM SIGGRAPH and a member of the formation committee for the upcoming SIGGRAPH Asia conference series.
Viveka sports a Bachelor of Design from UNSW CoFA, and a B.Sci in Information Technology with First Class Honours and the University Medal from UTS. He is inspired by the work of Peter Morville on findability, Don Norman on user experience and Edward Tufte on information design. More recently he has been stealing ideas from Mihaly Csikszentmihalyi, Paul Dourish and Bill Buxton.
Wendy Hogan was appointed Vice President & Managing Director of CNET Networks Australia in 2001.
In this position, she is responsible for CNET Networks Australia’s operations and directing the growth of its web site properties Builder AU (www.builderau.com.au), CNET.com.au, GameSpot AU (www.gamespot.com.au), ZDNet Australia (www.zdnet.com.au), Builder AU (www.builderau.com.au), TV.com (www.tv.com) and AppleSource (www.applesource.com.au). Wendy also manages the operations of CNET Direct which offers one-to-one marketing services and CNET Channel, which provides trusted on-demand product information.
Wendy joined CNET Networks Australia in 1999 working in various roles before her current appointment. Under her leadership, Wendy has grown of the company from a team of 5 to 65 full-time staff in 2008. Her strategy and direction has been instrumental in CNET Networks’ successful expansion in Australia. This includes the successful launch of CNET.com.au and GameSpot AU in response to the increasing demand by Australian consumers for localised content. CNET Networks Australia’s properties are the prime source of information and entertainment attracting an audience of over three million Australians per month.
William Mulholland has been working as a legal practitioner for over 8 years during which time he has acted for many SMEs and companies in the media sectors.
Before coming to the law he worked as a professional performer (with numerous stage credits to his name including the original Melbourne cast of “Cats”), political adviser, arts administrator and corporate head hunter.
As a commercial IP/IT lawyer, William uses his legal skills and knowledge to grow both his legal practice and professional speaking business. As a lawyer, he has assisted many clients deal with issues in the interactive media space as well as helping out with many commercial issues that face any business.
He has presented to AIMIA on the Legal Aspects of Online Media in Melbourne in late 2007 and was the MC at a similar forum in Sydney earlier in that year.
As an acclaimed and professional MC & Key Note Seaker, William draws on his eclectic background to inform, entertain and educate.
- IP Theft & Brand Protection … in the Digital Age
- The Brand, the Whole Brand & Nothing but the Brand - Protecting your most important business asset
- Surviving the Perfect Storm - Legal tips for dealing with the Global Financial Crisis
- Inspiring Business using Tips from Shakespeare to the Stage
- Contracts, Copyright & Confidential Information for SMEs
- Leadership Competencies for Modern Day Executives
- Powerful Presentation Skills for Managers & Executives
Willie Pang is the Head of Yahoo! Search Marketing for Australia and New Zealand. He joined Yahoo! Search Marketing in 2006 and was appointed to his current role in November 2007. He is responsible for the company’s operations throughout the region and brings a decade of experience to the role.
Willie has an outstanding record of success with the company and has helped drive the business’ growth and strengthen its network of advertisers in the region. Prior to becoming Head of Yahoo! Search Marketing, Willie was the company’s Sales Director for Australian and New Zealand.