How Australian retailers are transforming the e-commerce marketplace
Now in its sixth year, the AIMIA Retail Research Report has shown annual, exponential growth in the adoption rates across the board for interactive, digital and e-tail services.
Retailers are devoting increasing digital resources to their customers and to servicing them via digital means.
The research aims to give retailers and digital media professionals an independent benchmark by which to assess their own business priorities and opportunities in this space.
A joint initiative of Australia’s digital industry peak body, AIMIA, and the Australian Centre for Retail Studies at Monash University, the research aims to give retailers and digital media professionals an independent benchmark by which to assess their own business priorities and opportunities in the online space.
The 2014 report identifies key trends including:
- How retailers will be focusing their digital budgets
- What business leaders expect to be getting from online retail in the next 1 to 2 years
- How the focus on customer satisfaction and experience is shaping strategy and tactics
The 2014 report is free and will be emailed out to you. To request your copy, please complete the download request form.