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Building a Bridge to Customer Engagement Whitepaper

Building a Bridge to Customer Engagement Whitepaper

Published on 23 Mar 2017
Read the insights, challenges and future predictions for technology raised at the Think Tank in our 'Building a bridge to customer engagement' whitepaper.”
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Long live the unicorn!

Long live the unicorn!

Published on 23 Mar 2017
The era of digital revolution has created a demand for a new form of professional: the unicorn.
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Adtech and martech are merging

Adtech and martech are merging

Published on 01 Mar 2017
Marketing and advertising technology grew up in parallel. But the arbitrary distinctions of the past are becoming meaningless as marketers look for integration.
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Technology, Media and Telecommunications Predictions 2017 - Deloitte

Technology, Media and Telecommunications Predictions 2017 - Deloitte

Published on 28 Feb 2017
Deloitte’s 2017 Technology, Media and Telecommunications Predictions paper has, for the first time merged the three sectors – reflecting the increasing overlap across them. From biometric security and 5G networks to self-driving cars and machine learning, the paper provides an interesting insight into the future.
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Trace a line from customer experience to profits

Trace a line from customer experience to profits

Published on 01 Feb 2017
First some advice. You need to get over it. Customers take their very best experience in any context and apply it to every context.
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Digital Imperatives for Marketing whitepaper

Digital Imperatives for Marketing whitepaper

Published on 30 Nov 2016
With digital technologies disrupting industries everywhere, AIMIA and ADMA were brought together in a series of Think Tanks, to discuss the issues brought on by digital transformations and disruption. The resulting whitepaper identifies some key challenges faced by businesses across a number of industries and potential solutions to surviving in the digital era.
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Every sector is challenged by digital

Every sector is challenged by digital

Published on 30 Nov 2016
Ask Kodak. Or ask Nokia. Sometimes digital disruption is spectacular, as anyone who ever bought an iPhone or downloaded Instagram can agree.
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Jamie Conyngham | IoT and retail. How to turn objects into cash registers.

Jamie Conyngham | IoT and retail. How to turn objects into cash registers.

Published on 16 Nov 2015
IoT and retail. How to turn objects into cash registers. Taking retail out of retail
Tallk about Bringing the next billion "things" online. How brands can embrace IoT (Internet of Things).
Will talk about brining connectivity and intelligence to "things" so brands can deliver hyper targeted services to people with a simple tap of their smartphone without an app. These services include being able to buy directly from objects using your smartphone and without putting in your credit card details. About new concepts such as online retail facilitated by physical objects outside of the bricks and mortar store.
Will talk through actual retail IOT case studies like Pernod Ricard and Nestle as well as some upcoming projects we are working on and mock examples of what could be done.
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Robbie Robertson | Designing the digital retail environment

Robbie Robertson | Designing the digital retail environment

Published on 16 Nov 2015
Designing the digital retail environment – Space, technology and the customer experience
Customer experience is the new way to think about retail. In the ‘Age of the Consumer’, customer experience is where the battle for supremacy is being fought and won. Find out how retailers are embracing screens, technology and digital engagement to drive customer experience and unlock the physical retail environment.
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The PubMatic Quarterly Mobile Index (QMI) Report

The PubMatic Quarterly Mobile Index (QMI) Report

Published on 04 Nov 2015
The PubMatic Quarterly Mobile Index (QMI) report was created to provide both publishers and advertisers with key insights into the mobile advertising industry. By analyzing the billions of daily impressions that flow through our platform, we are able to observe real-time developments in mobile that allude to broader digital industry trends.
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