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Executives Agree, Digital is Aiding Greater Customer Experience

Executives Agree, Digital is Aiding Greater Customer Experience

Published on 01 Jun 2017
There is a shift in how senior executives view customers and the significant potential a customer experience approach provides. New tech and digital channels are no longer simply a cost-cutting mechanism, but a way to engage customers.
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NSW releases digital strategy

NSW releases digital strategy

Published on 01 Jun 2017
NSW Government releases new digital strategy, 'Designing our digital future'
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4 Big Trends in Marketing Technology

4 Big Trends in Marketing Technology

Published on 04 May 2017
Here are the top four things that are going to be hot in MarTech in the next 12 months according to agency leaders.
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New fish enter the agency pond

New fish enter the agency pond

Published on 04 May 2017
Agencies have enjoyed a generally stable decade when it comes to revenue, mostly thanks to digital-related services. But back in 2008, the top nine agency big fish saw a new gilled hybrid enter the waters.
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Building a Bridge to Customer Engagement Whitepaper

Building a Bridge to Customer Engagement Whitepaper

Published on 23 Mar 2017
Read the insights, challenges and future predictions for technology raised at the Think Tank in our 'Building a bridge to customer engagement' whitepaper.”
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Long live the unicorn!

Long live the unicorn!

Published on 23 Mar 2017
The era of digital revolution has created a demand for a new form of professional: the unicorn.
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Adtech and martech are merging

Adtech and martech are merging

Published on 01 Mar 2017
Marketing and advertising technology grew up in parallel. But the arbitrary distinctions of the past are becoming meaningless as marketers look for integration.
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Technology, Media and Telecommunications Predictions 2017 - Deloitte

Technology, Media and Telecommunications Predictions 2017 - Deloitte

Published on 28 Feb 2017
Deloitte’s 2017 Technology, Media and Telecommunications Predictions paper has, for the first time merged the three sectors – reflecting the increasing overlap across them. From biometric security and 5G networks to self-driving cars and machine learning, the paper provides an interesting insight into the future.
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Trace a line from customer experience to profits

Trace a line from customer experience to profits

Published on 01 Feb 2017
First some advice. You need to get over it. Customers take their very best experience in any context and apply it to every context.
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Digital Imperatives for Marketing whitepaper

Digital Imperatives for Marketing whitepaper

Published on 30 Nov 2016
With digital technologies disrupting industries everywhere, AIMIA and ADMA were brought together in a series of Think Tanks, to discuss the issues brought on by digital transformations and disruption. The resulting whitepaper identifies some key challenges faced by businesses across a number of industries and potential solutions to surviving in the digital era.
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