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Every sector is challenged by digital

Every sector is challenged by digital

Published on 30 Nov 2016
Ask Kodak. Or ask Nokia. Sometimes digital disruption is spectacular, as anyone who ever bought an iPhone or downloaded Instagram can agree.
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Digital Imperatives for Marketing whitepaper

Digital Imperatives for Marketing whitepaper

Published on 30 Nov 2016
With digital technologies disrupting industries everywhere, AIMIA and ADMA were brought together in a series of Think Tanks, to discuss the issues brought on by digital transformations and disruption. The resulting whitepaper identifies some key challenges faced by businesses across a number of industries and potential solutions to surviving in the digital era.
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The PubMatic Quarterly Mobile Index (QMI) Report

The PubMatic Quarterly Mobile Index (QMI) Report

Published on 04 Nov 2015
The PubMatic Quarterly Mobile Index (QMI) report was created to provide both publishers and advertisers with key insights into the mobile advertising industry. By analyzing the billions of daily impressions that flow through our platform, we are able to observe real-time developments in mobile that allude to broader digital industry trends.
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Consumer Psychology When Shopping And The Data That Tracks It - GMG Digital

Consumer Psychology When Shopping And The Data That Tracks It - GMG Digital

Published on 21 Jul 2015
This whitepaper explores the value of quantifiable data when creating a user interface that appeals to your target market. It also covers:- Key insights into understanding the mechanics of consumer behaviour.- Recommendations of data-driven technologies to track user behaviour and optimise site.- An extensive analysis of the online shopping process and what drives purchase decision at every stage of path to purchase.- Cart abandonment initiates and post abandonment strategies.

This whitepaper is provided courtesy of GMG Digital, an award winning digital marketing agency that offers retailers an evidence-based approach to a brand’s online presence and website.
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The Future of Digital Marketing: 13 Trends You Can’t Afford To Ignore

The Future of Digital Marketing: 13 Trends You Can’t Afford To Ignore

Published on 14 Jul 2015
According to Salmat’s new eBook, The Future of Digital Marketing, there are 13 digital trends no marketer can afford to ignore. And while that number might be unlucky for some, luck plays no role in navigating the future of digital marketing. It’s all about staying alert and ahead of the game.
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Sensis Social Media Report

Sensis Social Media Report

Published on 26 May 2015
The Sensis Social Media Report, now in its fifth year, provides not just a view on past trends, but dives into how consumers and businesses are engaging with social channels. The report maps out the rapid changes that are taking place online. It is a vital tool for all business owners, whether they are looking to establish their online presence or improve their existing profile.
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Digital Demand Study

Digital Demand Study

Published on 15 May 2015
This retail report aims to give operators in the digital media space a view into the future.
Commissioned by AIMIA, this resource by Shop Science will empower readers to leverage their business and professional skills to make strongest impact in the industry.
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EY - Power and Utilities sector report

EY - Power and Utilities sector report

Published on 28 Apr 2015
Australian customers believe the utilities sector is lagging other industries in digital maturity – second only to government. One in five Australians say their least engaging digital experience was with a P&U company. Yet, Australia is one of the most digitally connected places on earth.

Find out how digital will turn poor customer experience on its head for P&U companies.
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Innovid 2015 Interactive Video Benchmarks

Innovid 2015 Interactive Video Benchmarks

Published on 16 Mar 2015
Innovid have analysed thousands of global interactive and pre-roll video campaigns, over billions of impressions, from 2014 to set this year’s performance expectations. These metrics will help you understand how various ad formats, publisher placements and ad lengths perform with respect to time earned, activity rate, engagement rate, completion rate, and much more.
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Australian Mobile Phone Lifestyle Index 2014 (AMPLI)

Australian Mobile Phone Lifestyle Index 2014 (AMPLI)

Published on 05 Dec 2014
This report presents the results of the 10th Australian Mobile Phone Lifestyle Index, which has been carried out with the sponsorship and support of Industry. The overall objective of the annual study is to gain insights into the current and changing profile, behaviour and preferences of Australian mobile phone users over time. It remains the only known national, independent tracking study that makes its comprehensive results freely available to all interested parties. For this edition, the special topic questions related to the impact of tablets on mobile phone use.
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Digital Australia: State of the Nation 2014

Digital Australia: State of the Nation 2014

Published on 24 Nov 2014

The influence of the digital economy on the Australian economy, and society more broadly, continues to accelerate. It is a key issue for business and public sector leaders as organisations look to further embrace 'digital' and all it encompasses.



The Digital Australia: State of the Nation report provides a fresh perspective on the digital landscape.



The report shines a spotlight on Australian consumers to capture and understand their digital consumption and behaviours, as well as their attitudes and experiences in the digital age.



Complementing the extensive research with consumers are the views of ‘digital opinion leaders’ who signpost how commercial and government organisations can better meet the needs of today’s digitally astute consumers.



The Digital Australia Report is invaluable for anyone looking to better understand the prevailing dynamics in the digital world and how to capitalise on the future.

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The New Possibilities of Cross-Device Interactive Video

The New Possibilities of Cross-Device Interactive Video

Published on 23 Nov 2014
Innovid conducted a one-year study, in conjunction with Crackle TV, to gain a comprehensive understanding of how consumers engage with, interact with, and respond to advanced video ads across multiple devices. We specifically examined consumer engagement, media time earned, click thru rates, and completion rates to help advertisers understand device-specific consumer behaviours and needs.
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AIMIA Retail Research Report 2014

AIMIA Retail Research Report 2014

Published on 09 Oct 2014
A joint initiative of Australia’s digital industry peak body, AIMIA, and the Australian Centre for Retail Studies at Monash University, the research aims to give retailers and digital media professionals an independent benchmark by which to assess their own business priorities and opportunities in the online space.
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AIMIA & Adobe Web Design Survey 2014

AIMIA & Adobe Web Design Survey 2014

Published on 24 Jul 2014
The survey asked web designers in Australia whether the role of the designer is blurring and if you’re being expected to take on other disciplines such as digital publishing, interactive design, content for mobiles? What are the current trends and where do you see the role of a web designer heading over the next twelve months?
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eSalary Survey - The Australian Salary Survey for Marketing, Creative and Digital Professionals

eSalary Survey - The Australian Salary Survey for Marketing, Creative and Digital Professionals

Published on 30 May 2014
eSalarySurvey is a free Australian resource specifically developed for Marketing, Creative and Digital employees just like you. The main purpose of the site is to facilitate the sharing of accurate salary information to help you ascertain what colleagues in your location are really earning. The salary survey covers all cities within Australia.
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Australian mobile device ownership and home usage report 2014

Australian mobile device ownership and home usage report 2014

Published on 09 Apr 2014
MAKING DIGITAL WORK HARDER
Australian mobile device ownership and home usage report 2014
Deepend
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AIMIA Digital Industry Salary Survey 2013 - Digital Agency Edition

AIMIA Digital Industry Salary Survey 2013 - Digital Agency Edition

Published on 23 Mar 2014
The second edition of Australia’s only comprehensive and independent Australian Digital
Industry Salary Survey is titled ‘2nd AIMIA Digital Industry Salary Report – Digital Agency
Edition’. It has been undertaken by AIMIA to provide the Digital Industry with quality and relevant
information for digital agencies to help them resource effectively.
The first edition included media agencies, creative agencies, publishers digital agencies and fullservice agencies, while the second edition is designed primarily for digital agencies and covers additional areas such as work type, sourcing strategies, projected salary increases and
employee benefits.
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Australian Mobile Phone Lifestyle Index 2013 (AMPLI)

Australian Mobile Phone Lifestyle Index 2013 (AMPLI)

Published on 01 Oct 2013
This report presents the results of the 9th Australian Mobile Phone Lifestyle Index (AMPLI) that has been carried out with the sponsorship and support of the Industry.
The overall objective of the annual study is to gain insights into the current and changing profile, behaviour and preferences of Australian mobile phone users over time. It remains the only known national, independent tracking study that makes its comprehensive results freely available to all interested parties. For this edition, the special topic questions related to mobile retail.
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Yellow Pages Social Media Report 2013

Yellow Pages Social Media Report 2013

Published on 21 May 2013
Sensis®, in conjunction with the Australian Interactive Media Industry Association (AIMIA), surveyed 932 Australian consumers and 1,959 Australian businesses to get the real story on how social media channels are being used. Significantly, small and medium businesses that had embraced social media were more likely to report better business performance, being more likely to report increased sales, profitability and employment than those without a social media presence. They were also more likely to be confident, and pursuing growth strategies in their businesses.
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Working in Australia's Digital Games Industry Consolidation Report 2011

Working in Australia's Digital Games Industry Consolidation Report 2011

Published on 01 May 2013
This consolidation study was initiated in response to concerns that Australia‟s games industry would not reach its full potential in the near future due to a) a lack of local, highly skilled staff to work in a high growth industry; and b) a lack of appropriately trained graduates equipped with the necessary knowledge and skills to enter the industry.
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AIMIA Digital Industry Salary Survey 2012

AIMIA Digital Industry Salary Survey 2012

Published on 05 Dec 2012
Does your organisation need an effective resourcing tool?
Need to know general digital industry stats like average staff turn-over rates and average length of service?
AIMIA is proud to present the first comprehensive and independent Australian Digital Industry Salary Report.
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Australian Mobile Phone Lifestyle Index 2012 (AMPLI)

Australian Mobile Phone Lifestyle Index 2012 (AMPLI)

Published on 03 Sep 2012
This report presents the results of the 8th Australian Mobile Phone Lifestyle Index, which has been carried out with the sponsorship and support of Industry.
The overall objective of the annual study is to gain insights into the current and changing profile, behaviour and preferences of Australian mobile phone users over time. It remains the only known national, independent tracking study that makes its comprehensive results freely available to all interested parties. For this edition, the special topic questions related to the impact of tablets on mobile phone use.
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Australian Retail Adoption Plans for Online Advertising and E-tailing 2012

Australian Retail Adoption Plans for Online Advertising and E-tailing 2012

Published on 01 May 2012
To understand online retailing and marketing in Australia, AIMIA engaged Dr Sean Sands from
Monash University’s The Australian Centre For Retail Studies.
Qualitative research was first performed, consisting of 20 interviews with large Australian retailers.
This was followed by an online survey of 169 Australian retailers, and compared to a similar 2010
survey of 128 Australian retailers.
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Australian Mobile Phone Lifestyle Index 2011 (AMPLI)

Australian Mobile Phone Lifestyle Index 2011 (AMPLI)

Published on 03 Oct 2011
This report presents the results of the 7th Australian Mobile Phone Lifestyle Index (AMPLI) Survey, a collaborative industry research project being carried out by, Mobile Industry Group (MIG), a special interest group of the Australian Interactive Media Industry Association (AIMIA) http://www.aimia.com.au/mobile, Mnet Group http://mnetgroup.com, Mobile Experience http://mobileexperience.com.au.
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