Resources

Search Resources


Search Results - Research

Some materials may require you to be an AIMIA member and login to access.
Use the search box to the right to search for research by topic or content area.
 

Browse Research

Australian mobile device ownership and home usage report 2014

Published on 09-Apr-2014
MAKING DIGITAL WORK HARDER Australian mobile device ownership and home usage report 2014 Deepend
 Download Full Document

AIMIA Digital Industry Salary Report 2013

Published on 23-Mar-2014
The second edition of Australia’s only comprehensive and independent Australian Digital Industry Salary Survey is titled ‘2nd AIMIA Digital Industry Salary Report – Digital Agency Edition’. It has been undertaken by AIMIA to provide the Digital Industry with quality and relevant information for digital agencies to help them resource effectively. The first edition included media agencies, creative agencies, publishers digital agencies and fullservice agencies, while the second edition is designed primarily for digital agencies and covers additional areas such as work type, sourcing strategies, projected salary increases and employee benefits.
 Download Full Document

Australian Mobile Phone Lifestyle Index 2013

Published on 01-Oct-2013
This report presents the results of the 9th Australian Mobile Phone Lifestyle Index that has been carried out with the sponsorship and support of the Industry. The overall objective of the annual study is to gain insights into the current and changing profile, behaviour and preferences of Australian mobile phone users over time. It remains the only known national, independent tracking study that makes its comprehensive results freely available to all interested parties. For this edition, the special topic questions related to mobile retail.
 Download Full Document

Yellow Pages Social Media Report 2013

Published on 21-May-2013
Sensis®, in conjunction with the Australian Interactive Media Industry Association (AIMIA), surveyed 932 Australian consumers and 1,959 Australian businesses to get the real story on how social media channels are being used. Significantly, small and medium businesses that had embraced social media were more likely to report better business performance, being more likely to report increased sales, profitability and employment than those without a social media presence. They were also more likely to be confident, and pursuing growth strategies in their businesses.
 Download Full Document

Working in Australia's Digital Games Industry Consolidation Report 2011

Published on 01-May-2013
This consolidation study was initiated in response to concerns that Australia‟s games industry would not reach its full potential in the near future due to a) a lack of local, highly skilled staff to work in a high growth industry; and b) a lack of appropriately trained graduates equipped with the necessary knowledge and skills to enter the industry.
 Download Full Document

AIMIA Salary Survey 2012

Published on 05-Dec-2012
Does your organisation need an effective resourcing tool? Need to know general digital industry stats like average staff turn-over rates and average length of service? AIMIA is proud to present the first comprehensive and independent Australian Digital Industry Salary Report.
 Download Full Document

Australian Mobile Phone Lifestyle Index 2012

Published on 03-Sep-2012
This report presents the results of the 8th Australian Mobile Phone Lifestyle Index, which has been carried out with the sponsorship and support of Industry. The overall objective of the annual study is to gain insights into the current and changing profile, behaviour and preferences of Australian mobile phone users over time. It remains the only known national, independent tracking study that makes its comprehensive results freely available to all interested parties. For this edition, the special topic questions related to the impact of tablets on mobile phone use.
 Download Full Document

Australian Retail Adoption Plans for Online Advertising and E-tailing 2012

Published on 01-May-2012
To understand online retailing and marketing in Australia, AIMIA engaged Dr Sean Sands from Monash University’s The Australian Centre For Retail Studies. Qualitative research was first performed, consisting of 20 interviews with large Australian retailers. This was followed by an online survey of 169 Australian retailers, and compared to a similar 2010 survey of 128 Australian retailers.
 Download Full Document

Australian Mobile Phone Lifestyle Index 2011

Published on 03-Oct-2011
This report presents the results of the 7th Australian Mobile Phone Lifestyle Index (AMPLI) Survey, a collaborative industry research project being carried out by, Mobile Industry Group (MIG), a special interest group of the Australian Interactive Media Industry Association (AIMIA) http://www.aimia.com.au/mobile, Mnet Group http://mnetgroup.com, Mobile Experience http://mobileexperience.com.au.
 Download Full Document

Sensis Social Media Report 2011

Published on 02-May-2011
Sensis, in conjunction with the Australian Interactive Media Industry Association, surveyed 803 Australian consumers and 1,944 Australian businesses to get the real story on how social media channels are being used.
 Download Full Document