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AIMIA Mobile Industry Group Contents
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About the AIMIA Mobile Industry Group
The AIMIA Mobile Industry Group is an inclusive unifying voice for the mobile content industry (developers, providers, aggregators, publishers, handset manufacturers, carriers) working to remove barriers to industry opportunities and to grow the market for content, applications and services.
AIMIA set up the AIMIA Mobile Industry Group to focus specifically on mobile and wireless content. This is an obvious sector for AIMIA to drive gjven the digital content/interactive media aspects of the delivery platform.
The AIMIA Moblie Industry Group first met in October 2004 with the following members:
ABC, Alcatel, Amethon, B33hive, BlueSkyFrog.com, Cropper Parkhill, Ericsson, Fairfax Digital, HWW, Hutchison, Icon Mobile, Ideal Interfaces, Kukan Studios, m.Net, Mass Media, MIG, Mobile 365, NICTA, Ninemsn, PTG, Spin, Telstra, VentureOne, Vodafone. The group is chaired by Claudia Sagripanti of VentureOne. Claudia has already been involved with the mobile sector for the last three years as co-founder and Project Director of the MMA Awards.
For AIMIA membership enquiries please refer here or email Jaime Ryan (aimia@aimia.com.au).
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The objective of the group is to ensure broad industry representation and to work on the following priorities:
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AIMIA Launches Mobile Advertising Guidelines
28 August, 2007; The Australian Interactive Media Industry Association (AIMIA) Mobile Industry Group today launched its AIMIA Mobile Advertising Guidelines, which recommends best practices for the creation and sizing of mobile display advertisements in Australia.
The new Guidelines have been developed to support the professional growth and development of Mobile Advertising in Australia and follow extensive consultation with carriers, publishers, content aggregators and content providers, both within Australia and internationally. The new guidelines have been formulated with input from the global Mobile Marketing Association (MMA) and are endorsed by the Interactive Advertising bureau (IAB) Australia.
Launched at The Future of Mobile Advertising forum in Sydney, the Guidelines:
- Outline the benefits of mobile advertising
- Feature recommendations for graphical banners (including technical requirements colour and the use of images)
- Cover screen dimensions and screen real estate
Your copy of the AIMIA Mobile Advertising Guidelines can be downloaded here (PDF).
Click here for more information or here for the full press release.
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Mobile Consumer Education Campaign
The AIMIA Mobile Industry Group is inviting mobile content companies to join with operators, content providers, trade associations and handset manufacturers in developing a cross-industry national education campaign focusing on:
- What is mobile content?
- Why engage with mobile content?
- How much does it cost?
- How do I get it?
- What do I do if I have a problem?
The campaign is envisaged to include television advertising, in-store brochures, web site and a mobile site and will be ‘owned’ by the industry as a whole.
CLICK HERE for more info.
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Consumer Research - The Australian Mobile Phone Lifestyle Index
Australian Mobile Phone Lifestyle Index
2nd Edition – Special Topic: The Impact of 3G
Sydney, 1 June 2006: The second annual mobile content research has been launched to provide insight into the profile, behaviour and preferences of the Australian mobile phone user.
This report presents the results of the second edition of the Australian Mobile Phone Lifestyle Index, a collaborative industry research project carried out during 2006 by:
• the Mobile Industry Group of the Australian Interactive Media Industry Association (AIMIA)
• m.Net Corporation www.mnetcorporation.com
• Ideal Interfaces www.idealinterfaces.com.au
The findings provide valuable insights into the background, usage behaviour and preferences of Australian mobile phone users. This information is intended to better inform mobile application developers, content aggregators, content owners, mobile telecommunication companies, handset manufacturers, analysts and other industry partners about the current Australian mobile content market.
This research is the second survey of a longitudinal analysis of mobile content purchase behaviour, usage and preferences. The first survey was conducted in May 2005 and the report was delivered in August 2005. In the future, the project team will carry out the survey bi-annually. As this is the second survey, we were able to refine the 2005 questions to improve the quality of information collected. As well as the core questions, there are topical questions to the survey that will change with each future edition. The special topic of this survey was 3G. This report intends to gauge the market impact and understanding of the launch of 3G services by Optus, Telstra and Vodafone in the later part of 2005 and the continuing development of Hutchison’s 3G services.
CLICK HERE for more info, to download a free copy of the Executive Summary or to purchase the full report, 2nd edition.
CLICK HERE for more info, to download a free copy of the full report, 3rd edition.
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Developers Forum
Visit the AIMIA Mobile Forum where you can communicate with other mobile content developers and access information that will help you develop better content.
By visiting and participating in the forum you will also be able to keep up with the latest developments within the mobile content development community.
CLICK HERE to access the Developers' Forum.
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Application Protocols Interface Index
CLICK HERE to access the Mobile Handsets API Matrix.
AMIA would like to thank both MassMedia Studios & Communicator Interactive for their combined efforts when compiling the data and producing the web pages detailing the mobile handsets and their associated Profile & Specification information.
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Export Opportunities and the TradeStart program
AIMIA, through its ally partnership with Austrade, offers a free export assistance program called TradeStart which is designed to assist small and medium sized Australian companies develop their business overseas and make their first export sale.
AIMIA is an ICT specialist TradeStart provider and AIMIA's export advisers are part of Austrade's Global ICT Team which was formed to increase internationalisation of the Australian ICT industry. This team represents a global network of around 90 marketing and technology specialists in over 40 key overseas markets.
AIMIA and Austrade are committed to supporting Australia's Information and Communications Technology (ICT) industry as it is a key driver of growth in Australia's modern economy. For more information on trade opportunities, email Janelle Ledwidge export@aimia.com.au or 02 9238 1910.
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DRM and Licensing
If you are interested in finding out more information about the mobile content sector, browse through the useful links page for contacts, resources and white papers.
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