What is the Innovatives Program?

AIMIA has launched an exciting initiative across Australia called Innovatives. The program is managed by an expert committee from AIMIA, ABC's Innovation division, Deloitte and Intel to promote innovation in the Australian digital media industry.

The aim of the program is to provide the innovator with the support they need to progress their idea from early concept stages to commercial launch. This support could include business planning, financial advice (but not direct funding), technical expertise, legal assistance, creative input and/or contacts in the industry etc.

What type of innovation does this program cover?

The program covers radical innovation which the committee have defined as “innovation that involves the design and application of new products / services that lead the market, usually requiring a fresh business model across the value chain of investment, alliances, sales, marketing, operations and delivery”.

This could include a broad range of technologies such as radical innovation in interactive communications, software development, hardware platforms, organisation of user-created content, media distribution systems, financial or legal systems underpinning the industry etc. In essence, the idea must be unique in the market place and have a fresh approach to solving a problem or leveraging an opportunity in digital media.

How does the program work?

The process involves making an entry to the program using the online entry form to provide the committee with an outline of the concept, market demographics, revenue model and what assistance is required from AIMIA. If the committee concludes that the idea is unique and innovative, they will take the innovator into the program in order to complete a business case.

The program is ongoing and the committee meet regularly to review the applications. There have been several successful applicants to date and we are calling for more entries from people with a radical innovation in digital media who would like to receive support from the program. See the link for an online entry form or email innovatives@aimia.com.au for more information.