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Crowd Sourcing
What will changing innovation processes mean for design practitioners?
Wednesday 5 August, 6-7.30pm | Sensis Theatrette, Melbourne
Presented by AIMIA Victoria in partnership with Swinburne University.
Throughout the creativity sector we are seeing more and more calls to ‘the crowd’ for their design ideas. From Smith’s Crisps offering 1% of sales for new flavour ideas to Dorito’s offering $20,000 to the most innovative and crowd-pleasing advertisement, we are seeing clients seek solutions from the crowd rather than the designer.
This shift in the innovation process can be characterised as either user-driven (where the crowd is asked to respond) or open innovation (where clients are creating new partnerships with their ‘problem solvers’). Exciting as this may be for creatives everywhere, what does it mean for design practitioners? What are the implications of user driven and open innovation of interactive media and digital design practices in particular? This session brings together practitioners and academics to explore what the future of innovation will mean to design practice.
Speakers:
99Designs - Adam Schilling
iSpyStyle - Kate Vandermeer
Professor Lyndon Anderson - Swinburne University
Chair:
Angelina Russo - Swinburne University
Venue:
Sensis Theatrette (Level 3, QV Centre), Cnr Swanston St and Lonsdale St
The seminar will be followed by networking drinks at Three Degrees.
This is a FREE event
Please register using the form below:
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 Kate Vandermeer, Director, iSpyStyle
Kate has spent the last 15 years in the Fashion Industry in Australia working in a variety of areas including Trend Forecasting, Marketing, Design Development and Visual Merchandising for Mimco, Decjuba, French Connection, Mogil and co-created and brand managed stylehunter.com. Never one to stay still, Kate has also lectured in Trend Forecasting and Fashion Marketing and is a sought after public speaker and guest panellist for Fashion Palette, FGI Fashion Flash, Online Divas and has judged many awards including Fashion Exposed Debut and Ragtrader Retailer of the Year awards.
Kate also writes for Marketing Magazine, Sunday Life, The Coolhunter and Fashionation. Kate has just begun her own business called “iSpyStyle”- a multi-platform service where she spies on the design industry, providing relevant info from both a creative and business viewpoint whilst nurturing emerging talent.
www.ispystyle.net
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 Adam Schilling, Senior Designer, 99designs.com
Adam Schilling is passionate about design, typography, and freethinking. As Senior Designer and a founding member of 99designs.com, he's responsible for crafting user interfaces, conducting guerrilla usability testing, and developing web standards-compliant code in an agile startup environment. Adam also enjoys his role as Designer Advocate where he communicates and engages with the design community, the same community that grew the company out of a simple online forumby designers for designers. In this role he is focused on designer education and creating more opportunities for designers.
Adam is a father of two amazing little kids and co-organizes the Melbourne Web Standards Group. 99designs brings the power of crowdsourcing to custom design. With a worldwide community of over 38,000 talented designersor around 7,000 active designers every month99designs significantly expands on the number of creative minds working on a design project. Looking towards the future, 99designs' core goal is to create more opportunities for designersstarting with personalized folios and encouraging one-on-one project work with clients. To date, 99designs has awarded over US$5,000,000 to winning designers.
www.99designs.com
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 Lyndon Anderson, Professor, Deputy Dean, Swinburne University
Lyndon is an Industrial Designer and Professor of Design with expertise in education, sustainable product development, user interaction, observation, innovation, new material design and developing and working with emerging technologies.
Between 2001-2008, Professor Anderson was a deputy program manager for the CRC (Wood Innovations) working with scientists and industry to create sustainable wood based composite materials for the construction and furniture industry. Prior to this, Professor Anderson’s professional career spans over 20 years and includes design awards and new product launches in USA, UK, Italy, Tokyo and Germany.
Professor Anderson has designed products and systems for international manufacturers. He has conducted several observation-based studies focussing upon user interaction within a variety of environments including universities, workplaces and public spaces. He has published upon the effect an Australian multicultural population has upon developing appropriate human factor guidelines for the development and manufacture of more appropriate products, furniture, systems and services.
Professor Anderson is a member of the Design Victoria Advisory Board, responsible for delivering the Victorian Governments $15million Design Victoria Strategy, is a consultant to the Victorian Regulations and Qualifications Authority, a member of the Design institute of Australia and the chartered Society of Designers in the UK.
www.swinburne.edu.au |
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Presented by AIMIA Victoria
Contact:
web: www.aimia.com.au/vic
email: vic@aimia.com.au
Click here to subscribe to the VIC events mailing list
Click here to join the AIMIA VIC Facebook Group
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