AIMIA Mobile Advertising Guidelines released
10 June 2009 | Sydney

The AIMIA Mobile Industry Group and Communicator are delighted to announce the launch of the AIMIA Mobile Advertising Guidelines on June 10, 2009.

Mobile advertising is the placement of advertisements (currently display and search are the most commonly used) on mobile internet sites - both on the carrier portal and off-portal. Mobile advertising has the potential to deliver highly targeted, highly personalised advertising to a majority of the population - all those that have a mobile phone. Brands, publishers and agencies have begun to use mobile advertising for a wide variety of marketing motivations including customer acquisition, revenue generation, brand awareness and distribution.

Following extensive consultation with carriers, publishers, content aggregators and content providers here in Australia, and with industry bodies internationally, the AIMIA Mobile Industry Group has formulated Mobile Advertising Guidelines to support the professional growth and development of Mobile Advertising in Australia. The guidelines have also been endorsed by the Interactive Advertising Bureau (IAB) Australia.

This is intended to be a living document, growing and changing as the mobile advertising industry grows and matures.

To download a PDF copy of the full Mobile Advertising Guidelines CLICK HERE.

AIMIA would particularly like to thank the following for their contribution to and support of the Mobile Advertising Guidelines:

Mobile/Sales Agencies

• Communicator


• Gravity


• The Hyperfactory


• m.Net Corporation


• Sensis/Media Smart


• TigerSpike


• Toy Phone Media


• WAPFly

• eMitch


• GroupM/Mindshare


• Mobile Alliance/GPY&R


• OMD


• Publicis

• 3 Mobile


• Optus


• Vodafone


• Telstra

• Fairfax Digital


• News Digital Media


• Ninemsn


• The Weather Channel


• Yahoo!7

• Emily Freeman, mobilist


• Leigh Monti, m-digital


• Claudia Sagripanti, VentureOne