Sydney, January 29, 2009
Powerhouse Museum

AIMIA and IAB Australia invite you to kick off 2009 with a competitive insight into the future of digital advertising at our 6th Future of Digital Advertising Event.

In these volatile economic times, the challenges facing marketers, agencies and publishers are greater than ever before. This event will explore:

• What is the behaviour of the future consumers and how can they be reached, engaged and influenced?
• What industry sectors will thrive and which ones will face severe challenges?
• Will the rise of social media continue?
• Which screen will dominate our viewing? First (cinema) Second (TV) Third (computer) and Fourth (mobile).
• What does the future of digital advertising mean for other media and where are the opportunities?

These key issues and many more will be addressed by some of Australia’s leading digital media and marketing voices. Hear their opinions and thoughts over 2 hours in an engaging and entertaining seminar and then challenge their views in a one hour Q&A session.

If you want to learn from industry and business leaders ideas, views and trends that could shape your own business direction in these challenging times, then this is an event you must attend.

Register your interest now to ensure you receive key booking information immediately on release.

LISTEN TO THE PODCAST HERE!

Speakers:

Chairman:
- John Butterworth, CEO, AIMIA

Speakers:
- Paul Fisher, CEO, Interactive Advertising Bureau
[Click here for presentation 735Kb]
- Rachel Dixon, MD, Net Ventures
[Click here for presentation 2.02 Mb]
- Jennifer Wilson, Principal, Lean Forward
[Click here for presentation 1.05 Mb]
- Justin Baird, Innovation Manager, Google Australia & New Zealand
[Click here for presentation 3.4 Mb]
- Iain McDonald, MD - Digital, Amnesia
[Click here for presentation 8.71 Mb]
- Lee Sherman, VP - Asia/Pacific, Razorfish
[Click here for presentation 2.18 Mb]

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Joining the Q&A Panel:
- Guy Gibbs, Head of Agency Relations, Google Australia & New Zealand

Event Details:
Date: 29th January, 2009
Venue: Powerhouse Museum
Address: 500 Harris Street, Ultimo, NSW 2007

Time:
08:00am Registration & networking
08:30am Forum begins - 4 presentations
10:00am Morning tea
10:30am Joint presentation
11:15am Q & A Panel discussion
12:00pm Forum ends

Price:
$99 AIMIA Members
$149 Non Members

Ticket price includes general entry into The Powerhouse Museum after the event.