PR Online
Sydney | August 26, 2008 | Telstra
Register Here
Speakers:
• Michael Henderson, Group Managing Director, Spectrum Communications & Max Australia PR
"Online PR Realities"
• Kate Burleigh, Marketing Director, Intel Australia and New Zealand
"Inside Intel's Online PR"
• Philip Sim, Chief Executive Officer, MediaConnect Australia
"Virtual networking"
Moderated by:
• Steven Noble, Senior Analyst, Forrester
The internet has changed the way news is read and delivered. Traditional print and broadcast media used to be the only way to reach your target audience, now the internet delivers information on demand, moving us to a news platform that encourages consumption and discussions.
The increase in the number of people searching for and reading news online, means that many PR strategies now need to plan for an online strategy.
Why will this forum benefit YOU?
- You will gain more knowledge on how to dominate the Online PR world
- You will learn how to monitor and control your company's reputation in the consumer's eyes
- You will learn and understand the newest "rules" of online PR
- You will learn how to use digital media to make a difference in your organisation
Printed press releases and media kits are still important and have their place, but with the changes in online PR the rules are different. New platforms for people to post and read news mean that PR has changed forever.
In 2008 having a corporate website is simply not enough - successful companies utilise online PR to develop strong news and word of mouth around their offering.
AIMIA & Spectrum invite you to attend a 2 hour forum to explore online PR. Be a part of this exciting discussion, gain more knowledge and dominate the online PR world.
Your company's reputation is the key to its success.
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So register today and don't miss our early bird special.
Event Details:
When: August 26, 2008
Where: Telstra
Address: Level 2, 400 George Street, Sydney
Times:
09:30am Registration and Networking
10:00am Forum begins
11:00am Moderated Discussion
12:00pm Forum ends
Standard Registration
AIMIA Members: $60
Non-Members: $120
(All prices include GST)
Register Here!
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