AIMIA - IAB releases latest online advertising numbers
The IAB Online Advertising Expenditure Report for June 2008 is now available free of charge. To view a copy of the report, click here
IAB Australia officially launched in October 2005 with Australia’s six major online publishers - Fairfax Digital, Google, News Digital Media, ninemsn, Sensis, and Yahoo!7 - together with the Australian Interactive Media Industry Association (AIMIA) as its founding members. The IAB now has 40 member companies, drawn from a broad spectrum of online advertising and marketing organisations, technology and services companies.
The group has three key priorities: to promote the standardisation of ad formats; to ensure timeliness and transparency of industry data, and to educate the marketplace about the value of online advertising.
For further information about IAB Australia please visit: www.iabaustralia.com.au