AIMIA SUPPORTED GROUP BUYING MERCHANT STUDY
AIMIA SUPPORTED GROUP BUYING MERCHANT STUDY
AIMIA recently supported a new study published by Telsyte showing that the Australian online group buying market continues to go from strength to strength.
The Australian Online Group Buying Merchant Study 2011 is a representative survey of Australian merhcants outlining their attitudes,satsifaction and intentions towards group buying.
The research findings are available here.
About Telsyte’s Online Group Buying Research
Telsyte has developed the most comprehensive database of group buying deals in Australia, with over 22,000 deals captured from over 50 sites to date. Deal data is aggregated to form a view on the market. Information is available by site, city, location, category, price, discount, national vs local, vouchers sold, etc. These data points produce a time series, derived ratios and other statistics available to clients. Telsyte has been auditing site data through a series of interviews with group buying sites and merchants, confirming deals closed and capturing other information such as average breakage rates and margins.
About Telsyte
Telsyte is a leading independent telecoms, media and ICT analyst firm. Our services help our clients make informed decisions and succeed in the Australian market. We take pride in providing accurate, reliable and actionable insights and advisory services. Telsyte is a business unit of a UXC Limited (ASX:UXC). For more information see: www.telsyte.com.au
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