WANTED DIGITAL LAUNCH NEW PROJECT WHAT MAKES ME

WANTED DIGITAL LAUNCH NEW PROJECT- WHAT MAKES ME

We’ve just launched a really exciting digital project for the Arts Council of Australia. www.whatmakesme.com.au

The brief from Australia Council was simple enough - demonstrate how Australian's interact with art every day, how this improves their lives and overcome the Australia’s “cultural cringe.” And do this using digital. Not the smallest brief in the world!

Our response - What makes me (www.whatmakesme.com.au )

We created 12 beautifully video stories of everyday and famous Australians to tell their stories about what art they like. We’re using the website and other video platforms to share this content – like Vimeo

We are also aiming to let the world create Australia's largest collaborative artwork in the form of beautiful interactive cubes that anyone can create. (www.whatmakesyou.com.au )

There’s also a specially designed iPhone application that lets users make a cube and publish to the website.

We’d love you to share this story with the rest of the AIMIA audience as we think they’d be interested to see creativity and technology coming together in such a beautiful way.