With tablet and smartphone use soaring across Australia, and rich media enjoying exponential growth, mobile ad pioneer SNAKK Media is marching on Melbourne, after appointing Trent Silins as its first state manager.
Trent Silins is a veteran of digital marketing and will accelerate the company’s growth in both Victoria and South Australia. He previously led campaigns for tier-one agencies such as Emitch, Carat, OMD and UM. He also spent several years at Optus and Telstra, leading to a rich depth of knowledge of the telco industry and its technologies.
"Australians have adopted mobile devices significantly faster than in the US, UK and Europe, creating a huge opportunity in the local market. With over half of Australians now owning smartphones, and 2.6 million using tablets , rich mobile media is the future direction of campaigns," Trent says.
"My new role with SNAKK Media is to build our exposure and work with brands across the Southern states. We'll also educate agencies and their brands about how they can harness both the audience and technology across mobile devices."
According to SNAKK's recent experience, rich mobile ads are enjoying much better cut through than traditional products. They're noticed by 87% of smartphone users and participation rates are particularly high in more advanced campaigns that feature games, video, and integration with social apps.
Trent says a big attraction was SNAKK's key focus on achieving client objectives and measuring success.
"SNAKK has several exclusive, industry leading technologies that are delivering incredible results. They're exciting to talk about and for brands to engage with. And also critically, they can be tracked and analysed with accuracy."
SNAKK has consistently been first to market in Australia with new technologies such as rich mobile media, delivering improved outcomes and return on investment for mobile advertisers. This innovation has seen SNAKK’s revenues nearly quadruple over the last two years: from $586,000 in March 2011 to over $2 million by March 2012.
SNAKK's recent successes include: