One of Asia Pacific?s leading digital marketing agencies, Next Digital, is set to help Tourism Victoria rollout new websites targeting China and other international markets after they were successful in winning the account tender for the third time.
Next Digital has been Tourism Victoria?s online technology partner since 2006. In 2010 Next Digital guided Tourism Victoria through a technology selection process, which led to the Sitecore Content Management system being selected to replace Tourism Victoria?s legacy system.
Next Digital worked closely with Tourism Victoria to design, develop and launch the rebranded VisitVictoria website in July 2011. In early 2012, Next Digital completed a usability testing project in China to assist the localisation of the Tourism Victoria website for Chinese visitors.
GM Client Services & Marketing of Next Digital, Stephen Lord said ?Tourism Victoria is globally recognised for its destination marketing capability. We are proud that Tourism Victoria identified our high quality delivery and experience in overseas markets as an important part of growing their digital activity in Australia and the greater Asian region,? he said.
?As Asia Pacific?s most experienced Sitecore agency, our team will develop new digital channels for Tourism Victoria to continue positioning Victoria as a leading tourism destination. We will support them through the delivery of their new initiatives,? said Mr Lord.
Leigh Harry, CEO of Tourism Victoria said, ?Tourism Victoria has been working with Next Digital over the past six years and we look forward to continuing our partnership with this latest appointment. Next Digital has a strong working knowledge of our existing digital capabilities, which puts them in an ideal position to help us expand our digital presence in key growth markets, including China.?