HTC SELECTS ADOBE SITECATALYST TO OPTIMISE CUSTOMER ONLINE EXPERIENCE ACROSS WEB, SOCIAL, APPS AND VIDEO

Sydney, Australia | 28 September 2011 | Adobe Systems Incorporated today announced that HTC Corporation has chosen to implement a global roll out of Adobe® SiteCatalyst™, powered by Omniture®, the industry-leading web and online analytics solution. In an initiative to optimise HTC’s online customer experience, the company is proceeding with an extensive implementation following a successful program execution in the USA that used SiteCatalyst to gather actionable, real-time intelligence about visitor behavior and conversion from all online initiatives across multiple marketing channels.

John Starkweather, Global Director of Digital Marketing, HTC, said his company’s priority was to build brand value for its innovative products through a friendly and easy-to-use customer interface that delivered a consistent experience across all online channels. “We operate in an incredibly fast-moving sector,” he explained. “Growing so quickly in such a competitive space, it’s imperative for us to continue to invest in creating better customer experiences – whether that be across HTC.com, our communities on social platforms such as Facebook or YouTube, and through applications and services.”

“After significant evaluation and a successful implementation in the US market, we’re confident that Adobe SiteCatalyst will give us the insight we need across all of our markets globally, enabling us to remain in a leadership position by giving our customers more relevant information and engaging experiences,” said Mr Starkweather.

HTC’s project will see the company apply analytical software to understand how customers are engaging with the brand using apps, video and social media across a range of access technologies; from laptop to handheld devices like tablets and smartphones. The technology is applied to a range of interaction points, including the HTC Apps Store, the website and the HTC social media communities.

Adobe SiteCalatyst is a market- leading analytics and optimisation solution. Best known for delivering solutions for creating digital experiences through flagship technologies including Adobe Photoshop® and Adobe Creative Suite®, Adobe Systems has expanded its focus to include technologies that support the increasing demand to measure and manage return on investment in the booming digital marketing sector.

Marc Gagne, Director Enterprise Sales, Adobe Systems Asia Pacific, said, “Companies are at a very exciting stage right now as investment in digital marketing grows exponentially and demand increases to engage across multiple devices and platforms. SiteCatalyst is the flagship analytics solution within the Adobe Online Marketing Suite and provides the solution for enterprises like HTC to measure and optimise their customer engagement at every point of digital interaction.”

About the Adobe Online Marketing Suite

The Adobe® Online Marketing Suite, powered by Omniture®, offers an integrated and open platform for online business optimisation, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimise customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalised and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximise marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.au

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©2011 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Creative Suite, Omniture, Photoshop, and SiteCatalyst are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.