AIMIA

AMBLIQUE PARTNERS WITH DEMANDWARE

AMBLIQUE PARTNERS WITH DEMANDWARE

21st June l Sydney

Australian full-service e-commerce consultancy, Amblique, has joined forces with Demandware (NYSE: DWRE) to deliver a lead industry on-demand commerce solution.

The partnership endorses Demandware’s launch on the Australian market, and comes at a crucial time for the local business sector with increasing focus on best e-commerce practices. Earlier this year, the Apparel Group, whose e-commerce is managed by Amblique, also called on Demandware to roll out a new platform for its fashion labels Saba, Sportscraft and Willow.

Strategy director at Amblique, Justus Wilde, said after spending over six years building more than 33 e-commerce sites, Amblique required a digital commerce platform that could help its enterprise clients compete in an increasingly complex global marketplace.

“Following a detailed review of enterprise platforms, Demandware stood out as a great match for our clients’ requirements,” he said.

“Demandware’s model, focus on user empowerment and industry-leading SaaS-based operating environment make it a simple choice for retailers who are looking to yield returns quickly with minimal risk.”

The Demandware Commerce Platform includes:

  • A central commerce platform for developing and managing multiple branded sites across channels and geographies, including web, mobile and social, enabling a seamless brand experience regardless of channel
  • Powerful commerce applications that empower a range of users, including merchandisers, marketers, developers, designers, operations, customer service and fulfillment teams
  • New capabilities made available through global release deployments
  • A proven, world-class operating environment with industry-leading performance and uptim
  • Built-in scalability to support intense processing loads, easily handling sudden spikes in traffic without compromising performance
  • A unique business model based on partnership and economic alignment with clients

Senior VP of marketing for Demandware, Jamus Driscoll, said Amblique was well placed to introduce Demandware to the Australian market.

“Amblique’s extensive e-commerce experience and retailer focused service offering makes the company a perfect match for the Australian/NZ market,” he said.

“We see strong opportunities and look forward to enabling Australian retailers, in partnership with Amblique, to leverage our platform to expand across multi-channels and geographies.”

Amblique has implemented solutions for leading retailers including Speciality Fashion Group, Supré, the Apparel Group, Forever New, Retail Apparel Group, Matt Blatt and many others.

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