BEIJING, CHINA – July 26, 2012 – Adobe Systems Incorporated (Nasdaq:ADBE) today announced the launch of Adobe® Digital Analyst Certification Training, designed for professionals with experience in digital analytics to extend their skills, formalise their training, and boost analytic competencies. It aims to help digital analysts, digital marketers and online decision-makers drive analysis, optimisation and monetary value from digital data and ensure alignment to business objectives. Upon completion of the training, program, graduates will receive Adobe certification which remains valid for two years.
The course, which Adobe believes may be the first formal certification program for digital marketing analytics designed and developed in Asia Pacific, addresses the high demand for face-to-face training and formal skills recognition in this region and globally. The interactive program was piloted in Australia and launched today at the Adobe Digital Marketing Symposium in Beijing, China.
Marc Gagne, Adobe’s Senior Director Digital Marketing, Asia Pacific said: “With explosive growth in digital practices including social media, e-retail, search engine marketing, the demand for analytic and technical skills is outpacing the availability of qualified practitioners. We hope to establish this certification program as an industry standard, widely recognised as certification that demonstrates the holder has mastered the art and science of aligning data, strategy and action with key business performance indicators.”
After identifying the need for the program through customer research, Adobe’s Australian team worked with consultants around the world to ascertain skills gaps within this field, developing the course content through its extensive expertise. The first pilot program was conducted in May this year with participants from Adobe customer Suncorp Ban, in Australia. It received positive feedback from across Suncorp, with participants saying it helped them feel more confident about working with data, evaluating and measuring results, and applying those learning to strategy.
Garth Stubbin, Advisor, Digital Measurement and Optimisation from Suncorp said: "We undertook the Digital Analyst Certification Training to raise our capabilities in our quest to become a data-driven organisation. We found that the course took an holistic approach and provided us with the opportunity to develop vital skills sometimes overlooked by specialists in this field. The training has provided us with the confidence to uncover opportunities and present insights to stakeholders across our organisation.”
“When it comes to data analytics, it’s really what you do with the information once you have it that is important,” explained Mr Gagne. “This course gives marketers the experience and insight they need to use volumes of information in a more strategic way to inform decisions in a complex, fast-moving digital environment.”
The Adobe Digital Analyst Certification Training is a rigorous, five-day course, comprising theory and practical sessions, and concludes with a test. The course is currently priced at US$4,500 per participant. The program is scheduled to launch in Sydney on 27 August 2012, Melbourne on 3 September 2012 and Auckland on 10 September 2012. Program launch dates across AsiaNorth America and EMEA are to be announced.
About Adobe Digital Analyst Certification Training
Attendees receive training on:
• Aligning insights to business objectives
• Planning and reporting on online campaigns
• Understanding high volumes of data
• Setting clear goals and assigning digital KPI’s
• Maximising the value from digital campaigns
• Integration of digital analysis, digital optimisation and monetization
• Optimising marketing campaign and channel performance
• Insights from customer segmentation
• Advanced industry vertical analysis in sectors including Finance, Media and Advertising, Retail and e-Commerce, Travel, Telco and Technology
• Attendees will complete the course with an Adobe certificate in Digital Analytics
To learn more about Adobe Digital Analyst Certification Training, go to http://www.adobe.com/training/
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
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