Digital Market Asia - a brand new online information portal for digital marketing professionals - is finally here! Bookmark www.digitalmarket.asia and keep abreast of new features and contributions on our Facebook, Twitter and YouTube pages.
Digital media has moved far beyond a hosted website and direct mailers. As new platforms emerge, the Internet extends its reach into the hands of consumers. It is a constant challenge for brand marketers and their agency partners to connect and engage with audiences, and deliver the right message and experience.
Digital Market Asia (DMA) will keep track of the landscape through regular analysis and updates for the online, social and mobile marketing and advertising community in the Asia Pacific.
DMA will be of interest to brand marketers, agency professionals, media buyers, publishers, solution providers, small business owners and more. We will act as your lookout for new marketing ideas, including emerging tools and technologies, measurement and analytics, case studies and white papers as readied resources when you are devising your digital strategies.
When you connect with Digital Market Asia you will find:
DMA DECISION MAKERS: A monthly two-part series of in-depth video interview with a leading brand on their digital journey, in partnership with Click2View.
BLOGS: Industry viewpoints as seen by professionals in the thick of things. Contributors include: Haresh Khoobchandani on consumer marketing; Rohit Dadwal on mobile marketing; Anol Bhattacharya on B2B marketing and more on the way!
INTERVIEWS: Each week, watch out for conversations with brands, digital agencies and solution providers from around the region to give you an insight into what industry movers and shakers think about issues that will impact the emerging digital marketing and advertising space.
Regular sections will cover:
NEWS: Regular updates on the latest happenings in the marketing space, including movements, policy updates, product launches, innovative campaigns and more.
FEATURES: A weekly dive into market and consumer trends, and brand strategies that have an impact.
CASE STUDIES: Here you can find examples of innovative campaigns and successful marketing initiatives.
WHITE PAPERS: These will give you information on latest technologies and solutions which will help you in your digital marketing efforts.
EVENTS: Ongoing updates on upcoming events in the Asia Pacific region, for your reference
RESOURCES: A list of partners and useful reference sites.
As the new kid on the block, we would love to hear from you on what you would like to see on DMA. With your support, we hope to create a community of industry insiders, thinkers, and innovative information.
Do help us spread the word within your teams and PR folks so we can stay up-to-date on what you are up to. Send us articles that you wish to publish; news, press releases, white papers, case studies, events. So come join us and share your ideas, so that we can work towards bringing you the best and latest news this industry has to offer, and to offer you insights that will help you in your business endeavours.
Let us embark on this new and exciting journey together, and we look forward to your feedback.
The team at DMA