DEMYSTIFYING DESIGN - A GUIDE TO DESIGNING YOUR BUSINESS GROWTH
DEMYSTIFYING DESIGN
A guide to designing your business growth
29 June 2011 | Melbourne
There are thousands of designers in Victoria – and they don’t all wear black. They’re savvy creative types who work with businesses to help them create competitive advantage and boost their bottom line through design.Demystifying Design highlights some of the ways that design is being used by Victorian businesses to transform products and services, grow market share, attract investors and enter new markets.
Case studies on Victorian SMEs in a range of industries provide valuable insight into the design process, including why businesses seek design expertise, how design outcomes are achieved and business results and benefits of integrating design into business.
Practical tips and pointers from businesses that have ‘been there and done that’ are included to assist Victorian businesses successfully navigate the process and reap the benefits of design.
Start designing your business growth with Demystifying Design. [DOWNLOAD PDF]
Launched on Thursday 15 July 2010, Demystifying Design was developed in collaboration with the business and design communities. Design Victoria would like to thank the members of the Working Group for their time and expertise in developing this resource.
