CAB CONFERENCE TO EXPOSE LINK BETWEEN SEX AND AUDITING
CAB CONFERENCE TO EXPOSE LINK BETWEEN SEX AND AUDITING
18 May 2011 | Sydney
The words “sex” and “audit” don’t often appear in the same sentence, but they will be side-by-side at the Circulation Audit Board’s inaugural Accountability in Ad Spend conference in July, with the CAB today announcing author and mathematician Clio Cresswell as a keynote speaker.
The author of Mathematics and Sex, Cresswell will discuss the role of mathematics in every human activity from sex to more raunchy pursuits such as auditing at the Hilton Sydney on 21 July.
In her presentation ‘Numbers, Auditing and Sex’, Cresswell will show there are sophisticated systems and patterns behind all numbers, whether it be a number of newspapers distributed or a number of sexual partners.
“I’m hoping that through a few laughs people will see there’s a lot more to number gathering than dry bean counting,” said Cresswell.
A senior lecturer in the School of Mathematics and Statistics at The University of Sydney, Cresswell is a familiar face on ABC TV, having appeared on The Glasshouse and as a member of the Brains Trust on The Einstein Factor, and her book Mathematics and Sex has been published internationally.
Her presentation will be just one of the highlights of the Accountability in Ad Spend conference, which will address the key issues affecting advertisers, marketers, media buyers and publishing professionals today in digital and print media.
A host of leading industry experts, including David Gaines, chief executive Australia, Maxus Global and Peter Cornelius, managing director, Media, Pacific, The Nielsen Company, will present on topics ranging from how to avoid being scammed through to how to extend a brand with multiple channels.
CAB chief executive, Paul Dovas said the conference was an important first for the CAB and highlighted its commitment to making the media industry more accountable.
“There are so many new developments and reporting ramifications when delivering accountability to the media buying and selling process,” said Dovas.
“This one day intensive conference promises to inform, educate and surprise advertisers, media buyers and publishers about the latest issues and trends effecting the way they buy and sell advertising.”
To book your place at the Accountability in Ad Spend conference visit http://www.auditbureau.org.au/conference_home.html
ABOUT CAB The CAB is a not-for-profit industry organisation that provides advertisers, marketers and media buyers with verified distribution data across a range of media formats. Further information: www.auditbureau.org.au
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