APPAREL PHENOMENON ASOS TO SHARE ONLINE INSIGHTS WITH AUSSIE RETAILERS
26 August 2011 |Sydney
Apparel Phenomenon ASOS To Share Online Insights with Aussie Retailers
- ASOS to muscle in on Australian market, targeting homegrown designers and consumers with localised website.
- Online fashion shopping set to explode – local retailers not up to speed will be left behind!
- FREE to attend keynote presentation from ASOS International Director, Jon Kamuluddin at Online Retailer Conference & E-Commerce Expo.
Local retailers are in for a treat with Jon Kamuluddin, International Director for ASOS presenting the keynote, ‘How ASOS is Winning Tomorrow’s Online Customers Today!’ at the Online Retailer Conference and E-Commerce Expo on Wednesday, 28 September 2011.
The ASOS story represents not only a fantastic example for local apparel retailers looking to take their businesses online, but for the wider online industry – with the UK-based retailer pushing its business beyond the usually challenging geographic borders, to sustain worldwide appeal and reach.
International sales account for over 50% of ASOS’s annual sales, with Australia being its second largest market outside of the UK.
“Online shopping doesn't yet contribute a huge percentage of revenue compared with traditional retail (around 5%), but the number is growing exponentially and I predict within a few years it will account for at least 25% of retail spending,” says Grant Arnott, Conference Director for the Online Retailer Conference & E-Commerce Expo.
“We know TopShop is coming, and with the expected arrival of Amazon locally within the next year, ShopBop is not likely to be far behind. Online fashion shopping is going to explode, and those who aren’t up to speed with best-of-breed customer experiences are going to die – quicker than we thought.”
With the launch of a localised site imminent, ASOS is aiming to cement its place within the Australian fashion market announcing that it will work closely with popular local brands, including Camilla and Marc and Wheels & Dollbaby - a move that will surely endear the retailer to not only Australian designers, but even more so with the local consumers.
The company renowned for its dynamic nature offers 1500 new products lines a week and continually seeks to evolve this offering by working closely with designers. ASOS received high praise from Dov Charney, CEO and Founder of American Apparel:
“American Apparel began as a wholesaler and built its reputation as a brand through high-end boutiques and trendy shops. Collaborating with an independent, forward-thinking site like ASOS is a return to our roots in a way. We’re continuing to explore these options and grow our business through them.”
The company motto of ‘restlessly innovating for its customers’ and ASOS’s understanding that the online realm offers endless possibilities has taken it beyond a copycat celebrity clothes site; to the global retailing giant it is today.
Delegates who register for the free Online Retailer Expo Pass will be able to attend all keynote presentations*, plus additional seminars in the Ideas Theatre on both Tuesday, 27 September and Wednesday, 28 September 2011.
To see the full conference agenda and register to attend the Online Retailer Conference and E-Commerce Expo, please visit: www.onlineretailer.net.
*Subject to seating availability.
Event details:
Name - Online Retailer Expo and Conference 2011
Dates - Monday, 26 September to Thursday, 29 September, 2011
Venue - Sydney Convention and Exhibition Centre, Darling Harbour, Sydney
Official website – www.onlineretailer.net
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