RESOURCES & PROJECTS
RESOURCES AND PROJECTS
The Mobile Industry Group undertakes a variety of both short term and long term projects with a view to encouraging more use of the mobile as an interaction tool; for consumers, for enterprises and for business generally. Projects include education based projects designed to increase consumer comfort and understanding that “You Can On A Mobile”; through working on developing Advertising Guidelines for the Australian mobile network; to undertaking a mobile measurement campaign designed to develop agreed standards for measuring mobile services.
The work of the committee is decided by and undertake by members. If there is something that you are passionate about and want to see MIG working on, then make your voice heard. Check out the MIG Meetings page for details of our next meetings.
MOBILE ADVERTISING GUIDELINES
Mobile advertising is the placement of advertisements (currently display and search are the most commonly used) on mobile internet sites - both on the carrier portal and off-portal. Read More >>
MOBILE CONSUMER EDUCATION CAMPAIGN
Find out why and how to use the Mobile Internet, Messaging and Downloads - and some useful pointers to help you to manage how much it will cost. Read More >>
MOBILE INTERNET DEVELOPMENT
The industry has moved well beyond the early days of WAP with higher mobile data speeds, high resolution colour screens, xHMTL support and other features that make mobile internet browsing a far more compellling proposition for the end user. Read More >>
AUSTRALIAN MOBILE PHONE LIFESTYLE INDEX REPORT
For the 5th year in a row AIMIA Mobile Industry Group will present the results of their annual survey looking at how Australians use their mobile phones. Read More >>
USEFUL LINKS, RESOURCES AND WHITE PAPERS
This is a list of other associations & government departments, research and news. Read More >>
SCANME.COM
You might have started seeing odd looking graphical codes appearing on movie posters and advertising campaigns that look like some strange alien symbology. Read More >>
MOBILE TRAFFIC TREND REPORT
The 2nd Trend Report reveals that in the period from January 09 to March 09 page views across mobile internet sites within Australia increased by 6%, reflecting a Compound Annual Growth Rate (CAGR) of 26.2% for that 3 month period. Read More >>