AUSTRALIAN GROUP BUYING MERCHANT GUIDE
AUSTRALIAN GROUP BUYING MERCHANT GUIDE
Group Buying is an exciting new channel for both businesses selling products and services, and consumers buying at a significant discount.
The Merchant's Guide to Group Buying, released by AIMIA and ADMA, focuses on giving advice as to how businesses can benefit from using the group buying channel and how they can avoid potential pitfalls.
The guide has been written to help businesses:
- Understand their role and responsibilities to consumers
- Work with group buying platforms (GBPs) to identify the risks and benefits associated with the promotion and delivery of their product and services
- To effectively manage risks, together with the assistance of GBPs, so as to ensure a successful outcome for all parties
The release of the Merchant's Guide follows on from the release of the Group Buying Code of Conduct, by AIMIA and ADMA, in November 2011.
Use the button below to download a copy of the guide.
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