AIMIA TABLET PUBLISHING GUIDELINES
AIMIA TABLET PUBLISHING GUIDELINES
Brought to you by AIMIA and Oomph
With over 2 million devices projected for the Australian marketplace in 2012 and an annual growth rate of 330 percent, tablets are in a unique category, as a device and a new media channel.
Tablets are not a fad; tablets are fundamentally changing the way people use the internet, and interact with content. Tablets are becoming more integrated into daily use, in a number of ways.
AIMIA and Oomph have released the 2012 Tablet Publishing Guidelines which explore:
- Growth in tablet usage
- Creating engaging rich media conten
- Creative guidelines
- Advertising opportunities & formats
- Measurement
Download the AIMIA App to view the Tablet Publishing Guidelines on your tablet today
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