SPEAKERS BUREAU

Alan Jones, Chief Hindsight Officer, doingwords.com

I'm an online product guy with a background in communications, product management, editorial and creative marketing.

In 1995 I established Doing Words as a consultancy, and over the years it has quietly gone about its business as I've co-founded startups and worked for larger companies such as Microsoft, Yahoo! and News Digital Media.

My work includes product strategy, community-building, marketing communications, content licensing, and the leadership of product, creative and technical teams. My clients are typically startups and the investors who back them. My LinkedIn profile is at http://linkedin.com/in/alanjones.

In the past I've presented at AIMIA and SlatteryIT events on topics including mobile content, content distribution and licensing, social media, marketing communications and copywriting. I also served a year on the AIMIA federal executive a few years ago.

alanjones(at)doingwords.com

Alex Hall, Chief Operating Officer, Tigerspike

Alex spent ten years working client side in both retail and FMCG before joining the digital revolution. Consumer marketing and category management with Sainsbury's Supermarkets (UK) and Nestle Australia distilled in him a strong focus on the end user experience. Since joining TigerSpike, his energies have been channeled into implementing innovative digital initiatives designed to augment the end to end delivery process; concept to point-of-purchase. This high level of consumer insight and focus has been introduced to all TigerSpike's blue chip clients across all major industry sectors.

Alex now spends a significant proportion of his time working on enhancing TigerSpike's UK and US presence as they take their award winning Service Delivery Platform to new markets.

Alex(at)tigerspike.com

Alex Littlejohn, President APAC, Adconion Media Group

Alex Littlejohn heads up APAC operations for Adconion Media Group, the world’s largest independent content distribution and monetisation platform, and oversees the structure, strategy and operation of Adconion Media Group’s four distinct business divisions, comprising Adconion Direct, Joost, RedLever and Adconion Platform Services.

In Australia, Adconion Media Group’s network currently reaches ¬60 percent of the national online population on a daily basis. Alex’s leadership and vision have steered outstanding results for the company since he launched the local operation nearly four years ago.

Promoted from his role as UK Commercial Director for Adconion in order to open the Australian market, Alex’s early tenure has been strong. He has overseen substantial year-on-year revenue growth and nurtured Adconion Media Group’s presence across Sydney and Melbourne to now employ 80 full time staff. The company is recognised as one of Australia’s fastest growing digital businesses and in 2009 analysts Frost and Sullivan pronounced Adconion Media Group as the Australian “Ad Network of the Year’.

Alex is a member of the IAB Australia Board and was a founding board member of IASH in the UK and Australia.

He has experience in senior management positions across Europe, the United Kingdom and Australia in sales, media and ad operations. Alex was the European Sales Lead at AdLINK in the UK then became the European Director of Business Development at DrivePM/Atlas where he was further promoted to Director of Operations during the acquisition by aQuantive.

Visit www.adconion.com/au

alittlejohn(at)adconion.com

Andrew Apostola, Co-Founder & Creative Director, Portable Content

Andrew Apostola is one of Australia's leading cross media producers and entrepreneurs. He is the co-founder of Portable Content, a digital studio that creates and transforms real world concepts into innovative cross platform projects and businesses.

In 2006 he created and launched portablefilmfestival.com, a user generated video site that distributes video to users through portable video platforms including iPods, mobile phones and laptops. Since then, the Portable Film Festival has evolved to become an international innovator in online film with its contributors spanning over 30 different countries and boasting several Oscar nominees. In 2007 he developed the Portable Screen Academy, an incubator and training academy for emerging interactive producers that now has major presence in Singapore, New Zealand and Australia.

andrew(at)portablecontent.com

Anthony Goldman, Director of Marketing & Development, Next Digital

Anthony brings over 15 years experience in integrated marketing and advertising, having worked with some of Australia’s top agencies including Leo Burnett, George Patterson Bates, Wunderman and JWT.

He has developed and implemented successful marketing campaigns for recognised brands including Ford, National Australia Bank, Nestle, Sensis, Village Roadshow and Lenovo.

At Next Digital, Anthony is charged with working with our team and clients to develop integrated marketing programs and identify opportunities to maximise the digital marketing channel.

Speaking Topics:

The future of digital marketing
Integrated Marketing
Marketing Effectiveness

Ben Bale, SEO Strategist, MediaCom

Ben Bale currently works as an SEO Strategist for MediaCom Sydney. His varied digital background runs across search engine optimisation (SEO), pay per click (SEM/PPC) as well as online PR, content production and social media.

Starting out in London, Ben has worked on a number of brands including Dell, EA Games, Universal Music, Deutsche Bank, VW & IKEA. With projects ranging from large scale content partnerships & social media optimisation to reputation management and technical SEO, he continues to provide clients with exciting future proofed strategies in the ever changing SEO world.

Ben has previously spoken at events in London regarding the future of search and social media and the humanisation of search.

ben.bale(at)mediacom.com

Ben Liebmann, Vice President, Freemantle Media

FremantleMedia is one of the world's largest international creators and producers of entertainment brands - owned by RTL and forming part of the Bertelsmann Media Group.

As Vice President of Licensing, Ben is responsible for the development and commercialisation of FremantleMedia properties off-screen in areas such as online, interactive television and wireless, as well as more traditional ancillary rights businesses including brand licensing and sponsorship, live entertainment, gaming, brand funded entertainment, consumer products and merchandise.

The FremantleMedia Enterprises portfolio encompasses both wholly owned and managed properties including Australian Idol, Neighbours, The Biggest Loser, Project Runway, Australia's Got Talent, The Price Is Right, MasterChef, The Farmer Wants A Wife, Australia's Next Top Model, Star Trek, CSI, The Godfather, Tintin: The Movie, Gladiator, Forrest Gump, Grease, Footloose, So You Think You Can Dance and Merlin.

Prior to joining FremantleMedia in May 2007, Ben established himself as a leading digital media and content specialist, working with companies including Warner Music Group and Vodafone.

Ben holds a Bachelor of Commerce majoring in Marketing and Business Economics from the University of NSW.

Ben Reichel, Chief Executive Officer & Managing Director, Two Way Limited

Ben Reichel is the Chief Executive Officer and Managing Director of Two Way Limited, a public company listed on the Australian Securities Exchange (ASX:TTV).

Two Way creates advanced interactive media and gambling applications. These include TAB ACTIVE, the TV wagering service created by Two Way for its partners, Tabcorp and TattsBet. TAB ACTIVE is an enterprise-grade information and betting service for TAB account holders, running on the FOXTEL and Optus TV platforms in NSW, Victoria and Queensland, with further expansion around Australia in progress. It is the most advanced interactive TV application ever deployed in this country.

Two Way has exclusive relationships with Tabcorp, Betfair and Sportingbet to operate interactive TV wagering services. Two Way has built multiple interactive TV games and other applications since 2000, and has won two ASTRA Awards for its work. The company also operates the Way2Bet online and mobile wagering portal.

Ben's background is in media and wagering, having worked in senior executive positions at Tab Limited and Publishing and Broadcasting Limited.

Breichel(at)TwoWayTV.com.au

Bill Bovopoulos, Director, Aqua Media

Bill currently leads a young and talented team of designers, producers and developers at Aqua Media - a creative agency specialising in the areas of online, multimedia, brand and design.

Aqua Media's services cover the complete world of creative communications, from the smallest project to the seemingly impossible – no task is too small or too large.

With over 24 years digital experience, Aqua Media has served the in-house creative and print needs of multi-national corporations and a plethora of smaller, but no less important, Australian and overseas companies.

Aqua Media's goal is to make doing business easy for their partners - by solving their tough problems simply.

For more information please visit http://www.aquamedia.com.au or contact Bill Bovopoulos on (02) 8915 5555.

Billy Tucker, CEO, Cudo

Billy Tucker has over 15 years’ experience in Consumer Electronics and the Online industry, including leading the establishment of an online business for the Comm Bank in the UK, running Xbox operations and support in Europe, running ninemsn's Partnerships business, heading up Microsoft's Search business in Asia Pacific and leading Microsoft's consumer & on-line strategy for Australia.

Billy lead the creation of Cudo and is now the CEO. Cudo is a venture from Australia’s biggest IT and media companies – Microsoft, PBL Media and ninemsn. At the helm of Cudo, Billy is working to change the way Australians shop online by harnessing collective buying power and passing on the benefits of bulk buying to the consumer.

Brian Gallagher, CEO, Full Circle

Brian Gallagher has over 23 years in the broadcast advertising market, having worked with Nine, Win/NBN, and Ten, and has pioneered brand funded content in Australia with Full Circle Entertainment which launched in January 2005.

Prior to the launch of FCE and his current role as CEO of FCM, he spent 6 years at Network Ten specializing in advertising related content strategy, brand funded programming and integrated sponsorship, developing a reputation for innovation around advertisers’ use of the media using content.

Brian’s direct relationships with the majority of Australia’s territories top program producers encouraged Brian to launch Full Circle Entertainment to stake a claim on the emerging brand funded content market.

Rachel.Wilson(at)fullcirclemedia.com.au

Bronwen Lipscombe, Account Director of Macquarie Hosting, Macquarie Telecom

Bronwen Lipscombe is Account Director of Macquarie Hosting (a division of Macquarie Telecom) where she leads the engagement and strategy for some of the business’ largest hosting clients, including PBL Media, Westpac, News Limited, Fairfax and NRMA.

Bronwen has spent the majority of her career in the IT industry in both a client service and sales capacity, including a total of 5 years in the hosting industry specifically (1 year at Macquarie and 4 years at Hostworks). Prior to Macquarie she worked in the enterprise sector of information security, for Trend Micro, where her clients included the country’s largest banks and corporations.

The digital media industry is close to her heart. With many current and former digital clients - both publishers and online companies – she is constantly immersed via her clients’ businesses in the rapidly evolving world of interactive media. Before working in the hosting industry, Bronwen worked for two of the country’s largest publishers – News Digital and Fairfax Digital (or News Interactive and f2, as they were known then). As National Alliance Manager at Fairfax she was a pioneer of the content integration concept, including driving the partnership strategy for the masthead travel sites that enabled the creation of integrated booking engines and long-term advertising revenue.

Bronwen has a Bachelor of Business degree with a major in Marketing and a sub-major in Accounting from the University of Technology, Sydney. She continually develops her skills through corporate sales and service training programs on a regular basis, and she is an avid reader of business and IT press.

Cairo Walker, Director of Digital, Arnold Furnace

Right before coming to work at Arnold Furnace Cairo was in the Masai Mara, the deserts of Rajasthan and the jungles of Malaysia helping WWF set up their online systems. Before Australia Cairo was client-side, as the Online Services Manager for New Zealand’s biggest company, Fonterra. She finally found her calling at Arnold Furnace, starting at the agency as a Senior Producer and heading up the Digi Department in just over 1 year. What a legend!

As well as leading the Digital team and acting as Mother Hen to an excitable brood of producers, designers and developers, Cairo has become a crucial member of the Agency Management team. A top focus for her is to create a fun, flexible environment for her team to feel positive about, and grow in. With twenty years experience under her belt and the huge impact she’s made here, she’s basically never allowed to leave.

Calum Russell, Group Marketing Manager, ANZ, Adobe

Calum joined Adobe in December 2008 as the Group Marketing Manager for Australia and New Zealand. He is responsible for the team running all marketing activities in the region, including the regular customer and partner eSeminars, face-to-face industry events, PR, marketing communications, marketing activity with channel partners and all online and media involvement.

During his time at Adobe this team has been the driver for the successful launches of Adobe Creative Suite 5.0, Acrobat X, Photoshop Elements 9, the role out of the Adobe Digital Publishing Suite and most recently Creative Suite 5.5.

In working with the creative community over these last few years, Calum has seen a number of trends emerge such as how the role of the designer is changing from a single media focus to multi-media across multiple platforms including mobile, online, print, video. As a result, this requires designers to not only create engaging content, but now also to deliver to these platforms, measure and optimise, and monetise.

Prior to Adobe, Calum was Asia Pacific Partner Marketing Manager with VMware for two years. He was responsible for the strategy and co-ordination of partner marketing activities across APJ to recruit and train channel partners, joint marketing to generate revenue, and channel marketing programs to grow the partner business.

Before that Calum was the Business Group Manager for the Mobility division at Microsoft Australia. He worked at Microsoft for over 12 years in various roles including Marketing Manager for IT Infrastructure and the Windows Server Product Manager at Microsoft Australia, having moved to Australia in early 2001.

Calum has been involved in the computer industry for over 24 years and has a BSc in Mechanical Engineering from the University of Cape Town.

Cameron Wall, Founder, ZapMe Mobile

Cameron is a leader and innovator in the Digital and Mobile space working on cutting edge projects both in Australia and overseas. I have worked for over 20 years in ICT and helped pioneer the Internet in Australia via Pegasus Networks in the early 90’s and Mobile data in the late 90’s. In 1996 Cameron opened the first Internet Café in Australia.

More recently operating and helping various companies in designing, building and marketing various Mobile marketing, content, applications and platforms both here in Australia and globally. Cameron has also designed, built and launched some very successful cross-platform Mobile applications and platforms for the Retail, Finance, Fashion, Publishing & Entertainment industries.
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Carl Poplett, Business Development Manager, News Digital Media

In his role Carl is responsible for developing and managing News Digital Media's relationships with the key telecommunications carriers. Carl works closely with the carriers to maximise the distribution of News Digital Media's brands and content. He is also responsible for identifying and developing commercial opportunities with various handset manufacturers including Blackberry, Motorola and Nokia.

Since starting at News Digital Media in 2007, he has launched news.com.au as the primary news provider on the Optus Zoo mobile portal; launched an on-device deal with Motorola; brokered partnership agreements with Telstra and 3 to carry News Digital Media mobile sites, negotiated a deal that saw News Digital Media become a key content partner for the Optus iPhone launch and more recently launched the news.com.au app on Nokia's Ovi Store, which was the first news app to be release by Nokia in Australia.

Prior to joining News Digital Media, Carl held the role of Commercial Manager for Legion Interactive, Australia's leading mobile entertainment and marketing services provider, where he was responsible for the development of mobile content services and mobile marketing solutions for brands such as ACP, Foxtel, Harper Collins, NRL and Roadshow Films.

Carl is an active member of the AIMIA Mobile Industry Group.

anniepetersson(at)newsdigitalmedia.com.au

Carolyn Bollaci, Country Manager, AU &NZ, MediaMind

Carolyn boasts an extensive background in digital media in the Australian, UK and US markets. She has vast experience in client development and management joining Eyeblaster from News Digital Media where she was group sales manager. Prior to News Digital Media, Ms. Bollaci was group sales manager for ninemsn. At ninemsn she led a sales team in driving initiatives to achieve national sales goals and build on customer and partner relationships. Ms. Bollaci has also worked as an account manager for Microsoft in her native United States where she managed key advertising accounts on MSN, providing strategic marketing consultation and worked towards identifying additional revenue generating opportunities.

Chris Pile, Managing Director/Owner, The FARM

As Owner and Managing Director of TheFARM. Chris has always had a penchant for saying 'yes'. It is this bold outlook that has propelled him through his early days as a freelance photographer and web developer to achieve a lot in a relatively short time. Maintaining a dynamic, professional and relaxed culture, upholding authenticity and integrity, while growing the business and developing THE best in market solutions for clients all sit at the top of Chris's priorities.

As a founding member of Saatchi & Saatchi's interactive team and with over 10 years flash development experience, Chris is an expert in flash application and interface development. It is Chris's keen interest in and his extensive experience working with emerging technologies that enable him to deliver exceptional and innovative digital applications that integrate and engage across broadcast channels, web, multimedia and mobile technologies.

In his role as MD of TheFARM, Chris's career highs include growing an amazing team, being named among BRW's Fast Starters and working on award winning campaigns for clients including Air New Zealand, Lion Nathan, Virgin Mobile and Mitsubishi Motor's Australia.



You can read Chris's musings at 15MB of Fame here or follow him on Twitter at chrispile.

Claudia Sagripanti, Director, Venture One

Claudia Sagripanti was most recently Director of Mobile Communications for media agency investment network GroupM responsible for developing mobile solutions for brands. She is now focusing on the mobile retail/payments sector as principal of digital consulting and training business, VentureOne.

Claudia has been involved in the mobile industry since 2002, as co-founder of the Mobile Marketing and Advertising Awards. Since then Claudia focused on providing strategic advice, product development and business development assistance to media companies – specifically in mobile advertising and marketing, mobile content and related services, as principal of her own business, VentureOne.

Claudia has led a number of mobile industry activities, as founding chair of AIMIA’s Mobile Industry Group. In particular she co-ordinated the development of cross carrier and publisher mobile advertising guidelines. She has presented and chaired various conferences and graduate train ing programs on mobile marketing and advertising. Claudia is also a regular contributor to various marketing and digital media publications, and is regularly asked to comment on mobile issues.

Colin Cardwell, CEO, 3RD Sense Australia

Colin is co-founder and CEO of Australia’s leading Casual Games business. Casual games are the fastest growing sector of the video games industry and the sector will be worth US$2.25 Billion in 2008.

The business was established in 2001 and has offices in London and Sydney.

3RD sense works with agencies and brands to create game based advertising campaigns and their clients include NRMA, Nissan, McDonalds, HP, Nestle, Emirates, Smart Car, Intel, Wrigley’s, National Geographic Channel and more.

Prior to starting 3RD sense, Colin headed up the media sales team for digital TV games channel Playjam in London. At Playjam, Colin was responsible for the world’s first digital TV advergame campaigns. He’s delivered countless advergame campaigns since.

He now manages the team in Australia and is the driving force behind the massive growth of Fizzy.com

Colin has been speaking at conferences and events around the world for years. He is very comfortable in front of an audience and is both informative and entertaining with a raft of case studies to draw from

Craig Galvin, Founder & Executive Director, the white agency

Craig co-founded the white agency in 2003, quickly establishing it as one of Australia's preeminent interactive agencies. In the six years since launch white has won numerous creative and business accolades built on a foundation of innovation and world class digital work, working with some of Australia's largest and most successful brands.

Craig's experience across publisher and agency-side, and subsequent exposure to a diverse range of organisations' marketing objectives, provides a unique insight into the capabilities of digital in meeting a client's business challenges and ensures digital becomes the gateway between business, marketing, customers and prospects.

Prior to white, Craig's experience has been extensive and he is one of the longest serving internet specialists in Australia. Beginning at Ozemail in 1996, Craig was promoting the positive changes the internet could have for marketers long before companies had even dipped their toes into the water. From Ozemail Craig moved to Yahoo! where he was one of the first in the local team for the global internet success story, leading the sales team with passion and creating successful strategies for marketers.

craig.galvin(at)thewhiteagency.com.au

Dale McCarthy, Director – Strategy & Corporate Development, Marketplaces, Fairfax Digital

Dale McCarthy has worked at the forefront of the digital media industry since 1996, including 12 years with Fairfax Media, where she is currently Director of Strategy & Corporate Development in the Marketplaces division that has over 480 staff and includes the digital transaction businesses RSVP, Stayz, Tenderlink, InvestSMART and the classified businesses Domain, Drive, APM and MyCareer.
In this role Dale helps set the strategic agenda for the division, overseeing operational and corporate strategy as well as M&A. Dale has been involved in numerous digital joint ventures, mergers and acquisitions for Fairfax including The Weather Company, TheVine, OMG, FindaBabySitter, Tenderlink and Occupancy. She is Chairman of the board of OMG and is actively involved in integrating new acquisitions into the company.

Her previous roles with Fairfax Media have included Chief Marketing Officer of Fairfax Digital and General Manager of RSVP.com.au.

Dale developed Australia’s first University accredited course on Internet Advertising with UTS in the late 90’s, was awarded Internet Pioneer of the Year at the Yahoo Internet Awards in 2000, was named in the Top 10 Most Influential People in eMarketing by B&T and was recently selected to be on the Prime Minister’s ICT Industry Taskforce to develop a vision for the ICT economy to 2020.

Email: dmccarthy@fairfaxdigital.com.au

Daniel Schwartz, Co-Founder, Yo-Mo

Danny has a background spanning a range of industries. He studied law and then moved into property development before he embarked on a career in media and communications, which led to the creation of YoMo Australasia.

Danny brings a blend of skills, experience, contacts and knowledge from his time in magazine publishing and property development. He is responsible for setting and delivering the overall strategic direction and vision of YoMo.

Danny has developed many large-scale properties which include, South Wharf Function Centres on the Yarra River Melbourne, 181-187 Collins Street, Regent Place (55 apartments), Moorabbin Airport, 325 Collins Street, The Mark (88 apartments), 225 Elizabeth Street, The Nova (180 apartments), 620 Collins Street, Liberty Tower (220 apartments) and the Torquay Surf Centre, Shopping centre.

The experience to deal with property managers and owners has enabled Danny to secure the appropriate agreements with locations for the rollout of networks. Management of staff, marketing, content aggregation and business development are all the characteristics Danny brings to YoMo.

Danny(at)YoMo.tv

Daniel Young, Director, Burson-Marsteller

Leading the Australian digital team at the Sydney office of global PR consultancy Burson-Marsteller, Daniel Young is a specialist technology communications consultant. Daniel also leads the company’s Technology practice, delivering digital and communications advice and solutions to clients in a wide range of industries including consumer electronics, enterprise IT, healthcare and FMCG.

An active blogger, Dan keeps up to date with emerging social media trends, practices and tools. He helps clients in Australia understand the implications of these developments and works with them to develop strategies that engage target audiences via a broad array of digital, search and social media channels.

Dan’s experience spans corporate, consumer and B2B communications working for blue-chip companies with a primary focus on the technology sector. He holds a degree in Politics from the University of Liverpool.

Daren Poole, Chief Client Officer, Millward Brown

As Chief Client Officer for Millward Brown in Australia, Daren Poole leads the Company’s new business development and has national responsibility for Millward Brown client solutions including its online research service, Dynamic Logic, and media evaluation agency, Millward Brown Precis.

Daren brings 14 years of international experience to the role, having worked with Millward Brown in Australia, the UK, Europe and Asia. Prior to being appointed as Chief Client Officer, Daren was Managing Director of Millward Brown’s Sydney operations.

Joining Millward UK in 1996, Daren worked on a number of large accounts across European markets before moving to the Company’s Shanghai operations in 2000. From 2001 to 2005, Daren was based in Singapore and Thailand, servicing clients across South East Asian markets and establishing Millward Brown’s presence in Thailand.

Speaker Topics:
- Measuring brand equity and consumer trust
- Maximising advertising ROI.

David C. Brudenell, Executive Vice President, Pureprofile

David oversees all revenue and customer operations, as well as marketing and partnerships for pureprofile. Since joining in 2005, he has held several positions with the company. Most recently, as Commercial Director he led pureprofile’s global direct sales operations. He also developed and manages the company’s operations in Sydney, London, Mumbai, and San Francisco and is responsible for creating and expanding strategic partnerships in those regions for the benefit of pureprofile's growing number of users and clients.

David’s main areas of focus have been IT, marketing and finance. Prior to joining pureprofile, he was a consultant for the Australian recruitment firm, Time Recruitment and a property researcher for Benchmark Real Estate in Canada.

David holds an MBA from the Sydney Business School and a Honours degree in Biology from the University of Western Ontario, both of which were awarded with distinction.

A new resident of San Francisco and despite living in Sydney for the past eight years, David has very much retained his Canadian accent and sense of humour, eh.

David Whittle, Managing Director, Mark

In May 2007 David launched Mark. This new agency combines the digital, direct and data marketing disciplines of M&C Saatchi. Conscious that marketing is now more a science than ever before, Mark is committed to developing infectious, indelible ideas that mark minds to elicit measurable behaviour.

Prior to the launch of Mark, David was busy not only overseeing the growth of M&C Saatchi Digital in Sydney, but also establishing and managing the digital teams in Melbourne, Singapore, Hong Kong, Kuala Lumpur, Los Angeles and New York.

David has a BA/BCOM from Deakin University with majors in Marketing, eCommerce, Public Relations and Sociology.

He has successfully led a Digital Agency of the Year team and been recognised by his peers, winning Victorian Young Direct Marketer of the Year in 2004 and in 2007 was the second youngest person included in the top 40 most influential people in the Australian Digital industry.

David.Whittle(at)marksydney.com

Deniz Nalbantoglu, Managing Director, Webling Interactive

When Deniz started out in digital communications, modems were the size of small cars and everyone “online” knew each other by first name. After 16 years of senior posts in some of the biggest international and local interactive agencies and running some of the largest digital accounts in Australia, the only thing that has not changed is his passion for this medium.

Deniz feels equally at home with a leftfield consumer campaign as he does with the most sophisticated end-to-end business solution, and is fluent in the languages of business, marketing, creative, technology and account services. Deniz’s unparalleled digital strategy expertise joined with his strong involvement with all areas of business allows him to cover accounts from all angles and deliver best of breed innovative digital communications strategies to his clients across the web, mobile and social media channels.

Deniz has joined Webling Interactive as a founding partner in 2004, and small digital agency that started in a lounge room is now one of the top specialist players in digital space in Australia, with a focus on exceptional brand experiences via online, mobile and social media.

A shortlist of clients Deniz has worked with include: Microsoft, MasterCard, Coles, HSBC, CCA, Wizard Home Loans, Optus, ABN Amro Rothschild, ING Insurances, CommSec, Ferrero, Fuji Xerox, Telstra, Toyota, Sydney Opera House, Movie Network, Arnott’s, KIA, DHL, Channel 7 and many more.

deniz(at)webling.com.au

Ed Lenta, Regional Sales Manager, VMware

Ed Lenta the Regional Sales Manager, responsible for providing strategic sales direction and establishing VMware’s market leadership in virtualization technologies across Australia/New Zealand. In this role, he oversees all aspects of the company’s customer facing activities and is responsible for both market development and ensuring the continued uptake of virtualization within VMware’s large customer base.

Ed was responsible for starting the VMware business in ANZ, and has been closely involved in the adoption of virtualization in many of Australia’s leading banking, legal, retail, manufacturing and government customers. He is also a frequent speaker at IT events across ANZ as an evangelist of virtualization technologies.

Prior to joining VMware Ed worked with a leading ANZ systems integrator, Gen-I / Telecom NZ, and
before that worked in his own IT business development company.

Ed is a graduate of the University of Durban, South Africa with a Bachelor of Commerce.

Lenta is married with three children. He is a keen runner who participates in marathons. He also swims, bikes and enjoys an occasional surf.

Fiona Lovell, Senior Product Manager, Austar

Fiona has been with AUSTAR since 2004. She manages the team responsible for the user interaction design for all of AUSTAR's subscription TV services including MyStar, channel enhancements, and core applications (such as the Electronic Programme Guide). Fiona is also responsible for AUSTAR's Box Office, Main Event, Adults Only and Games services.

Fiona has over 10 years' experience in interactive TV, and previously worked in the UK at BSkyB's first interactive venture, Open…. Prior to her role at BSkyB, Fiona worked for the Australian Association of National Advertisers in media research. Fiona holds an Honours degree in Film and Media, majoring in subscription TV, and is currently studying for her MBA at the Australian Graduate School of Management.

flovell(at)austar.com.au

Greg Muller, Managing Director, Bullseye Group

In January 2008, Greg completed the successful merger of his company iFocus with Bullseye Digital to become the Managing Director of Bullseye.

Greg founded iFocus in 2000 and built the online consulting and solutions business into one of the most respected boutique firms in the country, steering it into the ranks of BRW's Fast 100 for two consecutive years (2004, 2005). Greg has also been the recipient of many industry awards for projects delivered.

For over 13 years Greg is a pioneer in the digital space and continues to advise the boards and senior management teams of major corporate organisations and government bodies on their use of the Internet, particularly in the areas of digital strategy, business enablement, governance, convergence and online customer engagement.

Greg is regularly invited to speak at conferences and industry forums to share his insights on the future of business, the web and the impact of digital technologies. Greg is an insightful and engaging speaker who likes to provoke his audience by challenging current paradigms whilst keeping grounded on what real changes can be achieved right now.

Greg is a director of the Bullseye Group and e-learning training company, iCourses.

Speaking topics:
- Citizen 2.0 - Customers, employees and leadership in a flat world
- eLearning - where does eLearning fit within the eBusiness equation
- Working with Government
- CRM - Value is the key driver
- Spam - the legislation, the issues, the remedies
- From reality to vision and back - Strategies, rhetoric and directions for the knowledge journey.

Ian McDonald, Copyright Consultant,

Ian is a lawyer specialising in copyright law. Currently working as a consultant, his clients include the Australian Copyright Council, where he was previously a senior legal officer. He is a graduate of the University of Sydney, with Bachelors degrees in both Arts and Laws, and a Masters degree in English literature. Prior to studying law, Ian freelanced in music, theatre and teaching. Ian has been working as a lawyer in copyright and related areas of law since early 1994, advising clients on copyright law and practice, writing and publishing extensively on the topic, and presenting talks and lectures on different aspects of the subject.

James Cleary, CTO, Amethon

James Cleary is CTO and an executive director of Amethon, an Australian mobile analytics provider. James co-founded the business in 2000, taking the business from start-up, through several rounds of investment, to an emerging global leader in mobile content tracking and analytics solutions. Amethon has mobile analytics customers in Australia, North America, Europe and India.

Within mobile web analytics, he works with content publishers and operators to grow mobile data and content revenue through real-time intelligence of subscriber interaction with the mobile internet. Recently this has involved analysis of off-deck traffic, handset applications, streaming media, data consumption and mobile advertising campaigns.

james.cleary(at)amethon.com

Jamie Silver, Managing Director, Clear Light Digital

Jamie is the Managing Director and one of the company founders. He brings extensive experience in online advertising and business development from key roles at some of Australia's leading online players.
Jamie spent three years at LookSmart in product development and search analyst roles.

After leaving LookSmart he joined SEEK, where he managed its online marketing activity and key alliance partnerships. Most recently Jamie was at Optimedia where he established the agency's search marketing offering and implemented campaigns for clients such as NAB, Telstra, Sensis, Qantas and the Victoria Government.

Jamie's role at CLD includes sourcing and acquiring new business, in addition to leading the strategic development of the business.

louise(at)einsteinz.com.au

Jane Huxley, General Manager of Media Division, Fairfax Digital

Jane Huxley is currently General Manager of the Media division within Fairfax Digital. In this role Jane is responsible for extending the company's position as Australia's leading provider of online news and information. This includes setting and executing a news leadership strategy across all mastheads. (SMH.com.au, TheAge.com.au, WAToday.com.au and Brisbanetimes.com.au), and directing its consumer marketing, mobile and video business units.

Jane brings to Fairfax Digital more than 18 years strategic business and marketing experience, having previously worked at international organizations including Vodafone and DigitalOne. For over fifteen years she held various technical, sales and marketing positions with Microsoft, including Director of Partner Group and Director of its Desktop Applications (Office and Windows) Group.

Jane.Huxley(at)fairfaxdigital.com.au

Jennifer Wilson, Director, The Project Factory

Jennifer Wilson is a Director of The Project Factory (a multiplatform media company), teaches Multiplatform Content for the Australian Film, Television and Radio School and Transmedia for MetroScreen; lectures in mobile and convergent media for the University of Western Sydney and has taught on the Asia Australia Media Emerging Leadership program (AAMELP). She is member of the Screen Producers Association of Australia and has authored two white papers for the film industry aimed at helping screen content producers understand how and why to get more engaged in the digital space and looking at copyright and piracy issues. In 2008, Jennifer co-authored “The writer’s guide to making a digital living” for the Australia Council for the Arts.

Jennifer is fascinated by the intersection of creative concepts, their technical implementation and the commercial reality that underpins this in the digital space. More than cross-platform – the intelligent exploration of how to generate engagement on the third and fourth screens (computer and mobile) through social, play, story, sharing and interactivity. She is passionate about mobile as the ubiquitous screen; the rise of semantic understanding; the permanent change the social media has made to our sense of connection; and the need to find engagement at the heart of every interaction.

Jennifer sits in on the board of AIMIA and chairs AIMIA’s Mobile Industry Group.

Jim Antonopoulos, Executive Creative Director, TANK

louise(at)spherepr.com.au

Jim McKerlie, Group CEO, Bullseye Group

Jim has built on an auspicious career in international management, consulting and the media to now drive the team of the biggest privately owned digital services agency in Australia, Bullseye.

His 25 years of experience is reflected in a body of work that has taken him from developing and implementing strategy with major corporations and government in particular in media, telecommunications and IT sectors around the world. His career spans from leading studies that assisted government policy in the early 90s on the impact of the internet on Australia's future, through to developing SaaS products used in 18 countries around the world. In the corporate advisory arena, Jim was the lead advisor on a large number of major mergers, acquisitions, IPOs and mobile license allocations during telecoms deregulation. He is an experienced public company director.

It is Jim's media experiences however, that has provided him with varied and colorful memories. His incarnations as a talkback host on Sydney's 2UE, a syndicated financial specialist to over 250 radio stations across the country and television presenter with the ABC are backed by numerous articles, keynote addresses and publications that make Jim a highly regarded business forecaster and visionary.



Speaking Topics:

- How to Develop Your Digital Roadmap
- The Firm of the Future
- Management Science in a Digital World
- Change the People or Change the People?
- Competitive and Sustainable Organisations

John Allan, Chief Executive Officer, True Local

John Allan is the chief executive officer for truelocal.com.au - News Digital Media's online business directory. John was appointed to the role in January 2008 to oversee the expanding operations of truelocal.com.au.

He was previously general manager of Media Integration for News Limited Community Newspapers. Prior to joining News, John was the group publishing director at The Federal Publishing Company (FPC) where he led the editorial, marketing and sales units of FPC newspapers across NSW. From 2002 to 2005, he was managing director of Viamedia overseeing the
magazines, promotions and books unit throughout Australia. Prior to Viamedia, John led sales for Fairfax.

John Galloway, Head of National Sales - Mobile Advertising, Vodafone

John Galloway is Vodafone's Head Of National Sales For Mobile Advertising. John has held this position for the past twelve months. During this time the Vodafone mobile advertising team has run over 104 mobile marketing campaigns which include some of Australian best known brands including: Coca-Cola, Pepsi, 20th century fox, Paramount pictures, Foxtel, Holden, HSBC etc .

Last year the Vodafone mobile advertising team was awarded the prestigious Frost & Sullivan's best practice award for market leadership in mobile advertising. Additionally Vodafone was quoted as taking 40% share of the Australian mobile advertising market.

Prior to joining Vodafone John was the managing partner of MediaMe a specialist mobile marketing company. John has an extensive media background and has held senior digital positions at News Corp and Fairfax.

Jon Slade, Head of Mobile Marketing & Advertising, ninemsn

Jon began work with 5th Finger in March 2004, and joined ninemsn after that company's acquisition in 2005. He has delivered mobile campaigns for over 100 different clients across 20 different market verticals. Through these experiences, he has gained a broad appreciation of the marketing & advertising challenges facing a diverse array of industries, and can effectively apply these learnings to ongoing client success in the evolving mobile landscape.

Kain Tietzel, Director, Everybody Internet

For the past few months since leaving MassMedia Studios, Kain has been working as an Interface Designer and Marketing Director for an online application for professional photographers (currently in stealth), is consulting as a Creative Director and Digital Strategist for a range of advertising and start-up business whilst developing a web 2.0 based online business - Everybody Internet.

Over the past 15 years Kain has created interactive solutions for clients included: Audi Australia, Fairfax Digital, Virgin Blue, Hoyts, Department of Defence, Telstra, Optus, Yahoo7, Oakley, Vue Cinemas, Foxtel, Val Morgan, Arts NSW, AIMIA, Goldman Sachs JBWere, MCn, Commonwealth Bank, Westpac, The Powerhouse Museum, Sydney Festival, Southern Star Endemol (Big Brother, The Secret Life of Us and Deal or No Deal), Channel 4, FilmFour, BBC, Sony Music, Lego, The College of Fine Arts and the Australian Film Television and Radio School, Bomb Productions, Cobalt Media, Pixel Mill Films and a range of design and media agencies in a freelance capacity.

someone(at)everybodyinternet.com

Katie Chatfield, Strategic Director, the white agency

Katie is a digital evangelist and creative strategic thinker specialising in defining the role for brands in the digital channel and designing integrated marketing communication plans.

For the last twelve years she's worked both on the creative strategy and immersive integrated communications for some of the world's leading brands including Coke, Commonwealth Bank, Telstra, McDonalds, Kellogg's, Pepsi, GSK, and YUM!.

She's a graduate of the University of Adelaide, majoring in Media and Cultural Theory, her blog “Get Shouty” recognized in Ad Age's “Power 150” and she has published and presented her thinking over the world. In a previous life, she has five years experience in the media as a publicist, broadcaster, script writer, and producer. In addition to being able to speak about herself in the third person she's steered a couple of recording artists and record labels to fame and glory

A big believer in contributing to the knowledge base she's a founding member of Interesting South and the convener of the Sydney chapter of Planning For Good.

At Creata, Katie was the Global Creative Strategist, responsible for the digital definition of the Happy Meal brand globally and the construction of fantastic user experiences on a site created to engage children and their parents in 14 languages.

Katie created and managed the digital department at bellamyhayden, Australia's most awarded communications strategy agency, and was responsible for the digital engagement and media strategy across their portfolio of clients.

Katie is currently the Strategy Director for the White Agency.

Ken Taylor, Research Team Leader, CSIRO

Ken has a background in mechanical engineering and computer science. He has worked extensively in railways, in the mining industry and conducted research in teleoperation and mobile computing. He is currently developing web services including VotApedia and developing interfaces for teleoperating mining equipment. Ultimately mining may be controlled from virtual worlds like Second Life.

Ken.Taylor(at)csiro.au

Kerry Field, Partner - Innovation, Mindshare

Kerry's enthusiasm for new technologies led to her digital role in 1994 when Ogilvy founded their New Media department. With over 15 years experience in the digital realm she has had the pleasure of working with some of the world's leading blue chip brands with experience across all digital platforms. Well-respected in the industry, Kerry is the Chairperson for the Media Federation of Australia's Digital Committee.

Lee Silverman, Media & Entertainment Practice Leader, IBM

Lee Silverman currently leads the Media and Entertainment practice for the Consulting and Application Solutions organisation at IBM Australia. From 1999-2007, he was the CEO of Modulo Systems Corporation which developed workflow and content management solutions for the world’s leading publishers such as Time-Warner, Gannett, Axel-Springer, Asahi Newspapers, Rizzolli, Conde Naste, and three of London’s major dailies.

Prior to that he was the COO of CyberGraphic (now Atex) and Group General Manager for Technology at PMP Communications/Pacific Magazines/Shomega and Show-Ads from 1994. For 10 years, Lee led the development of innovative production solutions for electronic publishing revolution at Agfa-Compugraphic where he was Director of Development until he moved to Australia. He began his career as lead researcher and instructor at MIT’s acclaimed Media Lab in Cambridge, USA.

Lija Jarvis, Group Marketing Director, Transactions Division, Fairfax Digital

Lija is the Group Marketing Director for the transactions business unit at Fairfax Digital. In this role, Lija is responsible for setting and overseeing brand marketing strategies and lead generation across the Transactions Division which encompasses RSVP , Australian Property Monitors , Stayz and InvestSMART .

Lija joined Fairfax Digital in 2006 as Director of Marketing at RSVP. During her 14 years in the marketing industry, Lija has worked across advertising, corporate communications, public relations, internet and digital strategy for companies including Canon Australia, Australian Jockey Club and Adshel. She also ran her own business for four years.

Lija holds a degree in Commerce, majoring in marketing, research and international business from the University of Western Sydney.

Malcolm Alder, Lead Partner, Digital Economy, KPMG

Malcolm has been a consultant, advisor and investor in telecommunications and media for over 15 years during which time he has worked with operators, regulators, governments, investors and users in Australasia, Asia and North America. He specialises in business strategies in telecommunications and media, performance improvement and the impact of digital technology/media on businesses of all types. Malcolm was KPMG’s joint lead partner on the Implementation Study for the Australian Government’s $43bn National Broadband Network. Other clients have included the ABC, Optus, Foxtel, Telstra, Two Way, Multimedia Victoria, Virgin Mobile, Bell Canada, Multimedia Development Authority of Singapore, Oztam and Radio New Zealand.

Malcolm is a regular writer and speaker and in public forums on topics such as broadband, digital content and interactive TV and has a regular column in Digital Media magazine.
Malcolm is currently a Director of Sydney Philharmonia Choir and was previously on the Board of an ASX-listed media company. He has also appeared in more than 25 theatrical productions from Shakespeare to musicals.


malcolmalder(at)kpmg.com.au

Mark Nicklin, Managing Director, Bullseye Group

Mark is an executive member of the Bullseye team playing a key role in the strategic and operational direction of the business. He has had extensive business and online experience working with many large organisations as a Consulting Director. His depth and breadth of business experience centres on online strategy, user and business principal consulting/research, project management and web/multimedia delivery.

Mark is an Executive member (Treasurer) of Software Queensland, which represents software businesses in QLD.
Mark is also a skilled facilitator (focus groups and training) and presenter.

Matthew Hall, Partner, SWAAB Attorneys

Matthew Hall is an experienced copyright and intellectual property lawyer, with a practice with particular emphasis on digital content and content licensing issues. He holds a Bachelor of Arts and a Bachelor of Laws (with honours) from the University of Queensland and a Master of Laws from the University of Melbourne. He is a part time lecturer in the LLM program at the University of Queensland, lecturing in commercialisation of intellectual property.

Over the last 18 years, Matthew has provided advice to a number of traditional and digital publishers, producers and creators on copyright, content licensing, content classification, moral rights and commercialisation issues, including funding, development, copyright licensing, chain of title and appropriate licensing terms and conditions for broadcasting, web streaming, Internet, multimedia, music, games and film content. With the passage of the parody and satire amendments, Matthew has advised a number of users, creators and publishers on the new defences.

mdh(at)swaab.com.au

Michael Bromley, Head of Online Services, Telstra Bigpond

Michael is Head of Online for Telstra's Small and Medium Business group and oversees strategy, development, and management of the Telstra Business Web Portal, Mobile Portal and related online services. Michael began his career in finance with the Investment Banking firm Lehman Brothers in Boston Massachusetts and spent the next 10 years in the finance industry.

He left Wall Street to become Executive Vice President of Marketing and New Business Development for the startup syndicated research and consulting firm World Research Advisory. A successful relationship with America Online eventually led to joining the company in 1999 as Executive Director of the AOL Devices group. At AOL he developed initial business strategy and subsequent partnerships for the “AOL Anywhere” program.
Among other initiatives, he was responsible for bringing the AOL experience to wireless devices including the AOL Communicator built by Research In Motion.

In 2002, after leaving AOL, following the acquisition of Time Warner inc., he joined Research In Motion (maker of Blackberry wireless devices) which brought him to Sydney as Director of Emerging Markets.

In 2004 he began the process of becoming a permanent Australian resident and by 2005 was granted a permanent visa allowing me to live and work in Australia. As Executive Vice President of the startup mobile marketing company bCODE I oversaw the development and launch of the bCODE mobile ticketing solution before joining Telstra in October 2006.

Specialties:
Senior online and business strategy and business development executive with a successful background in product and service development. Experience with executing joint ventures, mergers and acquisitions and strategic alliances for both established as well as startup companies.

Strong practical experience with:
- Internet/Online Services
- Wireless Technologies
- Network Management
- Product and Personnel Development
- Sales and Sales Management
- Business Strategy

Michael Crebar, Creative Director/Founding Partner, Pusher

Mike is a founding partner and Creative Director of Sydney's gen-Y specialist digital agency, Pusher. Creatively trained in design, film and television, and having account managed automotive and national security accounts for BBDO in earlier years, he now combines this arsenal with front-line digital marketing experience for Pusher's gen-Y focused clients.

When not deciphering code from Japanese websites, downloading apps or competing in reality game-shows, Mike tries his best to avoid the web by hitting the surf at Palmy or blue skies in a Cessna.

Michael Henderson, Chief Executive Officer, DEC Communications

Michael Henderson is the Chief Executive Officer at DEC Communications (DEC) - a full service public relations consultancy specialising in corporate, digital and consumer communications. Michael is also Practice Director of the Agency’s Digital Media, Telecommunications and Technology division.

Michael is a highly accomplished executive with extensive management and strategic communications experience across a range of industries including technology, digital media, entertainment, telecommunications, consumer, FMCG, Banking & finance, professional services, automotive, healthcare, education, and not-for-profit.

He provides senior public relations counsel to clients in the areas of corporate affairs, issues management, stakeholder communications, media and analyst relations. Michael drives DEC’s social media and digital communications services, which assist clients to manage their online reputations and engage audiences across multiple digital channels.

His client experience includes some of Australia’s foremost brands – Electronic Arts, Darrell Lea, Macquarie Group, Pacific Brands, Pedigree, MARS, Kellogg’s, George Weston Foods, Google, YouTube, Intel, BlackBerry, NRMA/RACV and Lexmark. Michael has developed and managed strategies that span multiple markets including Australia, New Zealand, Asia, the UK and North America.

Michael is highly passionate about furthering the development of the PR and digital media industries in Australia. He is a long-term member and has held several representative roles for the Public Relations Institute of Australia, and is a judge for the annual AIMIA Awards – which showcase digital media innovation in Australia.

Michael Kordahi, Developer Evangelist, Microsoft

Michael Kordahi is a Developer Evangelist for Microsoft Australia. He has a strong background in web development and now focuses on working with passionate early adopters of Microsoft’s emerging web technologies.

If you stare deep into his eyes for long enough, you’ll likely see the lovingly warm glow of the Silverlight logo embedded deep in his pupil. He also spends his days in the land of Windows Live, WPF, ASP.NET and Vista Media Centre development.

He also blogs regularly over on delicategeniusblog.com and spends his non waking hours dreaming of taking photos and slaying the bad guys over on Xbox Live.

Michael.Kordahi(at)microsoft.com

Michael Padden, General Manager - BigPond Mobile Network, Telstra Bigpond

An Internet pioneer and entrepreneur now responsible for Telstra's digital classifieds businesses including Trading Post, Car Show Room, Auto Trader and Boat Trader. Accountable for all aspects of the businesses including overall revenue and cost budgets, strategy and for managing Sales, Product, Marketing, Technology, Customer Service, UI and corporate teams and functions.

Specialises in delivering a simpler, faster customer experience across the buyer experience cycle, focused, easy-to-use products aligned to brand value proposition and organisational culture that accelerates change and innovation to improve revenue growth and cost reduction.

Recognised by the mobile industry as a pioneer and leader in the field with many years commercial experience delivering innovative solutions with hundreds of content and media partners locally and globally and delivering consistent audience and revenue growth. His direct leadership responsibilities at Telstra have included content business strategy and planning, commercial negotiation, team building and leadership, and revenue and cost accountability, major product launches and operational programming & scheduling. His recent past includes responsibility for audience, usage, programming and commercialisation of the BigPond mobile portal and has lead Telstra's mobile content businesses for its Next G, 3G and i-mode platforms and launched literally hundreds of mobile sites and services using a variety of commercial models and production and technology approaches.

Prior to Telstra Michael's accomplishments included launching and leading as Director and CEO two internet startups in the mid and late nineties and in between helping Fairfax to establish its digital classifieds businesses for both B2C and B2B.


Michael.Padden(at)team.telstra.com

Michael Page, Chairman, Net Ventures

He completed a Bachelor of Economics & Accounting whilst working in Belgium for AIESEC International as the Director for Asia Pacific. Once back in Australia, he established Trade Asia, consulting to Australian companies exporting to the Asian marketplace. Michael was then offered a Directorship in DUNE Ceramica, an Australian green-field investment by a Spanish-multinational, for which he developed business opportunities domestically and through the Pacific and Asia.

In 1997 Michael founded Net Ventures, Australia's first and longest serving company in the on-line video space in Australia, where he has delivered numerous award-winning online-video enterprise platforms for media companies, universities, museums / galleries and blue-chip companies in the Asia-Pacific and UK.

Michael Shafran, Product Manager, Lonely Planet

Michael Shafran joined Lonely Planet as Mobile Product Manager in December 2008, where he has been responsible for the deployment and commercialisation of the travel company's mobile products, including the Lonely Planet m-site (m.lonelyplanet.com) and its Mobile Phrasebooks and City Guides.

Prior to joining Lonely Planet, he worked for Sydney-based mobile marketing agency Communicator, and earlier launched yourRestaurants and yourBars for mobile and online for HWW, now part of the mobile offering for NineMSN. He's lived both sides of the digital divide, having also served as a noted food and travel journalist for such magazine titles as Delicious, Vogue Entertaining + Travel and GQ Australia, and still keeps his fork and knife warm as a reviewer for The Age Good Food Guide.

Michael.Shafran(at)lonelyplanet.com.au

Michael Stoddart, Evangelist, Creative Solutions, Asia Pacific, Adobe

Michael Stoddart is Evangelist for Adobe’s Creative Solutions. His role requires him to be the front man for Adobe’s enormously popular Creative Suite 5 across Asia Pacific, where Michael’s knowledge and animated presenting style have built a significant following among the creative and business community.

Initially trained as a designer, Michael was a publishing consultant before joining Adobe and uses this previous expertise to a great extent in his current role.

The positions he has held over the last ten years at Adobe have been marketing and sales management focused, placing him at the cutting edge of customer interaction. This provides Michael with a deep understanding of the challenges and requirements of Adobe’s customers, and an ability to solve for their needs.

Michael has been heavily involved in helping regional publishing customers transition to the Adobe Creative Suite as these products have developed and evolved. He is now working with Adobe's media partners to help them to take advantage of exciting new media design, workflow and output opportunities presented to them through the features of the latest Creative Suite.

Michael has a firm opinion that we are at the beginning of a major change cycle in media production and consumption, one that will reinforce the value of a company brand. The near future will re-value traditional skills of typography, color, layout and design while adding new media requirements of interactivity, information architecture and interface experience. Having the opportunity to work with Adobe’s broad range of customers, from individual designers through to large organizations, Michael is in a position to be able to help them realize their creative visions.

Michela Ledwidge, Managing Director, MOD Films

Michela Ledwidge is an award-winning artist, entrepreneur and technologist who has worked at the cutting edge of media production since creating NSW's first website in 1993. In the UK she led technical development of the BBC's first online community system in 1998. She won Brilliant Digital Entertainment's Interactive Screenwriting Competition in 1997 (ten weeks in the headbin). She won the 2001 SIGGRAPH Web3D Art Prize (Horses for Courses) and in 2004 won a UK Invention award for 'remixable films' with which she founded the virtual studio MOD Films. In 2007 she was an architect on the BAFTA winning BBC iPlayer service. In 2008 she introduced Australia's first digital download service for feature film screeners and review copies (The Jammed). Michela received the inaugural 2009 Sydney Film Festival Peter Rasmussen Innovation Award for her body of work. In 2009 she designed and produced several mobile apps, produced the interactive side of dirtgirlworld (2010 AFI for Best Children’s Animated TV Series), and created the Remixable Media post-graduate unit of study for the University of Sydney. In 2010 Michela co-founded MOD Productions, a hybrid production studio in Sydney, creating multi-platform experiences for the Sydney Opera House (Detours and Destinations) and the UNSW iCinema Centre (ACO Virtual Orchestra).

michela(at)modfilms.com

Neil Ackland, Managing Director, SoundAlliance

Neil Ackland, MD of SoundAlliance, is a pioneer of niche social media, understanding how to communicate and engage with a target audience, and blending this with commercial savvy to convince leading brands to engage with their audience.

Neil joined Sound Alliance during its start-up phase in 2000, when it was running a single site, inthemix. Combining his love of music, the internet and the sales and marketing skills he picked up after years in the events business, Neil soon developed the commercial arm of Sound Alliance and expanded the company’s properties to include FasterLouder (2004) aimed at rock music fans, and later SameSame (2006), an online destination aimed at the Gay and Lesbian community.

Under Neil’s leadership, Sound Alliance, which started out as a great way to enjoy new music, get tickets to gigs and meet new and interesting people; has grown to be Australia’s largest independent online publisher. He has been a key creative force in driving the expanded SoundAlliance portfolio and continuously seeks new opportunities for Sound Alliance either in online properties or building on the successful model they have created.

will(at)einsteinz.com.au

Neil King, National Manager Digital Access, Vision Australia

Neil is the National Manager of Digital Access – the specialist accessibility consulting division of Vision Australia. Over the past 12 years he has worked with a large number of government departments and commercial organisations in both Europe and Australia promoting accessibility. Prior to joining Vision Australia Neil worked in usability and accessibility in the UK for six years and was a partner in a London based UX consultancy. During this time Neil worked on a number of successful research projects including the Disability Rights Commission’s first Formal Investigation into website accessibility, which involved evaluating 1,000 websites, and testing 100 sites with a panel of 50 disabled users. The findings set the agenda for the future of website development in the UK. Since then Neil has been involved in a number of high profile research projects including the 2010 Australian Government study into the Accessibility of the Portable Document Format for people with a disability; the findings of which had a direct impact on subsequent government legislation.

Nic Cola, Chief Operating Officer, Fairfax Digital

Nic Cola is Chief Operating Officer at Fairfax Digital. Fairfax Digital publishes more than 30 websites and reaches over 16 million unique browsers and 700 million page impressions per month. Nic is responsible for the operating divisions of Media, Classifieds and Online Transactions.

Nic has been with Fairfax Digital for over 10 years, in a variety of roles including Director of News, Information and Entertainment, where he was responsible for Fairfax’s market leading digital news business (online at the smh.com.au and theage.com.au), Media Sales and Digital Entertainment business across Fairfax Digital and General Manager of Online Classifieds.

MPerry(at)fairfaxdigital.com.au

Nick Bolton, Head of Marketing, Viocorp

Since Nick ran his first webcast in 2000, he has managed several hundred webcast productions for most of the top corporates in Australia. Nick was an Account Director for a leading healthcare advertising agency in London for 5 years, winning two Gold Medals at the Pharmaceutical Marketing Awards for Direct Mail campaigns.

Nick joined Viocorp in 2005 and is dedicated to the principle of "stress free" Internet broadcasting. He firmly believes that the company's "Viostream" platform will, at last, make it viable for clients to publish their own digital media easily. With both the drive and experience required to truly illustrate the latent benefits in rich media, Nick has a real understanding of the key factors surrounding Internet Broadcasting. Nick can dispel most myths surrounding the implementation of digital media publishing within an organization or beyond.

Oliver Palmer, Co-founder and Head of Innovation, Tigerspike

TigerSpike is a digital services company specialising in mobile and personal social media. We focus on delivering innovative and cutting edge digital solutions, from mobile applications, to bespoke software development. Our global experience combined with our commitment to technical excellence ensures our clients are at the leading edge of new media.

TigerSpike was founded in Sydney in 2003 and opened its first overseas office in London on 2006. After an Austrade mission to the US in February 2008, TigerSpike opened an office in New York in March of that year.

Oliver Weidlich, Mobile User Experience & Usability Specialist, Ideal Interfaces

Oliver draws on a background in psychology, experience in usability and understanding of mobile technology to identify key issues for client business strategy, and customers, and to recommend & design solutions. He has a wide range of experience evaluating and improving the end-to-end customer experience with mobile devices, portals, applications and content. Oliver has consulted to clients such as; Hutchison, Optus, Telstra, ninemsn, ABC, and RPO.

As part of the local mobile industry Oliver is playing a key role in the design and project management of the Australian Mobile Phone Lifestyle Index, which looks at mobile content usage in the local market, a project on behalf of the AIMIA Mobile Content Industry Development Group. He also co-hosts Mobile Monday Sydney, a mobile focused networking night.

In addition, Oliver is a judge, author and speaker on the mobile customer experience.

oliverw(at)idealinterfaces.com.au

Paul Burnett, ,

Paul Burnett, Evangelist, Asia Pacific, Adobe

Paul Burnett is an Evangelist for Adobe’s Developer Solutions and
Platforms, working across Asia Pacific. His role sees him travelling
extensively to work with the ever-
growing community of application developers across countries including India, China, Thailand and Australia.

“Seeing what talented people are able to create with Adobe’s platforms and solutions constantly amazes me,” says Paul. “I’m continuously inspired by the people I meet and talk with in this
role. With the explosion in mobile internet access and the growth in rich internet applications and digital content, we’re entering a renaissance era, and it’s going to be especially interesting to see how Asia Pacific businesses, developers and content creators respond to this opportunity.”

Before joining Adobe, Paul worked in the web, multimedia and video industries for more than 18 years running his own company, MAD (Multimedia Art Design). He is a multiple award winner in his field, including five Macromedia/Adobe Site of the Day awards. Paul also worked for several years at Macromedia as Senior Evangelist for Asia Pacific, presenting product launches, seminars and master classes throughout Asia, Australia and New Zealand.

Paul Fisher, CEO, IAB Australia

Paul was appointed Chief Executive of the Interactive Advertising Bureau Australia in July 2008 and has been involved in the media industry over the past 16 years. Having held numerous sales and management positions in radio and television at Austereo, DMG Radio and WIN Television, Paul has spent the majority of this time in the online advertising industry, most recently as National Sales Director of NEWS Digital Media.

Before becoming NDM’s sales director, Paul was head of integration, and has also held sales and management roles at Ninemsn, including representing ninemsn on PBL One, PBL's first foray into integration 10 years ago.
Paul speaks publicly and often on a wide variety of interactive advertising topics including global and local online advertising trends, forecasts, media integration, measurement, research and cases studies, and consumer behaviour. He also writes regular columns for AdNews and Marketing Magazine and is frequently quoted in national and international media on topical online advertising industry issues.

paul(at)iabaustralia.com.au

Paul Templeman, Head of Online Business & IT Services, Aust. Rugy Union

Paul is responsible for the Digital, Application, and Infrastructure teams at Australian Rugby Union (ARU). He joined ARU in August 2008, after holding a similar role at Football Federation Australia for four years. Prior to moving into sport, Paul spent over 15 years working in the mid-market CRM and ERP space, working for various organisations including; Ernst & Young, HiSoft, and Eclipse Computing.

During his career, he has worked in multiple areas of the IT business, across sales & marketing, management, architecture, development, systems engineering, and project management.

Paul's current focus is using technology to drive innovation in sport, particularly in extending the event experience to the digital realm for fans, and changing the way sport communicates with its community based participants.

Paul Whybrow, General Manager - Interactive TV Services, Foxtel

Paul has an extensive Television, Radio, Online and Creative career

He spent 6 years at the BBC in London in a number of roles, from World Service Radio audio production, Network and Studio Directing, Promo Creation and Live Children's Television Production. He worked on the full range of BBC Television services including some of the pioneer work with BBC World service Television

In 1995 Paul came to Australia and joined the Seven Network as a senior Network Promo Producer. Here he launched a large number of key programmes and produced award winning Network sales reels.

In 1999 Paul joined Fairfax working across f2 and then Fairfax Digital in various roles with the leading news sites smh.com.au and the age.com.au, including Marketing, Multimedia and video production. By the time he left as Director, Fairfax Digital Productions he was leading all the video production and commercial operations for the Fairfax portfolio of services across news and classifieds. During his time he pioneered new approaches in online journalism including multiskilled video journalists who shoot, edit and present. Some highlights included the first online coverage of the Olympic Games and Commonwealth Games.

He moved to FOXTEL in 2006 as the General Manager, Interactive TV services - He and his team have led a resurgence and growth in Interactive television with a focus on making iTV simpler and cheaper to create for channels. The portfolio of services include the international award winning Sky News Active, Weather Active, Sports Active, Fox Sports News Active, Air Active, tabactive, recommendation tool iSuggest, Interactive advertising and channel interactive services. His team work closely with channel partners to continue to create entertaining Red Button services, including a move into social media with the Chat application with Australia’s Next Top Model.


Paul.Whybrow(at)foxtel.com.au

Pedro de Palma Rosa, Managing Director, Bullseye Group

Pedro has over 13 years experience in servicing and providing Information Technology solutions into the SME sector. He has made a significant mark in the desktop/server applications area, delivering Information Technology solutions locally, regionally and globally. Pedro actively pursues a career focus in the IT / SME market sector, and has accumulated a formidable expertise in the management of software development, network administration, website development, online marketing, and business management projects. In that time he has been involved in the development of over 15 different software titles used by over 40,000 SMEs throughout Australia. Pedro has combined this with personal experience in the management of a highly successful inner city retail sector business, and is acutely aware of the financial, change management and people management aspects of a successful growing business.

Speaking topics:
- Social Networking for SMBs
- Selecting your Web Hosting Provider
- Power Supply and Surge Protection
- Maximise your IT Budget
- Managed IT Services
- Cloud Computing
- A Disaster Recovery Plan
- The Right Web Solution
- Wireless Networking
- Virtulisation

Peter Lewis, General Manager - Business Development, Hydrix

Peter Lewis has worked at Senior Executive and Board levels in Australia, Asia and the United States and is highly regarded as a Manager, Non-Executive Director and Corporate Advisor to technology companies to create shareholder value and accelerate company growth.

Peter is General Manager Business Development of Hydrix - a global provider of custom electronics and software design services; a member of the Advisory Board of Mitchell Lake - a provider of Advisory services to businesses looking to lead or leverage convergent media, marketing and technologies; a Director of Flinders Pacific a strategic technology business development advisory group; and a Director of the Churchill Club - a vibrant community of technologists, entrepreneurs & innovators, who share ideas, wisdom and experiences.

Previously Chief Strategy & Technology Officer for BlueAnt Wireless a $50m Australian Bluetooth developer; Corporate General Manager of Business Development for CSIRO; Senior Trade Commissioner/Consul-General for Austrade in Silicon Valley during the dot com boom years; and a Director of AVCAL the Australian Venture Capital Association, Peter brings wide experience and networks in global business development, investment raising and corporate growth strategies.

Recognised for his communication, management and presentation abilities, Peter is highly regarded as a senior executive who can help companies and teams achieve outstanding results

Peter McAlpine, Senior Director, Education, Asia Pacific, Adobe

Peter McAlpine is Senior Director, Education, for Adobe Asia Pacific, leading Adobe’s strategic contribution to educational institutions and government ministries across thirteen countries as diverse as China, India, Australia and Korea. Peter began his working life as a secondary school teacher and still maintains the passion for education instilled in him from those early days.

“As an educator, I am very excited by the leadership role many countries across Asia Pacific are playing in unlocking the potential of students through the Digital Education Revolution. Adobe has been a leader in this domain through our work with the departments of education, secondary and tertiary institutions. It is really exciting to see students using our software to revolutionize the way they communicate and present their ideas.”

Peter has an extensive career spanning 18 years in the IT industry and brings a wealth of knowledge to Adobe. He was previously Managing Director of Borland ANZ and later the Borland South Asia region. Peter joined Borland from PeopleSoft where he held the position of Southern Region CRM Manager. Prior to PeopleSoft, he spent three years at PictureTel as Sales Director and later Managing Director Australasia and before this he held the positions of Southern Region Director and National Sales Director for Novell Australia over a four year period.

Peter Noble, CEO, Citrus

Peter Noble is CEO of Citrus, a digital agency which provides a full suite of interactive services including digital strategy, creative web design and development, user experience, branded eCommerce, relationship marketing, and analytics and optimisation.
Peter has 18 years experience in sales and marketing, and over the last 10
years has developed specific expertise in the digital marketing arena including email communications, branded eCommerce, website analytics and site optimisation.

Peter's expertise in developing digital marketing strategies has resulted in numerous industry accolades including an AIMIA Award for Best Online Retail for Sportsgirl, an ADMA award for STA Travel, and a Global Internet Advertising Campaign Award for Tourism Queensland.

Prior to Citrus, Peter headed up the Trade Services division of Dun & Bradstreet (D&B), managing the Australian/NZ sales team. He was also involved in the development of D&B's online products in the early days of the internet.

Peter has a Bachelor of Business (Marketing) from Monash University. He is a member of ADMA and the ADMA Digital Council, Australian Marketing Institute (AMI) and the Entrepreneurs Organisation (EO).

Pippa Leary, Managing Director - Media, Fairfax Digital

Pippa Leary is the Managing Director of Media for Fairfax Digital. She runs the Media Sales, Marketing, Technology, Product, Business Development, Multimedia Productions and Mobile Services departments of Fairfax Digital.
Fairfax Digital is the interactive division of John Fairfax Holdings – publisher of The Sydney Morning Herald, The Age and The Australian Financial Review among others titles.

Pippa is responsible for growing revenue and audience usage of The Sydney Morning Herald (smh.com.au) and The Age (theage.com.au), Brisbane Times, W.A. Today, The Vine, Trading Room, Money Manager, Real Footy, Rugby Heaven and many more Fairfax Digital sites. Her team works closely with the editorial team to ensure the Fairfax network of news sites remain the #1 online news Network in Australia. Her responsibilities include product management, syndication, business development, multimedia, editorial production, membership, marketing and technology.

afoxton(at)fairfaxdigital.com.au

Rachel Dixon, Head of Enterprise & Client Services, Viocorp

Rachel is among the most prominent of Australian experts on online and mobile media. Her professional background encompasses film, television and new media production, IT and telecommunications.
For the past decade Rachel has been working with enterprise clients implementing streaming and downloadable media solutions, for major clients such as BigPond and News Limited.

Through her consulting business Handshake Media Rachel has worked on large projects reviewing digital content usage in government, as well as government broadband policy, and government funding policies for film, television and new media.

Rachel has also been a member of the Industry Leaders Group for the Digital Content Industry Action Agenda, and a member of the Working Party on Innovation in the Film and Television Industry, which established FIBRE, a pioneering broadband service for the film and television industry. She is a judge of the International Emmy Awards and the Digital Emmy Awards, and has also chaired the judging of the AIMIA Awards. In 2008 she was a delegate to the Australia2020 Summit.

Richard Salter, Creative Director, Webling Interactive

Rick has over 15 years of experience in digital creative, specializing in exceptional brand experiences for the web, mobile and social media.

As Creative Director of Webling interactive, Rick has helped deliver a diverse portfolio of mobile, viral and social media strategies and executions for brands such as Coles, Channel 7, ING, Commsec, Palmolive, Random House, CCA, Movie Network and Ferrero Australia including the Tic Tac Shake & Share App; a mobile-driven viral campaign with over 1.6 million downloads worldwide and growing.

Rick's primary aim is to find relevant and effective ways to engage, surprise and delight consumers and fully exploit digital’s ever growing potential to build and grow successful brands.

rick(at)webling.com.au

Richard Slatter, General Manager, Wotnews

Richard Slatter is General Manager of wotnews.com.au, one of Australia's most poplular online news monitors and search engines.
Operating for a little over 12 months Wotnews monitors, indexes, organises and analyses news from thousands of mainstream publishers as well as blogs, company newsletters and government and industry news sites and feeds.

This huge coverage of Australian news combined with personalisation and analysis features makes Wotnews a great tool for share traders, PR and sales professionals - in fact anyone serious about staying on top of the news.

Richard has some 14 years experience working across web, IT and advertising starting out as a designer for a small games developer in Vancouver in 1995 and more recently working for Deloitte's wholly owned web development and e-marketing agency, Eclipse, as a senior manager.

richard(at)wotnews.com.au

Robbie Hills, CEO - Search Asia Pacific, Group M

Robbie Hills is recognized as one of the region’s most authoritative search marketing experts.

He was most recently managing director of WPP owned 24/7 Real Media in Australia, the regions largest search marketing company, and has recently been appointed CEO of WPP’s Group M Search business across the Asia Pacific region.

His impressive 15-year career in online sales and marketing has included a number of milestones, including the Australian launch of Sensis MediaSmart’s web search solutions across its portfolio of online products, including Sensis and Telstra BigPond.

Christine.Marcos(at)247realmedia.com

Roger Bolton, Director, CoreMelt

Roger Bolton is a visual effects veteran with ten years experience in post production and whose list of feature film credits include "Lord of the Rings", "Kingdom of Heaven" and "Charlie and the Chocolate Factory". Roger has worked as a visual effects supervisor, senior flame operator and lead compositor in Australia, Singapore, New Zealand, India, the Netherlands and the United Kingdom. A complete VFX Bio and showreels can be viewed at my VFX Website http://www.rogerboltonvfx.com

In 2006 Roger joined the UK's multi-award winning "Inside-Us-All / Pixel Addicts" team, voted world's best VJ's twice in a row by DJ Magazine UK and worked with them for three years on immersive visual installations across the UK and Europe before returning to Australia in 2008. In 2005 Roger founded CoreMelt LLP in the UK to commercialize some tools that he had created for live visuals motion graphics, after two years this became a full time endeavor and Roger founded CoreMelt Pty Ltd as an Australian company in Dec 2008. CoreMelt Pty Ltd now has four full time Directors / Contractors and operates as a virtual company with software development in both Australia and Germany.

CoreMelt Pty Ltd has a studio in Sydney, Australia and sells their products worldwide through the internet and resellers in the US, UK, Taiwan and Japan, exports currently comprise 97% of our total sales. Roger has also just recently diversified back into content creation and production and opened CoreMelt Studios Pty Ltd as the in-house post production and immersive visual installation sister company of CoreMelt Pty Ltd.

Sally Mills, Director, LaVolta

Sally has been involved in the digital & online industry since the mid-90's. She is co-founder of LaVolta consulting, a specialist recruitment consultancy working in partnership with businesses in the online and convergent media space.

LaVolta has 3 business practices, Creative & Production, Business & Marketing and Senior Executive and is the Australian partner to Aravati Global search network, which affords a global presence across Asia Pacific, Europe and the Americas.

Sally is also an active committee member of AIMIA NSW, co-founder of the networking & knowledge events; The FED with Mike Walsh and The Domain with Brad Howarth. She writes for a number of industry magazines and has been a guest speaker and moderator on a number of occasions. She also co-produces the Inspiration series with Steve Granger on 'how did they get to where they are today'.

Mid 90's, Sally co-founded Mills Harding, the first specialist recruitment consultancy in Australia to focus on the Internet industry.

sally(at)lavolta.com.au

Sam Saltis, Founder & Managing Director, bwired

bwired helps clients make rapid, substantial improvements to the performance of their organisations through transformational website strategy, technology and design. Sam established bwired in 2000, with the goal of becoming a leading provider of web based solutions.

Under Sam’s leadership, bwired has become the trusted web partner of government, major businesses, significant franchise brands and tourism icons. bwired has successfully launched hundreds of websites, assisting in building clients brands online. Some big names include Nintendo, Frontier Touring, Corporate Express and Midas.

His passion for technology and entrepreneurial personality have paved the way for bwired’s success in online solutions. Sam has been responsible for the development and vision of the revolutionary website management platform coreDNA. Through coreDNA bwired has been able to provide enhanced user experiences and scalable solutions.

Considered a thought leader in the digital realm, he is regularly called upon to present at industry forums and events, and as an active member of a number of industry associations is always up to date with the latest trends online.

Beginning his career in corporate Australia, Sam spent 11 years with ANZ in a number of technology roles in Australia and overseas. He was involved in numerous strategic initiatives as an executive of the bank. He holds an MBA from Melbourne Business School, having previously completed a Bachelor of Science (majoring in Computer Science and Applied Mathematics).

Sarah Cornhill, Director - Healthcare, Burson-Marsteller

Sarah Cornhill leads the Australian healthcare team at global PR consultancy Burson-Marsteller and has extensive experience in a range of healthcare communications specialties, including issues management, media relations, stakeholder collaborations and key opinion leader development.

In Sarah’s 11 years of full-time PR experience, she has also worked in areas including infrastructure, media and travel. Sarah was one of Australia’s most awarded public relations professionals during 2005 to 2007, having led teams that won major awards or commendations, including Asia Pacific PR Week’s Campaign of the Year.

Prior to joining B-M she worked in the healthcare arena in London for almost five years, spending nine months on secondment as a Product Manager in GlaxoSmithKline’s UK vaccines team. There she was responsible for managing two product brands and also led the vaccines team in managing their professional education program and redesigning the team’s key opinion leader program.

Prior to her UK experience, Sarah worked at Porter Novelli in Australia where her clients included the Australian Federal Government’s health department, BreastScreen Australia and the National Asthma Campaign (now National Asthma Council).

Scott-Bradley Pearce, Director and Owner, One In Ten

Scott-Bradley Pearce is the Director and owner of One In Ten Productions, a Sydney based digital media consulting business specialising in digital video and IPTV. Scott has been working in the digital industry since the launch of both the IBM PC and Apple Macintosh. He was there before the digital big bang, before the beginning of time as we know it: before Netscape.

Scott has the unique role of being involved in high level strategic planning whilst still remaining hands on with the implementation of deployments. Today he works with client’s business strategy teams to extend brands, with a specific focus on the development of effective video strategies that reflect the best practice for IP video.

scott(at)oneintenproductions.com.au

Simon Bailey, CEO, Rivus TV

Simon has spent the past twenty-five years in a range of executive management, advisory, training & facilitation roles in industries as diverse as manufacturing, science & medicine, law, HR & recruitment, local state & federal government, banking & finance, commercialisation of IP, investment banking, transport, agriculture & horticulture, hospitality & catering, IT&T, retail and franchising.

His focus during that time has been on organisational optimisation and restructure – getting the best out of people and organisations in a sustainable fashion. This has involved startups, restructures, rejuvenating organisations that have slowed down or collapsed and, on other occasions, gaining the full synergies from an acquisition path. It has included corporatisation of public and private sector entities, creating hybrid public/private sector collaborations and breaking rigid thinking down to allow for creative strategy (and subsequent implementation) to flow. Simon has a unique way of making the most complex strategy appear easily attainable.

Simon is currently doing a stint as CEO at rivusTV and is driving its core strategy at that is changing the way business, government, sports and performers use online video to improve their outcomes. rivusTV provides a user-operated platform that is simple, portable and de-bunks the myth that video streaming is expensive and needs to be handled by a specialist organisation. This approach allows anyone looking to communicate, update, monetise video content or position themselves with customers to do so in a secure environment at a fraction of the price formerly payable.

Speciality speaker topics include (but not limited to) -
- De-bunking video streaming myths: It's not what the big guys say it is!
- Why you should be charging for your video content
- Video Content Syndication: a unique alternative
- Corporate Communication made easy

Simon Small, Digital Strategist, Visual Jazz

Simon joined Visual Jazz following a long stint as Digital Strategist at Fnuky, a successful digital agency based in Adelaide. Simon is an expert in Social Media and Digital Strategy and is an influential blogger, recently being listed on the list of Australia’s 50 most influential marketing blogs with his popular offering “Who is in control your brand?”. Simon also founded Love Digital and is now the Digital Strategist on various key accounts include Holden Australia.

http://from.simontsmall.com
http://twitter.com/simontsmall

Stanislav Bondjakov, Principal Research Consultant, Consumer Visions

Stanislav Bondjakov is ConsumerVisions’ principal research consultant. Stanislav has over 10 years of experience in the market research and digital media industry, having consulted to the Australian Government, Victorian Government, Local Government, Melbourne Convention & Visitors Bureau, Kraft Foods, Visa International, Metlink, Medibank Private, and many other organisations.

ConsumerVisions is a digital media research agency, offering full-service market research services, including qualitative and quantitative. More specifically, key focus of ConsumerVisions is in helping organisations take their digital offering to the next level.

Through careful evaluation of organisations’ target markets’ needs and expectations and the business goals and requirements, ConsumerVisions provides strategic recommendations for launching a website, a mobile application, or a piece of software. This is aided by the provision of Information Architecture maps and mock-up designs to assist in findings presentation and understanding.

ConsumerVisions’ senior consultants add a personal touch to each project, by working closely with our clients to develop the study, and implement the findings, consulting on an on-going basis, and ensuring that the client benefits fully from the research.

Specialties include:

• Customer experience journey research (touch-points);
• User needs analysis;
• Information Architecture and interactive design development;
• Usability testing; and
• Quantitative website measurement (through user ratings of KPIs).

For further information, please contact Stanislav on 0425 744 796, or email: Stanislav@consumervisions.com.au

Stephen Lord, General Manager, Next Digital

Stephen is an experienced General Manager and Marketer and has been part of the Next Digital team since 2003. Stephen plays a leading, senior management role working across all of Next Digital's business units and has been responsible for much of the business development that has grown and expanded the Sydney team over the last two years.

As General Manager for NSW and ACT Stephen also plays a central role in the strategic direction of Next Digital's larger client projects; most notably these include: Qantas, Teachers Credit Union, News Digital Media, Fairfax Digital, Telstra, Cancer Australia, Hunter Water, Fat Prophets, Commander Communications and Computershare.

slord(at)nextdigital.com

Stephen O'Farrell, Managing Director, Sputnik Agency

Stephen O'Farrell was appointed Managing Director of Sputnik Agency in June 2008.

Sputnik is one of Australia's fastest growing and award winning interactive agencies. Established in Melbourne in 1998, the agency has since expanded to Adelaide and Sydney and today employs a team of over 80 staff. Clients include Google, Sanitarium, RACV, Tabcorp and GMHBA, plus several national and state government bodies to name a few.

Prior to his role at Sputnik, Stephen was co-Managing Director of The Furnace Melbourne, one of Australia's leading full services creative agencies with clients such as Cadbury Schweppes, Levi's, The Australian Grand Prix, Pacific Brands and Fairfax Digital.

Stephen started his career as a graduate trainee at DDB Melbourne and was soon transferred to the company's headquarters in the United States. With DDB and Euro RSCG New York, Stephen helped generate over $60 million in new business revenue and managed a range of local and international technology oriented businesses, including Philips Consumer Electronics, Lockheed Martin and Intel.

Stephen's areas of interest centre around digital communications and strategic marketing, particularly the role of social media and online video. His industry specialities include: FMCG (inc. alcoholic beverage); apparel; financial services; automotive; retail; government and not-for-profit. Having taken Sputnik from 35-to-80 people in just over 18-months, Stephen is also fascinated by management theory and organisational dynamics as they relate to the leadership of rapidly growing organisations.

Stephen is a sought after public speaker having presented at a range of conferences including:
- e-pharma, 2010 (the largest pharmaceutical digital marketing conference in the United States): “Social Media Therapy - a review of social media best practice in managing disease states”.
- Social Media Summit, 2009: “Social Media & Online Engagement; lessons learned from the most successful marketing campaign in history”.
- Going for Growth Summit, 2009: “Leveraging technology for top & bottom-line growth”.
- The Future of Online Video Conference, 2009: guest panellist.
- Monash University MBA Program, 2007 (Guest Lecturer): “Keeping sane amongst the Mad Men: a how-to guide on making it past 30 in advertising”.
- Levi's Regional Marketing Summit, 2006: “The Future of Advertising”.

For more information on Sputnik or to contact Stephen:
Sputnik Agency
116-122 Chapel Street
Windsor VIC 3181
(03) 9692 6333
info@sputnikagency.com
www.sputnikagency.com.au

Steven Noble, Senior Analyst, Forrester Research

With his research and confidential consulting, Steven serves eBusiness & Channel Strategy Professionals. He is an authority on Australian online retail, including the behavior of Australian consumers, the sector's pattern of growth, Australian online retail technology adoption, and local retail practices across the entire customer life cycle, including marketing, merchandizing, and customer experience. A consistent theme of his recent research is the need to bury the funnel as a model of how marketing and commerce function, replacing it with a holistic understanding of the customer life cycle. From his base in Australia, Steven observes Asia Pacific trends, with a focus on China. His global research has addressed issues that range from content moderation to green marketing to global marketing management.

Before joining Forrester, Steven spent almost five years with the global, full-service public relations agency, Hill & Knowlton. There he launched and managed the company's digital PR offering in Australia. Prior to this, Steven's roles included editor of Australian Macworld and eBusiness editor of Marketing magazine.

Steven received an M.B.A. from the University of Technology Sydney, a graduate certificate in professional writing and editing from the Royal Melbourne Institute of Technology, and a B.A. with honors in economic history and industrial relations from the University of Melbourne.

steven(at)snoble.net

Stuart Mills, General Manager, Macquarie Hosting

Stuart has played an active role in the Telecommunications and Managed Services industry in Australia for over 15 years, working in various sales and sales management roles to provide managed IT&T solutions to business. Stuart previously held roles at Telstra and Dimension Data.

drowe(at)macquarietelecom.com

Sue Klose, Director of Corporate Development, News Digital Media

As director of corporate development, Sue oversees the business development and mobile divisions of News Digital Media. She is responsible for identifying strategic business partnerships, as well as reviewing potential acquisitions and other growth opportunities for the business.

Since 2007, the corporate development group has completed investments in travel comparison site Wego.com, comparison shopping site Getprice.com.au and participant sports site SportingPulse. Sue currently chairs the board of Wego and Getprice. Sue also sits on the board of CareerOne.com.au having worked closely with Monster on the establishment of their Australian joint venture with News Limited.

Under Sue's leadership, the mobile team has assumed a market-leading position in mobile news and information, with standard and iPhone sites for the news.com.au, TrueLocal, The Australian Business, Carsguide and moshtix brands.

Sue joined News Digital Media in May 2007. Previously director of planning for Tribune Publishing in Chicago, she was responsible for the strategic planning process and critical cross-business unit projects for Tribune's newspaper businesses.

Prior to that, Sue was the director of advertising development, leading major initiatives impacting Tribune's newspaper operations. She also served as director of business development for the Chicago Tribune and director of strategy for the Tribune's classifieds business where she played a key role in identifying, negotiating and integrating several key online classified partnerships.

Sue holds a bachelor of Economics from the Wharton School of the University of Pennsylvania and a Masters of Management from Northwestern University.

annie.petersson(at)newsdigitalmedia.com.au

Tania Lang, Principal, User Centered Designer - Usability Specialist & Trainer, Peak Usability

Tania Lang is the principal of Peak Usability as well as a member of the Usability Professionals' Association, Web Industry Professionals Association and the Queensland State Representative for CHISIG in Australia. She is considered one of the leaders in her field and is passionate about usability. She has organised numerous local usability and HCI events to increase awareness and adoption of good usability and user centred design practices.

Tania has been working in the online space as a usability practitioner and consultant for a number of high profile clients for over 10 years. In that time she has worked on online projects for Telstra, Commonwealth Bank, Westpac, Suncorp, Flight Centre, iiNet, RACQ and numerous Commonwealth, state and local government agencies.

Tania also has extensive experience conducting intranet usability reviews for Queensland Government including Queensland Department of Emergency Services, Treasury and Queensland Department of Housing.

She has a Masters of Business by Research which involved researching how travel consumers use the Internet. She also has a Graduate Certificate in Human Factors, a Graduate Diploma in Arts (including Marketing) and a Bachelor of Science.

Tim O'Neill, Managing Director, Reactive

Tim O’Neill is the joint Managing Director of Reactive, a global digital agency that specialises in creating effective online strategy and solutions. Established in 1997 and employing over 75 staff, Reactive is solidly growing independent company.

Owned and operated by its original founders, Tim O’Neill is one of two joint managing directors who both remain actively involved in the day to day running of this highly awarded digital agency.

Tim’s fourteen years at the helm of Reactive have made him an expert in digital design and strategy as well as retail eCommerce, mobile and social media. His role also includes account direction and business development.

His career started in the technology industry at Sausage Software, back in the pioneering days of the company. The experience gained at Sausage has been invaluable in leading Reactive.

Tim’s passion for the internet encompasses both visual and technical spheres, with a commitment to providing robust solutions that meet business objectives, which also look great. Tim has vast experience with a range of clients, and has worked closely with clients such as British Airways, Tesco, STA Travel, Melbourne Airport and the Victorian Government.

Tim established Reactive’s London office in 2005, and returned to Australia after three years of success in the UK. Tim is currently on the Victorian Committee of AIMIA.

Tim is a polished and experienced public speaker. His previous speaking engagements include:

1. AIMIA V21 Conference – Inspiring trends in online retail – April 2011
2. ad:tech 2011 - What Is The Impact Of Social Content On e-Commerce? – March 2011
3.AIMIA Future of Digital - Can Australian brands use new technology to combat the rising tide of global online retailers entering the Aussie market? – October, 2010
4. Ad:tech 2010 - What Is The Impact Of Social Content On e-Commerce – March 2010
5 Advertising, Marketing & Media Summit – June 2010
6.Sales & Marketing in Travel Asia Pacific, Sydney – November, 2009
7.Web 2.0 for the travel and tourism industry – TTRA (Travel & Tourism Research Assoc) Europe Conference, Nice - 2007
8.Web 2.0 (and Web 3.0) for the travel and tourism industry - World Youth & Student Travel Conference, Istanbul – October 2007.

More information can be found at: www.reactive.com

Todd Lynton, Managing Director Consumer Products, Cisco Consumer Products

Todd Lynton is Managing Director of Cisco Consumer Products in Australia and New Zealand. In his role Todd oversees the sales and marketing functions as well as business unit operations of the Cisco consumer products which include Flip video and Linksys.
Todd has more than 19 years experience in the consumer sector, having spent 12 years in management roles at Polaroid and Olympus Australia, and most recently as director of a premium lights company, Special Lights, where he was responsible for operations and a growth strategy for the wholesale and retail divisions.
He has a commerce degree in marketing and finance from the University of NSW.

Tristan Place, Vice President of Sales & Strategic Partnerships, KIT Digital

Tristan oversees KIT's regional sales, business development and partnerships operations, providing strategic, technology and content services for video commercialistation solutions. Tristan is a founding employee of the company (nee ROO Media) and has provided end-to-end IP video solutions for many of Australian and US media, publishing and production companies for launch and commercialization of their video platforms.

With extensive experience in creating, deploying, measuring and monetising IP video services, consumer engagement strategy for video destinations, digital video asset management , licensing & content syndication he has delivered solutions for News Digital Media, Sensis, Spotzer, SBS, XYZ Networks, Network Ten, ABC, TABCORP, ESPN STAR, Verizon, AP, Reuters, Gillette, Sony and many others.

Tristan has been working in online in Australia and the US for over ten years. Prior to KIT, Tristan has held business development and sales positions with Fairfax (F2) and Monster.com and Propaganda.

Vicki Lyon, Managing Director, SpotXchange

A highly experienced and accomplished media professional, Vicki Lyon is Managing Director of SpotXchange for Asia Pacific. She was appointed to launch and expand SpotXchange’s footprint throughout the Asia Pacific region. SpotXchange is currently the largest global marketplace of video ad inventory, reaching more than 110 million unique visitors each month in more than 20 countries.

Prior to joining SpotXchange, Vicki was responsible for launching ad network, Tribal Fusion to the Australian market. This was an enormous success and the company is now ranked 3rd in market. Vicki has also worked at FPC Magazines, commercializing and integrating online titles including Vogue and Taste. In South Africa, Vicki pioneered the online and mobile media industry while working at Tiscali one of the country’s leading ISPs.

Vijay Balachandran, Senior User Experience Architect, Fairfax Digital

Vijay is a Senior User Experience Architect at Fairfax Digital. Currently, he is working on product development for Fairfax Digital's classifieds businesses, including Drive, Domain and Mycareer, championing the user experience for each brand's corresponding trade and consumer applications. For the past 6 years, Vijay has worked in the industry as a usability specialist and a project manager. In consulting roles, he has directed user experience projects across a diverse range of industries, including finance, travel, media, energy, telecommunications, not-for-profit and government organisations.

Viveka Weiley, User Experience Director, Sociable

Viveka Weiley is an interaction designer and visualisation geek with a background in virtual worlds. He joined the Creativity and Cognition Studios at UTS in September 2006 to begin research into tools for distributed creative collaboration in mixed real/virtual environments.

Viveka has been working in the interactive media industry since 1994, primarily in telepresence and online communities. In 2002 he co-founded Ping, a geospatial virtual reality company. He is past chair of Sydney ACM SIGGRAPH and a member of the formation committee for the upcoming SIGGRAPH Asia conference series.

Viveka sports a Bachelor of Design from UNSW CoFA, and a B.Sci in Information Technology with First Class Honours and the University Medal from UTS. He is inspired by the work of Peter Morville on findability, Don Norman on user experience and Edward Tufte on information design. More recently he has been stealing ideas from Mihaly Csikszentmihalyi, Paul Dourish and Bill Buxton.

contact(at)viveka.id.au

William Mulholland, Principal, William Mulholland & Co

William Mulholland has been working as a legal practitioner for over 8 years during which time he has acted for many SMEs and companies in the media sectors.

Before coming to the law he worked as a professional performer (with numerous stage credits to his name including the original Melbourne cast of “Cats”), political adviser, arts administrator and corporate head hunter.

As a commercial IP/IT lawyer, William uses his legal skills and knowledge to grow both his legal practice and professional speaking business. As a lawyer, he has assisted many clients deal with issues in the interactive media space as well as helping out with many commercial issues that face any business.

He has presented to AIMIA on the Legal Aspects of Online Media in Melbourne in late 2007 and was the MC at a similar forum in Sydney earlier in that year.


As an acclaimed and professional MC & Key Note Seaker, William draws on his eclectic background to inform, entertain and educate.

Topics include:

- IP Theft & Brand Protection … in the Digital Age
- The Brand, the Whole Brand & Nothing but the Brand - Protecting your most important business asset
- Surviving the Perfect Storm - Legal tips for dealing with the Global Financial Crisis
- Inspiring Business using Tips from Shakespeare to the Stage
- Contracts, Copyright & Confidential Information for SMEs
- Leadership Competencies for Modern Day Executives
- Powerful Presentation Skills for Managers & Executives

Willie Pang, Head of Yahoo! Search Marketing Australia & New Zealand, Yahoo! Search Marketing

Willie Pang is the Head of Yahoo! Search Marketing for Australia and New Zealand. He joined Yahoo! Search Marketing in 2006 and was appointed to his current role in November 2007. He is responsible for the company’s operations throughout the region and brings a decade of experience to the role.

Willie has an outstanding record of success with the company and has helped drive the business’ growth and strengthen its network of advertisers in the region. Prior to becoming Head of Yahoo! Search Marketing, Willie was the company’s Sales Director for Australian and New Zealand.

vcook(at)mangocommunications.com.au