Celebrating excellence in digital media AIMIA

SOCIAL MEDIA MANAGEMENT

Social Media Management

17th - 18th April, 2012 | Sydney

Exclusive 10% discount off the standard rate for AIMIA members!

Australians spend more hours connected to social media channels than any other nation, yet Australian brands are still struggling to make the most of the opportunity this presents. A number of recent social media disasters have shown how vital it is to not only be involved in conversations about your brand, but also have appropriate procedures in place for dealing with high pressure situations.

So how do you sustain your communities online and sustainably increase brand engagement? Do you have the appropriate procedures in place to turn a crisis into a positive story?

The Social Media Management Conference will provide you with tools to:

  • Uncover techniques for developing timely and positive responses to negative situations
  • Develop your community management capabilities to nurture the best community for your brand and enable brand advocates
  • Debate the best measures and KPIs for social media and influence
  • Hear advice on creating and implementing appropriate social media policies and models

Featuring leading case studies & presentations by:

  • Megan Berry, Marketing Manager, Klout (USA)
  • Joy Toose, Social Media Community Manager, World Vision Australia
  • Rod McGuinness, Social Media Producer, ABC Multiplatform, Australian Broadcasting Corporation
  • Jodie Sangster, Chief Executive Officer, Australian Direct Marketing Association
  • Emma Merrigan, Communications Manager, Direct Channel Marketing, Consumer Marketing, National Australia Bank

Plus many more!

For the full speaker line-up and conference agenda visit: www.mysocialmediamarketingstrategy.com

AIMIA and Criterion Conferences are pleased to offer AIMIA members an exclusive 10% discount off the standard registration fee.

For more information or to register contact Criterion Conferences on 1300 316 882 or email registration@criterionconferences.com. Don’t forget to quote your discount code CC*AIMIA when registering to receive your 10% discount.

Digital Nation