THE 8TH ANNUAL FUTURE OF DIGITAL ADVERTISING

FODA

1 February | Sydney

Register Now!

AIMIA and IAB Australia invite you to kick off 2011 with a competitive insight into the future of digital advertising at our 8th Future of Digital Advertising Event.

Following an action packed 2010 for digital advertising, it’s time to turn our attention to the future and what 2011 and beyond will bring.

This event will explore:

What will 2011 be the year of? Apps, group buying sites or content marketing?

Is paid content really become a reality and how will that affect advertising and consumers? Or is branded content the way of the future?

How much money will the online advertising industry be worth in 2011, and how much will video,search, display and classifieds grow?

How does Australia compare with the US, the UK and other EU economies?

What will be the focus of content producers? Agencies? Advertisers? Consumers?

These key issues and many more will be addressed by some of Australia’s leading digital media and marketing voices. Hear their opinions and thoughts in an engaging and entertaining seminar and then challenge their views in the Q&A session.

If you want to learn from industry and business leaders ideas, views and trends that could shape your own business direction, then this is an event you must attend.

Chairman:

John Butterworth, CEO, AIMIA

Speakers:

Paul Fisher, CEO, Interactive Advertising Bureau
TOPIC:
- How much will the Australian online advertising market grow in 2011?
- What sectors will grow and by how much?
- Where will the growth come from?
- What’s the growth forecast beyond 2011 out to 2014?

Rob Moore, Digital Marketing Manager, Roadshow Films
TOPIC: How advertisers, brands & consumers have reconnected with "fun" and how this will fundamentally change the rules of engagement

Scott Hamilton, Regional Director Australia & New Zealand, BBC Advertising Sales
TOPIC: Monetising Media Consumption

Darwin Tomlinson, Executive Creative Director, the white agency
TOPIC: Socialised Narratives: Consumers as the new Media Agency

Graham Christie, Commercial Director, Big Mobile
TOPIC: Mobile; here, now, soon
A look at how far mobile has come and where it now must head

Sara Borthwick, Marketing and Insights Director, CBS Interactive
TOPIC: Audience Data
Value of the information vs. exposure to the audience

Event Details:

Date: Tuesday, 1st February 2011

Venue: Powerhouse Museum

Address: 500 Harris St, Ultimo

Time:

08:00am Registration & networking

08:30am Forum begins - 4 presentations

10:00am Morning tea