MAKING BIG DATA WORK FOR YOU
12th June 2012 | Melbourne
More than ever before the online and digital media industry has greater access to intimate knowledge about their customers. Real time audience measurement tools are now able to identify who is engaging with content, where they engaged with it and the devices they were using.
Harnessing multiple data streams is only the first step, with ‘data literacy’ vital for driving smarter advertising and marketing strategies in challenging economic times. The most successful online advertisers in 2012 will obtain real time actionable insights in order to refine creative to optimise results.
Data is everywhere. Businesses are collecting, creating and storing more and more data. Social media has fuelled the exponential growth in data even more. However the value of data really only arises when it is leveraged to gain a deeper knowledge of customer usage of your website or content.
In 2012 data collection and analysis will provide huge opportunities for all types of businesses from retailers and telcos to financial services. This event will focus largely on how, in particular, media and entertainment companies, online advertisers and digital agencies can utilise both real time and historic user behaviour data to drive client benefits.
Join us in Melbourne on June 12th where we will answer the key questions around big data and how to take advantage of this information to improve customer offerings and increase revenue.
Key learning’s will include:
- How can big data create value?
- Real-time analytics and decision making
- Gaining insights from social data
- Measuring the impact of specific media on a brand
- Examining device usage patterns
Speakers
Christian Bartens, Managing Director, Datalicious
Adrian Britton, General Manager, Technology, Strategy and Innovation, Hostworks
Event Details:
Date: 12 June, 2012
Venue: KPMG Auditorium
Address: 147 Collins Street, Melbourne 3000
Time Format:
09:30am Registration & networking
10:00am Forum begins
11:30am Moderated Q&A
12:00pm Forum ends
Prices:
AIMIA Members $105.00 (inc.GST)
MFA Members $135.00 (inc.GST)
Non Members $171.00 (inc.GST)
*Purchase 3 tickets across any May or June AIMIA National event and receive the fourth for FREE! Claim your 4th ticket by sending the full name, company name, job title and email address of the attendee to events@aimia.com.au
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