MOBILE TRAFFIC TREND REPORT
AIMIA MOBILE TRAFFIC TREND REPORT
At a forum on Tuesday March 31st 2009, the AIMIA Mobile Measurement Committee officially launched the first AIMIA Mobile Traffic Trend Report on the growth of traffic across mobile internet sites in Australia.
The Trend Report was presented at the forum by MMC Chairman Tim Elwin, Managing Director of mobile Consultancy Toyphone Media.
Further commentary on both the Trend Report and the state of mobile internet growth in Australia was provided by a panel of industry experts representing advertising, publishing and carrier perspectives:
- Claudia Sagripanti, Director of Mobile Communications, GroupM
- John Galloway, Head Of National Sales Mobile Advertising, Vodafone
- Jennifer Reddington, Consumer Insights Manager, Yahoo!7
- Malcolm Alder, Partner of Digital Business, KPMG Australia
Download your copy of the report
The Trend Report reveals that in the period from September 08 to December 08 page views across mobile internet sites within Australia increased by 17.3%, reflecting a Compound Annual Growth Rate (CAGR) of 89.3%.
Download your copy of the 2nd release here.
The 2nd Trend Report reveals that in the period from January 09 to March 09 page views across mobile
internet sites within Australia increased by 6%, reflecting a Compound Annual Growth Rate (CAGR) of
26.2% for that 3 month period. Interestingly, reviewing the data across a 6 month period has delivered
very comfortable 3 month growth of 24.4%, and a CARG of 54.8%.
The inaugural Trend Report is compiled from information on Australian mobile traffic supplied by the following organisations:
Data aggregation and report preparation has been provided by KPMG.
Please feel free to download the Trend Report and further information on AIMIA’s mobile measurement initiative.
AIMIA would particularly like to thank the members of the Mobile Measurement Committee for their work on the Trend Report:
- Marcus Giles - Telstra/Bigpond
- John Galloway - Vodafone
- Claire McFarland – Optus
- Angus Beattie - Three
- Jennifer Reddington - Yahoo!7
- Cristine Prufer - NineMSN
- Michael Stone - Amethon
- Paz Savaadra - News Digital Media
- Malcolm Alder – KPMG
- Tim Elwin - ToyPhone Media
AIMIA would also like to acknowledge and thank the NSW Department of State & Regional Development for their financial support for this project.
If you would like to contribute to future Trend Reports, please contact us at info@aimia.com.au
For more information on AIMIA’s mobile industry development activities, please visit the AIMIA Mobile Industry Group.
You may also find the following resources useful: