DIGITAL CONTENT INDUSTRY ROADMAPPING STUDY

Welcome to the Digital Content Industry Roadmapping Study, the first comprehensive research project of its kind into the latest developments and trends within the Australian digital content industry.

With funding from both industry and AusIndustry, The Australian Interactive Media Industry Association (AIMIA) acted as lead manager of the study with the assistance and support of the Australian Film Commission, Animal Logic, Sean O’Brien (formerly of Fibre Pty Ltd), Massive, Content Strategies, Handshake Media, Queensland University of Technology, University of Technology Sydney, DCITA, Screen Producers Association of Australia and David Court (Content Capital Ltd).

The Digital Content Industry Roadmapping Study involved a quantitative survey (completed by 691 entities) and qualitative component (three focus groups and more than 30 depth interviews) across the full spectrum of organisations operating in the Digital Content sector. The Study, which took place over a 12 month period, was also intended to form part of the information base to be used by the Strategic Industry Leaders Group in helping develop the Digital Content Industry Action Agenda.

The survey uncovered a wide range of developments and trends within the digital content industry, and in doing so defined this fragmented industry and revealed the market parameters.

To download a PDF copy of the full report please CLICK HERE.