AUSTRALIAN RETAIL ADOPTION PLANS FOR ONLINE ADVERTISING AND E-TAILING
AUSTRALIAN RETAIL ADOPTION PLANS FOR ONLINE ADVERTISING AND E-TAILING
The second in an ongoing series of independent research reports by AIMIA, Australian Retail Adoption Plans for Online Media and E-tailing looks at tracking what Australian retailers themselves are doing about adopting and evolving their ?omni-channel? offering.
Aiming to give retailers an independent benchmark by which to assess the opportunities and their priorities in the e-tailing space, the research covers:
- The current state of online retailing and marketing
- The perceived barriers to online channel growth
- Retailers? digital plans and goals for 2012 & beyond
Download a free copy of the report below.
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