AIMIA TABLET PUBLISHING GUIDELINES

AIMIA TABLET PUBLISHING GUIDELINES - A CONTENT REVOLUTION

With over 2 million devices projected for the Australian marketplace in 2012 and an annual growth rate of 330 percent, tablets are in a unique category, as a device and a new media channel.

Tablets are not a fad; tablets are fundamentally changing the way people use the internet, and interact with content. Tablets are becoming more integrated into daily use, in a number of ways.

AIMIA and Oomph have released the 2012 Tablet Publishing Guidelines which explore:

• Growth in Tablet Usage

• Creating Engaging Rich Media Content

• Creative Guidelines

• Advertising Opportunities & Formats

• Measurement

• Case Studies

AIMIA Tablet Publishing Guidelines - A Content Revolution - media and advertising opportunities with tablets

Download the AIMIA App to View the Tablet Publishing Guideline on your Tablet Today!