With over 2 million devices projected for the Australian marketplace in 2012 and an annual growth rate of 330 percent, tablets are in a unique category, as a device and a new media channel.
Tablets are not a fad; tablets are fundamentally changing the way people use the internet, and interact with content. Tablets are becoming more integrated into daily use, in a number of ways.
AIMIA and Oomph have released the 2012 Tablet Publishing Guidelines which explore:
• Growth in Tablet Usage
• Creating Engaging Rich Media Content
• Creative Guidelines
• Advertising Opportunities & Formats
• Case Studies