Annette’s career in digital spans over 20 years including senior marketing, and channel roles with major internationals, telecommunications and internet start-ups. Currently Annette drives digital R&D initiatives with industry, academic and government partners from conception to commercialisation, including projects across digital media, education, health & financial services. Annette has served on the AIMIA NSW State Chapter for 3 years and is the current President of AIMIA NSW. Major achievements for AIMIA NSW include the introduction of strategic business and project planning, delivery of the AIMIA digital Education & Training Strategy and leading the current membership value project. Annette was also the primary driver behind the industry proposal for Digital Sydney and is a graduate of the Australian Institute of Company Directors.