The Code sets out specific standards of conduct for AIMIA members in relation to the provision of content, software and services to their customers. It aims to provide a benchmark for industry best practice, and to facilitate settlement of disputes between AIMIA members and their customers.
The code is binding upon all AIMIA members and their employees engaged in the development, sale or delivery of interactive and digital media, but is prepared as a guide to conduct, and has no force at law.
The objectives of the Code are to:
AIMIA may, at its discretion, enforce the Code by expelling any member found by the National Executive to be in breach of the code.
An AIMIA member shall not make misleading or deceptive claims about any content, product or service, whether by words, omission, illustration or any other means.
An AIMIA member shall not:
AIMIA members will:
AIMIA members will ensure that their subcontractors and suppliers adhere to the code as closely as possible. No AIMIA member will enter into a subcontract with the purpose of evading any aspect of the Code.
AIMIA members must ensure that customers are provided with all information reasonably necessary for them to make an informed purchase decision.
The customer must be given clear, unambiguous and easily accessible information of the material terms of any proposal, offer or tender, including:
An AIMIA member must not engage in conduct that is unfair or “unconscionable.” For example, an obvious inability to understand the proposal or technology must not be exploited. AIMIA appreciates that much of the technology used for digital and interactive media is complex, and that it is unlikely that most customers will have a full understanding of solutions proposed, but AIMIA members should not use confusion or a lack of technical sophistication on the part of a customer to gain advantage.
An AIMIA member must not request or accept payment for goods or services if the member:
AIMIA members will respect the confidentiality of client business. An AIMIA member will consult with clients on the content of any press release or advertising relating to the client’s business, product or service.
AIMIA members must use their best endeavours to complete projects or deliver products and services on time and on budget.
Where a project is delayed through the fault of the AIMIA member, the member should make a good faith offer to rectify any defects at no charge to the customer.
Where a project is delayed through the fault of a customer or a sub-contractor, of the customer, it is reasonable for the AIMIA member to seek additional fees for project management.
Complaints regarding members’ conduct should be directed to the President of AIMIA, at firstname.lastname@example.org, or via post to the AIMIA national office at:
The complainant should set out the following details:
If a complaint is received, the president will confirm the details of the complaint with the complainant, and shall write to the AIMIA member outlining the particulars of the alleged breach of the Code, and requesting a written response to the allegations within 14 days.
The President will then raise the details of the complaint, and the response, at the next meeting of the AIMIA National Executive. The National Executive of AIMIA may censure or expel any member of AIMIA found to have breached the Code.
The National Executive of AIMIA may amend this code at any time. AIMIA will publish the current version of the code on the AIMIA website at all times.
CLICK HERE to download a copy of the Industry Code of Conduct.