Looking to achieve long-term success in your first and subsequent export markets?


AIMIA is Australia's industry specialist TradeStart partner for digital media and delivers the TradeStart Program in conjunction with Austrade.


TradeStart and AIMIA - Your Pathway to Export Success
TradeStart is a national network of export assistance offices, partnerships between Austrade and a range of local private and public sector organisations throughout Australia. These TradeStart Partners employ Export Advisors who are well versed in the needs of exporters and potential exporters and skilled in matters of international trade.

AIMIA is a national, industry specialist TradeStart Service Provider and has worked closely with Austrade delivering a range of export assistance services to Australia's digital media and information communications technology (ICT) industry since 1999.

About TradeStart
TradeStart's prime objective is to assist small and medium sized enterprises, particularly in regional Australia and industries that have high growth potential, to commence exporting and to convert irregular exporters to sustainable export activity. TradeStart also provides assistance to established exporters to expand their markets.

TradeStart was established in its original form in July 1998. In the 2002-03 budget the government allocated $21.5 million over four years to continue and expand the program and further extended the program in the 2006-07 budget with $23.3 million over four years to 2010-11.

The TradeStart Program flexibly addresses the needs of individual businesses drawing on the combined resources of Austrade and the TradeStart Partner. The Program contains elements of coaching and action learning; with the goal being to assist each business to achieve long-term success in their first and subsequent export markets.

The TradeStart Program:

• Promotes exporting, international business and the Australian Government's trade agenda.


• Assists potential exporters to become established exporters.


• Assists new and irregular exporters, through the New Exporter Development Program (NEDP) to develop their business overseas and make their first export sale.


• Assists established exporters to increase export sales and to enter new markets.


• Works co-operatively with other relevant agencies to maximise the export success of TradeStart clients.


• Represents Austrade and provides access to the full range of its services for both existing and potential Austrade clients.


• The NEDP gives Australian businesses the best possible start to exporting, by providing a package of services to new exporters including advice and information about getting into exporting, export coaching and assistance on the ground in foreign markets.


• There is also access to assistance from Austrade's 160 overseas offices.