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AMPLI2011

7TH ANNUAL AUSTRALIAN MOBILE PHONE LIFESTYLE INDEX (AMPLI)

For the 7th year in a row, the AIMIA Mobile Industry Group present the results of their annual survey looking at how Australians use their mobile phones. We'll look at how things are changing in the mobile landscape with the special topic for this year focusing on mobile advertising and marketing. For the first time this year we will also be providing a snapshot of the results based on life-stage profiling of the respondents!

The results of the latest AMPLI report show that the mobile phone is becoming truly entrenched as a vital appendage for an increasing number of Australians as they go about their day-to-day lives! Australians are using the mobile phone to enhance, simplify and speed up more and more of their day-to-day tasks and activities! Results show, for example, increases in:

  • the frequency of mobile website visits
  • the frequency of payments made on the mobile phone
  • the percentage of Australians who have downloaded & installed an application.
  • Our special topic on advertising and marketing will also provide valuable insights about levels and types of engagement across a range of different types of advertising & marketing messaging.

An introduction and overview of findings will be given by Dr Marisa Maio Mackay & Oliver Weidlich, followed by a panel to discuss the findings.

For a copy of the Executive Summary, please use the button below.

Exec_Summary

To download a copy of the 2011 AMPLI Report, please use the button below.

Download_Report

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