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Community News


Telstra on digital dollars – 80% goes via programmatic

Published on 20-Nov-2014

Telstra has grown its investment in programmatic by 56% and the amount of digital spend going through its programmatic client trading desk is now at 80%.

Presenting this morning at AIMIA's next Generation of Intelligent Marketing event, Telstra's GM of digital marketing, Harry Lowes, spoke on how programmatic buying has revolutionised its digital marketing ecosystem.

Mind the digital gap...

The World Economic Forum recently ranked Australia as the 18th digital economy in the world. The report paints a dark picture for Australia as our rank continues to slide. What do we need to do be a top 10 digital economy?

Read the report

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